One of the best ways to teach yourself digital marketing is to follow an online digital marketing training course. A good course will help you build the skills needed to become a successful digital marketer fast and boost your career.
In this post, you’ll find the best digital marketing courses available online. The list includes both Free and Paid digital marketing training courses from reputable organizations.
Who should follow a digital marketing course?
Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business with an online presence. This includes entrepreneurs, marketing managers, marketing specialists, and small business owners.
Why are these the best online courses in digital marketing?
If you search Google for ‘Digital Marketing Courses’ you’ll find a lot of courses covering different digital marketing disciplines. For example, there are courses that focus only on SEO or social media marketing but they don’t give you a complete picture of all digital marketing channels.
The purpose of this guide is to showcase complete digital marketing courses that cover a wide range of digital marketing concepts and not just one area. The list includes different types and levels of courses suitable for beginners, intermediate and advanced users.
Most of them are free and you can get started right away and boost your digital marketing career.
Top 10 Digital Marketing Courses
These are the best digital marketing courses you can take online and get certified in digital marketing.
- Google Digital Marketing Courses (Free with Certification)
- Reliablesoft Academy (Paid with Certification)
- SEMRUSH Academy (Free with Certification)
- ClickMinded Digital Marketing Course (Paid with Certification)
- HubSpot Online Marketing Courses (Free with Certification)
- Udemy Digital Marketing Course (Paid with Certification)
- Simplilearn Digital Marketing Specialist (Paid with Certification)
- Copyblogger Online Marketing Course (Free)
- Udacity Digital Marketing Course (Paid with Certification)
- Optinmonster Digital Marketing Training (Free)
1. Google Digital Marketing Courses (Free with Certification)
Google has an online course platform (Digital Garage) offering free courses on a number of subjects related to career or business development.
One topic that is covered in detail is Digital Marketing training. In particular, Google offers the following online marketing training courses:
- Fundamentals of Digital Marketing (includes a digital marketing certification)
- How to start an online business
- How to make sure customers find you online
- How to promote a business with online advertising (Google Ads)
- How to expand a business to other countries
- Mobile Marketing
- Promote a business with content marketing
- Social Media Advertising
- YouTube Course (Includes certification)
All courses include both video and text materials and some can be completed in 3 hours while others can take up to 40 hours.
The digital marketing fundamentals certification is accredited by Interactive Advertising Bureau Europe and The Open University.
Why enroll in this course?
If you are new to digital marketing and want to get a good idea of what digital marketing is and how the different components work together, then this is a good course to follow.
The certification is also globally recognized which is a great way to boost your career.
2. Reliablesoft Academy (Paid with Certification)
The Digital Marketing Full Course is offered by Reliablesoft (that’s us). Reliablesoft is a full-service digital marketing agency providing SEO and digital marketing services since 2002.
The digital marketing course bundle has ten courses covering all major aspects of digital marketing. In particular, it includes the following courses:
- Digital marketing basics
- Facebook / Instagram Ads
- Google Ads
- Search engine optimization (SEO)
- Keyword research
- Content marketing
- Email marketing
- Google analytics
- Social media marketing
- eCommerce SEO
Upon completion of the course and required exams, you get a digital marketing certification to showcase on your CV and open up new career opportunities.
Why enroll in this course?
We designed this digital marketing course based on our experience working with clients in various industries and from the feedback we received from our students.
What differentiates this course from the rest is that it will not only teach you the theory, but it will show you step-by-step how to use digital marketing to boost your online presence.
As an active digital marketing agency, we continually optimize our processes by testing different theories and techniques, and our findings are transferred to our online courses.
For you, this means that you can focus on digital marketing practices and procedures that are proven to work and are not only useful in theory.
Each course covers a digital marketing channel in detail with checklists and actionable tips you can apply to your digital marketing campaigns.
It is suitable for beginners and anyone that wants to learn digital marketing in the fastest possible way.
