The 10 Best Facebook Ads Courses (Free & Paid)

Facebook is the most popular social media platform, making it an effective marketing channel for businesses across a variety of industries.

With a large user base and advanced targeting and tracking features, digital marketers can use Facebook to create highly optimized advertising campaigns that drive substantial revenue.

That said, running successful Facebook campaigns can be challenging, especially if you are new to digital marketing. There are many different elements to running ads on Facebook and if you don’t structure your campaigns effectively, you’ll likely not see any return on the money you invest in ads.

It is for this reason that many digital marketers choose to take a Facebook marketing course to learn their way around the platform.

Who should follow a Facebook marketing course?

When you complete a Facebook advertising training course you can avoid the common reasons businesses fail with Facebook ads by learning the ins and outs of the platform and how to run effective advertising campaigns.

Some of the types of people who can benefit significantly from a Facebook marketing course include:

• Small business owners
• Social media managers
• Individuals looking for a career in digital marketing
• Employees at a digital marketing agency that want to upsell their skills
• Bloggers and Influencers

Beyond just improving your skills, many Facebook training courses give a certification upon completion of the course, which can provide many benefits of its own.

Is a Facebook Certification Worth it?

If you want to advance your career in digital marketing a Facebook certification can be extremely valuable.

When you get certified in Facebook advertising and marketing, you validate your competency in using the platform as well as the ability to apply best practices to real-life scenarios.

This can help you stand out when looking for a position as a digital marketer. Facebook certifications can also help agencies win potential clients when they can show that their employees are experts at advertising through the platform.

Facebook is constantly changing or adding its features so if you are not up to date with how the platform works, you will not be able to use it to advertise effectively.

By taking the time to become certified, you ensure that you are on top of the latest best practices

Top 10 Facebook Ads Courses

These are the best Facebook ads courses you can take online and get certified in Facebook marketing.

1. Facebook Ads Complete Course (Reliablesoft Academy)
2. Facebook Blueprint Courses (Facebook)
3. Facebook Marketing Course (Hubspot)
4. Facebook Social Media Marketing Professional Certificate (Coursera)
5. Facebook Ads & Facebook Marketing Mastery (Udemy)
6. Advertising on Facebook (LinkedIn Learning)
7. Facebook Ads Mastery Guide (Skillshare)
8. Facebook Unlocked (Neil Patel)
9. Facebook Advertising for Beginners (Alison)
10. The Complete Facebook Ads Training (Udemy)

1. Facebook Ads Complete Course (Reliablesoft Academy)

The Facebook Ads Course by Reliablesoft Digital Marketing Academy will teach you step-by-step how to run profitable campaigns on Facebook and Instagram.

As a digital marketing agency, we are responsible for the management of Facebook ads campaigns for various clients in different niches. Last 2 years our total ad spending on Facebook was more than $1.5 million, generating more than $8 million in sales.

In this course, you’ll learn the exact blueprint you are using to get this kind of result over and over again. It will teach you how to design and set up your campaigns and the exact high-converting tactics you can use so that you’ll start making money and sales.

The Facebook Course includes 12 lessons covering the following topics:

• How to Make Money With Facebook Ads
• Facebook Pixel Installation
• Custom Conversions
• Custom and Lookalike Audiences
• Facebook Campaign Structure
• Facebook Sales Funnels
• Facebook Acquisition Campaigns
• Facebook Retargeting Campaigns
• Facebook Retention Campaigns
• How to Create a Facebook Campaign
• How to Create an Ad Set
• How to Create Facebook Ads
• Facebook Ads Tips
• Facebook Campaign Optimization
• Facebook Campaign Monitoring
• Campaign Optimization Tips
• How to Lower Your Campaign Costs
• Landing Page Optimization Tips
• Facebook Ads Checklist
• Running Campaigns on Instagram

The learning format is both video and text, with tutorials, screenshots, checklists, and step-by-step instructions.

