The 10 Best SEO Copywriting Courses and Certificates

If you want to become an SEO copywriter and learn how to write copy for the web, following an SEO copywriting course it’s the best way to do it.

Copywriters can work from home and build their careers online. It’s a job that is high in demand now and can generate a good salary. A copywriter can do freelance work and get paid by the number of written words or work as part of a digital marketing team in an agency or company.

Copywriters who become content marketing specialists can earn a salary of $84K per year.

What is copywriting?

Basically, copywriting is writing that sells. It tells a story, brings the company’s brand to life, and persuades the reader to take action.

Are SEO Copywriting courses worth it?

Whether you are looking to write copy for a landing page, website, video script, social media, or pretty much anything else you can think of, learning the skills of writing with the customer in mind is essential. Because the world is online, there is no way around this part of the business.

Why are SEO Copywriting courses worth it? Well, here are a few things that taking a course can bring to the table:

• They will help you keep up with current best practices so that you can be sure what you are doing is not outdated.
• You can see real-life examples of great copywriting and how well they performed.
• Some courses come with memberships where you can browse other related topics to further your knowledge and skill.
• Many courses will provide templates that you can follow with writing your own copy.
• Ultimately, you will learn the skills to write the words that jump off the phone or computer screen and compel the reader to take the action that you want them to take.
• They can help you get an SEO copywriting certification. Many of the courses listed below offer certification to add your CV or showcase to your potential clients.

After scouring the interwebs, we have found the top copywriting courses that come with a certification and bring something unique to the table. Some of the courses are free and the paid ones are affordable for everyone.

Top 10 SEO Copywriting Courses

These are the best SEO copywriting courses you can follow and get certified.

1. SEO Copywriting Training (Yoast)
2. Content Marketing Training (Reliablesoft)
3. SEO Copywriting: Rank and Get the Click (Udemy)
4. The Accelerated Program for Six-Figure Copywriting (AWAI)
5. Learning to Write Marketing Copy (LinkedIn Learning)
6. The Expert SEO Content Writer Course (SEO Writing Course)
7. Content Marketing Course (DMI)
8. Copywriting For Beginners (SkillShare)
9. Become a Freelance Copywriter (Udemy)
10. Role of Content Course with Eric Enge (SEMRush)

1. SEO Copywriting Training (Yoast)

Yoast is an industry leader when it comes to SEO, so you can bet that the SEO copywriting certificate you earn when completing their training will be worth its while. This training consists of 9 courses (with more to come) that promise to help you write copy that ranks.

Why enroll in this course?

If you’re looking for a credible source for learning SEO copywriting, rather than scouring YouTube, Yoast is a great option. Although it’s $499/yr to get access to all of the copywriting courses, they do have an option to get access to a limited amount of courses for free. So digging in and learning new skills can be done with no risk.

Not only do you get a certificate at the end of this series of training, but you will also walkabout with ready-to-publish text for your own website as well as a list of relevant keywords for your site.

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2. Content Marketing Training (Reliablesoft)

Reliablesoft Digital Marketing Academy offers two courses to help you become an SEO copywriter. A keyword research course and a content marketing course.

The keyword research course will show you several methods you can use to do keyword research and find what people are searching for online. The lessons include step-by-step walkthroughs and video tutorials to master the process fast.

The content marketing course will teach you how to write copy for the web, how to optimize your written work for search engines, how to promote your content to the right audience, and a number of other tips and tricks to help you become a successful SEO copywriter professional.

Why enroll in this course?

When it comes to SEO copywriting, is not enough to know how to write great copy. You also need to have a general idea of how the different marketing channels will make use of your work. That’s why good copywriters need to know how SEO and content writing can work together and their role in a digital marketing campaign.

The greatest advantage of enrolling in this course is that you’ll also get access to an SEO course, a Digital marketing course, and nine more courses that are part of the Digital Marketing Full Course bundle.

