Step 1: Examine the requirements of digital marketing jobs<\/h3>\n
Since your goal is to start a career in digital marketing, you can begin your journey by analyzing what digital marketing skills are high in demand now. There is no better way to do this than looking at what employers look for.<\/p>\n
Visit popular job search websites like glassdoor, indeed, and payscale, and search for digital marketing jobs. Look at the requirements and examine the \u2018required qualifications.\u2019<\/p>\n
You will notice that having a degree is optional and not a requirement to apply for a job. What is more important is the skills you have and working experience.<\/p>\n
If you\u2019re starting now and have no experience, narrow down your search to entry-level digital marketing jobs<\/strong><\/a>. There are many entry-level jobs that you can pursue that don\u2019t require a marketing degree or working experience.<\/p>\n For example, look at this job posting:<\/p>\n It pretty much summarizes the most common requirements of marketing jobs for beginners.<\/p>\n To make your analysis more specific narrow down your search further to include only remote jobs<\/strong><\/a> (if you plan on working from home) or jobs in your local area. This will help you get a more accurate picture of what jobs are available.<\/p>\n Don\u2019t apply for a job yet and don\u2019t be disappointed if you don\u2019t have the required skills. We\u2019ll see below the best way to build your online marketing skills<\/strong><\/a> and get ready to break into the exciting world of digital marketing.<\/p>\n While doing your analysis, it\u2019s also a good idea to look at the salaries. The average salary for a digital marketing specialist<\/strong><\/a> is around $40K per year and it gets higher as you get more experience.<\/p>\n But, not all digital marketing jobs are equal. A digital marketing specialist wears a lot of hats and has a wide range of skills and this is not something that everyone wants or can do.<\/p>\n As you can see in the comparison graph below, you can get into digital marketing as an SEO Specialist<\/strong><\/a> or social media marketing specialist. These jobs require fewer skills but they also offer lower salaries and fewer career opportunities if you plan to work in the marketing department of a big company.<\/p>\n To sum up, the reason you\u2019re doing this exercise now is to find what jobs are high in demand in your area, what skills are needed, and how much they pay.<\/p>\n Having this information in hand will help you build the necessary skills<\/strong><\/a> and pursue a career in digital marketing.<\/p>\n Resources to Learn More<\/span><\/p>\n If you don\u2019t have a college degree, the best way to build your digital marketing skills and equip your CV with a recognized accreditation is to enroll in a digital marketing course<\/strong><\/a> and get certified.<\/p>\n Following a good digital marketing course<\/strong><\/a> is the fastest way to get a solid understanding of what digital marketing is and how it works.<\/p>\n In the absence of a college or university degree, you can use your digital marketing certification<\/strong><\/a> as a way to prove to your future employer that you know the basics and have the willingness to learn and build your skills.<\/p>\n When choosing a course, make sure that:<\/p>\n We did our research and crafted a list of the best online digital marketing courses and digital marketing certifications you can follow and learn digital marketing<\/strong><\/a>.<\/p>\n The top 5 are:<\/p>\n Resources to Learn More<\/span><\/p>\n Digital marketing is a highly practical process, and the only way to find out if you have the skills to work as a digital marketing professional is to practice.<\/p>\n Only when you start blogging and get into the mindset of optimizing a website for search engines or run advertising campaigns you\u2019ll understand what you have learned in a course and through studying.<\/p>\n Since your goal is to get into digital marketing, my recommendation is to start a digital marketing blog<\/strong><\/a> and not any other type of website. When you start blogging on digital marketing topics, you can benefit from a number of things:<\/p>\n Resources to Learn More<\/span><\/p>\n One of the first things you\u2019ll notice when you start looking through job requirements and courses is that digital marketing has a number of specializations.<\/p>\n For beginners, this is too much information to absorb so it\u2019s best to start your career by choosing a specialization. Once you become an expert in one area, you can expand your skills to cover more areas and eventually become a digital marketing manager<\/strong><\/a>.<\/p>\n Here are some tips to help you make your decision:<\/p>\n Digital Marketing Specialist –\u00a0<\/strong>has good knowledge of digital marketing and knows how to run campaigns on different marketing channels. It has a wide range of skills and better career opportunities than other specializations.<\/p>\n SEO Expert <\/strong><\/a>– has great SEO skills. Knows how to do keyword research, can fix technical SEO errors, optimize content for search engines, rank websites high in the search results.