Off-page SEO refers to techniques you can use to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is more than that.
In general, Off-Page SEO has to do with promotion methods – beyond website content –for the purpose of ranking a website higher in the search results.
Why is Off-Page SEO important?
Search engines have been trying for decades to find a way to return the best results to the searcher.
To achieve this, they take into account a number of on-page SEO factors (described below), some other quality factors, and off-page SEO factors.
Off-page SEO gives them a very good indication of how the World (other websites and users) perceive the particular website.
A website that is high quality and useful is more likely to have references (backlinks) from other websites. It is more likely to have brand mentions on social media (Facebook likes, tweets, Pins, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
All these signals give the ‘green light’ to search engines to rank a website higher in the results.
Off-page SEO Benefits
A successful off-page SEO strategy will generate the following benefits to website owners:
Increase in rankings – This is the most important advantage of off-page SEO. The website will rank higher in the SERPs and this also means more traffic.
Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.
It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google became so successful in showing the most relevant results to the searcher.
Page rank today is only one out of the 250+ ranking factors that Google is using to rank websites.
Greater exposure – Higher rankings also mean greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending sequence of events where one thing leads to another and then to another etc.
Establish Trustworthiness – In addition to the above, Google has recently introduced the concept of Expertise, Authority, and Trustworthiness (E-A-T), which plays an important role in rankings and is directly related to off-page SEO.
In simple terms, Google wants to rank websites that demonstrate expertise and authority on a subject, and one of the ways to ensure that the websites picked up by the algorithms can be trusted, is through the number and type of incoming links.
Off-Page SEO Vs On-Page SEO
To avoid any confusion for beginners, let’s examine the relationship between off-page SEO and other SEO types like on-page SEO.
To understand the difference between the two, you first need to understand what is SEO.
SEO or Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high-quality visitors from search, but it’s also a way to improve the user-friendliness of your website and increase its credibility.
Search engines are using complex algorithms to determine which pages to include in their index and the order they show these pages in the search results. SEO is the way to ‘speak’ to search engines in a language they can understand and give them more information about your website.
SEO has two major components, On-Page and Off-Page SEO.
On-Page SEO
On-Page SEO refers to settings you can change on your website so that it is optimized for search engines.
The most important On-Page SEO elements are:
- Having optimized titles and descriptions
- Optimized URL Structures
- User-friendly navigation (breadcrumbs, user sitemaps)
- Optimized internal links
- Text Formatting (use of bold, italics, etc)
- Properly optimized H1 tag and other headings
- Image optimization (image size, proper image names, use of ALT text)
- User-friendly 404 pages
- Fast loading pages
- Mobile-Friendly pages
- High-quality fresh content (This is always the most important SEO factor!)
- External links (no broken links or links to ‘bad’ sites)
Off-Page SEO
On the other hand, off-page SEO has to with techniques you can use outside the boundaries of your website, hence the name ‘off-page’.
On-page SEO has to do with activities you can fully control but with off-page SEO it’s sometimes out of your reach. For example, it’s easy to ensure that the quality of your content is good but you cannot force someone to link to your website unless they want to.
Resources to Learn More
- Difference between on-site and off-site SEO – a detailed explanation of the differences between on-page and off-page SEO.
Off-Page SEO Techniques
As mentioned above, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important off-page SEO techniques are:
Link Building
Link building is the most popular and effective off-Page SEO technique. Basically, by building links to your website, you are trying to gather as many ‘votes’ as possible, so that you can bypass your competitors and rank higher.
For example, if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information.
During the ranking process, search engines will take that into account when deciding which pages to show on top of the results for the term ‘Off-Page SEO’.
Over the years webmasters have been trying to build links to their websites to get higher rankings and they ‘invented’ a number of ways to increase link count.
This ‘forced’ search engines to add more rules to their algorithms and start differentiating between good links and bad links.
Let’s see the difference between the two and why it’s important.
What is a bad link?
A bad link is a link artificially generated by webmasters for the sole purpose of tricking search engine algorithms.
The most common examples of bad links are:
Blog Directories – something like yellow pages but each entry had a link pointing to a website.
Forum Signatures – Many people were commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature).
Comment link – The same concept as forum signatures where you would comment on some other website or blog in order to get a link back. Even worse, instead of using your real name, you could use keywords so instead of writing ‘comment by Alex Chris’, you wrote ‘comment by SEO Rules’.
Article Directories – By publishing your articles in article directories you could get a link (or 2) back to your website.
Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.
