Keyword research is a critical SEO process. If you get keyword research wrong, you’ll end up targeting the wrong keywords, and this can be catastrophic for your SEO and rankings.
One of the best ways to learn keyword research is to follow an online course. Instead of looking around to find information on how to learn keyword research, you can follow a course and get all the information you need in one place.
Good courses include the latest techniques, real examples, and show you how to use the different keyword research tools to create your golden keyword list.
In this guide, you’ll learn which are the best keyword research courses available online.
The list includes both free and paid courses you can follow today and build the skills needed to become a professional SEO keyword researcher.
Who should follow a keyword research course?
Any online business owner wishes to learn how to pick the right keywords for their business. Even if you know what keyword research is and have gone through the process before, it’s still beneficial to follow one of these courses. Industry experts teach all courses, and you’ll definitely come across techniques that you haven’t used before.
Top 5 Keyword Research Courses
These are the best online courses on keyword research:
- Reliablesoft’s Keyword Research Course
- Semrush’s Keyword Research Course
- Udemy’s Keyword Research Course
- Yoast’s Keyword Research Training
- Moz’s Academy Keyword Research Course
1. Reliablesoft’s Keyword Research Course
First in the list is reliablesoft’s (that’s us) keyword research training course. This course will teach you everything you need to know about keyword research, including:
- An introduction to keyword research for beginners
- A detailed explanation of the different types of keywords
- A deep-drive into long-tail keywords
- Step-by-step instructions to perform keyword research
- Keyword research examples
- Competitor’s keyword research
- Keyword research tools
- SEO copywriting tips
- How to use keywords in your content
- Keyword research checklist
Why enroll in this course?
This course is suitable for both beginners and for people who want to become professional SEO copywriters.
It explains in detail all the steps to follow to identify which keywords are important for your business and how to use them in your content.
It’s a complete course meaning that it covers everything you ever need to know about keyword research from start to finish. The lessons include real-life examples to help you understand how the theory of doing keyword research can be applied to practice.
Upon completion of the course and passing the related SEO exam, you can also get an SEO specialist certification.
It’s not a free course, but with your purchase, you also get access to 7 more courses that cover all aspects of SEO and Digital marketing.
2. Semrush’s Keyword Research Course
SEMRUSH, besides being one of the leading digital marketing platforms in the market, also offers several online courses through their academy.
One of those courses is the Keyword Research Course with Greg Gifford.
The course has eight lessons that cover the following topics:
- Introduction to Keyword Research
- Understanding the Business
- Query Intent
- Create a List
- SEMrush Tools
- Not Provided Keywords
- Check Your Competitors
- Create Content
Why enroll in this course?
SEMRUSH courses are of high quality and free, and this is also true for this course. It is taught by an experienced SEO consultant and covers all aspects of keyword research from start to finish.
The total course duration is one hour, and it also includes a quiz to test your knowledge.
3. Udemy’s Keyword Research Course
Another company that is offering keyword research courses is Udemy. Udemy is an online learning platform with courses covering different topics and industries.
There are a lot of keyword research courses on Udemy, but one that has a 4.5/5 star rating is the Advanced SEO Keyword Research – Creative Keyword Research course.
The course is taught by Alex Genadinik and covers the following topics:
- Using the Google keyword tool
- SEO keyword checklists to follow
- Case studies of keyword research for real companies
- Competitor keyword research tools
- You taking action and collecting the keywords
- Peek into my brain and see how I evaluate keywords to rank for
- Webmaster tools to check search performance and crawling & indexing status
- Tools for SEO
Why enroll in this course?
It’s a comprehensive course (3 hours) that includes a lot of examples and case studies, which makes it easier to understand.
Upon completion of the course, you get a Keyword research certification, and you also have support from the instructor.
It’s not a free course, but Udemy occasionally offers significant discounts on their courses, and you can get it at an affordable price.
4. Yoast’s Keyword Research Training
Yoast is the company behind the most popular WordPress SEO plugin. Besides SEO tools, they also offer online SEO courses on different topics.
Their keyword research training course covers the following areas:
- Get to know your business
- Getting to know your audience
- Finding long-tail keywords
- Determining traffic potential and conversion
- Determining your ranking potential
- Rolling out your keyword strategy
Why enroll in this course?
Yoast is a popular company with a number of industry-recognized SEO experts. Keyword research is an integral part of their tools, and they can offer advice that is based on their long experience in the field.
You can buy the course as a standalone product or as part of the Yoast SEO premium subscription, which includes all their SEO related courses.
You can also register with the Yoast academy and get a free lesson. This will help you understand how the course is structured and whether this is a course to follow or not.
The time investment for this course is 2.5 hours.
5. Moz’s Academy Keyword Research Course
Moz is one of the leaders in the SEO industry. They offer a number of SEO tools and training resources.
Their keyword research course is 85 minutes long and covers the following topics:
- How to compare different keywords and find the best one
- How to create large lists of keywords, organized by competitive topic area
- How to align keyword research to the sales funnel
- Scaling keyword list development
- How to quickly develop blog topic ideas
- How keyword rank positions relate to site traffic
Why enroll in this course?
This is not a free course but a standalone course. It does not offer certification and it’s not part of a course bundle.
What is nice about this course is that it explains in detail the concept of semantic topic groups, something very important in modern SEO. It’s no longer enough to come up with a list of keywords but you need to group keywords into topics and start thinking how to implement topic relevancy on your website and not just keyword relevancy.
Key Learnings
All courses outlined above will help you learn the ins and outs of keyword research. They are delivered by reputable companies and experienced SEO professionals.
Two things you should know when choosing a course for any topic are the following:
Course duration – The duration of the course alone, should not be one of the factors to use to decide which course to follow. Topics like keyword research are highly practical, and if you are a beginner, you won’t learn keyword research by watching a couple of videos.
The best way to learn keyword research is to use a course as your guide but practice everything you’ll learn using your website and niche. So while the duration of a course maybe 1 hour, the actual time you’ll have to invest in mastering a topic could be much more.
Course structure – The second thing to note is the course structure. Video courses are great but are very difficult to be used as a reference. It’s normal that after you watch a video to forget something and you might want to revisit a topic. If the course doesn’t have a good structure with lessons and topics, it might be difficult and time-consuming to go back and watch the whole video from the beginning.
Are there any keyword research courses missing from the above list? Let me know in the comments.
I was searching for some keyword research course from which I can learn. Thanks for sharing this amazing blog with us.