15 Free Digital Marketing eBooks Worth Downloading (PDF)

Online marketing success largely depends on how well you can gain traffic and convert leads into sales.

This is a set of skills that business owners can develop with the right tools and resources and ebooks are a great means for this purpose.

Companies love to give away free ebooks to build their reputation, but not all are useful.

So to help you save time, we’ve reviewed and rated tens of marketing ebooks to find the best ebooks that are worth downloading and reading.

The ebooks in this list cover all the important digital marketing channels including SEO, social media marketing, content marketing, paid ads, and affiliate marketing.

For each ebook, you’ll get a summary of what you’ll learn and how to download it in PDF format.

Are any high-quality and free digital marketing eBooks missing from the list? Let me know in the comments!

Best Digital Marketing eBooks

These are the top online marketing eBooks worth reading. The best part, they are 100% free.

1. Beginner’s Guide to SEO
2. Best Methods to Increase Website Traffic
3. 11 Growth Tactics for Your Ecommerce Business
4. Content Marketing Strategies
5. Lead Generation with Facebook Ads
6. The Complete SEO Checklist
7. eCommerce Customer Retention
8. A Guide to Local SEO
9. The Periodic Table of Digital Commerce Marketing
10. Digital Marketing For Small Business
11. Content Marketing Writing Secrets
12. Introduction to Digital Marketing
13. How Marketers Are Using Social Media
14. Online Reputation Management
15. The Definitive Guide to Affiliate Marketing

1. Beginner’s Guide to SEO

Publisher: Reliablesoft.net | Pages: 35

The Beginners Guide to SEO by Reliablesoft Academy is a free ebook for beginners to Search Engine Optimization. Reliablesoft is a digital marketing agency with extensive experience in SEO and through this ebook, you can get a good understanding of what SEO is and how it works.

What you’ll learn

By reading this ebook, you’ll learn the basics of SEO. It’s a great ebook for beginners and intermediate users.

This ebook covers the following topics:

• How Search Engines Work
• What is SEO and why it’s important
• Introduction to Technical SEO
• On-Page SEO for Beginners
• Getting Started With Off-Page SEO

After you complete the Beginners Guide to SEO, you can continue your SEO learning journey with a free SEO course and then pursue an SEO certification.

2. Best Methods to Increase Website Traffic

Publisher: Reliablesoft.net | Pages: 20

One of the goals of digital marketing is to increase the traffic of a website and this ebook will teach you the most effective ways to do this.

What you’ll learn

By reading this digital marketing ebook, you’ll learn the 8 most effective methods to drive traffic to a website. In particular:

• How to approach keyword research
• What is cornerstone content and why it’s important
• What are backlinks and why they are necessary for high rankings
• How to grow your email list
• How to get backlinks to your website

3. 11 Growth Tactics for Your Ecommerce Business

Publisher: SEMrush | Pages: 133

Ecommerce is becoming more competitive as more companies make the switch to doing business online. However, not all businesses can succeed and grow in the eCommerce space.

SEMrush’s ebook, 11 Growth Tactics for Your Ecommerce Business, helps entrepreneurs and business owners understand the performance factors of eCommerce businesses and how to tweak performance to make businesses grow.

SEMrush is a respected name in marketing, specifically for its digital analytics and insights into how digital marketing works.

What you’ll learn

In 11 Growth Tactics for Your Ecommerce Business, you’ll learn what the key performance indicators of the digital marketing space are and how the landscape has changed. With this in mind, SEMrush shows you 11 ways to promote growth online backed by research and use case reviews.

Ultimately, you’ll learn different growth strategies and have a deeper understanding of how they were used in real business applications. That way, you have enough experience and confidence in each strategy to begin applying them to your business.

4. Content Marketing Strategies

Publisher: Shane Barker | Pages: 45

One of the keys to successfully start an online business is content marketing. This can include videos, pictures, and text. Whichever options you use, you need a strategy to make your efforts meaningful.

In the book Content Marketing Strategies – How I Leveraged Content to Become a Thought Leader, author Shane Barker teaches you the methods he used to grow his influence and online business through content.

Shane Barker is a well-known content marketing expert and digital marketing consultant who has worked with Fortune 500 companies.

What you’ll learn

In Content Marketing Strategies – How I Leveraged Content to Become a Thought Leader ebook, you learn how to gain influence and leverage it into online success. Shane guides you through the process of developing content that people want to see.

He discusses how to apply strategies to draw in your audience and gain the attention of the industry. Finally, you learn how to maintain that influence and leverage it to get what you want.

This book goes through several different types of content that you could use. It also gives you tips on how and where to use that content in your digital marketing campaigns.

At the end of the book, there are other resources that can help you learn more and hone specific skills.

5. Lead Generation with Facebook Ads

Publisher: Adespresso | Pages: 43

Adespresso’s ebook, Lead Generation with Facebook Ads, teaches you how lead generation works and how to use Facebook Ads more effectively to generate sales leads.