Shared Content Directories – Websites like ‘hub pages’ allowed you to publish content and in return, you could add a couple of links pointing to your websites.
Link exchange schemes – Instead of trying to publish content you could get in touch with other webmasters and exchange links. In other words, I could link your website from mine and you could do the same. In some cases you could even do more complicated exchanges by doing a 3-way link: I link to your website from my website but you link to my website from a different website.
Notice that I used the past tense to describe all the above methods because not only they do not work today, you should not even try them.
What is a good link?
So, if the above links are not useful, what is a good link? Here is a summary of the main characteristics of good links:
Good links are coming from trusted websites – One of the basic concepts you need to understand about link building and links is that it’s not only a matter of quantity but it is a matter of quality as well.
In other words, it no longer matters how many links are pointing to your website but it is more important from where these links are coming.
For example, a link from a normal blog does not have the same ‘value’ as a link from the New York Times or from any other highly trusted website on the Internet.
Good links are coming from related websites – For a link to have value it has to be given by a related website. For example, if you blog about SEO and you get a link from a fashion blog, that does not have the same ‘value’ as a link coming from a related blog.
Good links have relevant anchor text – Anchor text is the text description of a link and it gives a big hint to search engines what the target page is about. Good links should have relevant anchor text.
For example, a link that points to this post with the text ‘what is off-page SEO’ is more important than a link with anchor ‘click here’.
Good links do NOT have the ‘nofollow’ tag attached – In their attempt to fight spammy links and in order to give webmasters a way to link to a website without passing any ‘link juice’ (for example in the case of ads), search engines introduced what is known as the “nofollow link”
This is a special tag you can add to a link that tells search engines not to count the particular link as a ‘vote of trust’ to the referenced website.
This was done so that you can link to other websites from yours without taking the risk of being caught for selling or exchanging links.
In terms of off-page SEO, links that carry the ‘nofollow’ tag are ignored by search engines and have no influence on your rankings.
How to get high-quality links for your website?
If you ask Google they will tell you that any links pointing to your website has to be natural links.
Natural links are exactly what their name implies. A website owner or blogger likes another website or blog and naturally adds a link to his/her blog.
Does this happen in reality or is it another myth? It certainly does but you have to try really hard to get to this point. Take for example this blog. It has many incoming links because other webmasters find the content interesting and I also link to other sites in my articles because I find their content interesting.
This is what natural link building is all about. A link has more value from the reader’s’ point of view rather than the search engine’s point of view.
Nevertheless, there are ways to build links to your website that adhere to Google guidelines.
The most effective link building techniques are:
1. Publish link-worthy content – This may sound cliche but it’s extremely important for two reasons.
First is that great content will get you natural links if you promote your page correctly to the right people (using social media marketing – more on this below).
Second, if you don’t have good content, even if you manage to secure links, your page won’t rank. A ranking factor that is more important than links is to have content that satisfies the user intent. If these two are not present (good content and links), you won’t be able to rank.
Examples of link-worthy content are case studies, original research, different opinions about a topic, and generally content that is unique and unbiased.
2. Guest posting on other websites – Guest posting is a popular method of getting links to your website. The idea is simple:
- You find websites that accept posts from guest authors
- You pitch them with your ideas
- You get the posts published with a link pointing to your website
The problem is that webmasters have over-abused this method over the years and Google added rules to their algorithms to detect and de-value guest posting links.
They don’t completely ignore them, they still have value if they are coming from trusted websites that also have a lot of content on their own and not just guest posts.
In other words, if a website is only publishing posts from guest authors, then it is likely that a link will not have any value or positive effect on your rankings. But a link from a website that has good rankings and good content generated from their own authors and guest contributions, can positively impact your rankings.
3. Asking for links – Another popular technique for building links is asking for links. I’m not a big fan of this method but I do get tens of emails per day asking for links.
The idea is that you find related websites, email them, and ask to link to your content.
The chances of getting positive replies are limited but not zero so for this method to work, you’ll have to send a lot of emails.
I don’t like this method for a number of reasons but other people are using it and it works if you’re willing to do it on a scale.
4. Linking to other websites from your content – A better version of the above method is to link to other websites from your content and email them to let them know about it. Webmasters will be happy to receive the link and return the favor.
This is different than a link exchange (which is against Google guidelines) because it’s up to them to return the link and it’s not part of a deal or a paid agreement.
5. Publishing link-worthy visuals – This is an old technique that still works well. The idea is to publish great visuals on your website (infographics, statistics, graphs, illustrations, charts) that people might find useful to add to their content with a link to the original source.