The course content is updated regularly to take into account the latest digital marketing techniques and practices.
3. SEMRUSH Academy (Free with Certification)
SEMRUSH is the company behind one of the most successful digital marketing tools. To serve their users and audience better, they have created an academy with a number of free digital marketing courses.
Their courses cover all digital marketing disciplines including:
- SEO
- Content Marketing
- PPC
- Affiliate Marketing
- Social Media Marketing
The course’s main language is English but many of the courses are also available in Spanish.
Registration is free and upon completion of the course and the exams, you get a certification.
The course material includes both Video and text and all courses are taught by reputable digital marketing professionals.
They cover both basic and advanced concepts and while some courses are specific on how to use SEMRUSH, there are courses that cover general concepts like SEO fundamentals, PPC fundamentals, technical SEO, and social media marketing.
Why enroll in this course?
The nice thing about these courses is that they are taught by industry experts and besides explaining the different concepts, they also teach you how these can be applied in practice.
In addition, you’ll get to learn how to use SEMRUSH correctly and this can increase your chances of running successful digital marketing campaigns.
4. ClickMinded Digital Marketing Course (Paid with Certification)
ClickMinded is a company co-founded by Tommy Griffith. Tommy is an experienced SEO expert and SEO trainer. He has done SEO work for companies like Paypal and Airbnb.
They offer a number of online marketing courses covering various marketing channels and a digital marketing course bundle that includes everything you need to know to become a digital marketing specialist.
In particular, their digital marketing training covers 7 topics:
- Social Media Marketing
- Content Marketing
- Email Marketing
- Paid Advertising
- Sales Funnels
- Google Analytics
- Search Engine Optimization
The nice thing about the Click Minded bundle is that each course is taught by professionals who are actively working in the industry in big organizations.
You can register for free to their Digital marketing framework masterclass but to gain full access to the bundle, you have to pay $1997 (once-off fee). All courses come with a certificate and a 14-day money-back guarantee.
Here is a tip for you: While the courses are offered at a discount (the normal price is listed as $6,979), you can get it with a further discount by registering for their masterclass course. After you register for the free course, you will get emails with better discounts on the paid courses.
Why enroll in this course?
Obviously, this is not a course for all individuals. The price is high for a freelancer or a solo professional but not a problem if you work for a big company.
If you are willing to spend the amount, there is definitely value to be gained from this course. If you already know the basics and worked through Google Garage and Semrush courses, you can use this course to go deeper and explore all bits and pieces of digital marketing.
I also recommend registering for their newsletter since they provide high-quality content (on various digital marketing topics) through their blog.
5. HubSpot Online Marketing Courses (Free with Certification)
Another option to learn digital marketing online and get certified by a renowned company is Hubspot Digital Academy.
Hubspot is one of the leading companies in the digital marketing industry with a range of tools including CRM, SEO tools, content marketing, and sales.
Hubspot’s Online Digital Marketing Courses cover the following topics:
- Inbound Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
- Contextual Marketing
Registration is Free and you get a recognized certification upon completion of the course.
Besides the above courses, they also offer a number of courses (without a certification) that cover Search engine optimization, blogging, Facebook ads, and other online marketing channels.
Why enroll in this course?
Even if you don’t plan to use HubSpot’s tools in your marketing campaigns, they did a very good job with their online courses. You can allocate some time and go through the ones that interest you.
All courses are taught by experts like Sujan Patel and Matthew Barby, who are recognized digital marketing professionals with years of experience in the industry. The learning environment is easy to use and the courses are free.
I suggest you also go through this course, which explains how HubSpot is using blogging to get thousands of visitors per day from Google organic search.
6. Udemy Digital Marketing Course (Paid with Certification)
Udemy is one of the biggest online learning platforms. They offer courses on a number of subjects covering all areas of marketing from SEO to Google Ads and Sales.