The course is suitable for both beginners to Facebook Ads and for people who tried Facebook ads but never managed to run profitable campaigns.

When you enroll in the course, you also get access to nine more courses that are part of the Digital Marketing Full Course Bundle. The bundle offers two certifications, an SEO certification, and a Digital Marketing certification.

Reliablesoft Academy courses are trusted by more than 3500 students and are rated with 5 stars in course evaluation.

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2. Facebook Blueprint Courses (Facebook)

Facebook offers its own library of tutorials called Facebook Blueprint Courses to help digital marketers learn their way around the platform.

The courses are self-paced and free to access. They cover beginner and intermediate topics you can use to increase your digital marketing knowledge whether you are new to Facebook or want to refine your skills by learning advanced buying options or enhanced ways to measure your performance.

Some of the different topics covered in the Facebook Blueprint Courses include:

• Business Manager
• Getting Started With Facebook and Partner Measurement Solutions
• Campaign Performance with Ads Manager
• Promoting Your Business From Your Facebook Page
• Ad Policies for Content, Creative, and Targeting
• Ad Auction and Delivery
• Creating Facebook Ads
• Brand Best Practices
• Reach and Frequency Campaigns
• Targeting Custom Audiences

Facebook Blueprint also offers a wide range of certifications you can earn to validate your proficiency using the line of Facebook services.

Below are the different certifications that are available to digital marketers:

• Facebook Certified Digital Marketing Associate
• Facebook Certified Marketing Science Professional
• Facebook Certified Creative Strategy Professional
• Facebook Certified Media Planning Professional
• Facebook Certified Media Buying Professional
• Facebook Certified Marketing Developer
• Facebook Certified Advanced Marketing Developer
• Facebook Certified Advertising API Developer
• Facebook Certified Community Manager

For each certification, you will need to pass an exam that can be taken online (monitored by a proctor), or at a designated testing location. This makes the exam different from other digital marketing certifications as there is virtually no way you can cheat or look through course material while taking the exam.

There is also a fee that you will need to pay before you can schedule and take an exam.

The exam costs vary based on the certification, with the advanced certifications usually requiring a higher fee.

For example, the exam fee starts at $99 for the beginner level certifications like the Facebook Certified Digital Marketing Associate while the advanced certifications like the Facebook Certified Media Buying Professional cost $150.

Each exam is scored from 300 to 1000. A score of 700 or higher is needed to pass. If you fail the exam, you will have to repay to take it again so it’s a good idea to make sure you thoroughly understand the material beforehand.

Reviewing the related Facebook Blueprint Courses is a good start but you should also consider supplementing your preparation with some other course materials like the Facebook Ads Complete Course as well.

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3. Facebook Marketing Course (HubSpot)

The Facebook Marketing Course from HubSpot is an easy to follow Facebook training course for beginners.

The course is broken into three lessons:

• How to Develop an Effective Facebook Marketing Strategy
• How to Grow Your Organic Facebook Reach
• How to Craft a Winning Facebook Ads Strategy

Each lesson contains a set of videos with an instructor talking through the material.

Some of the topics the course will cover includes:

• How to avoid common Facebook advertising mistakes
• Which ads you should create first
• Measuring the success of your Facebook content with page insights
• Increasing your reach on Facebook with engaging content
• Understanding the Facebook algorithm.

At the end of each lesson, there is a quick five-question quiz you can use to assess your understanding of the material.

To access the course, you will need to create a free HubSpot account. Once you have created your account you complete the course free of charge.

The course doesn’t provide a certificate but it is still helpful for beginners looking to learn the basics of Facebook marketing.

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4. Facebook Social Media Marketing Professional Certificate (Coursera)

The Coursera Facebook Social Media Marketing Professional Certificate program is a great Facebook course for beginners looking to earn a certificate to showcase their knowledge and skills.