Resources to Learn More
- Link Building Techniques – Proven techniques you can use to acquire quality links for your website.
Off-page SEO and black hat SEO
Link building was an easy way to manipulate the search engine algorithms and many spammers tried to take advantage of this by building link networks which gradually lead to the creation of what is generally known as black hat SEO.Google has become very intelligent in recognizing black hat techniques and with the release of several algorithmic updates, they managed to control the problem and protect their search results from spammers.
The most important are:
Social Media Marketing
Social media marketing is part of ‘off-site SEO’ and if you think about it, it’s also a form of link building.
A few things to know about social media marketing and off-page SEO:
Google officially states that social signals (like likes, comments, shares) do not directly impact rankings. The main reason is that they can easily be manipulated or paid for and they don’t represent an accurate picture of how popular a social posting is.
It should also be noted that almost all of the links you get from social media sites are “nofollow”, which means that they are ignored by search engines.
So, artificially getting thousands of likes for your post, will not help your website at all. But, if a post gets real attention on social media or even goes viral, this will have an indirect impact on your rankings.
Popular posts are seen by thousands of people and it is more likely for webmasters to actually link to your post from their blogs.
Another way to think about how to use social media for link building purposes is this:
When you publish a post, it will only be seen by your followers and unless it starts ranking high in the results, no one else will read it or find it on the Internet. It will get lost in the billions of published pages.
On the other hand, if you promote each of your posts on social media and reach a larger audience, it is more likely that more people will read it and it is possible that some people will link to it.
If you want to take it a step further, you can optimize your social media campaigns to target people that are more likely to link to your post, rather than showing your posts to a general audience.
To sum up, social media can indirectly help off-page SEO if used correctly.
Brand Mentions
Google loves brands and prefers to rank branded websites on top of the results. The reason is the same as explained above about Expertise, Authority, and Trustworthiness. Brands are more reliable and likely to be trusted by users and this translates to a better user experience and happier Google users.
The difference between brand mentions, link building, and social media marketing is that brand mentions do not necessarily have a link pointing to your website. It can be mentions of your brand in forums, articles, reviews, or social media networks.
As part of your off-page SEO strategy, you should pursue any positive mentions of your website, products, or authors and make sure that you respond to negative or misleading comments.
If a brand mention is linked, that’s even better but even if it’s not, it still has some value.
Customer Reviews
Customer reviews whether is for your business, website, services, or product reviews, have a role to play in your rankings. Reviews are the most effective off-page SEO technique for local online marketing.
The majority of reviews will have the ‘nofollow’ tag attached but if they are coming from trusted websites (like Google My Business, Yelp, TrustPilot, etc), they can positively impact your local rankings. Google trusts these reviews and uses them as a ranking signal.
So, if you are selling products or services claim your business profile on all major review websites and ask your customers to publish reviews.
Adding reviews in your off-page SEO strategy will help you gain more exposure on search engines and build trust with your users.
Conclusion
Off-page SEO is as important as on-site SEO. If you want your SEO campaigns to be successful you have to do both.
When thinking about link building don’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has.
In the past, you could easily get thousands of links and rank higher but nowadays you also need to give special attention to the quality of your content.
My advice for beginners is to concentrate first on creating a great website with awesome content and then start working on your off-page SEO to get links that can make a difference in your rankings.
Try each method separately and find out what’s working best for your website and do that consistently and soon enough you’ll see a positive effect on your rankings.
Alex i am in confusion that those link building methods which you mentioned above that is worthy or will it be count in spam links or not ? please explain that will it works ?
Abdul Hi and thank you for your question. First of all I apologise if I have confused you. The methods described above are in my opinion worthless and you better stay away. Some people may insist that they still work but the truth is that none of the above methods is accepted by Google so sooner or later they will go after them. I can see from the link you gave me that you have just started a tech blog…my suggestion is the following:
1) Forget about off page SEO for the next 6 months
2) Try to build quality content on a consistent basis (2-3 times per week)
3) Promote your content on social media
4) After 6-8 months try to find a couple of good websites in your niche that accept guest posts and send them your contributions
You can read how I approach link building and from where to get valuable links that matter in Chapter 12 of my SEO Guide.
Hope this helps
Alex.
Hi Alex,
I read your article and the majority of it makes sense but some of the content seems to be conflicting in nature. How does a search engine recognize that a webmaster “likes” your content therefore “naturally” adding a link compared to a webmaster just adding a link because you asked them to?