<\/p>\n Content Marketing Specialist<\/strong><\/a> – knows the ins and outs of content marketing. Loves writing. Can design, implement, and optimize content marketing campaigns.<\/p>\n Social Media Specialist <\/strong>– has the skills to run campaigns on social media networks to promote a brand or products. Can analyze the results of social media campaigns. Manages the social media presence of a company.<\/p>\n PPC Specialist <\/strong>– can run paid campaigns on Google, Facebook, Bing, and other networks. Knows how PPC platforms work and how to use them to target the right audiences.<\/p>\n Email Marketing Specialist <\/strong>– has the skills to run email marketing campaigns and convert visitors into leads and customers.<\/p>\n Affiliate Marketing Specialist <\/strong>– is responsible for expanding the affiliate program of a company.<\/p>\n In regards to the best order to follow, it\u2019s always recommended to start with SEO. SEO is at the core of any digital marketing strategy<\/strong><\/a> and one of the highest-paying jobs in the industry.<\/p>\n When you break into a new career, especially one that needs a lot of studying and practice, you\u2019ll need inspiration. A great way to get inspired is to follow the work of established digital marketing experts.<\/p>\n Experienced marketers tend to maintain an active blog and they share tips, success stories, and case studies that will help you get the inspiration you need to keep working until you reach your goals.<\/p>\n I\u2019ve been working in the digital marketing industry for 15+ years now and reading other blogs is something I do on a daily basis. Digital marketing learning is a continuous process and there is always something new to learn.<\/p>\n My recommended blogs are:<\/p>\n Let\u2019s recap the steps so far:<\/p>\n The next step before applying for a job is to become a digital marketing freelancer. There are a couple of reasons why you need to take this path before doing anything else.<\/p>\n The best way to secure your first client as a freelancer is to view the jobs posted on Upwork, Fiverr, PeoplePerHour that are related to your specialization.<\/p>\n View the client requirements and reply fast to their applications. Keep your prices low and try to satisfy the needs of the client. Upon completion of the job, ask for a review, and post it on your blog and CV.<\/p>\n Once you get to this point, it\u2019s time to apply for a real job and start a career in digital marketing<\/strong><\/a>.<\/p>\n If you have followed the steps correctly, by now you should have a good understanding of digital marketing and some working experience either on your own blog or through freelancing.<\/p>\n You also know from steps 1 and 2, what are the job requirements and which positions are available in your area.<\/p>\n When you apply for a job, make sure that:<\/p>\n Another way to work in the digital marketing industry without worrying about degrees or job interviews is to start a digital marketing agency<\/strong><\/a>.<\/p>\n It will be difficult in the beginning but with the right approach and patience, everyone can do it.<\/p>\n In the case of starting your own business, you\u2019ll need additional skills like managing a business and working with remote teams, so it will be a good idea to spend some time learning how to do these tasks.<\/p>\n You won\u2019t know everything from day one, entrepreneurship is an ongoing process but don\u2019t get stressed, stay positive, and look for the big picture.<\/p>\n The most challenging part of having a digital marketing agency is finding new clients.<\/p>\n Advertising is generally not an option because the costs are high so the most efficient way is through blogging, retaining your existing clients, and getting new clients by referrals (from existing clients).<\/p>\n Some tips to help you get new clients from your blogs:<\/strong><\/p>\n Choose topics that potential clients may search for. <\/strong>If your target market<\/strong><\/a> is small business owners then make sure that on your blog you answer questions or give advice that will be helpful to them.<\/p>\n Use simple language<\/strong>. Small business owners looking for digital marketing assistance probably don\u2019t understand technical terms so speak their language.<\/p>\n Make it easy to contact you<\/strong>. A simple contact form is enough to get a lead. Don\u2019t ask users for too many details but get the lead and ask them questions during your meetings.<\/p>\n![\"Digital](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/08\/job-sample.png\")
Step 2: Find the highest paying jobs<\/h3>\n
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Step 3: Enroll in a digital marketing course<\/h3>\n
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Step 4: Start a digital marketing blog<\/h3>\n
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Step 5: Choose a specialization<\/h3>\n
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Step 6: Follow the work of established digital marketing experts<\/h3>\n
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Step 7: Become a digital marketing freelancer<\/h3>\n
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Step 8: Apply for a digital marketing job<\/h3>\n
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Step 9: Start your own digital marketing agency<\/h3>\n