If you want to become a successful digital marketer, you first need to become a content marketing expert and the best way to do this is to follow a content marketing course.
A good course will help you build your content writing skills, copywriting skills, and any other skill necessary to become a content marketing specialist.
In this post, you’ll find the best content marketing training courses available online. The list includes both free and paid courses and programs that offer a content marketing certification upon completion.
So, if you want to learn content marketing fast and from a trusted source, get a cup of coffee and start learning!
Top 10 Content Marketing Courses
These are the best courses you can follow online and get certified in content marketing.
- Reliablesoft: Content Marketing Full Course (Paid with Certification)
- Udemy: Content Marketing Masterclass (Paid with Certification)
- Coursera: The Strategy of Content Marketing (Paid with Certification)
- HubSpot: What Content Marketing is and How to Do It (Free with Certification)
- Google: Promote a business with content (Free)
- Udemy: Ninja Writing: The Four Levels of Writing Mastery (Paid with Certification)
- SEMrush: Content Marketing Toolkit Course (Free with Certification)
- LinkedIn Learning: Content Marketing Foundations (Paid with Certification)
- Skillshare: Copywriting for Beginners (Paid)
- Clickminded: Content Marketing Training (Paid with Certification)
1. Reliablesoft: Content Marketing Full Course (Paid with Certification)
The first content marketing course that is worth considering is the Content Marketing Full Course by Reliablesoft (that’s us).
The course will teach you both basic and advanced content marketing techniques including:
- Introduction to content marketing
- How to design a winning content marketing strategy
- How to find content ideas for your content marketing campaigns
- How to create content that can get you links and social shares
- How to create pillar pages and rank higher in Google search results
- How to SEO optimize your content
- How to promote your content so that it gets the attention it deserves
- Which content marketing tools to use
- A content marketing checklist to follow
Why enroll in this course?
The course is suited for beginners in content marketing and for people who want to build the necessary skills to become professional content marketers.
It starts from the beginning and explains step-by-step how to use content marketing to constantly create high-quality content.
The course is part of the Digital Marketing Course Bundle so with your purchase you get access to 9 more courses that cover all areas of digital marketing.
2. Udemy: Content Marketing Masterclass (Paid with Certification)
One of the paid courses worth considering is the Content marketing masterclass: Create content that sells from Udemy.
It’s a popular course on content marketing with more than 7000 enrolled students and a 4.5/5 star rating.
It covers the following topics:
- Classic Marketing Fundamentals
- Content Marketing Essentials
- Web Design
- Generating Content Ideas
- Copywriting
- Types of Content
- Content Formats & Repurposing
- SEO Content
- Content Promotion
- Email Marketing
- External Marketing Channels
- Measuring Your Results
The course creator is Brad Merrill who is a veteran content marketer and a highly rated instructor.
Why enroll in this course?
What makes this course better than other content marketing courses is that it is actionable.
It starts from the beginning and explains what content marketing is and why you need it and then it goes deeper to explain how to implement content marketing in practice.
So, if you are new to content marketing and want to get the full picture of how to write content that sells, this is the course to follow.
In addition, the course is updated frequently to take into account new content marketing techniques and strategies, and it comes with a 30-day money-back guarantee in case you are not happy with the material.
3. Coursera: The Strategy of Content Marketing (Paid with Certification)
One of the authority websites in content marketing is copyblogger and this course is a combined effort between copyblogger and UC Davis University.
It’s not a course for beginners but it’s more suited to people that know the basics of content marketing and want to learn how to create a content marketing strategy.
It’s the longest course on this list (in duration) and it takes approximately 17 hours to complete.
The course covers the following topics:
- The Content Marketing Ecosystem
- The Strategic Context (The 7A Framework)
- Mapping the Journey: Crafting a Content Marketing Strategy
- The Strategic Types of Content
- Managing Your Content
Why enroll in this course?
If you are working for a company and your goal is to learn how to use content marketing to build a professional brand and authority, then this is the course to follow.
I wouldn’t recommend this course for freelancers or solo professionals because of the cost but for big companies who want to train their employees on content marketing strategies, this is one of the best courses to take.
4. HubSpot: What Content Marketing is and How to Do It (Free with Certification)
For beginners in content marketing, this is a good course to follow. Hubspot is one of the leading companies when it comes to content marketing and inbound marketing.
Besides having a great blog that covers content marketing and content writing topics they also offer a range of free courses.
This course has 12 lessons that will teach you everything you need to know about content writing, copywriting, and content marketing.
The course covers the following topics:
- The Power of Storytelling
- Building a Content Creation Framework
- Planning a Long-Term Content Strategy
- Generating Content Ideas
- Creating Quality Blog Content Your Audience Loves to Read and Share
- How HubSpot Uses Blogging to Rank #1 on Google
- Extending the Value of Your Content Through Repurposing
- Creating Topic Clusters and Pillar Pages
- How to Create a Successful Video Marketing Strategy
- Building a Guest Blogging Strategy Powered by SEO
- How to Effectively Promote Content
- Measuring and Analyzing Your Content
The course format is video, and the duration is 6 hours.