All courses were created by the same instructor and this means the lessons are related and will help you get a deep understanding of copywriting techniques to use across all channels.

To register for the course, you pay a single fee (non-recurring) and you get access to all 10 courses that are part of the bundle. After passing two exams, you can get an SEO and Digital marketing certification to use in your CV.

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3. SEO Copywriting: Rank and Get the Click (Udemy)

The tagline of this course describes it perfectly – How to write content that both humans and search engines will love. That’s the goal of SEO copywriting, right? With more than 650 students, 194 reviews, and a 4.3-star rating, this copywriting training has some social proof to back it up.

This course covers the following topics:

• Important Elements on Your Page
• Getting the Click
• About Keywords
• Create Your Keyword List
• Writing Great Copy
• Case Studies, Tools, & Tips

Why enroll in this course?

Although this course was created years ago, it was last updated in January of 2020 which tells us that its content contains current SEO best practices.  So having lifetime access to this course, you can continue to revisit it to check in on updates.

This course is for you if you are a business owner with your own website, you are a blogger looking for more organic traffic, or you work on website content for a living. And considering that Udemy often has discounts on their courses, it’s worth checking it to see if you can get an even better deal than you already are at $94.99

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4. The Accelerated Program for Six-Figure Copywriting (AWAI)

This is a unique course because it’s for the very specific copywriting niche of creating letters for companies as a freelance writer. This course ultimately teaches you how to earn $210,000 or more writing just 1 letter a month.

Included in this training is:

• 586 pages of tips, techniques, and strategies that have sold billions of dollars with of products.
• The Hall of Fame e-Book complete with the best sales letters and direct-response ads ever written.
• $10k Challenge Materials – writing a real letter for a real product and a chance to get paid for it.
• How to Quickly and Safely Change Careers
• Free subscription to The Golden Thread email newsletters
• Members-only access to the AWAI website as well as access to directresponsejobs.com where you can find jobs as a freelance letter writer.

Why enroll in this course?

This course is for you if you want to be a writer for a living and narrow your niche into a very specific type of copywriting. Writing letters for companies that sell for them comes with a high commission, and so learning the skills to get into this niche may be just what you’re looking for.

Its money-back guarantee is impressive. The upfront cost of the course is the first payment of $99.40. After the first 30 days, you can get your money back if you aren’t satisfied. If you continue on, you will be charged $99.40 for the following 4 months.

Then comes the 1-year guarantee! If you are unsatisfied at the year mark or even decide against the career, you can ask for your full $497 back…no questions asked. You really can try a new copywriting career with no risk.

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5. Learning to Write Marketing Copy (LinkedIn Learning)

This LinkedIn learning course is not as much about SEO but has a heavy focus on writing copy that sells. It takes you through the process of writing the first draft to write and testing headlines and more.

Here are the modules included in this online copywriting course:

• Introduction
• Overview of Marketing Copywriting
• Writing Copy
• Rewriting Existing Copy
• Conclusion

The modules seem broad, but each one consists of 4 to 12 lessons that dive deeper into writing compelling stories for your brand.

Why enroll in this course?

This course is perfect for you if you are just beginning a copywriting career or you own a business and intend on writing your own content. There are two ways to get access to this course. You can pay the $24.99 value of the course, or you can start a free trial for your LinkedIn Learning account. This will give you access to this course as well as everything else in their library.

If you are finding value in the membership and would like to keep it, the price is only $29.99/mo.

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6. The Expert SEO Content Writer Course (SEO Writing Course)

As the course description says, the Expert SEO Content Writer was created with the aspiring SEO copywriter in mind. It claims to take you from beginner to expert within its 4-5 hours of video content, templates, worksheets, and examples.

The course includes proven content templates as well as clear action items that set you up for success.

Across 3 modules you’ll learn:

• The how and why of SEO writing
• How to find topics that will perform well
• How to master each step
• How to write supporting content
• How to put an accurate price tag on your content services

Why enroll in this course?

