10 Best Instagram Courses (Free & Paid)

When was the last time you updated your Instagram marketing knowledge?

Instagram is currently one of the most popular social media platforms on the market. The app generates some of the highest levels of audience engagement, as well as great returns on investment.

However, getting the best results from your Instagram campaigns means knowing how to leverage all of its unique features correctly.

Instagram training courses are a valuable tool for social media experts looking to stay ahead of the curve with conversion-boosting techniques.

The right courses will teach you how to make the most of new Instagram trends, respond to follower preferences, and optimize your campaigns.

The question is, which are the best Instagram online training courses available today for people who want to learn about marketing on Instagram?

Let’s find out.

10 Top Instagram Courses

1. Instagram Training Course (Hubspot)
2. Instagram Marketing 2022 (Udemy)
3. Get Started With Instagram Shopping (Facebook)
4. Build an Online Business Presence with Instagram (Facebook)
5. Instagram Ads Course (Reliablesoft)
6. Instagram Stories for Business (Later)
7. Marketing on Instagram (LinkedIn Learning)
8. Instagram Engagement Secrets (Skillshare)
9. Instagram Strategy for Business Growth (Domestika)
10. Instagram Unlocked (Neil Patel)

1. Instagram Training Course (Hubspot)

Offered by digital marketing experts, Hubspot, the “Instagram Training Course” is a cost-free way to upgrade your Instagram expertise.

Hosted by Crystal King, the course consists of 6 separate sections, each dedicated to addressing a specific aspect of Instagram marketing.

You’ll begin by exploring the key elements to a successful Instagram marketing strategy and follow Crystal as she guides you through the process of building engaging content.

The course also covers essential tips and tricks on how to not only attract but retain Instagram followers.

Why enroll in this course?

The HubSpot Instagram training course is an excellent entryway to a basic understanding of Instagram marketing. Crystal conveniently breaks the content down into easy-to-consume video segments, each with its own key takeaways you can use in your Instagram campaigns.

You’ll learn how to set up Instagram ads, as well as how you can analyze and improve those ads in the future, using built-in Instagram reporting features.

Some of the biggest benefits of this course include:

• Quizzes to test your knowledge.
• Easily digestible mini videos (perfect if you don’t have a lot of time).
• Straightforward guidance any beginner can follow.
• Genuine insights into tactics real brands are using.

I particularly enjoyed how friendly and approachable this course was. You don’t need any prior knowledge to get started.

2. Instagram Marketing 2022 (Udemy)

Udemy is one of my favorite resources for digital marketing courses. The “Instagram Marketing 2022” course by Benjamin Wilson and the Entrepreneur Academy is a bestseller on Udemy, and it’s easy to see why.

Rather than just getting a basic insight into Instagram marketing essentials, you get an up-to-date view of how to take advantage of the latest features Instagram has to offer.

Benjamin uses a knowledgeable but approachable voice to guide students through the essentials of setting up a successful Instagram account in 2022.

You’ll learn how to use proven strategies to attract followers, and how to convert those followers into long-term fans.

Why enroll in this course?

The Udemy Instagram Marketing 2022 isn’t just a social media marketing course. In these lessons, you learn how to create an online community, starting with an attractive, professional business profile.

Over a total of 7 hours and 65 lectures, Benjamin covers everything from the Instagram algorithm, to how to build Instagram ads.

Benjamin uses his experience as a successful entrepreneur to share tried-and-tested methods for success.

Benefits of the course include:

• Up-to-date insights into the latest Instagram features.
• Full end-to-end guide to setting up your Instagram account.
• Easily digestible lessons split into mini video lectures.
• Lessons that go beyond the basics of Instagram advertising to look at things like IGTV, influencers, and monetization.

Instagram Marketing 2022 is a comprehensive overview of everything you need to know about Instagram advertising this year, compiled into a compact course.

3. Get Started With Instagram Shopping (Facebook)

As the parent brand behind Instagram, it only makes sense Facebook would have a trick or two to share with today’s Instagram marketers. The “Get Started with Instagram shopping” course is a focused set of four simple lessons, covering Instagram’s shopping features.

Currently, about 130 million people tap Instagram shopping posts each month. If you’re advertising your products on Instagram and you’re not taking advantage of the shopping feature, you could be missing out.

Facebook Blueprint guides you through all the basics of setting up your business for shopping on Instagram, in only 20 minutes.

Why enroll in this course?

“Get Started with Instagram Shopping” is a great course for business leaders looking to increase their investment in Instagram for business growth.

If you already have a basic knowledge of Instagram marketing, and now you want to leverage the platform for eCommerce, this is the course for you.

You know you’re getting trustworthy advice from Facebook, and you don’t have to spend too much of your day on your education since the lessons are only 5 minutes long. Benefits of this course include:

• Official advice from the people behind Instagram.
• Easy-to-follow five-minute lessons.
• Free to use.
• Complete guide to using product tags on Instagram.

