The 20 digital marketing tips outlined below will dramatically increase your chances of succeeding online.
The list is by no means complete but it’s a good starting point for beginners to digital marketing.
What is Digital Marketing?
Before digging right into the online marketing tips, let me first explain what is digital marketing for those that are new to this term.
Digital marketing is a broad term that includes all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones, and electronic billboards.
Online marketing has a number of pillars but the most important are:
- Website marketing
- Search engine marketing (SEM)
- Social media marketing
- Content marketing
- Email marketing
- Mobile marketing
- Banner advertising
Digital Marketing Tips
20 highly practical digital marketing tips for small businesses.
- Use your own domain
- Use VPS hosting
- Create a professional website
- Make your website load as fast as possible
- Spend time on SEO
- Spend money on PPC
- Don’t forget about Bing Ads
- Start with a low advertising budget and grow profitable
- Build your presence social networks related to your business
- Don’t over-promote your business and services
- Use paid advertising
- Publish good and original content
- Create a content calendar
- Promote your content
- Use email marketing
- Build an email list from the beginning
- Make sure your website is mobile-friendly
- Don’t forget mobile apps
- Buy advertising space
- Keep improving your digital marketing campaigns
As you can see from the image above, each component of digital marketing is a huge chapter on its own.
Nevertheless, I will try below to summarize the most important digital marketing tips for each component so that you increase your chances of successful online marketing.
Website Marketing Tips
1. Use your own domain
Buy a domain name that is relevant for your business and use it to build your brand. The recommended extension is a .com or .net. Keep the domain name short (max 3 words) and avoid having spaces.
Before you register a domain name, search for the name on Google and make sure that no other business exists with a similar domain. If there is, try to find something unique because otherwise, it will be very difficult to promote your brand and rank high for related searches.
2. Use VPS hosting
Website hosting plays an important role in the success of your website. Your website should be hosted on a fast and secure server. Avoid using shared hosting solutions. They may be cheaper but having your website hosted with a bunch of other websites is dangerous.
On a shared hosting environment, you share the same IP address with other sites and if they are involved in spammy actions, it will have a negative impact on your website as well.
Spending $20-$40 a month for your own virtual private server is not that much compared to the benefits you get. Choose an SEO friendly web hosting company and make sure that your website is secure with a valid SSL certificate and the software is up-to-date.
3. Create a professional website
When you start a website, spend some time thinking about your site structure and functionality. A professional website is not characterized by its ‘looks’ but with how easy it is to use on all devices.
Identify the purpose of having a website and make sure that this is reflected in the design. Don’t forget that a website represents your brand and it should be something you’re proud of.
4. Make your website load as fast as possible
Page Speed is an important usability and ranking factor. Try to make your website as fast as possible by avoiding unnecessary graphics or other cosmetic elements. Test your website speed using the Google PageSpeed Insights tool and follow their recommendations.
Resources to Learn More about Website Marketing
- Website Marketing – The Complete Strategy Guide.
Search Engine Marketing Tips
5. Spend time on SEO
SEO is not a once-off process but something that you have to do as an ongoing process. If you are not sure how to do it, go through an SEO certification. It’s the best way to learn SEO and optimize your website.
SEO will help your website get found on Google for related searches. Online businesses that can do SEO successfully, are more likely to grow and withstand the pressure from other online competitors.
Resources to Learn More About SEO
- How to become an SEO Expert – The steps to follow to learn SEO and become an expert.
- SEO Checklist – A comprehensive SEO checklist that covers all areas of SEO.
6. Spend money on PPC
Pay per click platforms (think Google Ads) are great because they can generate targeted traffic to your website fast.
If you are serious about your digital marketing, PPC should be part of your monthly budget.
7. Don’t forget Bing Ads
Google Ads is the most popular platform for PPC advertising but there are also other platforms like Bing ads that can get you good results with less budget.
Bing is the second most popular search engine and something worth testing as part of your overall online marketing strategy.
8. Start with a low advertising budget and grow profitable
Once you start with PPC, don’t put all your money from the beginning but start slow, optimize your campaigns, and make them profitable and then increase your budgets.
