What Is a Listicle?<\/h2>\n
Put simply a listicle is an article that includes a list of items. Sites like Buzzfeed have made this style of content incredibly popular, but it\u2019s been around for a long time.<\/p>\n
Each item of your list will include a few sentences, or multiple paragraphs to explain the list item.<\/p>\n
The goal of your listicle could be a pure delight, like \u201c50+ Travel Destinations You\u2019ve Never Heard Of\u201d, or for educational purposes like \u201c20 Best Sites To Find Awesome Online Courses (Free & Paid)<\/strong><\/a>\u201d<\/p>\n No matter your niche, you\u2019ll be able to come up with a topic idea that has the chance to be a popular list post.<\/p>\n Readers are naturally drawn to the style of a list post. The headline style can be compelling, plus the promise to learn how to do something new, or be entertained in a unique way is hard to pass up.<\/p>\n The use of multiple headlines makes listicles very easy to scan and digest. Even though a lot of listicles contain a ton of content, they aren\u2019t as overwhelming to the reader.<\/p>\n Listicles can also help make drier, or more dense, articles easier to read. Since the article will be broken up into numerous sections. For example, if you have a post titled, \u201cHow to Speed Up Your Website\u201d you could turn it into a listicle titled \u201cHow to Speed Up Your Website in 10 Easy Steps\u201d.<\/p>\n The listicle version is much more accessible and less intimidating to the reader than the first version.<\/p>\n Listicles are easy to scan and the use of a number-based headline will get you more clicks than a standard headline.<\/p>\n Now that you\u2019ve seen how listicles can be a valuable addition to your content marketing strategy<\/strong><\/a> let\u2019s dive into the nuts and bolts of the process.<\/p>\n Follow these tips to create awesome listicles.<\/p>\n The first thing you need to do is pick a suitable topic for your listicle. Even though listicles work for every niche, they won\u2019t work for every topic.<\/p>\n Some topics will naturally fit better into a list, while others will be better suited for different styles of content.<\/p>\n One quick way to determine if a topic is going to work in a listicle format is to see what type of content Google is currently ranking.<\/p>\n On the other hand, if you do a search for a keyword and find it populated with other types of content, like \u201cultimate guide\u201d style posts, then you\u2019re probably better off staying away from a listicle for that topic.<\/p>\n If you do move forward with a listicle, make sure that every list item you include matches the topic of the list. Don\u2019t add extra list items just to make your headline more compelling.<\/p>\n You can also look at keyword traffic data to see if a keyword could benefit from a listicle post (I\u2019ll go in-depth on this below).<\/p>\n It\u2019s no secret, a lot of list posts are filled with fluff. To truly make your listicle a valuable asset for your business make sure every point you\u2019re adding contributes value. If it\u2019s a how-to post, then each item needs to be actionable.<\/p>\n Your listicle shouldn\u2019t be a to-do list for your readers, it should also include how to do each of the items on your list.<\/p>\n Another way to expand the depth of your list post is to add additional resources for each of your sections. This allows you to link out to additional posts on your site while providing more value to your readers.<\/p>\n Once you\u2019re set on creating a listicle post you need a keyword and related keywords, to build the post around.<\/p>\n With keyword research, you\u2019ll be able to find what people are already searching for and ensure your post ranks for those keywords.<\/p>\n Here\u2019s a general approach you can follow to uncover the perfect keywords:<\/p>\n The final step for creating a listicle is finding keywords that are well-suited for a list post.<\/p>\n To do this you\u2019ll have to type your keywords into Google and analyze the search results.<\/p>\n For example, here are the search results for the keyword \u201cmarketing tips for eCommerce\u201d.<\/p>\n You\u2019ll notice how all of the search results are listicle style posts. You can use these posts to inform your content and determine how many items you should include in your list.<\/p>\n Beyond finding the right keywords to write about, you\u2019ll also need to optimize your post around your keywords.<\/p>\n Here are a few tips for optimizing your listicle<\/strong><\/a>:<\/strong><\/p>\n There are a variety of different formats your post can take. The intent of the keyword will help to inform the format of the post.<\/p>\n Keyword intent is what type of information searchers are looking for when they search for a specific keyword. The best way to figure out what someone is searching for is to examine the first page of the search results.