One of the courses that cover Digital Marketing in detail is the Complete Digital Marketing Course Bundle which includes 12 courses. Topics include:
- Market Research
- WordPress Setup
- SEO
- SEO Writing
- YouTube Marketing
- Google Ads
- LinkedIn Marketing
- App Marketing
- Email Marketing
- Google Analytics
- Social Media Marketing
- Facebook Ads
The course comes with a digital marketing certification but it’s not free. The price is $199 but you can get it at a lower price if you are patient enough. Sign up with Udemy, add the course to your wish list and wait for the discount period.
Why enroll in this course?
I’m not a big fan of Udemy courses, I have tried a number of courses in the past and they seem to me that the courses are made for the masses without giving attention to detail.
Also, sometimes the course description promises more than what is actually delivered in the course.
Nevertheless, if you can get this course for a reasonable price and not $199, it’s worth the money. If you are a beginner you can get a very good idea of how the different marketing components work since it covers everything from website marketing to social media promotion.
7. Simplilearn Digital Marketing Specialist (Paid with Certification)
This Digital marketing course is offered by SimpliLearn and covers a number of Digital Marketing disciplines and tools.
It’s a course for beginners and includes:
- SEO
- Social Media
- Pay-Per-Click (Facebook and Google Ads)
- Conversion Optimization
- Web Analytics
- Content Marketing
- Email Marketing and Mobile Marketing
The Digital Marketing Specialist course is a premium course and comes with a premium price of $1,499.
Why enroll in this course?
The nice thing about this course is that it includes walkthroughs of more than 40 digital marketing tools so by the time you complete this course, you’ll have a very good idea of what tools to use in your digital marketing campaigns.
Also, besides getting certified for this course, it prepares you to pass and get certified for Google Ads, Facebook, Google Analytics, and YouTube.
If you are working for a company and want to convince your boss to invest in a Digital Marketing Course, then this is a very good option from a trusted company.
8. Copyblogger Online Marketing Course (Free)
One of the most successful websites on Internet Marketing, especially when it comes to content writing is Copyblogger.
Brian Clark is the author behind copyblogger and the creator of the most successful WordPress framework, Genesis.
Although copyblogger, studiopress, and Genesis are now part of WPEngine, Brian’s free Internet Marketing course is still a great resource to learn how to write great content.
This course is delivered through email and downloaded ebooks and it’s free. All you have to do is register using your email address.
Why enroll in this course?
Writing great content is essential for the success of any digital marketing campaign. Whether it’s ad copy, articles, or landing page copy, you need to learn how to write engaging content and this course is a great place to start.
It is suitable for both beginners and advanced users.
9. Udacity Digital Marketing Course (Paid with Certification)
Another premium digital marketing training course is Udacity’s Digital Marketing Nanodegree program.
It covers everything you need to know to become a digital marketer including:
- Online Marketing Fundamentals
- Content Strategy
- Social Media Marketing
- Social Media Advertising with Facebook Blueprint
- Search Engine Optimization (SEO)
- Search Engine Marketing with Google Ads
- Display Advertising
- Email Marketing
- Measure and Optimize with Google Analytics
Why enroll in this course?
What is different about this course compared to other online courses is that besides getting access to the course material, you also get access to a technical mentor and a personal career coach, and career services.
This is particularly useful if you are a beginner to digital marketing and want to have someone to talk to about technical issues and need advice on how to build your digital marketing career.
Of course, you don’t get the above services for Free. To maintain your access to the course material and services, you have to pay a premium price of $399 per month. It is estimated that you will need at least 3 months to go through the material.
This is definitely a good course for beginners but it’s not for everyone. Paying $399 per month for a course subscription is a lot for freelancers or self-employed so this is more suited to marketers working with big companies that can afford it.
10. Optinmonster Digital Marketing Training (Free)
Optinmonster is one of the most successful tools for increasing website conversions. To educate their users, they created a number of free courses covering topics related to email marketing and conversion optimization.
Why enroll in this course?
