{"id":17435,"date":"2020-03-12T08:00:50","date_gmt":"2020-03-12T06:00:50","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=17435"},"modified":"2021-06-28T21:36:44","modified_gmt":"2021-06-28T18:36:44","slug":"email-marketing-cost","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/email-marketing-cost\/","title":{"rendered":"How to Reduce Your Email Marketing Monthly Costs"},"content":{"rendered":"
Email marketing is not a low-cost marketing solution. While you can start email marketing for free, as your list grows, the monthly costs for using an email marketing platform can increase considerably.<\/p>\n
To big businesses and for companies that fully utilize email marketing and make a profit from it it\u2019s not an issue, but for small businesses, the high monthly cost is a problem.<\/p>\n
In this guide, you\u2019ll learn easy techniques you can follow to reduce your email marketing costs and at the same time increase the performance of your email marketing campaigns.<\/p>\n
The following topics will be covered:<\/p>\n
Let\u2019s first start with the most popular email marketing<\/strong><\/a> platforms and their monthly costs taking into account two scenarios.<\/p>\n The first scenario is the monthly cost associated with maintaining a list of 10,000 subscribers and the second a list of 30,000 subscribers.<\/p>\n The reason we will compare the costs based on the number of subscribers is that the monthly subscription fee to an email marketing platform is calculated based on the number of subscribers and not the number of emails sent.<\/p>\n All platforms use similar pricing schemes. They charge you per subscriber volume and NOT by the number of emails sent. In most cases, this is unlimited.<\/p>\n Note: <\/strong>There are many email marketing platforms in the market worth considering. The tools listed below are the ones I\u2019ve used personally for my websites or client websites.<\/p><\/blockquote>\n MailChimp<\/strong><\/a> is the marketing tool I\u2019ve been using for more than 10 years. It\u2019s the leader in the email marketing industry and its platform offers all the features you need to run successful email marketing campaigns.<\/p>\n MailChimp offers four plans<\/strong><\/a>:<\/p>\n To take advantage of all the needed<\/em> email marketing features, you have to enroll in the STANDARD plan which starts at $14.99 per month.<\/p>\n MailChimp Main Features<\/strong><\/p>\n MailChimp Monthly Cost<\/strong><\/p>\n If you have 10,000 subscribers, the monthly cost for the standard plan will be $99 per month.<\/p>\n If you have 30,000 subscribers, the monthly cost for the standard plan will be $249 per month.<\/p>\n Another popular email marketing platform is ConvertKit. ConvertKit offers two plans<\/strong><\/a>:<\/p>\n ConvertKit Main Features<\/strong><\/p>\n ConvertKit Monthly Cost<\/strong><\/p>\n If you have 10,000 subscribers, the monthly cost for the complete plan will be $119 per month.<\/p>\n If you have 30,000 subscribers, the monthly cost for the complete plan will be $259 per month.<\/p>\n Klaviyo offers one plan<\/strong><\/a> and the cost is calculated based on the number of contacts. What differentiates klaviyo from other email marketing solutions is that they offer the ability to contact your subscribers by email and\u00a0 SMS.<\/p>\n Klaviyo Main Features<\/strong><\/p>\n Klaviyo Monthly Cost<\/strong><\/p>\n If you have 10,000 subscribers, the monthly cost for klaviyo will be $150 per month.<\/p>\n If you have 30,000 subscribers, the monthly cost for klaviyo will be $500 per month.<\/p>\n Drip is also offering a single plan <\/strong><\/a>based on the number of people in your account.<\/p>\n Drip Main Features<\/strong><\/p>\n The main features of drip include:<\/p>\n Drip Monthly Cost<\/strong><\/p>\n If you have 10,000 subscribers, the monthly cost for Drip will be $184 per month.<\/p>\n If you have 30,000 subscribers, the monthly cost for Drip will be $494 per month.<\/p>\n Get Response offers multiple pricing plans<\/strong><\/a> starting at $15 per month. In addition to the email automation features, Get Response offers webinar funnels. They give you the platform to host a webinar and build follow up email campaigns to target the users that attend your webinars.<\/p>\n Get Response Main Features<\/strong><\/p>\n Get Response Monthly Cost<\/strong><\/p>\n If you have 10,000 subscribers, the monthly cost for GetResponse Professional package will be $165 per month.<\/p>\n If you have 30,000 subscribers, the monthly cost for GetResponse Professional package will be $370 per month.<\/p>\n This is a summary of how the monthly costs compare for 10K and 30K monthly subscribers.<\/p>\nMailChimp<\/h3>\n
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ConvertKit<\/h3>\n
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Klaviyo<\/h3>\n
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Drip<\/h3>\n
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Get Response<\/h3>\n
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Email Marketing Costs Comparison Table<\/h3>\n