A common mistake made by many digital marketing specialists is to spend all their budget on campaigns without first testing the waters with one or more pilot campaigns.
Social Media Marketing Tips
9. Build your presence in social networks related to your business
There are a lot of social networks available and you don’t have to use them all. Select the ones that are related to your business and potential customers and concentrate on those.
The table below shows the demographics of each network and you can use this as your guide.
10. Don’t over-promote your business and services
Social media networks are not about business but it’s about people, so make sure that you don’t over-promote your business or services but instead try to make your pages useful with content that may interest your readers.
11. Use paid advertising
Getting social media followers for your business it’s harder than you think. People like to follow other people and interesting pages and not ‘business’ pages that try to sell them something.
So, the easiest way for you to get your business page in front of a lot of people and increase your chances of getting new followers is to use advertising.
Facebook has an advertising platform for businesses that allows you to run different types of campaigns and target a specific audience based on their Facebook activity, location, device, and demographic information.
Content Marketing Tips
12. Publish good and original content
Digital marketing is about content, whether this is text, images, videos, or audio you need good and original content for your website and social media pages. Without a content marketing plan is like walking with your eyes and ears closed.
What is good content for a digital marketing campaign?
- It’s content that users want to read either because it satisfies their intent or because they find it interesting.
- It’s content that is unique, thorough, and well-researched.
13. Create a content calendar
There is a huge competition on anything you plan to do online so you have to be ready to perform better than the competition by publishing better and more content than they do.
It’s not exactly a quantities came (quality is still more important) but it does play an important role.
14. Promote your content
Publishing good content is very important but it’s also important to promote your content and bring it in front of the eyes of the right people (these are the people that are likely to become your potential customers and also more likely to re-share your content).
Resources to Learn More About Content Marketing
- Content Ideas – How to find topic ideas for your content marketing campaigns
- Content Marketing Courses – a list of courses dedicated to content marketing techniques and strategies.
Email Marketing Tips
15. Use email marketing
Email still converts better than other sources – Despite the dominance of social networks, email still performs better than most of the digital marketing channels. A targeted email list is likely to generate more profit than a targeted social media campaign.
16. Build an email list from the beginning
If you are starting now make sure that an email list is part of your plans. Give incentives to people to give you their emails and make sure that you don’t spam them but send them information that is useful to them.
Resources to Learn More About Email Marketing
- What is email marketing? An introduction to email marketing for beginners. Explains in a simple language how email marketing works.
Mobile Marketing Tips
17. Make sure your website is mobile-friendly
Although you don’t have to make your website responsive, a responsive website has more advantages than having a mobile and a desktop version. It is actually recommended by Google as the best approach to mobile websites and it is also a hot trend in the digital marketing industry.
The first step is to test your website using the mobile-friendly tool and fix any issues.
18. Don’t forget mobile apps
Besides having a mobile-friendly website, do not forget that your users and potential customers are searching and downloading apps (like crazy) from Google Play, Apple Store, and Amazon. If you want to be found in those stores, you need to develop and submit your own native apps.
Banner Advertising Tips
19. Buy advertising space
While PPC is the easiest and most effective way to reach customers, sometimes it is just better to find a website that has the traffic you want and contact them to buy advertising space. This way you keep the middle man out and this makes both you and the publisher happy.
20. Keep improving your digital marketing campaigns
Digital Marketing does not have a start and end date. Your efforts should be continuous and the opportunities are endless.
A PPC or social media campaign may have a start and end date but your digital marketing efforts don’t. The opportunities for promoting your business online are endless and the above 20 digital marketing tips are just a very quick summary of what you can do in each area.
The best way to get a complete picture of how to use digital marketing to the fullest is to enroll in a digital marketing course. Good courses will guide you step-by-step on how to take advantage of all online marketing techniques and practices to grow your business.
What else can you add to the list? What do you think are the most important digital marketing tips that a beginner should know about?
Thank you for these brilliant tips, I can able to use them in setting up my business..
Hi Faith
Thanks for your comment. All the best with your digital marketing efforts.
Alex
Nice and useful tips. Glad I have been following most of these tips. But still I need to follow some more of these tips especially related to advertising. Thanks for these tips.
Hi Aswani
Yes, digital advertising is an important component of online marketing.
