What is evergreen content?<\/h2>\n
In the context of digital marketing, evergreen content is content that is always relevant and not associated with a specific time period.<\/p>\n
Evergreen Content Characteristics<\/h3>\n
For content to be considered \u201cevergreen\u201d, it needs to have the following characteristics:<\/p>\n
It is not time-sensitive<\/strong> – Meaning it is not associated with a specific time period but it\u2019s relevant whenever you read it.<\/p>\n It is unique and original <\/strong>\u2013 It\u2019s content that it\u2019s not an exact duplicate of what is already published on the internet.<\/p>\n It is useful <\/strong>– Not all original content is useful. When you read an article that is considered as \u2018evergreen content\u2019, you should learn something from it.<\/p>\n It\u2019s optimized<\/strong> – In other words it is published on a web site that follows some basic on-page SEO<\/strong><\/a> optimization rules.<\/p>\n It\u2019s detailed and informative <\/strong>\u2013 Although there is no word limit, usually \u2018evergreen content\u2019 is comprehensive and informative.<\/p>\n It is searchable <\/strong>– For all the above to have a real value, the topic of evergreen content needs to be something users search for in Google otherwise even if you rank high in the SERPS, you won\u2019t receive any visits to your website.<\/p>\n Anything that does not comply with ALL the above rules cannot be considered as \u2018evergreen content\u2019.<\/p>\n Let\u2019s see some real examples to make things easier:<\/p>\n \u2018How to\u2019 type of articles is considered evergreen content because:<\/p>\n Note<\/strong>: Another nice example that satisfies all the above criteria is the article you are reading now.<\/p><\/blockquote>\n Other types of articles that are in the evergreen category are:<\/p>\n \u2018News articles\u2019 – this type of article is not evergreen content because even if they satisfy 4 of the 5 rules (unique, detailed, useful, SEO optimized), they fail in relevancy. A \u2018news\u2019 article is relevant only for a specific period of time.<\/p>\n \u2018Fashion and technology articles\u2019 – They cease to be relevant in a short period of time. For example, I may write a great review of the iPhone 12 but this will be obsolete in a few years and nobody will care or want to read about a model that is out of date.<\/p>\n \u2018Statistical data and case studies based on a time period\u2019 – Not a lot of people want to read today a case study on how banks were affected by the millennium bug or about the percentage of people that were using twitter in 2019.<\/p>\n When you start a website or blog it is common to wonder what kind of content to publish so that it will get you more organic traffic<\/strong><\/a>.<\/p>\n There are many parameters to take into account like the type of content (text, images, videos), length (should I write short or long posts?), how often to publish, how to choose your article titles and many more.<\/p>\n A very important factor that many publishers don\u2019t follow and this often leads to failure is that they underestimate the necessity of publishing evergreen content.<\/p>\n Evergreen content is important because:<\/p>\n It can help you increase your traffic over time.<\/strong> SEO optimized evergreen content will eventually rank in Google and potentially generate traffic for years.<\/p>\n It can help you get more links<\/strong>. Backlinks<\/a><\/strong> play a very important role in search engine ranking algorithms and one of the ways to get more links to publish high-quality evergreen content that other publishers will link to it, over and over again.<\/p>\n You can use it in your social networks.<\/strong> Evergreen content can be shared multiple times on social networks so that you don\u2019t always have to create new content.<\/p>\n It helps you build E-A-T<\/strong>. EAT stands for Expertise, Authority, and Trustworthiness. These are three factors that play a huge role in Google rankings.<\/p>\n By publishing evergreen content, you can establish your website as an authoritative resource on the topics related to your business.<\/p>\n To help you get inspired, by publishing evergreen content we managed to get our traffic to over 120K visits per month, in one of the most competitive online niches.<\/p>\n Non-evergreen content is not bad, don\u2019t get me wrong. People want to read news, celebrity gossip, fashion, technical reviews, etc. and fortunately there are thousands of websites, publishers and reporters doing that every minute.<\/p>\n What evergreen content will do for you as a blogger or website owner, is to help you make better use of your time.<\/p>\n I take it for granted that the time you can devote on your blog, or website is limited and you want to make use of that time (or paid resources if you outsource content publishing) in the best possible way, and evergreen content is the answer to your time constraints problem.<\/p>\n If you have unlimited time then, by all means, do all types of content but if your time is limited then better spend it on something that will bring you traffic and income for years to come.<\/p>\n Let\u2019s see some real-life examples<\/strong> of evergreen content I have created over the years:<\/p>\n What is SEO and why it\u2019s important<\/a><\/strong> \u2013 Initially published 6 years ago, the article has so far generated thousands of organic visits to my site. To ensure that it\u2019s always evergreen, I review the article every 3 months.<\/p>\n How to become an SEO Expert<\/a><\/strong> \u2013 Article was published 2 years ago and it ranks high on Google for the target keywords. It\u2019s a how-to article that describes the steps to become an expert on SEO.<\/p>\n The list of examples is big but just wanted to show you the power of evergreen content to help you understand why evergreen content can help you create a strong a solid foundation that can be expanded by publishing more evergreen content.<\/p>\n Evergreen content will help you rank higher in Google search results<\/strong><\/a> because it satisfies all quality criteria set by Google when ranking web pages.<\/p>\n Yes, Google is always looking for the most relevant content to present to users but it is also searching the web to find content that is unique and original, detailed, informative and proven to be useful to users.<\/p>\n By writing SEO friendly blog posts<\/strong><\/a> and promoting your content correctly (think social media), sooner or later you will start receiving the reward from your hard work which is no other than an increase in organic traffic.<\/p>\n The more organic traffic you get, the more money you can make from AdSense<\/strong><\/a> or any other monetization method you choose and the more important your website becomes in the eyes of Google and other search engines<\/strong><\/a>.<\/p>\n There are cases that content has initially all the characteristics of evergreen over time to become less relevant.<\/p>\nEvergreen Content Examples<\/h3>\n
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What is not considered evergreen content and why?<\/h3>\n
Why is evergreen content important?<\/h2>\n
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How evergreen content increases your organic traffic?<\/h2>\n
How does evergreen content create organic traffic?<\/h3>\n
How to ensure that your content stays evergreen?<\/h2>\n