<\/p>\n This will show you the type of content that users want.<\/p>\n Since listicles can come in many forms, here are some of the most popular forms to model your article after:<\/p>\n This style of post is commonly associated with Buzzfeed. This is where you\u2019ll create a long list of items with very short descriptions. Usually, this includes compelling images and other media as well.<\/p>\n Simple lists don\u2019t tend to do as well for SEO purposes, since there\u2019s not that much content. However, they can perform very well across social media and can be used in other forms of promotion.<\/p>\n Expanded list posts are similar to the short description list post above, but instead of having a small description, this post will go into each step in great detail.<\/p>\n This will give your reader everything they need to take action on every step. This style of post is best for how-to style content, where you\u2019re showing your reader how to do something.<\/p>\n Best of list posts are also on the shorter side of content length, but they can be effective for building backlinks<\/strong><\/a> to your site.<\/p>\n With this style of post, you create a list of things like best bloggers, best quotes, best websites, best resources on a given subject.<\/p>\n Then, you email that person, or company, and let them know they\u2019ve been featured on your list. Often, this will lead to a ton of shares across social media or even backlinks.<\/p>\n Roundup list posts, or interview list posts, compile helpful advice from a bunch of experts. To create this style of post you reach out to a bunch of experts and ask them a question, then compile their answers into a list.<\/p>\n This is similar to the \u201cbest of\u201d list post above and can be used to generate backlinks and a ton of social shares.<\/p>\n One thing that a quality listicle needs are proper formatting and the use of headings. Your article needs to be broken up so it\u2019s easy to scan and digest.<\/p>\n Your headings need to stand out from the rest of the body content, especially if you have a long list post, like \u201c39 Ways to Promote Your New Blog Post.\u201d<\/p>\n To help the search engines understand the type of post you\u2019re writing you\u2019ll want to use simple formatting techniques.<\/p>\n For the post title, you\u2019ll want to use an H1 tag<\/strong><\/a> and an H2 tag for the title of your list.<\/p>\n Here\u2019s how the HTML of your article will look when formatted properly:<\/p>\n Now, there is some debate about the impact that using multiple H1 tags has on rankings. However, only using a single H1 tag per page makes sense from a user experience point of view.<\/p>\n A hierarchical headline approach helps both your readers and the search engines better scan and digest your content.<\/p>\n Even though this might seem like a small change, every bit helps when it comes to SEO. The higher you can rank in the search results, the more traffic your website will receive.<\/p>\n If you\u2019re writing a how-to listicle, then this is the type of post formatting you\u2019ll want to use.<\/p>\n To further optimize your content for the search engines you can identify the main areas of your list using an HTML list. This will further highlight the most important areas of your post.<\/p>\n An HTML list has a great chance of being picked up as the featured snippet, especially for list posts, and how-to posts that educate readers on a step-by-step process.<\/p>\n By using the HTML list element you can increase your chances of your post being used as the featured snippet.<\/p>\n Here\u2019s an example of what the list element will look like with HTML:<\/p>\n The list above is formatted using an H2 tag, while the individual list items will use H3 tags. This helps the search engine crawlers identify your list items, even when your article has other headings present.<\/p>\n Using the list element makes crawling your website easier, and it makes it easier for your readers to digest your content.<\/p>\n If you\u2019re writing a listicle that lists out steps or includes a list of items, then this is the formatting you\u2019ll want to use. You can also use this style of formatting within each of your main list items to create lists within lists to further explain how-to content.<\/p>\n Additionally, make sure you include the following elements with your list post:<\/p>\n Here are some ideas for improving the value of your content and making it more useful to your readers:<\/p>\n How your site appears in the search results will influence the number of people who click on your article. There\u2019s no point in ranking high in the search engines if searchers aren\u2019t clicking through to your website.<\/p>\n Another way to further optimize your content is to create internal links for each of the items in your list. This helps to enhance your search engine listing in the search results.