Why enroll in this course?
There are many reasons why you should take this course. First, it’s free so you can test it without any risk. Second, you can achieve a content marketing certification from a trusted company. Third, it covers a number of topics that go beyond traditional content marketing like video marketing, the concepts of pillar pages and topic clusters, and content promotion.
Regardless of what you already know about content marketing, I strongly suggest watching lessons 6 and 8 that talk about HubSpot’s content marketing strategy and how to rank for highly competitive keywords on organic search using topic clusters.
Digital Marketing Courses and Resources
- Best Digital Marketing Courses – The 10 Best Online Courses on Digital Marketing (Free & Paid).
- How to learn digital marketing – How to Learn Digital Marketing at Home and for Free.
- Best Online Courses – A List of 20 Websites to Find Great Online Courses to Master Any Skill.
5. Google: Promote a business with content (Free)
Promote a business with content is a free course offered by Google through the Google Digital Garage. Google Digital Garage is an online training platform offering a number of free courses covering all aspects of digital marketing and Google products.
The course does not come with a certification but it’s part of Google’s Digital marketing certification course.
The course has 4 modules that cover the following topics:
- Get noticed with social media
- Deep dive into social media
- Make the most of video
- Get started with content marketing
The module that is specific to content marketing talks about content marketing in general and explains how to write and promote content for online audiences.
Each lesson has video content and a section with questions to test your knowledge. In the end, you can also take a quiz and get recommendations on areas that you need to work on more.
What is nice about Google Digital Garage courses is that you also get the transcript of the video so you can read the content and there is also a key learning section that gives you an overview of what you will learn in the video.
Why enroll in this course?
It’s always good to know how Google approaches content writing, content promotion, and online marketing in general.
Although these courses are not produced by Google engineers, they are aligned with Google practices.
You can sign-up for this course for free using your Google account and the overall duration is 3 hours.
This is a course for beginners so if you already know the fundaments of content marketing, you can only watch the lessons and topics you have more interest in and not necessarily the whole course.
6. Udemy: Ninja Writing: The Four Levels of Writing Mastery (Paid with Certification)
This is a course that can help you improve your content writing skills. If you want to become a content writer of any kind, then this is the course to follow.
Shani Raja, the author of this course, is an experienced editor that has worked with organizations like Wall Street Journal, The Economist, Financial Times and Bloomberg.
The course has more than 60,000 students and has a star rating of 4.4/5.
This course will teach you how to become a better writer step-by-step. It starts by explaining how to structure a document and then goes deeper to explain how to write a good introduction, how to create paragraphs, how to form your sentences, and words you can use to make your copy stand out from the rest.
Why enroll in this course?
Content writing is the heart of content marketing and if you don’t have good writing skills, you have no chances of succeeding with content marketing. So, the first step to take is to learn the secrets of writing compelling copy.
I recommend this course to anyone responsible for writing and publishing content on the web.
This course will not teach you how to promote your content or how to write SEO-friendly blog posts but something more important than that which is spellbinding writing.
7. SEMrush: Content Marketing Toolkit Course (Free with Certification)
Those that follow my work should know by now that SEMRUSH is my recommended tool for all things digital marketing, including content marketing.
To help you learn how to use their tools in real-life scenarios, SEMRUSH academy offers a number of free courses for the general public (you don’t have to be a semrush customer to follow the courses and get certified).
One of those courses is the Content Marketing Course, which covers the following topics:
- Content Analysis and Optimization
- Content Research and Ideation
- Content Distribution
- Content Performance and Management
By taking this course you’ll learn how to perform a content audit, how to find new content ideas through keyword research, how to monitor the performance of your content, and how to create a content marketing calendar.
You don’t have to be a SEMRUSH customer to benefit from this course but having a SEMRUSH subscription will help you run the different examples using the tool.
Why enroll in this course?
Content marketing and SEO work closely together and this course shows you exactly how to use content marketing to boost your SEO. It’s a highly practical and actionable course, it’s free and comes with a content marketing certification.
8. LinkedIn Learning: Content Marketing Foundations (Paid with Certification)
LinkedIn Learning (previously Lynda), offers the Content Marketing Foundations course that is mainly suited for beginners to content marketing.
It starts by explaining what is content marketing, how to set up a content marketing team, how to identify the content needs of your target audience, and how to create and implement a content marketing plan.
In particular, it covers the following topics:
- Defining Content Marketing
- Creating a Foundation for Content Marketing
- Creating Your Content Plan
- Creating Your Content
- Promoting Your Content
- Measuring Your Content
It’s a video course and the duration is only 2 hours.
Why enroll in this course?
This course is approved by the American Marketing Association, so if you want to pass the exams and earn a Digital Marketing Certification from AMA, this course will help you cover the content marketing aspect of the exam.
9. Skillshare: Copywriting for Beginners (Paid)
The full title of this course is “Copywriting for Beginners: How to Write Web Copy That Sells Without Being Cheesy”.
