{"id":16903,"date":"2020-02-04T13:55:33","date_gmt":"2020-02-04T11:55:33","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=16903"},"modified":"2021-12-20T17:54:29","modified_gmt":"2021-12-20T15:54:29","slug":"content-ideas","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/content-ideas\/","title":{"rendered":"10 Easy Ways to Find Great Content Topic Ideas"},"content":{"rendered":"
One of the most time-consuming parts of content marketing is finding new content topic ideas to target in your blogs, discuss in your videos or post into your social media channels.<\/p>\n
If you publish one or two pieces of content per week that\u2019s not an issue but if you plan to scale your content marketing then you need a way to come up with new ideas fast.<\/p>\n
Searching Google for \u2018how to find content topic ideas\u2019, you\u2019ll get a list of articles that offer 30, 40 or 100 ways to find ideas but in reality, you don\u2019t need that many. If you try to follow all the suggestions, you may end up losing your time.<\/p>\n
In this guide, I\u2019ll walk you through the 10 most efficient and easy ways to generate great content topic ideas for your blogs or any other type of content. This is how I find new ideas for my blogs that helped me increased by traffic steadily in the last 6 months.<\/p>\n
Here are the top 10 free ways to source new content ideas.<\/p>\n
The best tool to come up with content topic ideas is Google. Sometimes this is all you need to find new topics for your content marketing.<\/p>\n
Google Search Suggestions<\/strong><\/p>\n Go to Google.com and start typing your main topic keywords. As you type, you\u2019ll notice that Google makes recommendations. Finish writing your main topic idea, for example, \u201cContent marketing\u201d and then start typing letters, starting from a letter \u2018a\u2019.<\/p>\n What this will give you is a combination of topics that include your main search terms<\/strong><\/a> and other popular keywords.<\/p>\n Google \u201cPlease Also Ask\u201d<\/strong><\/p>\n For most topics, people use Google to ask questions and Google wants to rank websites that provide answers to user\u2019s questions.<\/p>\n The best way to use this feature is to try a combination of related searches and spot common topics in the \u201cPeople also ask\u201d section.<\/p>\n For example, if you search for \u2018content marketing\u2019 related terms, you\u2019ll notice that in the questions, people ask \u2018strategy\u2019 related questions like \u201cHow to create a good content marketing strategy\u201d, \u201cWhat is a good content strategy<\/strong><\/a>\u201d and many others.<\/p>\n This is a good hint that \u2018content marketing strategy\u2019 is a good topic to cover in your blog either in the form of a pillar article or through topic clusters.<\/p>\n Google \u201cRelated Searches\u201d<\/strong><\/p>\n The related searches section which is located at the bottom of the page shows you topics related to your search.<\/p>\n For example, for \u201ccontent marketing\u201d a related topic is \u201ccontent writing\u201d so if you are already writing about content marketing, you can further expand your content by providing more content on \u201ccontent writing<\/strong><\/a>\u201d.<\/p>\n Google Trends is a great tool for researching topics and ideas but unfortunately, not a lot of people use it. In some ways, this is good because it gives you an advantage over your competitors.<\/p>\n The main reason to use Google trends is to find trending topics related to your niche. This is not a tool to do thorough keyword research but it can give you some hints of what \u2018broad topics\u2019 are being searched on Google.<\/p>\n Although the tool is easy to use, to make something out of it, you need to try a combination of searches.<\/p>\n As a first step, go to Google Trends<\/strong><\/a> and type your main topic.<\/p>\n You\u2019ll notice that for most searches, Google offers you two options \u201csearch term\u201d or \u201ctopic\u201d. These two produce different results, so you\u2019ll have to try both.<\/p>\n Start with \u201csearch term\u201d and then repeat the process for \u201ctopic\u201d.<\/p>\n Once you click Search, you\u2019ll see that you have a number of options to narrow down your results. You can select a specific region, time period, category and type of search (Google, Youtube, Image search, etc).<\/p>\n Select the filters that are most relevant to your business and niche, and scroll down to the lower part of the page.<\/p>\n What you want to explore more, is the RELATED QUERIES section.<\/p>\n Use the left and right arrows to view all the results, and use the top menu dropdown to view both the RISING and TOP Queries.<\/p>\n Spot the queries that are relevant to your website and go back to Google search to find what kind of content Google shows for that topic.<\/p>\n Using that as your base, you can then perform thorough keyword research<\/strong><\/a> to find SEO keywords<\/strong><\/a> and long-tail keywords<\/strong><\/a> to use in your blogs.