7 Best Retargeting Courses (Free & Paid)

When a potential customer lands on your website or sales page, they won’t always be ready to buy. In fact, the majority of customers will need to do more research, evaluate your company, and consider their options before whipping out a credit card.

A good retargeting course can teach marketers how to leverage more conversion opportunities from every interaction. With retargeting, marketing professionals can reach out to people who previously interacted with their company. The more interactions you have with your would-be customers, the more likely they are to convert.

Retargeting training sessions, webinars, and online classes provide a step-by-step guide to the nuances of retargeting. They provide a deeper understanding of what retargeting is, and how to do it correctly to gain the best return on investment.

In this comprehensive review, we’ll be exploring some of the best retargeting courses available online. The list includes both free and paid courses from reputable organizations. All courses have been carefully selected to offer practical advice to students and not just the theory.

Top 7 Best Retargeting Courses

1. The Complete Facebook Retargeting Course (Udemy)
2. Ad Retargeting: Convert More Clients (Fiverr Learn)
3. Remarketing Strategies (Linkedin Learning)
4. Shopify Retargeting Course (Shopify Learn)
5. Retargeting Masterclass (Udemy)
6. Retargeting & Remarketing Made Easy (Udemy)
7. Digital Marketing with Google Ads (SkillShare)

1. The Complete Facebook Retargeting Course (Udemy)

The complete Facebook Retargeting course by Diego Davila shares a behind-the-scenes look at the secrets of Facebook marketing. Throughout the lessons, you’ll get a step-by-step guide to launching your own retargeting campaign via Facebook, to convert more leads.

Diego talks students through the strategies they can use to optimize their Facebook retargeting ads, exploring concepts like custom Facebook audiences and pixel statistics.

Interestingly, this course also covers two separate approaches to remarketing: hot and cold retargeting.

A number of top companies like NASDAQ and Eventbrite offer this course to their employees, and no prior knowledge is required to get started. Some of the biggest benefits include:

• Easy-to-follow instructions from a friendly teacher
• Multiple insights into Facebook retargeting for hot and cold traffic
• Advanced retargeting strategies using Facebook Pixel statistics
• Learn how to create custom Facebook audiences
• Discover how to optimize your Facebook ads

2. Ad Retargeting: Convert More Clients (Fiverr Learn)

Fiverr Learn is a great learning platform, as it offers affordable ways to learn about things like Google Analytics, retargeting, and marketing optimization.

This Ad retargeting course is a simple video-driven experience designed to walk students through the basics of remarketing.

Through the course syllabus, you’ll learn retargeting techniques like funnel-based segmentation, and how to use Google Analytics to better understand your audience. The course also provides tips and tricks on how to leverage Google tag manager for building traffic maps (audiences).

By the time you’re done learning with Globally-Recognized Google Ads expert, Isaac Rudansky, you’ll be more than equipped to build your own remarketing campaign with Google Ads. Benefits of this course include:

• Comprehensive insights into Google Tools, like Google AdWords
• Step-by-step guidance for building remarketing audiences in Google Analytics
• Advice on how to use Google Tag Manager
• Easy-to-follow videos on everything from Ad exchanges to audience segmentation
• 30-day money-back guarantee included

3. Remarketing Strategies (Linkedin Learning)

For anyone keen to become a retargeting expert, the Remarketing Strategies course from LinkedIn learning is a must-see. This high-quality educational course will show you how to leverage retargeting techniques in Google Ads and Google Analytics.

Amy Bishop, a leading digital marketing consultant, introduces students to all the fundamentals of remarketing with Google assets. You’ll learn how to design a remarketing strategy that aligns with your audience’s interests.

You can even discover how to segment your audience more effectively, with in-depth insights into your customers.

The course is simple, easy-to-follow, and packed with useful information. Plus, you get a LinkedIn learning certificate to demonstrate your knowledge at the end. Benefits include:

• Bite-sized video instructions ideal for beginners
• Shareable certificate to demonstrate your remarketing knowledge
• Tips on how to avoid traffic cannibalization
• Guidance for risk-free audience testing, and segmentation
• Advice on micro-conversion opportunities within Google Analytics

4. Shopify Retargeting Course (Shopify Learn)

Shopify is one of the most popular eCommerce store builders on the market. It only makes sense the company would offer some excellent courses on how to retain and convert customers.

The Shopify Retargeting course focuses on Facebook and Instagram retargeting, rather than Google.

Throughout the 60-minute session, you’ll learn from Ezra Firestone (a successful business owner), about all the basics of remarketing. The course covers tips and tricks on using Facebook and Instagram retargeting effectively.

Plus, you’ll also learn how to implement retargeting methods into your Shopify store strategy.

The course is wonderfully easy to follow, and free. Benefits include:

• Complete guide to product page retargeting on social media
• Easy step-by-step video guides
• Support from CEO and advertising expert, Ezra Firestone
• Exclusive access to leading ad creative and campaigns from Ezra
• Free to access

5. Retargeting Masterclass (Udemy)

Udemy has a knack for publishing engaging beginner-friendly courses on digital marketing. This retargeting masterclass is no exception.

With the guidance of Brian Gray and Mark Trandan, you can learn retargeting techniques capable of increasing conversions and unlocking new opportunities.

The course goes beyond the basics of retargeting, by showing you how to create all kinds of content to drive traffic and generate loyalty. As you learn, you’ll set up and run cold traffic campaigns using AdWords and YouTube.

Plus, you can also learn how to create squeeze and opt-in pages more effectively.

