All these specific focus areas are great for remote work as most tasks can be completed online.<\/p>\n
This means there are many different career paths a digital marketing professional who wants to work at home can follow.<\/p>\n
Here are some of the most common positions a digital marketer can perform while working from home.<\/strong><\/p>\n The PPC specialist<\/strong><\/a> role is an entry-level position focused on running paid advertising campaigns. The specialist is responsible for developing the campaign strategy, creating the ads, and monitoring the campaign\u2019s success.<\/p>\n PPC specialists require a variety of skills including keyword research, analytical thinking, and copywriting, among others.<\/p>\n An SEO specialist<\/strong><\/a> is an entry-level role that is responsible for designing and managing organic search campaigns. The position requires an extensive understanding of how search engines work<\/strong><\/a> and what techniques you can use to boost a website\u2019s search engine rankings.<\/p>\n Some of the daily tasks include researching keywords, optimizing content, reviewing performance, and running an SEO audit<\/strong><\/a>.<\/p>\n Resources to Become an SEO Expert<\/strong><\/p>\n A digital marketing specialist<\/strong><\/a> is an entry-level position with a broader focus. The role involves creating and executing campaigns across various digital marketing channels.<\/p>\n Digital marketing specialists must have a deep understanding of how the different areas of digital marketing work<\/strong><\/a> to be able to create effective campaigns.<\/p>\n Some of the day to day responsibilities of a digital marketing specialist include:<\/p>\n Resources to Become a Digital Marketing Specialist<\/strong><\/p>\n The social media specialist is an entry-level role responsible for increasing brand awareness, engagements, conversions through social media channels.<\/p>\n As social media specialists gain more experience, they can become Social Media Managers<\/strong><\/a>.<\/p>\n Social Media Managers create and oversee all the company\u2019s social media campaigns both paid and organic.<\/p>\n The position requires a deep understanding of how each social platform works and how their audience bases are unique.<\/p>\n A good social media manager knows how to reach the right target audience and how to create content to engage them.<\/p>\n Resources to Become a Social Media Expert<\/strong><\/p>\n Content specialists create content that is designed to reach the business\u2019 target audience. They have a deep understanding of SEO and know how to make content that is engaging and performs well in search engines.<\/p>\n Content marketing specialists<\/strong><\/a> can create content for websites, social media platforms, email, or other digital marketing channels.<\/p>\n With more experience, content specialists can advance to content marketers or content managers.<\/p>\n These positions are responsible for creating the overall content strategy<\/strong><\/a>, monitoring its success, and promoting the content to the target audience.<\/p>\n Resources to Become a Content Specialist<\/strong><\/p>\n Copywriting is writing intended to persuade. In digital marketing, there is plenty of work available for copywriters as businesses need to write content that converts visitors into leads and eventually customers.<\/p>\n Some of the types of material a copywriter creates include blog posts, landing pages, whitepapers, email newsletters, video scripts, and social media posts.<\/p>\n Many copywriting positions are freelancing roles that allow you to work from home.<\/p>\n Resources to Become a Copywriter<\/strong><\/p>\n Here are some of the skills needed to work from home successfully as a digital marketer:<\/p>\n Writing and communication<\/strong><\/p>\n Writing is an essential skill for digital marketers as so much of today\u2019s digital marketing strategies<\/strong><\/a> center around creating content.<\/p>\n If you know what makes good content, and how to create it, you can create effective campaigns for search engines and social media.<\/p>\n Digital marketing is highly collaborative, so being able to write well will help you communicate better with your team members.<\/p>\n SEO<\/strong><\/p>\n SEO is a vital piece of any digital marketing strategy. It allows you to tap into a large relevant audience without having to pay for advertisements.<\/p>\n Digital marketers of all specialties must know how SEO works if they want to be effective in their role.<\/p>\n The important areas of SEO digital marketers need to master are technical<\/strong><\/a>, off-page<\/strong><\/a>, and on-page SEO<\/strong><\/a>. Knowing these will allow you to structure your content and website for optimal performance.<\/p>\n You\u2019ll also know how to perform keyword research<\/strong><\/a> to find the best available opportunities.<\/p>\n Conversion rate optimization<\/strong><\/p>\n The end goal of any digital marketing strategy is to convert web traffic into sales. Digital marketers who understand conversion rate optimization<\/strong><\/a> can bring significant improvements to their company\u2019s campaigns.<\/p>\n Conversion rate optimization is the process of testing different elements of a website or advertisement to see which combination converts the best.<\/p>\n This could involve adjusting copy, calls to action, images, or other design elements.<\/p>\n Design Skills<\/strong><\/p>\n Strong visuals are a key part of digital marketing. They are common among social media posts and required for various types of advertisements.<\/p>\n As a digital marketing professional, it\u2019s important to know how to design your own visuals.<\/p>\n If you are able to create the graphic for a social media post or the banner ad for a PPC campaign yourself, you save your company from needing to hire another person.<\/p>\n There are plenty of tools you can use for creating designs and editing images. For example, Canva<\/strong><\/a>. It is quick to learn and easy to use.<\/p>\n Technical Skills<\/strong><\/p>\n Digital marketers need to know how to use a variety of software and tools. This includes:<\/p>\n Here are some of the many benefits to a career in digital marketing<\/strong><\/a>:<\/p>\n Great long-term opportunities<\/strong><\/p>\n Digital marketing is here to stay as more companies shift their resources to digital sales channels. Within the domain of digital marketing, there are numerous paths you could follow including:<\/p>\n Many of these positions have overlapping skill requirements, making it possible to move from one discipline to another if you choose.<\/p>\n Earn a solid income<\/strong><\/p>\n Digital marketing careers pay well on average<\/strong><\/a>. The amount that you can make working as a digital marketing professional depends on your experience, location, and specialization.<\/p>\n Entry-level jobs start around $40K annual salary. As you gain experience, the average income increases. Marketing professionals who make it to the managerial level can make between $59K to $97K+ per year.<\/p>\n Digital marketers make good money as freelancers<\/strong><\/a> as well. The average hourly rate for digital marketing freelancers is between $50 – $200 per hour.<\/p>\n Resources to Learn More<\/strong><\/p>\n You can use your creativity<\/strong><\/p>\n Digital marketing is a great career for those who like to follow their innovative ideas. You can try out all your ideas in your marketing campaigns and directly measure their success.<\/p>\n\n
PPC Specialist<\/h3>\n
SEO Specialist<\/h3>\n
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Digital Marketing Specialist<\/h3>\n
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Social Media Specialists and Managers<\/h3>\n
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Content Specialists and Marketers<\/h3>\n
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Copywriter<\/h3>\n
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Skills Needed For a Remote Digital Marketer<\/h2>\n
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What are the Benefits of a Digital Marketing Career?<\/h2>\n
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