Although the optinmonster digital academy does not include courses on all digital marketing topics, it is worth taking a look because once you manage to get traffic to a website, you will need conversions and this is exactly what you’ll learn in these courses.
Registration is free and the courses are easy to follow, suitable for both beginners and advanced users.
How Much Do Digital Marketing Courses Cost?
To help you decide which is the best digital marketing course for your needs, here is a comparison table showing the cost of each course.
| Course | Vendor | Cost |
| Digital Marketing Course | Free | |
| Digital Marketing Full Course | Reliablesoft | $119 |
| Digital Marketing Courses | SEMRush | Free |
| Digital Marketing Bundle | ClickMinded | $1997 |
| Online Marketing Courses | HubSpot | Free |
| Digital Marketing Course Bundle | Udemy | $199 |
| Digital Marketing Specialist Course | SimpliLearn | $1499 |
| Online Marketing Course | Copyblogger | Free |
| Digital Marketing Nanodegree Program | Udacity | $399 (per month) |
| Digital Marketing Training | Optinmonster | Free |
Watch this video for a visual walkthrough of the best digital marketing courses online.
Key Learnings
You need to acquire a range of skills to become a successful digital marketing professional.
Digital marketing is not a single discipline but it includes a number of principles that cover all online marketing channels.
At the end of the day, when you apply for a digital marketing job, you need to prove that you have knowledge of at least the following:
- Search Engine Optimization
- Paid Search Advertising (Google Ads and Facebook)
- Email Marketing
- Web Analytics
- Content Marketing
- Conversion Optimization
Following a digital marketing course, is one of the best ways to acquire those skills fast. You can then concentrate on building your real-world experience by either working on your own websites, getting a job in the field as a digital marketing freelancer, or in an established digital marketing agency.
Most of the courses listed in this guide are free and perfect for beginners. You can check out the courses in the order listed above and enroll in the ones that best fit your needs.
If you found this guide useful, you can also check out our SEO certifications guide which includes a list of courses you can follow to become an SEO specialist, which is usually the first step taken by anyone wanting to start a career in digital marketing.
Any good digital marketing course missing from the list? Let us know in the comments below and if it meets our quality criteria, we’ll update this post to include it.
From the last few days, I was searching on this to find the best online course from where I build my skills and knowledge to become a successful digital marketer and boost my career. Thank you for sharing this!
Hi Jesper
Glad I could help! All the best with your digital marketing learning.
Alex
I was looking for good certification in digital marketing that are free of cost. Thanks for letting me know about them.
Hi Shruti
Thanks for your comment. Yes, the list contains some very good digital marketing courses that are free and come with a certification.
All the best
Alex
Nice blog,Your blog is easily understandable and give complete information about digital marketing.
Hi Matrix
Thanks a lot for your nice comments. All the best with your digital marketing learning!
Alex
Hey Alex,
Great article! Thanks for your mindblowing article. A few days I am looking at that’s types article. Your article is so informative.
Farhana Akter
Hi Farhana
Thanks a lot.
Alex
Hey Alex,
I’ve been checking some Certificates from UPenn, Yale, etc
I was able to find some for 2-3K, do you think are worth the price ?
I guess in terms of material pretty much all of them are the same but maybe the certificate looks better from those IVY/Top schools than a free Google one ?
Hi Berto
What you will learn from a digital marketing course is more important than the certification. So, my advice is to select a course that is best suited to your learning style. At the end of the day, the best way to prove your digital marketing expertise is to know how to use digital marketing in practice and not just in theory.
I hope this helps
Alex
Wow!! That was an awesome blog about digital marketing courses, please keep writing like these types of blogs.
Hi Sabarish
Thanks a lot, glad I could help.
Alex
Is it Possible to get certification with Free Courses ?
Hi Raju
Yes, some of the free digital marketing courses listed above do offer a certification as well.
All the best
Alex
Thank You For This Amazing content. I use this site to gain knowledge on a regular basis.