The Professional Certificate program includes six courses:

• Introduction to Social Media Marketing
• Social Media Management
• Fundamentals of Social Media Advertising
• Advertising with Facebook
• Measure and Optimize Social Media Marketing Campaigns
• Facebook Social Media Marketing Capstone

The courses contain a mix of videos, readings, hands-on projects, graded quizzes, and assignments. The program is self-paced so you can set your deadlines to move through the material at your convenience.

Here are some of the things you will learn upon completing the course:

• How to create a Facebook business page and Instagram account
• How to create a content calendar for your social media presence
• How to manage social media content using a data-driven approach
• How to craft effective visuals for Facebook ads
• How to set a budget, placement, and schedule for ads
• The best ways to analyze dashboards to evaluate the success of campaigns

At the end of the course, you’ll receive a shareable certificate that you can add to the Certifications section of your LinkedIn profile or link to on your resume.

You can start the course with a 7-day free trial. After that, it costs $49 per month to maintain access to the course material.

So while the program is self-paced, the faster you move through the course material, the less you’ll end up paying. To give you an idea of how long the program will last, Coursera estimates it will take 7 months to complete all the courses if you spend 2 hours studying per week.

If you were to increase your pace to 6 hours a week you could finish the course in a little over 2 months for a total cost of $98.

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5. Facebook Ads & Facebook Marketing Mastery (Udemy)

Udemy offers several in-depth facebook training classes including the Facebook Ads & Facebook Marketing Mastery course presented by Coursenvy.

The course is divided into the following 12 sections:

• Intro to Facebook Marketing
• Facebook Page
• Facebook Ads
• Facebook Pixel and Audiences
• Types of Facebook Ads
• Facebook Engagement
• Facebook Reporting, Insights, and Optimization
• Social Media Marketing
• Common Facebook FAQs
• Business Manager
• Facebook Shops

There are a total of 82 lectures comprising 12 hours of on-demand videos, 38 articles, and 37 downloadable resources.

Here are some of the useful Facebook marketing skills you can learn from the course:

• How to connect with new audiences
• How to lower your Facebook ad costs
• How to implement advanced tracking strategies
• How to average $0.01 per engagement
• How to use the advanced features in Business Manager

The course is self-paced so you can complete it on your own schedule. You also have lifetime access to the material which can prove useful as Udemy courses often update their material as time goes on to stay relevant to the current circumstances.

After you work your way through all the material you will receive a certificate to validate your completion of the course.

The base price for the course is $84.99. Udemy runs frequent promotions so if you wait for the right time to enroll you could get the course for $19.99 (or lower). The course comes with a 30-day money-back guarantee if you are dissatisfied with your purchase.

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6. Advertising on Facebook (LinkedIn Learning)

The Facebook ads course available through LinkedIn Learning is a great education tool for digital marketers looking to amplify their reach using the Facebook advertising platform.

The course is divided into five sections:

• Facebook Advertising Overview
• How Facebook Ads Work
• How to Create Facebook Ads
• View Your Advertising Data
• Implement Best Practices

There are 23 videos that you can access anywhere including on your phone and tablet. The course is self-paced allowing you to complete the material as fast (or slow) as you’d like.

Some of the skills you’ll learn in the course include:

• How to set up an advertising account
• How to target ads on Facebook
• How to choose an ad campaign objective
• Refining your audience with behavioral targeting
• How to create advertising reports
• How to choose effective images for your ads
• How to improve the performance of your Facebook ads

When you complete the course you will receive a certificate of completion that you can then display on your LinkedIn profile to showcase your expertise to your professional network.

To access the course you can pay a one-time cost of $29.99 or sign up for a subscription to LinkedIn Learning that costs $29.99 per month or $19.99 per month when paid annually.

If you are new to LinkedIn Learning you will receive a 1-month free trial before your paid subscription begins.

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7. Facebook Ads Mastery Guide (Skillshare)

Facebook Ads & Facebook Marketing Mastery Guide available through Skillshare is taught by Coursenvy and is similar to the course of the same name offered on Udemy.