This isn’t the most comprehensive Instagram training course out there, but for Instagram shopping, it’s a great introduction.

4. Build an Online Business Presence with Instagram (Facebook)

Another bite-sized course from Facebook, “Build an Online Presence with Instagram” is as beginner-friendly as they come. Created specifically for people without any prior knowledge of Instagram, this course will give you an easy-to-follow introduction for building your business profile.

Because this course comes directly from Facebook, it contains only official, reliable advice, so you know you’re not going to be led astray. However, you may find the lessons a little lacking if you’re hoping to become an Instagram expert.

Why enroll in this course?

Facebook organizes its Instagram marketing course into a selection of three five-minute lessons. No matter how packed your schedule might be, you should be able to find time to go through these tips.

Each lesson provides actionable advice on things like how to create your business account, how to use the Instagram dashboard correctly, and even how to set up ads.

If you’re in the initial stages of converting your personal Instagram account into a business profile, perhaps to explore your options as an influencer, Facebook makes the process simple.

The benefits of this course include:

• Simple and short lessons.
• Great beginner insights from the official Facebook team.
• Free for anyone.

Facebook’s course acts as a good launching pad for additional education on the Instagram ecosystem. It’s a great way to get started if you’re an absolute beginner.

5. Instagram Ads Course (Reliablesoft)

The Instagram Ads course by Reliablesoft Academy will teach you step-by-step how to run profitable campaigns on both Facebook and Instagram.

As a digital marketing agency, Reliablesoft manages the Instagram campaigns of various clients with a total ad spending of more than 1 million USD per year. In the course you’ll learn the same techniques we are using to generate sales on Instagram without wasting your budget.

Why enroll in this course?

Unlike other courses, this course is 100% practical. You’ll be given a step-by-step blueprint on how to set up your campaigns to maximize the return on investment from every dollar spent on Instagram advertising.

In particular, you’ll learn:

• How to add the Facebook pixel to your website and track conversions generated from Instagram
• What audiences to create on Facebook so that you target the right audience on Instagram
• How to structure your Instagram campaigns to avoid spending money targeting people that are not likely to be interested in your offering
• Best practices for optimizing your paid campaigns

This course is offered as part of the Digital Marketing Course Bundle and comes with two digital marketing certifications (an SEO certification and a digital marketing certification).

The course includes 12 lessons with video tutorials, checklists, and everything else you need to start making money from your Instagram campaigns.

6. Instagram Stories for Business (Later)

Later is one of the biggest names in social media scheduling technology. The company’s training center is quickly becoming a powerful resource for a lot of social media marketers in search of extra advice.

This “Instagram Stories for Business” course, takes a deep dive into one of the most popular features on Instagram.

Lexie Carbone and Taylor Loren, two of the top marketing professionals at Later, walk students through the basics of connecting with the millions of daily active users on Stories.

Over the course of an hour, split into 12 videos, you’ll discover endless tips and tricks about designing, planning, and scheduling your Instagram stories.

Why enroll in this course?

As a tool dedicated to helping you schedule your Instagram Stories more effectively, Later knows a thing or two about the Stories feature. As you progress through the series of free videos in this course, you’ll learn Instagram marketing advice you can instantly put into practice.

Later will even give you access to Instagram Stories templates to get you started.

Benefits include:

• Completely free for anyone.
• Great focus on Instagram Stories (a crucial feature of Instagram)
• Video-based lessons are easy to follow
• Overview of Later technology.

If you were planning on using Later for scheduling your Instagram stories, this course will be particularly useful because it shows you how to schedule within the app too.

7. Marketing on Instagram (LinkedIn Learning)

Offered by the LinkedIn Learning Team, and Anson Alexander, the Marketing on Instagram course is a beginner’s guide to all-things Instagram advertising. Anson uses his skills as an expert in social media marketing to guide you through the methods you can use to boost your presence online.

You’ll learn how to leverage the latest Instagram tools like Stories, Reels, and IGTV, as well as get a behind-the-scenes look at essentials like hashtags for increasing visibility.

One of the best things about this course is its focus on Instagram analytics, so you can learn from each campaign.

Why enroll in this course?

The Marketing on Instagram course from Anson Alexander is extremely comprehensive, despite only being around an hour and forty minutes long. Anson manages to cover a host of important topics, like how to create Instagram shopping posts, and how to make the most of your paid ads.

I was also particularly impressed by Alexander’s insights into how to use the Instagram community to your advantage, to help compound your long-term growth. Benefits of this course include:

• A certificate of completion to add to your accolades.
• Insights into all the latest Instagram tools
• A full overview of hashtags and location tagging
• Actionable advice in an easy-to-follow video.