Is it because they place it in an article instead of a stand alone link? Is it the time frame in which a reciprocal link is placed?
I think there is confusion because there is no real explanation, just a statement of ‘not to do it’.
Hi Gary
Search engines have build intelligent patterns over the years that recognize natural links from artificial links. It’s not as hard as it sounds, the experienced eye can easily distinguish between good and bad links and they have managed to transform this into automated checks build in their algorithms.
The best thing you can do is to stay away from anything that can get you into trouble either now or in the future.
White-hat SEO methods (which also includes link building) is the best approach to follow.
Hope this helps
Alex
So you mean to say on page SEO is more powerful than off page. BTW nice article. it helped a lot thanks.
You need both on-page SEO and Off-Page SEO for the best possible results. Once you get on-page SEO right then spend your time and effort on Off-Site SEO.
Thanks
That is a great suggestion for new blogs. Whenever I start a new website or blog, I do not build links from the beginning instead focus on growing the blog first.
However I do create profiles on major social media websites and also Q and A sites like Quora and also a few niche websites and try to do branding by regular posting, answering questions etc. The idea is not to get backlinks but to increase awareness about the brand and get some direct traffic too.
Hi Vijay
That’s a very good approach. Off page SEO is not just for getting links but also for increasing brand awareness.
All the best
Alex
Hi Alex! Great post, very clear and concise advice about off site SEO.
Eilidh Hi and thank you for you nice comment.
Great article, Alex—I learned a lot.
How are unnatural links defined? And how do determine what is unnatural or what is in violation of Google/search engine rights?
Mitch Hi,
Thank you for your comments.
Can you please see my reply to @joydeep below? I will try to address this issue in a new post with hopefully better explanations and examples.
Thanks a lot
Alex
hi Alex your knowledge about website SEO was really helpful for me thanks a lot for all the information…
Rahul Hi
Thanks a lot for your comment and glad I could help
Alex.
Hi I m from India as I m New to SEO your contents are great really guiding me well .but I am still getting confusing about natural link and artificial links
Hi
I know that for beginners to SEO this is confusing but think about it like this:
Natural links: A webmaster likes a website or webpage and places a link from its own webpage because he believes that it would benefit his users
Artificial links: When you buy , exchange or ask someone to place a link for the purpose of getting higher rankings.
I will prepare a new post about this and try to think of other ways to explain the difference. Hope that helps for now,
Alex.
Hello Alex! I have question about your post.. Someone told link exchange and comment posting is black hat technique ins’t rihgt?
Hi Mr Smith
It depends on how it is done. For example if you engage into a conversation in the comments area, you may place your link so that the other participants know to whom they are talking about. On the other hand if your name is ‘Off page SEO’ or anything else with a keyword in it, then something is wrong.
In general, I don’t believe that these 2 methods offer any value and I personally do not recommend using them.
Hope this helps
Alex
Hi Alex,
This article is very helpful to me.I am new in SEO and know about the ON-Page SEO but still confused in OFF-Page SEO. Can you please elaborate the link-building in terms of OFF-Page SEO.? How it works and how to do it very effectively?
Thanks in advance.
Hi Aliasgar
I have a dedicated chapter on link building in my SEO Guide, with examples and step-by-step instructions.
You can also check out https://www.reliablesoft.net/improve-google-rankings/ (there is a section on link building towards the end of the post).
Thanks
Thank you for posting this post, we apperciate your post on Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Thanks for the post on off pages SEO, it will be helpful the new seo provider, off page SEO always based on On page seo.
Hello Alex,
I’m doing SEO for several projects these days and all are on the first page of Google. But, here you mentioned forum commenting with links in signature and blog commenting with links as a black hat, or in simple terms, they won’t do any good! I have been doing 10 blog commenting and 5 forum posting everyday for all my 6 projects. Am I doing spamming? Then why is it not hurting me? I think there must be something which I don’t understand about SEO.
Please share your views so that it may help me to better my SEO skills!
Hi
In my opinion yes you are actually spamming and sooner or later you will lose your rankings and most probably get penalized for that. I have already explained above how I believe you should approach link building and which is a safe and white hat approach.
Hope this helps
Alex
Really a nice article on OFF-PAGE_SEO I have read. Thanks to Alex for this useful article.
When thinking about link building don’t take the easy way, but try to get links from hard-to-get places.
Hi Cedrick
I couldn’t agree with you more!