Thanks for your comment
Alex
Online success is easy i just realized today after reading your this great stuff. You mentioned 20 tips about digital marketing for online success i totally agree with you this blog and it is full of great information. Thanks i will be excited to read more posts like this. Really appreciate these tips for success.
That’s a great article Alex.
I will try and use these tips to grow my business.
Social media provides an opportunity to quickly react to the feedback. Either the outcome is positive or negative, you have got the way to respond within seconds. A research has found that customers are more likely to remain consistent to those firms who respond to their queries and feedback. Tweets and statuses depict if any issue has been arrived from the side of customer and you can take the appropriate steps to resolve it, this will help in customer retention.
Great article Alex i will definitely use these tips to grow my business online.
Great article and great content!
I was talking to my fiance the other day about his interest in online marketing. He has been trying to find time to conduct some research, so I thought I would help him. I like that you mention the importance of mobile apps, and I am sure he would find this helpful.
Very rightly said!! Today, a profound and well planned comprehensive digital marketing strategy can do wonders for any organization, especially in developing and building up the online reputation of a brand which is so very much important today for any type of business. This is a well written post with an extremely useful information to read.
Thanks for sharing your thoughts. Nowadays having a website has become a business necessity. As a small business owner, it’s all too easy to feel this way.
Good insight and knowledge on the latest updates on digital marketing. Thank you for sharing this information. It was very helpful.
Great article Alex, I will definitely use these 20 amazing tips to grow my business online.
The post is very useful for the digital marketers as it shares valuable information about the 20 digital marketing trends.
You can also add influencer marketing on the list.
Hi Kenny
Influencer marketing is indeed an item missing from the digital marketing list. When executed correctly influencer marketing can help a lot with both brand awareness and sales.
Thanks for your comment
Kenny.
This is very comprehensive and helpful especially for those who have just started to get into online marketing.
Hey Alex,
Excellent article! These tips are pretty good, and you even organized it in different sections, loved it. I think that many beginners will find this pretty useful, and more advanced folks, can use it as a refresher.
Hi James
Thanks a lot for your nice feedback.
Alex
Digital marketing is one of the best marketing strategy one can apply today to grow the business. Very Informative post thank you.
I want to learn digital marketing. Browse on the internet then I found unique article. Thank for share valuable content with us. It’s really helpful for me.
Hi Alex,
Nice tips for newbie and experienced professionals in digital marketing.
Thanks for the information.
Awesome tips, this is very handy and will go a long way to help my digital marketing success. After spending some few years in the digital marketing space, I couldn’t agree less with all your tips. Thanks.
Hi Daps
Thanks! All the best with your online marketing efforts.
Alex
Thanks for sharing this good list of tips. It is very relevant since the rise of the digital age. I do believe the industry of Digital marketing is the future, This post is very useful for Digital marketers as it shares valuable information
Hey Alex, Thanks a lot for sharing such a kind of informative article. I think, your marketing tips will help me so much to develop my online business.
Hi Ella
Thanks! Good luck with your marketing efforts. Starting an online business is a great experience!
Thanks
Alex
Nice post!!
Tips you have shared are very essential for a successful online marketing.
Hey Alex. Thanks for sharing this informative post. I really appreciate such articles that keeps people updated of latest SEO trends with professional tips.
Hi Jaff
Thanks a lot. Glad I could help!
Alex
Making sure you have a good online presence seems very important in the business world. Thank you for suggesting that you should make sure and buy your own domain when it comes to having a website. Hopefully, any business looks into finding a great marketing company that can help them grow online.
I really thank you for these tips on digital marketing. Especially, the point of Mobile Marketing Tips, I must say that I am now aware of mobile marketing too. I will be waiting for more tips on Mobile Marketing. It’s more in trend for now.
Very informative and detailed tips!
Mobile marketing has increased a lot in the last few years and is an important aspect of digital marketing nowadays as more and more people are using mobile instead of desktops.
Hi Ocyris
That’s true, the majority of people are now using mobile devices for searching and browsing the Internet and it is very important to have a mobile friendly website.
