Best Online Digital Marketing Tools (Free & Paid)

From digital marketing platforms to competitive analysis software, there are a wide variety of tools to help businesses handle the full spectrum of digital marketing activities.

In this guide, you will find a list of the best digital marketing tools needed to manage your business’ online marketing.

These are tools that we’ve been using for years for our own business and can attest to their quality and effectiveness.

Top 15 Digital Marketing Tools

These are the best marketing tools you need to grow your small business.

1. Google Search Console
2. Google Analytics
3. Semrush Marketing Platform
4. MailChimp
5. Canva
6. OptinMonster
7. TrustSpot
8. LiveChat
9. OnlyPult
10. Yoast SEO
11. WP Rocket
12. SiteChecker
13. Cloudflare
14. Grammarly
15. Vimeo

1. Google Search Console

Google Search Console is a free service from Google that helps you manage and monitor your website’s presence in Google Search results.

Once you verify ownership of your site, the tool provides performance metrics for your site’s search engine traffic including impressions, clicks, and clickthrough rates.

You can also see what keywords your site ranks for and what pages are ranking for them.

With Google Search Console you can add your web pages to Google’s index either by submitting your sitemap or by using the URL Inspection Tool.

If Google experiences any errors when crawling your site, the issues are added to Search Console along with the solution so that you can quickly get your site back in top order.

Our SEO Course Bundle includes a comprehensive guide on how to use Google Search Console to optimize your Google SEO performance.

Why you should use this tool?

Google Search Console is an essential tool for managing your SEO performance. You can use it to control what pages are submitted to Google and to see which of your pages are indexed and ranking for keywords.

The tool also lets you track any errors and issues with your site to quickly fix the problems before they negatively impact your search engine performance.

2. Google Analytics

Google Analytics is a free web analytics service that lets you track the behavior of your website users.

With the tool, you get detailed statistics and reports into how visitors find your site, what pages they visit, what products they buy, and where they leave your site.

Some of the important metrics you can track in Google Analytics are:

• Bounce rate
• Pages per session
• Session duration
• Pageviews by page
• Conversion rates
• Product revenue

With Google Analytics, you can track the results for Google Ads and other marketing campaigns to see how much revenue they generate and how the traffic behaves.

Our Google Analytics Course will teach you everything you need to know about Google Analytics. Includes basic and advanced concepts.

Why you should use this tool?

Google Analytics is vital to any business that wants to monitor its website performance. With the tool, you can get a detailed understanding of what parts of your site are the most valuable and which are underperforming.

You can analyze these insights and metrics to make improvements that lead to better results for your business.

3. Semrush Marketing Platform

Semrush is a suite of online marketing tools built to help you manage all aspects of your digital marketing.

In total, there are over a dozen tools enabling you to perform a wide range of tasks. This includes:

• Finding keywords for both SEO and PPC campaigns
• Finding opportunities to build your backlink profile
• Auditing your pages for on-page SEO
• Tracking the ranking of your target keywords

Semrush also compiles data from sites around the web, allowing you to analyze your competitors. You can see their top traffic sources, backlinks, best-performing pages, and what keywords they use in their PPC campaigns.

You can use Semrush for free but in a limited capacity. To access the full range of features, you need a paid subscription. There are three plans available:

• Pro: $119.95 per month
• Guru: $229.95 per month
• Business: $449.95 per month

We have an exclusive agreement with Semrush to offer our readers a 14-Day Trial. Click here to claim your offer.

Why you should use this tool?

Semrush provides a comprehensive solution for managing your digital marketing efforts.

You can sync your website to the platform to actively monitor your search performance while also running technical audits to find any issues with your site. Plus, you can actively monitor your closest competitors to know what they are doing.

With the keyword research tool, you can find valuable keyword targets to know what to focus on when creating content or launching ads.

4. MailChimp

Mailchimp is an email marketing software that allows you to manage all the aspects of your email marketing efforts.