Thanks
Alex
Hello Alex Chris,
Really a super guidance by you about SEO. It is interesting to read and simple to understand of every concept regarding SEO in this post that which I liked. Thanks.
wow very nice information ,it’s more help to me. Please keep posting like this.
thanks & regards
sarvha satya
Hi Alex ,
I have a website where i provide links of lots of websites e.g. social bookmarking website, article, blog, directory submission websites and lots more, So do i have to use no-follow tag for these links. Please tell.
And yes i want to use google adsense on that website so can you please suggest me that what should i take care of developing that website.
Yes, definitely you need to use the “nofollow” tag for the links.
Good post Alex.
Google is updating it algorithms day by day and banned many off page task. Can you please tell me which off page should we perform for the better result? This will help me lot.
Hi Jack
Publish content that is so good so that it can attract natural links. It takes a lot of effort but it works.
Thanks
Alex
Hi Alex, Great Article i can see that this article was written in May-2013 and after more than 1 year it is still valuable or should i say it is more valuable now.
Hi Karan
The article was last updated in December 2016 and it is true that it is more relevant now than the date it was originally published.
Thanks
Alex
Alex, first of all thanks for the post,
you have written “social media profiles can also boost SEO”. I have a question regarding this, this is what that we call as Profile creation(a off page seo technique).
Hi
No, it has to do with optimizing your social media accounts, just like you do with on-page seo for posts or pages. I have a dedicated article for this (click the link from the article for more details).
Thanks
Alex, that is really a nice post. Recently i completed my Solar Energy Business Website and was thinking about SEO strategies. It is really a nice stuff, even new comers also get benefits from it. Thanks and Keep doing great Job
Hello Alex A very good article i found here. thanks for sharing.
a perfect way to make understand a newbie whole SEO. 🙂
Hello Alex,
Very good and clear article I found. I will follow all the steps on my blog. Thanks for sharing.
Great read there! Very applicable. Will use for my blog
Great post Alex, Thanks for sharing with us.!
great blog thanks for sharing, it gives a great valuable information about SEO and something is unique in this blog.
I got an unique and informative post about off page seo.
All these days I though only On Page SEO will be highly useful for getting traffic. But after reading your article only I came to know the importance of Off Page SEO.
Now i realized how important Off-page seo really is.
Thanks for sharing this infortation.
Nice Post now I know the meaning of off page seo, and how to implement it…
Hi Alex,
Its been quite a while. I’m searching for absolute SEO and way of implantation. After reading this article I got clear picture. For a beginner it’s most important seo practice
Thanks,
Great post Alex.
learnt a lot abt Off page SEO….Thanks nd keep writing.
Thanks Mr. Alex Chris, your article is very helpful.
Thanks Alex for the post..Now i wants to concentrate more on off page to drive traffic to my website
Thanks for your great posting. this is very helpful for beginners
Really your site very helpful for learn seo
thanks for very well-detail blog.. it helps me a lot.. i got a better understanding between on page and off page.
Thanks Jay, Glad I could help!
Thanks for this great blog. This blog gives the latest ideas & concepts about seo. It is very good post about off & on seo. I got new techniques for seo strategies. Really, this is very great post, so I love this post very much.
Hi Sofia
Thanks a lot for your kind words, really glad I could help.
Alex
Hey, this is really a nice post.
But i have some doubts.
that there is any benefit of no-follow links
Thanks Alex For Raising Very Important Point.
Off-Page seo does’t means Link Building, well let Me share My Personal Thoughts here, I use Q&A to help seekers and get visitors, I write articles on educational sites and redirect visitors to my website, I use community Forums like Inbound, apsense, warrior Forum, growth hacker, entrepreneur etc where I find Like-Minded people, I use yahoo answers.
Hope these Off-Page Factors are very Important ,I read your small but Informative article many times and relate few Things and here is my comment. thanks for writing something Useful.
Thanks and Regards, Rohit
Hi Rohit
Anything you can do to raise awareness for your website that is according to the Google webmaster guidelines is important, whether you call it link building or something else.
Thanks for sharing your thoughts.
Alex
Thanks a lot for sharing such a great information about SEO Off page, the given tips will defiantly be useful for everyone to increase his web rank and traffic.
Hello, Alex Bro!
A Great and informative SEO Guide.
When I think about SEO, the first thing comes to my mind is On-Page-SEO (Post Title, shareFresh and Top-Quality Content, URL Structure, Use of H1, H2, bold, italic tags, Fast loading web pages, image optimization and the description of the post.)