Wow!! That was an awesome blog about digital marketing courses, please keep writing like these types of blogs.
Thanks for the list and info. I’m searching for a course that covers social media marketing including Instagram. Most mentioned don’t seem to!
wow, awesome blog about digital marketing courses.
Hi Rahul
Thanks a lot for your comment.
Alex
Hi Alex
I would love to get started as a digital marketer with emphasis on SEO.
How do I get started
Hi Uche
Any of the online marketing courses listed above is a great way to get started. All of them cover SEO as well.
Thanks
Alex
I am very Glad to Read your Post!! Thanks for useful knowledge. It has very important post for every Digital Marketer to Remember & Enhance your profile at International Level. Please keep sharing these useful posts with us continuously.
Hi Priya
Thanks for your comment. Good luck with your digital marketing learning efforts.
Alex
Thanks Alex ,you are doing a great job, but since i’ve already completed one course by google. so could you please let me know which one would be a good follow-up course for me?
Hi Roland
If you have already completed the Google digital marketing course, a good follow up course is the Digital marketing full course by reliablesoft academy. The Google course is very good in teaching you the theory and our course, will help you put the theory into practice.
I hope this helps
Alex
Very good information. I was looking for a good course for digital marketing. I will definitely try this.
Thanks for sharing
Hi Saiyed
Give it a try, most digital marketing courses are free and they will help you start building your digital marketing skills.
Thanks for commenting
Alex
Hi Alex Chris,
After reading your blog I’ve learned that there are a number of great platforms for digital marketing courses. Before starting digital marketing training one should know about which websites provide a free certificate or paid. Thank you so much for updating us on the latest courses.
Great Blog! I was looking for the best marketing courses for weeks. Finally, I find something that can be understandable to my learning skills. I appreciate your efforts. Thanks, Sir!
having knowledge of digital marketing is a must for every business owner, Thanks for these great suggestions.
Thanks Alex for sharing the list of best digital marketing courses referred by Reliablesoft. I’d also agree with Avinash Kaushik Sir’s comment to keep in the mind about the free & paid certification courses. Last but not the least, I’ve been a regular follower of reliablesoft blog from quite a year now due the detailed writing. I’ve at times planned to join your eCom SEO course, but price was a concern for which had to stepback. Rest, happy to read your blogs, follow your content and be benefitted. There are multiple good sites on seo or digital marketing including Singlegrain, Ahrefs Blog, Bigcommerce, & ReliableSoft ofcourse. Definitely would be happy to list out our digital marketing institute name in coming years.
Thanks Alex. Great list of courses to choose from.
Hello, thanks for this amazing article, helped me a lot.
I would like to know if it’s possible to combine two of these courses? If yes do you have some suggestions?. For the moment I’m planning to start the Fundamentals of Digital Marketing but i don’t know which one I can add.
Hi Lucas
Yes, you can definitely enroll in one or more courses. Starting with the Digital Marketing Fundaments is a good choice. Next, you can consider the Reliablesoft Course, it will help you understand how to go from theory to practice.
I hope this helps
Alex
Thank you for writing so beautifully about Online Courses on Digital Marketing. Special thanks to you for discussing Paid Courses as well as Free Courses and for providing Free Courses links.
Hi Mustakim
Yes, the list includes both free and paid digital marketing courses. All courses are great to begin your digital marketing learning journey.
Best
Alex
Great Blog! I was looking for the best marketing courses for weeks. Finally, I find something that can be understandable to my learning skills. I appreciate your efforts. Thanking You , Sir!
Hi Greemus
Thanks for your nice words!
Alex
Thank you for writing so beautifully about online courses on Digital marketing. It is very helpful and informative.
Hi Muskan
Glad you found this useful!
Alex
Great post, your list of 10 is very good, out of this list, I certified the HubSpot online course and now following others from your list, you gave very good information, thank you for that
Hi Vikram
Thanks for commenting. All the best with your digital marketing efforts.