Nearly anyone can use Facebook Ads but relatively few people are considered Facebook Ad experts. This book teaches you how to design and deploy ads on Facebook so that they reach the right audience and have a higher ROI.

What you’ll learn

In Lead Generation with Facebook Ads, you learn the process for generating leads through Facebook. The ebook walks you through the steps of the process from finding a lead magnet to bringing in leads through your landing pages.

If you follow the process step by step, you’ll have a sales funnel that can bring in more leads from Facebook and drive traffic for your online business.

Each step is relatively short, but the book provides significant detail about what you need to do. The instructions are supported by screenshots from the Facebook interface making it much easier to visualize and follow.

6. The Complete SEO Checklist

Publisher: Reliablesoft | Pages: 48

If you like checklists, you’ll love this one. The Complete SEO Checklist ebook by Reliablesoft includes 66 checks covering all areas of SEO. It’s a comprehensive guide for anyone that wants to optimize their website to the fullest.

What you’ll learn

You’ll learn how to optimize your website for search engines and increase your organic traffic.

This ebook has four sections covering the following topics:

• SEO Basics
• Technical SEO
• On-Page SEO
• Off-Page SEO

7. eCommerce Customer Retention

Publisher: TrustSpot | Pages: 30

Bringing new traffic into your company is not enough for growth. You must also keep the audience that you have. Then, every new audience member is an addition to your eCommerce business rather than replacing a customer that left.

If you can keep your customer retention high, the acquisition costs for bringing in new customers decreases. It is more cost-effective to retain a customer than it is to bring in new customers.

What you’ll learn

In the eCommerce Customer Retention ebook, you learn about the potential growth benefits from retaining your audience. It shows you how to develop customer retention strategies that focus on customer experience and sales funnels, as well as how to manage customer relationships.

By the end of the book, you’ll know how to engage customers to gain their attention, draw them into your audience, and re-engage them consistently to keep them interested.

8. A Guide to Local SEO

Publisher: SEJ | Pages: 170

Search Engine Journal is a publication dedicated to search engine optimization. It provides a wealth of knowledge for companies looking for ways of improving their impact.

SEO is constantly changing and this leads to new fields of SEO being developed that your business should take advantage of. Local SEO is one of them.

A Guide to Local SEO is a new ebook that can get your company ready to use local SEO strategies to reach a new audience.

What you’ll learn

In A Guide to Local SEO, you learn about the basics of local SEO and how to apply different strategies to improve your local SEO rankings. Local SEO is a subset of SEO and requires modified strategies to be successful.

This ebook gives you a well-rounded education in local SEO focusing on its five key tenets. Each section gives you detailed information, as well as examples based on real-world use cases. That way, you can see how it could apply to your situation.

9. The Periodic Table of Digital Commerce Marketing

Publisher: MarketingLand | Pages: 21

There are many components to digital marketing. Without a firm understanding of the different types of digital marketing, you may have a hard time creating strategies that are effective.

The Periodic Table of Digital Commerce Marketing organizes the different elements of digital commerce marketing so that you can better understand how everything works and target specific elements when creating your digital marketing campaigns.

It is especially helpful for people that are new to digital marketing since it brings all of the different elements of what you need to do into focus.

Having a well-organized list of the pieces of the digital marketing puzzle makes it easier to learn about them, as well as to serve as a checklist for developing new marketing strategies.

What you’ll learn

In The Periodic Table of Digital Commerce Marketing, you learn about the different elements of digital marketing with detailed examples showing why they are important.

Each element is categorized so that you can see them in relation to each other. Having them organized this way makes it easy to learn about them, compare them, and choose which ones are right for your marketing strategy.

10. Digital Marketing For Small Business

Publisher: HubSpot | Pages: 33

Digital Marketing for Small Business is a digital marketing free ebook dedicated to helping small businesses take advantage of the growing resources for digital marketing.

Small businesses make up the majority of businesses in any country. With the growing amount of free and affordable resources, small businesses can leverage digital marketing to increase revenue and expand. The key is understanding how to take the first steps into digital marketing.

This marketing ebook is written by HubSpot, one of the recognized leaders in digital marketing.

HubSpot has a long history of helping companies develop their marketing strategies and abilities.

HubSpot offers tools and resources that companies need to market more effectively, like strategy guidance, CRM tools, sales management tools, and comprehensive business management platforms for customer-facing operations.

What you’ll learn

In Digital Marketing for Small Business, you learn how to set up digital marketing workflows for a small business on a budget. Every company can establish workflows for digital marketing that produce desired results.

This ebook teaches you what is involved in digital marketing and how your company can develop a digital marketing strategy to expand your business.

The book walks you through the basic steps that you need to take to put an effective marketing strategy in place. It also provides helpful examples that explain different parts of marketing.

Finally, it gives you plenty of tips and tricks to get things moving, such as a breakdown of the most popular social platforms for sponsored posts. It has enough detailed insight to help you plan the details of a marketing strategy, while still being accessible to absolute beginners.