After publishing the post, I’ll start following Off-Page-SEO rules – Internal linking, blog commenting on other sites using the post link (Building Backlinks), social sharing and bookmarking as well.
Thanks for sharing these excellent tips with all of us. <3 ?
Actually i was in confusion on off page SEO tactics..but this article clarified all confusions and cleared the doubts..Good article.. very helpful… Thank you.
Off-Page SEO is really good when building links but you have to be careful and try not to look like it’s a spam link. Remember, Google always crawls and updates every year. So if they found out you’re just doing spam, they might lower your website’s or keyword’s rank.
This is a good site to learn seo
Thanks for writing this article.
This is grea stuff Alex thanks for opening up things in more detail. I’ve come to learn on our own company page, where we also have a blog, that as soon as we post a new blog post we suddenly start to get these really awkward off the topic comments. That is clearly some people trying to build links in very unprofessional manner. We have good plugins in place, however, to report these as spam but I wanted to know how do they in fact detect that we have a new blog posted ready for comments?
Excellent off page optimization guide. I am reading many blog but your content language is very simple and understanding. good work.
Hello Alex,
Thanks for sharing useful information about off page SEO. This is a very informative article about link building.
Hi
Thanks for reading and commenting.
All the best
Alex
Hi Alex,
Thank you for the article, it was one of the few on the web which it included some new info.
I’ve started a project which i have hundreds of qualified rivals ( providing wallpapers ), and i have done all i could for the on-page seo (everything i learned from guides). Because of this i tried a new approach to develop a wallpaper website such as making it responsive, adding mega menu, sliders , blog for photo lovers & … which other websites don’t have.
But still it seems like there is something obvious missing, and most of the seo experts i try to hire will ask for at least a thousand of dollars (which fries my brain). The website is up for over 3 months and i’m getting like 1 visitor from search engines each day( GOD!). Is it normal for a new website to draw such low traffic from search engines? do i have to do off-page seo too or am i really missing something?
Also thanks for the E-Book!
Cheers!
Hi Jack
Thanks for your comments. 3 months is not a lot of time especially in a very competitive niche like yours. What you should do is differentiate your content from competitors and try to make it easier for search engines to understand your pages (for example by adding small text descriptions for each wallpaper). Yes, definitely you should also consider off-page seo and start promoting your website on other websites.
Hope this helps a bit
Alex
Hi Alex,
Thanks for sharing useful information about On & off page SEO.
Can you tell me that off-site is essentially just your site’s link being on other websites and media for well more traffic on your site?
There are two types of SEO: On Page SEO and Off Page SEO. On page SEO is related to your blog design, keywords, content writing skill and more. Off page SEO is link building techniques. This way we can promote our blogs. Your article is really informative. It will be helpful. Thanks for sharing.
Off site SEO is as important as on site. It shows the popularity of your website by counting backlinks.
Hi
I want to know Still page rank is considered as google ranking factor?? Or Is it true more importance given to now DA and PA?
And very helpful article.
Hi Jinal
PageRank it’s still used as a ranking factor. Google confirmed this last week (February 2017) but it’s only one of the many factors used for rankings. DA and PA are also part of the ranking algorithm.
Thanks
Alex
Thanks, Alex off page SEO it’s really a great technique to force our website to search engine’s first page with the help of creating backlinks to another website
Hi, I just started my site like a week ago, most of the on page SEO methods are directly done from following your posts in here. I am still learning and would appreciate your advice on where to improve and how.
Thanks.
It’s very helpful to understanding On Page SEO techniques. Thank you so much for sharing this important content.
Hi Thanks for sharing this article It’s very helpful for both off page and On Page SEO techniques.
This is a grate post. i think off page seo is the major part of the seo and make your site more popular.
Thanks for this post….
Hi every one!
Really this is an awesome and very informative article you post #Alex, I am so glad to see your research and knowledge. No doubt Off Page SEO is most important for rank your SERPS on search engines.
This one is quite helpful in how to promote your business through to the audience. Excited to follow all of them for my website for great results.
Off-page optimization is very crucial for site rankings. Thanks for sharing a Great Resourceful Article. Keep sharing such useful content.
Hi ,
Thank you for sharing your views on Off page optimisation.
It has been a great parameter that is taken into consider by the google. Every site might strengthen their off page works to make their site rank higher.
Thank you sharing such a useful information with us. Its great post for purpose of ranking a website higher in the search results. Off page is used to improve the position of a web site. Keep posting…
Hey, Alex.
