– <\/strong>A detailed guide on how to install and configure Sendy on your web server.<\/li>\n<\/ul>\n<\/div>\nComparison of costs for a total of 30K subscribers<\/h3>\n
To understand how much you can SAVE per month using this hybrid solution, consider the example below.<\/p>\n
Let\u2019s say that you use Mailchimp as your main marketing platform and you have a list of 30K subscribers. Your monthly cost will be $249.<\/p>\n
If you segment your list and keep only 10K active subscribers in Mailchimp and move the \u2018inactive\u2019 or \u2018less active\u2019 subscribers in Sendy, your monthly cost will be:<\/p>\n
MailChimp Subscription for 10K: $99 per month<\/p>\n
Sendy Cost for Sending 12 emails per month to 20,000 subscribers: $24<\/p>\n
Total cost:<\/strong> ($99 + $24) $123<\/p>\nTotal Savings<\/strong>:\u00a0 ($249-$123) $126 per month or $1512<\/strong> per year!<\/p>\nProcess Overview<\/h3>\n
My process is the following:<\/p>\n
I use MailChimp as my main email marketing platform. When someone registers to my newsletter, their details are stored in MailChimp. I also use MailChimp for all email automation tasks and campaigns.<\/p>\n
Every six months, I export my inactive subscribers from MailChimp (by creating a segment as described above) BUT instead of deleting them, I import them to Sendy.<\/p>\n
After importing to Sendy, I delete them from MailChimp. This way my monthly costs are reduced and my main email list is healthy and this contributes a lot in achieving open rates above the industry average which is 21%.<\/p>\n
What is surprising <\/strong>is that a good percentage of people added to my Sendy list tend to be \u2018active subscribers\u2019, although this was not the case before!<\/p>\nThese people did not open my emails before, but they do now.<\/p>\n
One of the reasons this is happening is because of spam filters. It looks like that for some people my emails did not reach them at all and that\u2019s why they did not interact with them. This is normal to happen and very difficult to avoid.<\/p><\/blockquote>\n
The great benefits you can gain by following this approach are:<\/strong><\/p>\n