Certainly, one unique feature of this course that I find very valuable is having the opportunity to be a part of a community. Being able to discuss coursework with fellow classmates is a perk, not to mention having some accountability to finish the course that you started.

If you’re looking to become an SEO expert and have a copywriting certificate to show for it, this course could be for you.

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7. Content Marketing Course (DMI)

This SEO copywriting training focuses on career-ready learning so that you are able to implement its content marketing best practices into your business right away. It’s unique in that it is not delivered by videos but rather by essential reading, case studies, and toolkits.

The modules included in this training are:

• Personas and SEO Strategy
• Keywords, SEO, and Voice Research
• Creativity and Storytelling
• Channel Promotion and Collaboration
• Measuring Performance

Why enroll in this course?

Although this course comes with an investment of $445, it has a perk in that it includes the Digital Marketing Institute Power Membership. Being a member gives you access to premium content, webinars, courses, and community.

So if you’re looking to have access to multiple online copywriting courses, Digital Marketing Institute may be one to look into.

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8. Copywriting For Beginners (SkillShare)

As a staff pick course, this Copywriting for Beginners training is a part of the premium membership for Skillshare. This means, in order to get access to it, you will need to have a premium membership or even participate in the 7-day trial.

This quick 1-hour course has17 lessons that include topics like:

• Content Writing vs. Copywriting
• How to Understand Your Audience
• Ultimate Clarity: The 5 Second Test
• Turn Boring Features into Irresistible Benefits
• 3 Ways to Get Visitors to Trust You
• How to Write a Great Testimonial
• Tips for Overcoming Writer’s Block
• And More

Why enroll in this course?

Because Skillshare has a plethora of courses on many different topics, investing in the $19/mo (or $99/year) could be well worth its price. It’s definitely a perk in deciding on a membership platform rather than single courses.

The focus of this course is website copywriting. That being said, this course is perfect for you if you are a business owner looking to write copy on your website and landing pages that bring your brand to life.

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9. Become a Freelance Copywriter (Udemy)

Given the title of this copywriting course, it is one that focuses on successfully shifting your career to one where you can be your own boss and write for a living. The course consists of a blend of video, audio, articles, 29 downloadable resources, and lifetime access.

Become a Freelance Copywriter includes the following modules:

• My Story
• Getting Started
• Choose Projects Where You Feel Comfortable
• Back to Basics II
• How to Boost Your Copywriting Income
• More on Pricing Your Work
• This and That
• Conclusion

Why enroll in this course?

This course is definitely for you if you are looking to start a freelance writing career. If you want the freedom that working from home can bring, learning to be a copywriter is a step in the right direction.

What’s great about this course is that it not only teaches some basics of copywriting skills, but it also dives deep into more practical ways to earn income as a freelance writer. It covers everything from quickly building a website, building your portfolio, pricing your work and more.

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10. Role of Content Course with Eric Enge (SEMRush)

Again, credible sources are ideal when searching for the right course to take. And if you have research SEO copywriting even just a little, you’ve probably heard of SEMrush.

They have many free resources on their site, and this course is no exception to the value they bring to the SEO copywriting world.

There are 10 lessons included in the free SEO copywriting training:

• The Basics of SEO Content
• What is E-A-T and How Important is it?
• Why Content is Important for SEO
• How Users’ Needs Impact Content Depth
• The Basics of Links and PageRank
• The Evolution of SEO Ranking Factors
• Backline Analysis
• Link Relevance
• The Power of Information Content
• Content Hubs vs. Blogs

Why enroll in this course?

As the only completely free course on the list, it’s a no-brainer. Not only that, but the lessons in this course cover topics that I haven’t seen in the other course descriptions, so you are almost sure to learn something new and valuable even if you’ve taken other courses on this topic.

With a focus on the user and on backlinks, it’s more than worth the 1 hour and zero money investment to uplevel your SEO copywriting game.

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