Thanks a ton for sharing such a great article along with excellent off page SEO tips. Off-Page optimization is an essential thing to focus on to rank any keyword of the site. I appreciate the hard work you’re doing to write these long articles to help newbies.
Many Thanks,
Hey thank you so much for this elaborated explanation for SEO and i really found this is one of the best SEO write as this article deserves to be at 1st page. Hats off to you sir.
Keep sharing this kind of write ups and looking forwards to read more from you.
Hi, Alex nice information about On page SEO whole post is nice easy to understand for newbies who have just new in blogging field thanks for sharing this article keep updating…
One of the best site to learn Off Page SEO thanks reliable soft for sharing awesome info with us keep it up 🙂
Hi Alex,
I like all the detail in this post! And I agree, understanding the intent of the person searching for information goes a long way to delivering high-quality content to them. At the end of the day, it comes down to trying to serve people better.
Hi Alex,
Great post! Though I am new to SEO, I understood all the points mentionedd. However, I couldn’t get the concept of nofollow link? It would of great help as well as a value addition to your website, if you could write a detailed post about no follow link?
Thank you so much for all the knowledge you shared. Keep it up 🙂
Hi Ragini
This article: https://www.reliablesoft.net/clean-bad-backlinks/ will help you understand the difference between nofollow and dofollow links.
Thanks
Hi Alex, it great to understand off-page seo, Do you have any similar video which will help to understand better? Because video is more effective to understand then documentary.
Hi Milton
A Video tutorial is currently being prepared. Make sure you subscribe to my newsletter to get notified.
Thanks
When thinking about link building don’t take the easy way, but try to get links from hard-to-get places.
I think nowadays with the google new updates about backlinks, less backlinks generate better results.
Hi Panav
I agree with you. The more difficult is to get a backlink, the more valuable it is.
Thanks
Impressive work Alex. Nice research done by you. In my view both OFF and ON page SEO is important for good ranking of a website in Google.
Thanks for this rich information.
Hi Alex. This is a great article.
A strong SEO strategy is highly necessary to increase the visibility and the rank of any website. While most people focus on building on-page SEO, off-page SEO is important as well.
It is necessary that a website has enough backlinks. But those backlinks need to come from good sources so as to maintain the sanctity of the website. I also agree with your point regarding social media. Having a strong social media presence also helps in link-building.
Thanks for such an insightful article.
Hi,
Thank you for share this article Off-page seo optimization
Your writing skill is amazing and i have easily understand your article, so keep it up.
Just wanted to thank you for the content. I’ve subscribed to your RSS Feed and have been loving all the SEO talk. In particular, this post is a great read and a terrific resource. Cheers
A thoroughly written and very easy to digest article to understand off-page seo and how it works to secure high ranks in search engine results.
It was an amazing read for the day, thanks and keep sharing with us.
Hello Alex,
First of all, I give you thanks to such as you shared a great information about the Off page and on the page.
I am really impressed by your writing style.
One thing I want to ask you, Why we use the no-follow tag and what is its pros and cons?
I am a beginner in this field so please clear my doubt.
Thank You !!!!!!! once again.
Hi Komal
Thanks for your nice comments.
Use the nofollow tag when you don’t want to pass pagerank from one page to the other. Cases like paid links, link ads, keyword rich anchor texts, should have the nofollow tag.
Read this for more information: https://www.reliablesoft.net/backlinks/
Hope this helps
Alex
Thanks you so much for the post..!!
Now i can concentrate more on off page SEO to drive traffic to my website.
Thank you sharing such a useful information with us. Its great post for purpose of ranking a website higher in the search results.
Great post very helpful information to rank website in google Thanks for sharing such great information to SEO for beginners.
I am learning a lot of SEO stuff from this page. It is everything that I needed to know about SEO strategies. Thanks for the insights. Thumps up.
Hello Alex,
Thank you for sharing such a useful information about off-page seo. Explained it very nicely. It’s very helpful to understanding Off Page SEO techniques.
Thanks again and keep sharing…
Hey Alex, Great list of techniques. Social Media and Guest posting is a really effective way of building up your website’s reputation.
Thanks for the post.
Hi Alex, this post is really amazing and informative.. keep going.
It’s really useful list to improve off page seo in my site. Recently I learned about on-page SEO and this post helped me a lot to increase my site visibility on Google. Thanks
This article is helpful to undrestand off page seo.