Alex
Thanking you for writing this content. This was very useful to me as I was looking forward to a digital marketing course. Through this content, I was able to compare and select a course. This was very informative to me.
Hi Shivam
Thanks for your comment. It’s true that there are many courses available, that’s why we created this review guide to help you narrow down your selection to the 10 best.
Thanks again
Alex
Greetings.
Thank you for such a wonderfully comprehensive list of courses available to enhance not only ones digital marketing career, but one knowledge to boot. With the rapid rate of digitilization, remaining cutting edge is the key.
Hi Mark
Very well said. To stay relevant in digital marketing you need to keep learning and improving your skills. The digital marketing courses listed above cover a wide range of topics and are suitable for both beginners and more advanced marketers.
All the best
Alex
Thanks for the guide on digital marketing courses and also for the free available options as well.
That was an awesome blog about digital marketing courses.
Thanks for the breakdown! Appreciate your insight on each of these providers
thanks for sharing with us valuable ideas about the best free & paid digital marketing courses list. it’s amazing blog!
Thanks a lot William!
Thanks for sharing the best digital marketing courses list. It is really valuable & worth it.
Hi Anna
Thanks for commenting. Yes, the list contains some great digital marketing courses that are certainly worth the time and effort.
All the best
Alex
thank you for the blog, which gives a lot of information about digital marketing certifications, hope more from you.
Great content and it seems like digital marketing is the future of marketing
Thanks for sharing valuable information. You clearly explained all the online certification courses related to digital marketing.
Hi John
Thanks for your nice comment. Good luck with your digital marketing training.
Alex
Digital Marketing is one of the fastest-growing sectors of the world today. Thank you for this blog post that outlines how you can get ahead of your competitors by taking up free and paid online marketing courses.
Thanks for sharing this very useful blog on Digital Marketing. Currently, I am in another field and looking to do a Certified course in Digital Marketing as I am very much interested in it. I came across your blog which also shows free certified courses. Can you please guide me on which course will be beneficial for me?
Hi Abhijit
Thanks for your comment. The Google Digital Marketing Certification is a great course to start your learning journey. It’s free and comes with a certification. You can then continue with a paid course. Our own course is a popular choice for many beginners.
I hope this helps
Alex
Dear Alex,
Thanks for sharing valuable information, actually the list contains some great digital marketing courses!!
For beginners in the digital marketing field, do you have a recommendation for a package to start with?!
Thank you very much
Hi Sharaf
You can start with the Google Digital Marketing Course or the Reliablesoft Digital Marketing Course Bundle. Both courses are great for beginners.
I hope this helps
Thanks
Alex
Hi,
I would like to learn Digital Marketing and start Freelancing or find a job. Is a free course worth trying?
Hi Prajwal
Yes, a free course is a good starting point. Once you learn the basics, you can try a paid course to get more insights on how digital marketing really works,
I hope this helps
Thanks
Alex
Thanks for sharing a valuable article, it is useful for me and those who want information about digital marketing courses.
Hi Ravi
Thanks for commenting. Glad I could help you learn more about digital marketing training courses.
All the best
Alex
Thanks for sharing this blog. It is helpful for choosing the best digital marketing course.
Hi Alex
Thanks a lot. Glad I could help!
Alex
Thanks for sharing some of the top digital marketing courses. It’s good to see the growing interest of individuals in digital marketing.
Hi Shamsher
Thanks for your comment. It’s true digital marketing courses are trending these days and these are the best to learn digital marketing.
All the best
Alex
Very nice article. The above article gives a lot of knowledge about digital marketing courses. Thank you for sharing this article.
Hi Alex,
Thanks a lot for compiling this list and making our life simpler. I have noticed that your suggestions are unbiased, which is so great in today’s world.
Please keep up the good work of being a guiding light….
Best Regards,
Bhuvan Sharma