In the course, Facebook advertising expert Justin O’Brien lays out everything you need to know to move from beginner to advanced in Facebook Marketing.

He breaks down the same marketing strategies he regularly uses with his clients and how to streamline your posting process so that you can manage your social media presence more efficiently.

The course is divided into 48 lessons with over 11 hours of video content. Some of the topics covered in the lesson include:

• How to build successful Facebook ads
• When to use which type of marketing campaign
• How to create sales funnels with Facebook ads
• Advanced conversion ads
• Advanced custom audiences
• How to optimize Facebook Messenger ads

To access the course you will need a Skillshare Premium subscription. Skillshare Premium costs $19 per month or $99 per year when billed manually. If you are new to Skillshare you will receive a 7-day free trial when you first sign up.

When you subscribe you get lifetime access to the course lectures to continue learning as new material is added every month.

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8. Facebook Unlocked (Neil Patel)

Facebook Unlocked is a Facebook training course presented by the widely popular digital marketer Neil Patel.

The content is divided into two modules containing the following lessons:

• Setting up your business with Facebook
• Content types and strategies
• Organic posts
• Paid media
• Growing your brand

Each lesson contains a video with Neil walking through the material. There are also several downloadable resources you can use to improve your Facebook marketing efforts.

• A taskmaster worksheet detailing all the processes needed to optimize your Facebook marketing
• An organic reach guide breaking down the steps needed to reach a larger audience with your organic posts
• An ad budget guide
• An advertising checklist to help you ensure that all your campaigns are structured properly

The course does not provide a certificate upon completion but it is still worth considering if you want to learn more about Facebook marketing.

Plus, the downloadable resources (particularly the taskmaster worksheet) are a great set of tools that can serve as detailed templates for you to manage your marketing efforts with greater ease.

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9. Facebook Advertising for Beginners (Alison)

Alison’s Facebook Advertising for Beginners course is designed for digital marketers with no prior Facebook marketing experience.

During the course, you’ll learn the basics of Facebook including how to set up a page and how to get your advertising campaigns up and running properly.

The material is divided into nine modules: 

• Course Introduction
• Important Information About Facebook Advertising
• Getting Ready to Run Facebook Ad Campaigns
• Custom Conversions
• Landing Page Compliance
• Types of Facebook Ads
• Defining Your Audience
• Set up Campaign and Launch the Ad
• Course Assessment

The lessons are presented in video format and there are about 3 total hours of content for you to review. 

The course is self-paced and you can set study reminders on the course dashboard to have Alison send you an email reminding you to study.

When you get through all the material, you will have to pass the assessment before completing the course. 

After you complete the course you will have the ability to purchase a certificate to validate your achievement. A digital certificate, which you can download as a PDF, costs €21. If you want a printed certificate mailed to you it costs €27.

You can receive a discount on the cost of the certificate by signing up for an Alison Premium account which costs €7.99 per month.

The course itself is free to take and you can do so with a free Alison account. However, there are ads before each of the lesson videos if you only have a free account. You can make these go away by signing up for Alison Premium.

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10. The Complete Facebook Ads Training (Udemy)

The Complete Facebook Ads Training is another Facebook marketing course offered through Udemy.

The course is designed for beginners and aims to teach Facebook fundamentals like:

• Why Facebook ads are important
• The common reasons people fail with Facebook ads
• How to install the Facebook tracking pixel
• How to use your email list and website visitors to create custom audiences
• How to create the different types of Facebook ads

The content is broken into five sections with a total of 4 hours of on-demand videos. There are also three downloadable resources including a Facebook Ads Example Swipe file and Facebook Ads Quick Checklist template.

When you complete the course, you will receive a certificate of completion to verify your achievement. You also have full lifetime access to the content so you can come back and review the material whenever you want.

The base price for the course is $79.99 but like other Udemy courses, you can get a deep discount if you time your purchase right as they run frequent promotions.

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