If you have trouble watching videos, you can also access the “transcript” version of the LinkedIn learning course and make your own notes to come back to later.

8. Instagram Engagement Secrets (Skillshare)

Skillshare is a great resource for online learning, and an environment I’ve seen a lot of business leaders and marketers leveraging over the years.

The Instagram Engagement Secrets course from Skillshare is one of my favorites for social media training because it focuses on teaching you how to create emotional connections with your audience.

Hosted by Social media expert and entrepreneur, Benji Wilson, this class provides step-by-step guidance on how to become an Instagram expert and increase your total followers.

You’ll learn how to upgrade your content, impress your fans, and expand your reach in a little less than an hour and a half.

Why enroll in this course?

Benji is a great teacher, with a naturally approachable educational style that’s sure to appeal to a lot of beginners. Throughout a series of twelve lessons, he’ll teach you everything you need to know about things like the Instagram algorithm, how to write Instagram captions, and even how to use your hashtags more effectively.

Though simple enough for beginners to follow, this course offers the kind of meaningful, actionable insights most social media marketers could benefit from, complete with real examples. Benefits of the course include:

• Genuine insights into how to improve your Instagram community.
• Strong focus on affinity and building customer relationships.
• Easily approachable course for beginners.

If you’ve been struggling with engagement, I’d definitely recommend checking out Benji’s tips for increasing likes, comments, and hype.

9. Instagram Strategy for Business Growth (Domestika)

If you’d like to upgrade your Instagram certifications as a social media marketing professional, the “Instagram Strategy for Business Growth” course could be a great pick.

With thousands of positive reviews, this course by Dot Lung guides you through the step-by-step templates you can use to create Instagram strategies for yourself, or for your agency clients.

The course is split into a series of 21 lessons, all in easily-digestible chunks, so you can learn at your own pace. It’s also available in a variety of languages, which is something you don’t get from most Instagram training options.

Why enroll in this course?

Dot Lung takes a complex topic like Instagram’s social media strategies and breaks it down into a step-by-step process anyone can understand. The course comes with a number of bonus resources, like files and templates you can use on a formulaic basis to create all your future campaigns.

You’ll learn about the compelling “Dragon” framework to earn audience engagement, which involves building your authenticity on social media, and strengthening bonds with relatability. Some of the benefits of this course include:

• Unique, out-of-the-box approaches to Instagram strategy
• Downloadable resources for your future campaign
• Available in a range of languages (and on a mobile app)
• Certificate included on completion

This course is a great pick if you’re looking for something a little different from most of the Instagram training courses out there. Dot approaches common concepts from a completely new and engaging perspective.

10. Instagram Unlocked (Neil Patel)

Delivered by one of the biggest names in the marketing world, the “Instagram Unlocked” course is a must-see for any digital marketer. Neil Patel, a leading figure in digital promotion, shows you exactly how his team generates massive amounts of traffic for his social media campaigns.

The course covers everything you need to know about setting up your Instagram account for success and collecting as many followers as possible. You’ll get behind-the-scenes insights into Neil’s own marketing content, and top hacks from his social media team.

Why enroll in this course?

What better way to learn about Instagram marketing than to follow in the footsteps of a proven digital marketing expert? Neil takes you behind the curtain of his own social media campaigns, so you can learn more about what a truly successful Instagram account should look like.

The course, while easy-to-follow, is fantastic for giving a significant boost to any social media marketing effort. Any marketer, at any level, can benefit from these lessons. Benefits include:

• Insights into Neil Patel’s marketing strategies.
• Easy to follow for beginners.
• Behind-the-scenes advice and tips that really work

Neil’s easy-to-follow content style really helps to bring this course to life. This is a class you’ll genuinely enjoy.

Are Instagram Courses Worth It?

The answer to this question depends heavily on you.

Instagram courses are an excellent tool for a lot of social media marketers if you know how to use them correctly. Choose the right course, and you can use the subsequent training to update your knowledge of the latest Instagram features or learn how to boost engagement on Instagram.

If you’re planning on using Instagram for your own social media marketing campaigns, a good course should help you to leverage the components of the platform more effectively.

Ideally, you’ll want your perfect course to teach you how to use the various features properly. However, it’s also worth looking for tips and tricks from people who have achieved success on Instagram before.

You could also benefit from an Instagram course if you’re running a social media marketing agency. If you’re creating campaigns for other clients, it pays to know how all the latest features work, and what the Instagram algorithm is looking at when ranking posts today.

You can also use these courses to earn Instagram certifications, which may set you apart from other professionals in your field.

Become an Instagram Expert

Instagram courses come in a variety of styles. Some are intended specifically for beginners without any prior knowledge of Instagram, others are there to help social media marketing professionals upgrade their skills and demonstrate their knowledge.

Whether you’re brand-new to Instagram, or just want to produce better campaigns, the courses above are definitely worth checking out.