<\/p>\n Using a tool like SEMRUSH can help you tremendously speed up the process of finding new content topic ideas. Keyword research tools combine data from a number of sources so you don\u2019t have to do the process manually.<\/p>\n SEMRUSH has a built-in feature for Topic Research. You can use to find content ideas based on search terms or based on a website (your own website or a competitor\u2019s website).<\/p>\n Login to SEMRUSH<\/strong><\/a> and select TOPIC RESEARCH from the left menu.<\/p>\n Type in your main topic and click GET CONTENT IDEAS.<\/p>\n SEMRUSH will show you everything you need to know about the particular topic including:<\/p>\n Information is organized in a very easy to use interface and there is also a \u201cmind map\u201d, which is a nice visual representation of all the topics related to your main idea.<\/p>\n You can click on any idea to drill down more and see which pages are currently ranking in Google for that topic, which keywords are used and other information.<\/p>\n Another popular tool for researching content topic ideas is Answer the Public.<\/p>\n Answer the Public<\/strong><\/a> does not have all the functionality of SEMRUSH (SEMRUSH is a full digital marketing platform) but it does a good job for content marketing research.<\/p>\n When you search for a topic, results are grouped into:<\/p>\n The tool combines data from a number of sources and groups the related data together. It also simulates the Google and Bing autosuggest feature (as described in step 1) so you don\u2019t have to manually repeat Google searches using different combinations.<\/p>\n The free version of the tool allows you to perform a few searches per day and download the data into CSV files while the paid version gives you a number of additional features like:<\/p>\n To find content topic ideas in competitive niches all you have to do is spy on your competitors. They most probably already did the hard work and you can take advantage of that.<\/p>\n There are two ways you can use a competitor\u2019s website to find new content ideas:<\/p>\n First Way: <\/strong>Examine their website in detail, especially their blog. Look at the topics they cover in their articles or YouTube Channel and use any of the above methods to find similar ideas you can also target.<\/p>\n Your goal is not to replicate their publishing schedule as is, but to use it as your main source to find ideas that are relevant to your website and users.<\/p>\n A good way is to register on their newsletter or use a service like Feedly to get notified every time they publish new content on their website.<\/p>\n Second Way: <\/strong>The best way to find out what topic ideas work great for your competitors is to analyze their content and rankings using a tool.<\/p>\n I use SEMRUSH for this task but any other tool (like Ahrefs, UberSuggest, Moz Explorer) can do the job.<\/p>\n By using a tool, you can find out which topics they have high rankings and which posts actually drive traffic to their websites.<\/p>\n The process is simple. Take their URL and enter it into SEMRUSH and then visit the ORGANIC SEARCH report.<\/p>\n This report shows you all the keywords they are targeting together with other useful info like the ranking position, traffic, keyword difficulty and SERP features.<\/p>\n You can use the advanced filters to narrow down your research and concentrate only on keywords that have a decent amount of monthly traffic and generate traffic for the website.<\/p>\n Hint: <\/strong>You can use this feature to analyze the whole domain or a particular page. Find their top ranking pages and do a detailed page analysis to find keyword opportunities.<\/p><\/blockquote>\n If you\u2019re a SEMRUSH user, you can also use the KEYWORD GAP report (located under GAP ANALYSIS in the left menu), to easily find out which keywords you have in common and for which keywords they are ranking and you are not.<\/p>\n Did you know that YouTube is the second most popular search engine<\/strong><\/a>?<\/p>\n Because of the nature of YouTube, people tend to ignore it when it comes to content research but it can give you a lot of useful insights into what topics people are interested in.<\/p>\n The process is similar to Google Search (step 1). Go to YouTube<\/strong><\/a> and start typing different terms in the search box and notice the suggested topics.<\/p>\n Analyze the videos that appear on the top positions in terms of how popular they are (views) and what topics they are targeting.<\/p>\n Scroll down and view the related searches section.<\/p>\n Try to identify topics that appear more than others and take those topics and repeat the search on Google, Google trends and your favorite research tool.<\/p>\n Topics you identify on YouTube can be great topics of articles as well so do this process even if you\u2019re not publishing video content.<\/p>\n When we created our online SEO Course<\/strong><\/a>, we did thorough research to find what topics to include in our course to make it useful and interesting to users.<\/p>\n The topics we identified essentially became lessons of our course and this is shown in the course curriculum.