The software provides an easy-to-use drag and drop builder and there are tons of pre-designed email templates you can use to quickly create attractive email messages.

Mailchimp features advanced marketing automation you can use to create automated email sequences such as a welcome newsletter or abandoned cart follow-ups.

You can use the software to send highly targeted marketing messages by segmenting the users on your email list based on the attributes you choose.

Mailchimp has both free and paid plans. The free plan allows up to 2,000 contacts and comes with limited functionality.

The paid plans come in three tiers; Essentials, Standard, and Premium. Prices are based on the number of contacts on your email list.

For Standard and Essentials plans, this starts at $14.99 and $9.99 respectively for up to 500 contacts.

Why you should use this tool?

Email marketing offers some of the highest ROI of all forms of digital marketing. With Mailchimp, you have a centralized tool for managing all aspects of your email marketing.

You can create signup forms, build your list, and segment users based on different criteria.

The email automation software lets you schedule newsletters in advance and programs automated messages that are triggered by certain user actions.

5. Canva

Canva is a free graphic design tool you can use to create a variety of graphics and designs even if you do not have any graphic design experience.

Some of the designs you can create using the software include:

• Infographics
• Posters
• Social media posts
• Ebooks
• Business cards
• flyers

Canva offers thousands of free professionally designed templates that you can use as a starting point for your designs.

There is a drag and drop editing interface you can use to add different elements like text boxes, lines, charts, and frames. You can also upload your own images to use with the editor

Canva is free but you can get access to more features and templates with a paid plan.

Canva Pro provides extra storage and folders along with over 100 million premium images, elements, fonts, and templates to use for your designs. The plan costs $12.99 per month. New users can get a 30-day free trial.

Why you should use this tool?

Over the course of your business, you will likely need to use some form of graphics or visual elements. This could be images for your Instagram profile or a banner for your website.

Canva provides an incredibly easy-to-use graphic design tool to create any type of visual design.

Plus, there are thousands of pre-made design elements and templates to help you create attractive graphics faster and free graphic design courses to build your skills.

6. OptinMonster

OptinMonster is a marketing software that enables you to create sign-up forms to collect email addresses from your website visitors.

Some of the types of email forms you can create include:

• Floating bars
• Lightbox popups
• Inline forms
• Exit intent forms

OptinMonster features a drag and drop builder that you can use to quickly create high-converting forms and there are plenty of professionally designed templates to help you get started.

OptinMonster has a detailed analytics dashboard you can use to track the performance of your various forms.

Additionally, the software supports A/B testing allowing you to split test different designs for your forms.

OptinMonster is a paid marketing software and requires a recurring subscription. There are four plans available:

• Basic: $14 per month
• Plus: $30 per month
• Pro: $47 per month
• Growth: $80 per month

Some of the more advanced features are only available with a higher-tier plan. For instance, if you want to use the exit-intent technology, you will need at least a Pro plan.

We have an exclusive agreement to offer our readers a 20% discount on all Optiomonster plans. Click here to claim your offer.

Why you should use this tool?

The key to successful email marketing is your email list. With OptinMonster, you have all the tools necessary to maximize the subscription rate of your website visitors.

The drag and drop builder makes it easy to create attractive forms and the software integrates seamlessly with popular content management systems (CMS) like WordPress.

7. TrustSpot

TrustSpot is an online marketing tool used to collect reviews and other types of social proof from your audience.

You can use the social proof you collect to help boost the confidence and perception of your business.

There are several mediums you can use to collect reviews including email request forms, on-page review forms, and SMS messages.

The reviews you collect are consolidated in a single place for easy management. You can add a feed to your site or social media accounts to showcase your reviews.

We’ve made an exclusive deal with Trustspot to offer our readers 10% off your first 2 months after your 14-day trial. Click here to claim your offer.

TrustSpot syncs with Google to enable the ratings for your eCommerce products to show up in the search results as rich snippets.