11. Content Marketing Writing Secrets

Publisher: CMI | Pages: 52

When businesses begin digital marketing, they often focus first on content marketing. Content marketing uses written content, such as blog posts and social media.

When done well, content marketing can be an effective and trusted way of building influence. Content Marketing Writing Secrets teaches you how to write content to gain influence.

By the time you finish this free internet marketing book, you’ll understand how to create content that is both creative and business-focused, while getting people’s attention the way that you need it to.

For a business, it is a primer to develop one of the most effective, in-demand, and influential skills that companies need to market effectively.

What you’ll learn

In Content Marketing Writing Secrets, you learn to create powerful marketing content that draws attention and is easy to create. It focuses on planning and managing the content creation process, which is an area where many business owners struggle to balance the creative process with the business aspects of content.

It also shows you how to make every word mean more so that you can have a bigger impact with less content. For a business owner, the ability to do more marketing with less content means it takes less time and money to create content that matters.

Finally, Content Marketing Writing Secrets teaches you about storytelling, one of the most powerful tools that you can use in marketing. By developing a firm grasp on storytelling, you can make your content meaningful for more people with an effective narrative that doesn’t come across as gimmicky.

12. Introduction to Digital Marketing

Publisher: SimpliLearn | Pages: 15

Introduction to Digital Marketing is a free internet marketing book that is aimed at teaching beginners about the fundamentals of digital marketing. Companies need digital marketing skills to succeed in eCommerce.

With this book, you can learn how to understand and implement strategies that can grow your online presence.

This ebook provides a comprehensive understanding of digital marketing, including its history and development. With this foundation in place, you should be able to tackle more advanced topics as you gain experience using the strategies provided in the book.

Use it as a primer for anyone that is involved with digital marketing on a regular basis. That way, your entire team has the same basic understanding of digital marketing and can collaborate effectively.

What you’ll learn

In the Introduction to Digital Marketing, you learn what digital marketing is and what the different forms of digital marketing are.

Anyone new to the field will find it valuable because it clearly lays out the job prospects and responsibilities of digital marketers. This makes it easier to make career and business decisions regarding what marketing strategies to use.

13. How Marketers Are Using Social Media

Publisher: SME | Pages: 40

The marketing industry has largely migrated to social media channels as a primary way of attracting customers. Social media is more accessible to a wider audience than many other methods and channels, making it an all-around better option for marketing.

In How Marketers Are Using Social Media, you get a detailed look into current marketing practices involving social media.

Knowing how social media is being used by other marketers can provide insights into how your business should operate.

For example, Facebook may be a leading social media channel for marketing, but declining usage by marketers may mean that you should start looking at other channels.

How Marketers Are Using Social Media gives you the insights that you need to make informed decisions about the industry and your business practices.

What you’ll learn

In this digital marketing ebook, you’ll learn about the current use of social media in marketing as well as how you can apply some of those current practices to your operations.

This report provides information that marketers want but would struggle to get on their own. With it, you can understand trends that are driving marketing and social media usage, which you can use to build better marketing practices.

14. Online Reputation Management

Publisher: SEMrush | Pages: 2

Putting a lot of effort into your digital marketing is great for business growth, but those gains can be undone if you let your online reputation fall apart. Instead, learn to manage your online persona with web marketing ebooks like Online Reputation Management.

This book contains seven tips to help you build and manage your online reputation.

By using this checklist, you are more likely to get the results that you want and avoid many of the potential problems that have impacted major brands and personalities over the years.

This ebook is short at only two pages, but that is all you need to get valuable information from it. The book is in the form of a checklist, which you can use many times over to ensure that your actions maintain a better reputation online.

What you’ll learn

In Online Reputation Management, you learn seven things that you can do to manage your online reputation. Use the checklist every time you make a post or place a comment online. If you follow all of the steps, you are unlikely to create problems that can hurt your reputation.

15. The Definitive Guide to Affiliate Marketing

Publisher: Oberlo | Pages: 188

If you have an online business, brand, or persona that you want to monetize, you could do that through affiliate marketing. It is a means of advertising other people’s products where you collect a commission when customers purchase through your links.

Learning affiliate marketing is a valuable tool for anyone that has an audience. Through affiliate marketing, you can monetize that audience in a way that you have a lot of control over.

You choose the products that you advertise and there are thousands of affiliate marketing programs available to join. You could make money online through any form of digital marketing or content creation by adding affiliate links to your posts.

What you’ll learn

In The Definitive Guide to Affiliate Marketing, you learn how affiliate marketing works.

After explaining what affiliate marketing is, you learn about how to set up or join an affiliate program, how to choose products that can sell, and how to use links to facilitate sales.

It goes into detail about the behind-scenes aspects of affiliate marketing that many guides leave out. By the time you are done, you’ll understand how to quickly put an affiliate program in place and start making money from it.