<\/p>\n This is similar to the step above, but you\u2019ll be adding an additional anchor text that links to a section of your list.<\/p>\n This not only helps your readers better navigate your content, but it can enhance your search engine appearance (as you\u2019ll learn below).<\/p>\n Here\u2019s what you\u2019ll need to do:<\/p>\n This is how the HTML version of your post will look:<\/p>\n Now when your post ranks in the search engines, each part of your list will also display in the search results. If searchers are looking for a specific step of the process, they can navigate to it directly in the search results.<\/p>\n Overall, this will enhance your search engine appearance and improve your CTR. Your CTR is the percentage of people that click on your search engine result from the search engines.<\/p>\n This can also provide a better user experience across the board, since your visitors will be able to find the exact content they\u2019re looking for, instead of having to scroll through the entire article.<\/p>\n This final step is a bit more complicated, so only move forward if you feel comfortable adding a few lines of code to your article.<\/p>\n Schema markup<\/strong><\/a> helps Google better understand your site\u2019s content, so it can be used as a featured snippet, or even be utilized in voice search (which is a growing trend).<\/p>\n How-to schema is a form of structured data offered by Google. Structured data gives clues to Google about the meaning of the content on a page. All you have to do is add a small piece of code to your page, which tells the search engine bots the \u201ctype\u201d of content to expect.<\/p>\n Google offers how-to schema instructions<\/strong><\/a> that guide you through the process of adding schema to your site.<\/p>\n It\u2019s important to note that adding how-to schema to your page doesn\u2019t influence the appearance of your page, but only communicates with the search engine crawlers about what your page is about.<\/p>\n Here\u2019s a quick process to follow to add schema to your site:<\/p>\n There are also a handful of free schema generators<\/strong><\/a> you can use to generate the code for you.<\/p>\n Finally, you\u2019ll need to embed the <script> in the <head> section of your page. If you\u2019re using WordPress you can add the script on a per-page basis, or use a plugin that lets you add individual scripts to individual pages.<\/p>\n Here\u2019s an example from Google of what your post could look like with the proper schema markup:<\/p>\n Listicle content is not only very popular with readers but loved by the search engines as well. Search engines like Google are trying to provide the best and most relevant content possible, since readers enjoy list posts, it only makes sense they\u2019ll perform well in the search engines too.<\/p>\n Here are some examples of listicles that perform well in Google:<\/p>\nWhy are Listicles so Effective in Content Marketing?<\/h2>\n
7 Tips for Writing a Great Listicle<\/h2>\n
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1. Choose a popular topic suitable for a listicle<\/h3>\n
Only include valuable takeaways<\/h4>\n
2. Perform keyword research and pick a keyword<\/h3>\n
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![\"Listicles](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/01\/listicles-in-google-results.png\")
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3. Choose the format for your listicle<\/h3>\n
Short and sweet list post<\/h4>\n
Expanded list post<\/h4>\n
Best of list posts<\/h4>\n
Roundup list post<\/h4>\n
4. Make your listicle title H2<\/h3>\n
![\"List](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/01\/html-example-list-items.png\")
5. Format your individual list items with H3 tags<\/h3>\n
![\"Listicles](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/01\/html-example-h2-title.png\")
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6. Create named sitelinks to improve search engine appearance<\/h3>\n
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![\"Named](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/01\/html-example-list-links.png\")
7. Add how-to schema markup<\/h3>\n
Understanding how-to schema<\/h4>\n
Adding how-to schema to your site<\/h4>\n
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![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/01\/google-how-to-schema-example.png\")
Examples of Listicles that Perform Well in Google<\/h2>\n
![\"Example](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/01\/listicle-example-1.png\")
![\"Example](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/01\/listicle-example-one-detail.png\")
![\"Example](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/01\/listicle-example-2.png\")
![\"Example](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/01\/listicle-example-two-detail.png\")