If you are serious about your digital marketing efforts, you need to invest in tools to make your life easier, become more productive and more efficient. The good news is that you don’t need a lot of them. We’ve been in business for more than 18 years now and these are the only tools we use.
We only recommend tools that we use ourselves to manage and optimize our digital marketing campaigns. There’s no hype or fluff here—just the best stuff that we’ve found to be essential to achieving online success.
For an updated list please visit our best digital marketing tools page.
Most Recommended Tools
You can use SEMRUSH to optimize your website for all aspects of SEO (technical SEO, on-page SEO, Off-page SEO), track your Google rankings, find new content opportunities, spy on your competitors, monitor brand mentions, explore new link building opportunities and many more.
SEMRUSH is suitable for freelancers, startups, in-house marketers and digital marketing agencies. 40+ tools to help you with all your digital marketing needs!
Click the button below to Register for 14-Day Trial! This is an exclusive deal between Reliablesoft and SEMRush.
Optinmonster is by far our recommended tool when it comes to website notifications, list building, and conversion optimization. It has many features and an easy to use interface. With optinmonster we managed to increase our sales by 20% and email conversion rate by 300%!
It’s the most powerful customer acquisition & lead generation software and it works on all websites and platforms.
We are using wp-rocket on this website and several other websites and it’s by far the best tool to speed up a WordPress website. It has ALL the functionality you need built-in and it is updated frequently to include new features. No need to install several caching, minifying, image compression plugins, wp-rocket offers all the features you need and the results are amazing.
Installation and configuration are very easy and the improvements on site speed are immediate.
Studio Press Themes
For all our websites and development projects, we use the Genesis framework and Studio Press themes. They are the most SEO optimized WordPress themes available on the market today.
The Genesis framework is a layer (also called parent theme) that is installed on WordPress and gives you the framework to either create your own custom-coded website or buy one of the ready-made themes available. It has a clean code and optimized structure and this makes websites load faster and easier to crawl by search engines.
Customizing a theme is easy and there is a lot of free documentation on the web.
Bluehost is one of the best hosting providers for beginners. We use Bluehost for all our shared hosting needs. They’ve been in business for many years and their processes are straightforward and simple. If you want to test an idea you can create an account with Bluehost and use it to host multiple domains and websites.
Setting up WordPress is super easy and automated and their prices are as low as $5 per month.
There are many tools that can help you with email marketing but mailchimp is the market leader. It will help you execute your email marketing plan with ease. It is also tightly integrated with WordPress and Woocommerce. Making sign-ups forms is super easy and managing your lists and email campaigns are done either through their website or easy to use mobile app.
Mailchimp prices are competitive and they take all measures so that your emails will not end up in the spam folder.
Sitechecker is a great tool for SEO. You can use it to check your technical SEO, get recommendations for on-page SEO and also monitor your rankings. It’s a paid tool but the price is reasonable and affordable for both small businesses and solo professionals.
Some links contained on this page are affiliate links, meaning if you buy a product using our link we may earn a commission. This commission comes at no additional cost to you. We only recommend products that we have personally used and known that others will receive outstanding value from.