<\/p>\n Other course providers follow the same procedure so to take advantage of this, you can find online courses related to your niche and analyze the topics they cover.<\/p>\n Concentrate on best-selling courses<\/strong><\/a> and on courses that were recently updated. It is more likely that their topics may have changed due to user feedback.<\/p>\n Popular online course platforms<\/strong><\/a> to continue your content topic research are:<\/p>\n Resources to Learn More<\/span><\/p>\n Many times you don\u2019t need to come up with completely new content ideas but it\u2019s more efficient to expand your content on topics that you already get traffic.<\/p>\n There are many advantages to doing so, the most important are:<\/p>\n First: <\/strong>You know in advance how the particular topics perform in terms of rankings and conversions. So, by publishing more related (but not identical or too similar) content you can increase your conversions.<\/p>\n Second: <\/strong>You already have authority on the topics\/keywords you have high rankings and this makes it easier to rank for similar terms.<\/p>\n To find out content ideas using your existing content, you can use Google Analytics and Google Search Console (to be discussed in the next step).<\/p>\n Login to Google Analytics and navigate to the LANDING PAGE REPORT (under BEHAVIOR > SITE CONTENT > LANDING PAGES).<\/p>\n These are the pages that currently drive traffic to your website.<\/p>\n You can further drill down to filter the report by SOURCE and show only traffic from search engines (that\u2019s organic traffic<\/strong><\/a>).<\/p>\n This will eliminate any traffic you get from social media networks that is not necessarily targeted and also exclude any paid search traffic.<\/p>\n Take your best-performing pages and go back to SEMRUSH (or your chosen tool) and analyze the particular page.<\/p>\n What you want to find out is for which keywords this page is currently ranking but most importantly <\/strong>for which keywords it has a ranking on the second and third pages of Google (positions 11-30).<\/p>\n Take those keywords (that appear in positions 11-30) and check that you don\u2019t already have pages targeting those keywords on your site and if not, run them through Google search, semrush, answerthepublic etc to find the exact topic titles to target as new blogs.<\/p>\n It may sound a bit complicated but in reality, it is not. The idea is to find keywords that are related to keywords you already have a high ranking and create content to go after them.<\/p>\n Hint: <\/strong>Once you create your new content, make sure you link to it from your existing pages. This will help Google discover the new pages faster and also to pass \u2018page rank\u2019 from one page to the other.<\/p>\n Resources to Learn More<\/span><\/p>\n Google search console is a free tool provided by Google to webmasters. Among other things, it can tell you which are the most popular pages of your site in Google search and for which queries.<\/p>\n The concept is similar to what we did with Google Analytics above. We will use Google search console to find the popular pages of the site and topics\/keywords that are related to our top pages but don\u2019t yet have a high ranking.<\/p>\n Here is the process to follow:<\/p>\n Login to Google Search Console and click SEARCH RESULTS under PERFORMANCE (from the left menu).<\/p>\n Click the DATE filter on top and set the period to \u201cLast 28 Days\u201d.<\/p>\n Click on the PAGES tab.<\/p>\n What this report is showing is your most popular pages on Google (in terms of Clicks) for the last 28 days.<\/p>\n Click on each of the pages one by one to narrow your results to the particular page.<\/p>\n When viewing a single page, click on QUERIES. The report will not show you the particular search terms that the page is ranking on Google.<\/p>\n If not already activated, click the AVERAGE POSITION tab (that\u2019s the Orange Tab) to show the average position in the report.<\/p>\n Scroll down and spend some time analyzing the report. Use the navigation arrows to view more results and try to spot keywords that have some clicks but their average position is > 12 (in other words they mostly appear on the second page of Google).<\/p>\n These are great topic ideas to target with new posts. Follow the same procedure as explained in step 8 above i..e<\/p>\n Resources to Learn More about GSC<\/span><\/p>\n2. Google Trends<\/h3>\n
3. Topic Research Tool (SEMRush)<\/h3>\n
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\nContent Marketing Courses<\/strong><\/a> – SEMRUSH has a number of free courses that explain in detail how to use the topic research tool. You can find the courses on this list.<\/div>\n4. Answer the Public<\/h3>\n
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5. Competitor Websites<\/h3>\n
6. YouTube Search<\/h3>\n
7. Online Courses<\/h3>\n
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8. Google Analytics<\/h3>\n
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9. Google Search Console<\/h3>\n
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10. UberSuggest<\/h3>\n