Thanks
Alex
These are some amazing and useful tips on Digital Marketing. It’s interesting as this is a real opportunity towards success what I really felt after reading your blog. Also, you people are giving different options to join this business it is the great this which I really loved about this article.
The whole list was good But the one I like the most are content and digital marketing ones. Thanks for the valuable information. I will keep using these tips to groom my business.
Awesome post!!!
Very informative, all the tips you discussed in post are valuable. I am working as a social media marketer in a company and i learnt many things from your post, keep on sharing your research and knowledge. Thank you.
Very informative and detailed tips!
Mobile marketing has increased a lot in the last few years and is an important aspect of digital marketing nowadays as more and more people are using mobile instead of desktops.
these tips are really helpful and i think these tips can make anyone a professional digital marketer.
Great article Alex.keep it up
Hey ALEX CHRIS
This was a great blog.
I’ve read many articles about
digital marketing , but never one about making effective and valuable . Thank you for that.
In digital marketing we should do extra pay attention on Seo. And of course E.A.T. factors . Now digital marketing sector growing big and we should work smarter than byegone era.
Great article ! off to share
Thank you for sharing this blog it helps in updating my skills and Knowledge. These tips play a very important role or we can say these are the heart of Digital Marketing.
Thanks for sharing your knowledge with us about the modern era of Digital Marketing.
Alex, thanks for this amazing article. I am following few tips from your list, shall give a try to other methods also which you have mentioned.
I surely recommend to all those who are the digital marketing to go through this blog because at some point this blog can give them ideas on considering while working.
Thank you Alex
Hi Alex,
You have covered things pretty well here and it makes my head spin whenever I think of all the work we have to do just to get the smallest amount of traction.
Having said that, I recently discovered the joys of the PRESS Release.
For some this may be old news but for me it’s something news because I didn’t know I as an individual could do such a thing. Anyway, all you need to know is how to put them together and where to submit them.
And guess what? All this data is as our finger tips with simple web searches.
How cool is that?
Cheers
Carl
Hi Carl
A PRESS release when used correctly can be a great asset for an online marketing campaign. As I mentioned in the article, the opportunities with digital marketing are endless and a press release is another tool in your digital arsenal.
Thanks for commenting
Alex
Very useful for people who are just getting started with digital marketing. Thanks for sharing this.
Search engine optimization is the most developed and used marketing tactic that is available online for businesses that are ready to build up a strong market presence.
Thanks, Alex for this post.
Really appreciate your writing. Its very useful for new learner.
Hello Alex,
Today digital marketing is the main field for marketing. Day by day traditional marketing is dying and digital marketing is increasing, so everyone should have the knowledge of it. You have provided the basis of digital marketing which everyone must know. Thanks for the knowledge. keep writing.
Hi Alex, I just came across your blog post and must say that it’s a great piece of information that you have shared. Especially these tips will help to create a strong brand, keep posting such amazing posts, Best of luck!
Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. Thank you for sharing very valuable tips with us.
Insightful tips on digital marketing for online success. Thanks for writing and sharing this post.
Your article contains very valuable information.
Thank you very much… I really appreciate it.
I like the way you have shared the tips after classifying it into different aspects of digital marketing such as website tips and social media tips. The infographic at the start also throws light on what you plan to cover in the post. Thank you for sharing all the information for aspirants of digital marketing field.
Hi Shakti
I’m glad you found the post useful!
Thanks
Alex
Hi Alex Chris, you shared digital marketing best tips for online marketing success. its amazing. Thanks
This is a good article. 1 most important tip I would share for Online Marketing Success is ‘Know Your Audience’. It is very easy to lose money and fill the pockets of Digital Media AD platform if your try to target the broad audience or wrong target audience. Thanks again for this article
Hi Abhinav
I agree with your 100%. Customer profiling and audience targeting are VERY important for the optimization of all your digital marketing campaigns.
Thanks for your comment
Alex
Nice Blog. Liked the way you explained the concept of Digital Marketing & the tips for online success. Keep it up.
Excellent article. Gives a basic introduction on how , why and what of digital marketing
Marketers often forget on setting up major marketing channels. Focus on User Experience first then have high-quality content on landing pages. A perfect balance of paid and organic marketing efforts can bring good results.
Thanks for sharing this wonderful post!!