Why you should use this tool?

Social proof is an essential part of winning customers for any type of business. Whether you offer professional services or sell physical products, potential customers need to know they can trust you.

Social proof offers this validation. With TrustSpot, you can collect both company and product reviews and seamlessly add the content to your website for all your visitors to see.

8. LiveChat

LiveChat is a digital marketing software that provides a complete platform for managing your customer service operations.

With LiveChat, you can embed a chat window on your website to interact with customers in real-time. When you are offline, customers can use the chat window to leave messages that are then saved as tickets.

You can connect your support email to LiveChat to turn your incoming queries into tickets.

LiveChat has over 200 pre-built integration for popular marketing tools like Shopify, HubSpot, and Salesforce.

This lets you quickly connect the software to your website and gives you the ability to sync data (i.e. order details) to your customer service engagements.

Why you should use this tool?

LiveChat gives you a centralized tool to view and manage all your customers service interactions.

With the chat window, you can connect with your customers in real-time instead of making them wait to get answers to their questions.

For questions that take longer to resolve, the organized ticketing system provides a seamless way for you to continue to engage with customers.

9. OnlyPult

OnlyPult is a digital marketing platform that allows you to manage all your social media accounts in a single place.

After you sync your accounts, you can start uploading photos and videos to use for your posts. You can then craft your posts right in OnlyPult.

Posts can be scheduled in advance or shipped in real-time. The software provides a social calendar for you to get a high-level view of when your various content is being promoted.

OnlyPult also has an analytics platform you can use to track the performance of your social media posts.

Why you should use this tool?

OnlyPult gives you a streamlined way to manage your various social media profiles.

Instead of having to log in to each account to make a post, you can instead use OnlyPult to create posts for different networks at the same time.

Plus, you can schedule your posts in advance as opposed to manually posting each at the moment.

10. Yoast SEO

Yoast SEO is a plugin for the WordPress CMS. It is designed to help you optimize all the critical SEO elements of your WordPress site.

With the plugin, you can assign a target keyword to each page and blog post. Yoast will then help you optimize for that keyword by giving you an overall score and steps for improvements.

Yoast gives you the ability to generate a sitemap, manage URL redirects, and modify your breadcrumbs and structured data snippets.

The plugin also handles other technical SEO factors in the background to ensure that your site is always up to speed with the latest SEO best practices.

The plugin is free to use. There is also a premium version that costs $89 for a single website.

Why you should use this tool?

There is a lot that goes into optimizing your website for SEO. Yoast provides a user-friendly tool for handling all the important SEO factors right from your WordPress dashboard.

With the tool, you get detailed insights into what you need to do to optimize each page for your target keyword.

11. WP Rocket

WP Rocket is a WordPress plugin that allows you to significantly improve the performance and loading times of your website.

It does so primarily through various forms of caching, minifying CSS and Javascript files, and integrating with content delivery networks (CDN).

We use WP Rocket for our own site and have been able to achieve a 100% score for the page speed insights test on both desktop and mobile.

Why you should use this tool?

Page speed is critical for online businesses. WP Rocket gives you a tool to quickly optimize your website performance without needing extensive technical knowledge.

Caching and other performance optimization techniques are complex and can lead to site malfunctions if not configured properly.

This is often what befalls site owners that use other WordPress caching plugins with more complicated settings.

WP Rocket removes this problem by handling all the complexities in the background. You simply need to enable a few settings to experience a major boost in performance.

12. SiteChecker

SiteChecker is a digital marketing tool that lets you analyze your website’s search performance.

With the daily rank tracking feature, you can see where your website ranks for important keywords and how this trend is changing over time.

Backlink tracking lets you see all the backlinks you’ve earned and lost for your site to evaluate how well you are executing your link-building strategy.

SiteChecker also includes a Site Audit tool you can use to test the technical and on-page SEO elements of your site.

The software integrates directly with Google Analytics and Google Search Console to pull accurate traffic data.