The author of this course, Jesse Forrest, is a veteran copywriter with more than 14 years of experience in the industry.
The course is just 1 hour long and covers the following topics:
- Copywriting 101
- How to Write Headlines
- Read Your Audiences Minds
- Speak Their Language
- Fill-in-the-blanks Templates
- Stand Out with Competitive Advantages
- Turn Boring Features into Irresistible Benefits
- 3 Ways to Overcome Writers Block
Why enroll in this course?
The main focus of this course is writing for the web and special attention is given to writing headlines that can get the reader’s attention. There is also a worksheet you can download to practice your headline writing skills.
It’s a short course so you don’t need to allocate a lot of time to this and it gives you a number of actionable tips you can apply and improve your copywriting.
10. Clickminded: Content Marketing Training (Paid with Certification)
ClickMinded is one of the leading companies when it comes to online digital marketing training. They offer a number of courses that cover all digital marketing disciples, including content marketing.
The main selling point of this course is that you don’t need to publish a lot of content, but the right type of content that can get you traffic and generate more sales.
The instructor of the course is Sophie Tahran, who works as a content strategist. The course covers the following topics:
- Content Framework
- Content Fundamentals
- Content Segmentation
- Messaging
- Content Calendar
- Channel Selection
- Content Process & Goals
- Copywriting
- Calls to Action
- Optimization
- Favorite Tools & Services
- Campaign Walkthrough
Why enroll in this course?
Clickminded is a trusted training company and all its courses are actionable and easy to follow. This is a beginner to an intermediate entry-level course that can help students learn what is content marketing and how to execute profitable digital marketing campaigns.
Bonus: Udemy: Grow Your Business with Content Marketing (Paid with Certification)
“Content Marketing: Grow Your Business with Content Marketing” is another course offered by Udemy.
The course assumes that you know nothing about content marketing as it starts from the beginning explaining the basics.
It’s a new course but with a very good rating (4.8/5). The author of the course, Phil Ebiner, is a top-rated instructor with more than 1 million students on Udemy.
The course covers the following topics:
- Content Marketing Basics
- Define Your Brand & Purpose
- Define Your Target Audience
- Come Up with Great Content Marketing Ideas
- Content Marketing Formats
- Create Amazing Content to Market Your Business
- Publish Your Content
- Content Marketing Funnels
- Promote Your Content
- Measuring Your Content Marketing Results
Why enroll in this course?
One of the nicest features of this course is that it talks about content marketing funnels and how you can take your content and distribute it across other channels like email, social media, and video.
Also, the author shares real case studies and examples of how he is using content funnels, and this makes the lesson easier to understand and follow.
Key Learnings
Content marketing is a critical process for ALL digital marketing campaigns. It’s not an exaggeration to say that all other channels like SEO, social media marketing, email marketing depend on content marketing.
It is through content marketing that you’ll decide what to publish and when to publish content to satisfy your audience’s needs.
If you get to a point where you can publish good content that your users like to read, then everything else (rankings, traffic, visits, sales), become an easier process.
The best way to learn and master content marketing is to follow a good course. A good course will teach you everything you need to know without spending time looking for information online.
Our list includes the best content marketing courses that you can take right now. Some of them are free while for others you have to make a small investment. An investment that will definitely pay itself as soon as you start implementing all the strategies and techniques you’ve learned in the courses.
If you know of any content marketing courses that are available online and should be included in this list, let me know in the comments.
Hey Alex,
I was not able to choose the best content marketing course for myself. After reading this article, I decided to carry on with the number 6 SEMrush.
Thanks for the help…!!!
Hi Priya
Thanks for your comment. Yes, the content marketing toolkit course is a good course to start your learning journey. It’s a free course that will teach you the basics of content marketing.
All the best
Alex
This article has been so helpful in learning about different certificates. I didn’t know that Hubspot offered a free program. I will look into this option for myself.
Hi Jason
Yes, HubSpot offers a number of digital marketing certifications, one of them is their content marketing course and certification. It’s a great course to try out.
All the best
Alex
I enjoyed this article because it gave specific examples of what each programs offers and what makes each program beneficial. It seemed very real and sounded like the author really knew what they were talking about.
I feel like I now have a good foundation of information to go and do some more research about digital content creation.
Hi Randall
Thanks for your comment.
All the best
Alex
For sure good skills to acquire and hone as a modern creator. I went through that whole myself; courses, videos, tutorials, articles.
It takes time. Energy. Effort. But it’s all worth it because you can use these skills in pretty much any job out there.
If you’re a marketer, you suddenly get much more leverage when you can craft your own digital assets.
If you’re a freelancer, you can expand on your product offering by learning a new subset of content creation skills, like animation, for example.
If you’re a YouTuber, you can boost your reach if you’re able to repurpose your videos into articles, podcasts, etc. And write a strong SEO description too.
I’ve built an 8-week academy that teaches my “digital generalist” skill set. And the reason why is that this skill set is so broadly applicable.
Thanks for a strong list, and take care!
Hi Rued
Thanks for your valuable comment.
All the best
Alex