If you’re hoping to leverage remarketing courses for YouTube, Google, and Facebook retargeting at the same time, you can combine everything into one with this series. Benefits include:

• Comprehensive content creation guides to ensure you’re providing value
• Set up, run, and scale cold traffic campaigns with Facebook Ads
• Create warm traffic retargeting campaigns on multiple networks
• Learn how to design email autoresponder sequences
• Create high-converting sales pages and letters.
• Build more professional opt-in and squeeze pages

6. Retargeting & Remarketing Made Easy (Udemy)

Another of the top remarketing courses from Udemy, this offering comes to you from innovative sales funnel expert, Zach Miller. Promising to simplify retargeting and remarketing campaigns, the course guides you through everything from AdWords and Adroll, to Facebook campaigns.

To begin, you’ll learn the basics of what retargeting means, and how you can segment your list for better results. You’ll also discover how to use competitor analysis to improve your chances of reaching the right audience.

The convenient course includes a series of fantastic, bite-sized videos to make learning fun and easy. Benefits of this course include:

• Great for beginners, with an introduction to remarketing
• Overviews of social media and Google AdWords retargeting efforts
• A complete guide to segmentation and creating the perfect audience
• Helpful tips on banner ad sizes and graphic design
• Comprehensive “success hacking” guidance with competitor analysis

7. Digital Marketing with Google Ads (SkillShare)

I’ve discovered countless fantastic courses through SkillShare over the years, including this digital marketing course, taught by former Google expert, and Founder, Ben Lund. More than just an insight into remarketing, this retargeting training course will guide you through all the basics of building Google Ads for your business.

The video guides will show you how to create your Google Ads accounts, create search campaigns, and build display campaigns. You’ll also learn about the basics of retargeting, and how you can implement it into an end-to-end workflow for digital success.

The best part of this course is the hands-on project, where you’re encouraged to create your own Google Ads account and start experimenting. Other benefits include:

• A comprehensive view of Google Ads marketing
• Support from a Google expert and leading business founder
• Helpful step-by-step instructions for setting up your own AdWords account
• Convenient, easy-to-digest video content.
• Impressive certificate of completion

Retargeting Courses Comparison Table

To help you decide which is the best retargeting course for your needs, here is a table comparing the top courses available online.

Who should follow a retargeting course?

Retargeting (or remarketing) is an important part of effective digital marketing. Primarily, Remarketing courses target advertising professionals and branding experts, hoping to drive more value for their clients.

However, anyone with a desire to leverage new lead conversion opportunities can benefit from a retargeting course.

According to MailChimp, up to 97% of visitors who leave your website will never return. Retargeting gives you an opportunity to recapture those leads and make them up to 70% more likely to convert.

With retargeting courses, you learn how to:

• Drive conversions: Retargeting can reduce cart abandonment and increase sales. A good remarketing course will show you how to leverage focused campaigns correctly to generate as many sales as possible.
• Complete the buyer journey: Remarketing efforts are often useful in the development of a comprehensive buyer journey. Today’s customers go through multiple touchpoints before they consider purchasing anything. With retargeting, you can keep your brand top-of-mind and keep clients coming back.
• Improve advertising value: A lot of ads can come across as invasive and annoying. Retargeting ads, alternatively, are more personalized and relevant to your customers. This makes them more likely to grab attention. One study found retargeting is 1046% more efficient than all other ad placement strategies.
• Reduce cart abandonment: Cart abandonment is a serious problem for online sellers. Unfortunately, there are countless reasons why a customer might leave without buying anything. With retargeting, you remind your lead of the value you can offer and improve your chances of sales.
• Increase customer lifetime value: When you learn retargeting techniques with an online course, you’ll also discover how to keep customers coming back to your store for repeat purchases. You can introduce existing customers to new products and improve the lifetime value of each client.

Tips on How to Choose a Good Retargeting Course

There’s no one-size-fits-all retargeting course perfect for every marketing professional. However, there are plenty of good options to choose from if you know where to look. Picking the ideal retargeting course will require a few careful considerations.

First, you’ll need to determine what kind of remarketing you’re interested in. There are options for YouTube, Google, and Facebook remarketing, so you can find something to suit almost any marketing strategy.

You can also look at factors like:

• Length: The length of your remarketing course will usually be important, as you may not have a lot of time to learn. There are plenty of shorter courses mentioned above, so you can save some significant time with video courses consumed a few minutes at a time. You’ll also be able to access most of your course options online, so it’s easy to take lessons as and when you have the time to do so.
• Skills offered: You’ll find a list of skills you’re likely to take away from any course in the course description of the options above. You can either develop skills around remarketing you already have or look into establishing new skills, depending on your needs. Some remarketing courses simply provide a basic insight into the concept of retargeting. Others will dive deeper into specific strategies.
• Pricing and Certification: While there are plenty of courses out there you can access for free, some of the most advanced training options will have a price attached. If you’re willing to pay to become a retargeting expert, make sure the value of the course matches the price. You should at least get a certification you can show on your resume from a paid course. It’s also worth keeping an eye out for deals, as many course creators will offer them at various times of the year.
• Level: Some remarketing courses are intended specifically for people with more advanced knowledge of advertising. Others focus on “beginners” with no prior knowledge. If you don’t have much experience in marketing, you should start with something simple. Look for an online course specifically created for you.

Choosing your Retargeting Course

Selecting the perfect remarketing course for your digital advertising education is a great way to improve your chances of higher conversions and sales. Fortunately, there are plenty of options out there to get you started.

Don’t underestimate the power of pulling your customers back to your business from time to time, you should see some amazing results if you do.