SiteChecker requires a paid subscription. There are three plans available, each offers the same features but the number of keywords and backlinks you can view scales with higher-tiered plans.

The price for the basic plan starts at $29 per month. You can pay a lower rate by signing up for annual renewal.

We have an exclusive agreement to offer our readers a 30% discount on all SiteChecker plans. Click here to claim your offer.

Why you should use this tool?

Sitechecker provides an extensive set of tools for managing your website’s SEO. The Rank Tracker lets you quickly see how your website is performing and how this performance is changing over time.

With the On-Page Checker, you can run technical audits for any of your web pages to find any issues impacting your SEO performance.

You can also set up website monitoring to receive alerts for any notable changes to your website.

13. Cloudflare

Cloudflare is a web performance and security company that offers a free-to-use content delivery network (CDN).

The CDN has edge servers placed at strategic geographic locations, enabling your website to load faster for users around the world.

The CDN also provides several important security features as well. Among them are a free secure sockets layer (SSL) certificate and DDOS protection.

Cloudflare has both free and paid options. The free version includes the CDN, SSL, and distributed denial-of-service (DDoS) attack protection.

The core Cloudflare features, including the CDN, are available for free. There are paid plans for those looking for more functionality.

The paid plans start at $20 a month and include additional features like a web application firewall, image optimization, and additional page rules.

Why you should use this tool?

If you want your website to perform well, a CDN is an essential component. Cloudflare is one of the most popular CDNs in the world because it offers great performance benefits while also improving your website’s security.

Additionally, the CDN is free to use and integrates easily with popular web hosting providers and content management systems.

14. Grammarly

Grammarly is a marketing tool that helps with writing. The software scans your text for grammatical errors and other mistakes so that you can quickly make changes and create high-quality writing.

You can use the Grammarly editor in your Grammarly account or you can download extensions to add the Grammarly tool to Google Chrome, Microsoft Word, or Google Docs.

The editor provides a performance score that represents the quality of writing for the document. There is also a readability score that measures how difficult (or easy) your content is to read.

Grammarly is free to use however you can sign up for a paid plan to get more detailed suggestions on how to improve your writing.

The premium plan costs $30 per month or ($144 per year).

Why you should use this tool?

Grammarly significantly reduces the effort it takes to write great content. With the tool, any words, phrases, or sentences that need to be fixed are highlighted.

When you over the highlighted section, Grammarly shows you how you should correct the error and allows you to do so with a simple click.

This helps improve your writing quality as you do not need to worry about overlooking mistakes as Grammarly will catch most of them.

15. Vimeo

Vimeo is an online marketing tool for creating, editing, and broadcasting videos.

The video editor features hundreds of templates to use as a launching point for your designs.

Whether you use a template built for a social media ad or start from scratch, the editor makes it easy to add clips and text or select background music.

In addition to creating videos, you can also use the software to live stream a webinar or other virtual event.

Vimeo provides a central location to host and store your videos as well as a viewing platform to share your videos and watch videos from others.

This is the platform we use for all our Reliablesoft Academy Courses.

You can use Vimeo in a limited capacity for free.

To access all the extensive video creation features you need a paid plan. There are four options available, starting at $12 per month for the Plus plan

Why you should use this tool?

Vimeo provides an all-in-one solution for creating and managing videos for your digital marketing efforts.

You can use one of the hundreds of templates to quickly create a professionally designed video to use for your ads on Facebook, Instagram, and other social media platforms.

The editing interface is easy to use so you do not need advanced design experience to create videos that align with your business.

Summary

The table below outlines the digital marketing features and compares the cost of the most popular digital marketing tools.

Disclaimer: Some links contained on this page are affiliate links, meaning if you buy a product using our link we may earn a commission. This commission comes at no additional cost to you. These are the digital marketing tools we use and fully recommend for managing your online campaigns. You can read our full affiliate disclosure here.