Thanks Alex, for sharing this valuable information about SEO and Link Building…
🙂
Hi Alex,
Thanks for sharing such a broad aspect of webmastering so simply, It is very helpful for me as a beginner, Could you please help me with my query
As a new Blogger I get confused between the schedule of work between article writing and off page seo stuff, How should one manage both the things at best as an individual.
Thanks a lot
Hi Nitish
If you are starting out now then spend most of your time in creating great content. Once you are happy with your content quality, then you can start thinking about off page SEO.
Hope this helps
Alex
Hi Alex.
Very Nice Article in this article you have explained about on a page and off a page SEO it’s very useful.
Thank you for sharing valuable information.
Thank you for sharing this Post. It is helpful for off page SEO techniques for my website.
Thank you for this article. my focus has always been to build links and not necessarily provide value. I understand better now and on my way to providing good contents for my audience.
Hi Susan
Very well said, providing value for your audience is the best way to grow your website and this should be your focus.
All the best
Alex
Really helpful article..Alex you described off-page very well. It’s very helpful for newcomer.Thanks for sharing this informative article..Can u described about link building?Where we put link, is any different platform just like social media and social bookmarking?
I just read your article, i recently came across it on bing, interesting read, i’ll sure be coming back to this blog again.
Guest posting can be a valid way to get links back to your website provided that you don’t do it just for links and that you don’t overdo it.
I really like the way you write the articles. Thanks for the information.
Hi Mate
Just wanted to know if link-building still matters to google.
How does Google ensure that link building is not spam?
Wouldn’t google rank those pages better which has a large number of views and a lower bounce rate? (If I were Google, I would have ranked the pages with the interesting content for the user (better viewership) because I know that there are millions of SEO agencies ready to upset my system with those spammy link-building tactics)
I wanted to know your opinion on this one.
Hi Lalit
Google is clever enough to distinguish between low and high quality links. Link building still matters, it’s one of the important ranking factors but not the only one. If a page has content that users like and it is promoted sufficiently, it will eventually rank high and get links naturally.
Hope this helps
Alex
thank you so much for your valuable information on on page SEO and off page SEO ,have understood so many thing in point of good back links keep writing
Hello,
Nice explanation about off page seo and found something new here about off page and on page so thank you very much for this valuable information so keep posting and update us.
Hi Yukti
Glad I could help you understand the difference between the two.
Alex
Thank you reliable soft for the information about off-page SEO. Your information is really helpful. I will visit your website more often.
Hi Aakriti
Thanks a lot, glad you find the content useful!
All the best
Alex
Hi Alex,
Thanks for sharing the information about “On page Seo and Off page Seo “. You have cleared so many confusion about the topic. Keep posting such a great content.
Thanks for sharing the nice explanation about off-page and on-page SEO. keep posting.
Really very informative article. I was looking for off-page SEO techniques and I found yours to be readable and understandable. I was only aware of link building then but now thanks to your article. Really helpful, thanks!
Hi Nirali
Yes, off-page SEO is not only about link building but all the methods you can use to spread the word about your brand.
Thanks for commenting
Alex
Hello Alex,
This is a great piece of content. You have explained both on-page and off-page very well. Seo is a very important part of digital marketing and with your post, I can understand it better.
Keep sharing such content with us.
Hi Suzain
Thanks! I really appericiate it.
All the best
Alex
Thanks Alex for posting so much useful article on Off page SEO. Actually I am an Organic SEO Consultant, and can understand how practical it is. Really it is a great help for newcomers.
Hi Shaurya
Thanks for your comments. Glad to hear that this article helped you build your off-page SEO skills.
Thanks
Alex
you are right ! offpage seo is much important for ranking as you mentioned too. Very informative article thanks.
Hi Alex
Thanks for commenting. Yes, off page SEO is extremely important if you want to achieve top rankings in Google and other search engines.
All the best
Alex
Hi Alex I am also working in the field of SEO as well. I Have one question. Does, free directory submission gives a quality of backlinks to any business website or not?
I a student of web designing and digital marketing I found this blog really good and easy to understand.
Hi Alex,
I am a beginner in the field of SEO and was searching for the topic Off-page SEO and ended up on your content, seriously got great value from your resource, the way in which the entire article is crafted was awesome.
Thank you once again, Alex, for providing such a great piece of knowledge to us.
woah, this is very insightful @alex, just one question ?
What are some considerations that you do before using off-page SEO strategies?
That was an amazing article about off-page SEO, it helps me in understanding how off-page SEO is important.
Thank you for sharing your best practical knowledge on Off-page SEO, This article is really helpful for me.