Digital marketing has come to replace traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns.<\/p>\n The channels that make up digital marketing include Website marketing<\/strong><\/a>, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation.<\/p>\n Resources to Learn More about Digital Marketing<\/strong><\/p>\n Internet marketing is a subset of digital marketing. It is, in fact, the most important component since the majority of digital marketing activities falls within the boundaries of Internet marketing.<\/p>\n We will see below how digital marketing budgets are spent and their relationship with Internet marketing.<\/p>\n The major channels of Internet Marketing are:<\/p>\n Web site<\/b> \u2013 Either a personal website or a corporate website or even a personal blog hosted on a shared platform (like WordPress or Tumblr).<\/p>\n For many campaigns, a website is the starting point and the destination i.e. you run a digital marketing campaign to promote a website (starting point) with the purpose of getting more visitors (destination).<\/p>\n Search Marketing (SEM)<\/b> \u2013 Search Engine Marketing<\/strong><\/a> is the basis of Internet Marketing and consists of two important activities, SEO and PSA. There is a lot of confusion about these terms that\u2019s why I wrote separate posts explaining the difference:<\/p>\n In a nutshell:<\/p>\n SEO has to do with optimization techniques for the purpose of achieving higher rankings in Search engines. It has two major components: On Page SEO<\/a><\/b> and Off Page SEO<\/a><\/b>.<\/p>\n Paid Search Advertising (PSA) is about getting visitors by placing ads on search engines. The most popular approach is the Pay Per Click (PPC) and the most well-known tool is Google Ads which lets you advertise on the Google and partner network.<\/p>\n So, search marketing has to do with promotion methods related to Search Engines<\/a><\/b>.<\/p>\n Social Media Marketing<\/b> \u2013 Social media marketing<\/a><\/b> is another component of Internet marketing and one that is gaining a lot of attention in the last couple of years.<\/p>\n Millions of users spend a considerable amount of their on-line time on Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, and other SM platforms. This fact alerted digital marketers to take SM seriously and make it a part of the digital marketing campaigns.<\/p>\n Content Marketing<\/b> \u2013 In the past when we talked about SEO we essentially meant link building but this trend has changed since 2011 and content marketing has become the new SEO.<\/p>\n This simply means that good content has become again the foundation of SEO and it is through content that you will build a better Internet presence and not through cheap link building techniques.<\/p>\n Email Marketing<\/b> \u2013 Email is not dead but on the contrary, it is one of the most important tools in every digital marketing campaign. Despite the influence of social media, email is still the most efficient way to convert visitors or readers into customers.<\/p>\n In terms of marketing, email marketing is the process of gathering email addresses from people interested in your products or services for the purpose of sending them newsletters or offers.<\/p>\n Mobile Marketing<\/b> \u2013 More and more users use their mobile phones to search the web, engage on social media, or find products or services to buy.<\/p>\n In fact, it is estimated that 60% of the traffic coming to a website is from mobile (this holds true for my websites as well, check your Google analytics reports and you will be surprised).<\/p>\n Mobile marketing is about creating content or ads that is viewable and suitable for a mobile device. For example, websites should have mobile-friendly versions and an advertisement shown on a mobile device may take into account the location of the device and show the nearest shops that sell a particular product.<\/p>\n Banner Advertising<\/b> \u2013 You can find banners in almost all web properties i.e. websites, mobile websites, mobile apps, search engines, newsletters, Facebook, Twitter, YouTube, etc.<\/p>\n Digital marketers try to promote their products or services through different types of banners (static, text, animated, images, videos, clever banners) in different platforms.<\/p>\n SMS Marketing<\/strong> – SMS is not dead. Despite the rise of online marketing channels, a lot of companies combine internet marketing plus SMS<\/strong><\/a> to reach more targeted customers. In fact, many CRM\/email marketing platforms offer SMS campaigns as part of their automated workflows.<\/p>\n Perhaps the best way to understand what is the latest trend in the digital marketing industry is to find out how big companies allocate their marketing budgets.<\/p>\n This is exactly what Gartner did in a recent report.<\/p>\n The findings of this report are very interesting and they show without a doubt that the majority of digital marketing budgets are spent on Internet marketing components.<\/p>\n In particular, the most important findings are:<\/p>\n![\"Digital](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/04\/digital-marketing-channels.png\")
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Internet Marketing<\/h2>\n
![\"Internet](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/06\/internet-marketing-components.gif.png\" "\\"Internet")
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What\u2019s the latest trend? Where does the money go?<\/h2>\n