Being well familiar with both solutions, I will briefly reveal what they are all about, focussing on the key differentiating features between the two.<\/p>\n
This extensive comparison will feature the following topics:<\/p>\n
- \n
- Why do you need a market and competitor research solution?<\/li>\n
- What is Semrush?<\/li>\n
- What is Similarweb?<\/li>\n
- Semrush vs. Similarweb Comparison<\/li>\n
- Which solution can bring in the most value?<\/li>\n<\/ul>\n
Why do you need a market and competitor research solution?<\/strong><\/h2>\n
Typically, market research is the first step when you\u2019re starting a new business or expanding it to new markets. Competitive analysis, on the other hand, is something you have to revisit every few months, or at least once a year.<\/p>\n
However, if you never did the homework or see your business growth stumble, you have to think about all the ways to uncover untapped market opportunities and hidden growth points.<\/p>\n
This growth-inspired mindset is essentially what market and competitor research is all about. These two areas of business and marketing analysis should help you to:<\/p>\n
- \n
- Assess emerging market shifts and key trends;<\/li>\n
- Analyze your own strengths and weaknesses;<\/li>\n
- Pinpoint the key market threats and opportunities;<\/li>\n
- Uncover your competitors and their success strategies;<\/li>\n
- Reveal hidden audience insights and behavior traits;<\/li>\n
- Reveal benchmarks for your performance assessment and more.<\/li>\n<\/ul>\n
As you can see, market and competitive intel offer both high-level and more granular insights that can help you shape and fine-tune your marketing strategies for maximizing your business presence across the digital landscape.<\/p>\n
This is some powerful intel we\u2019re talking about.<\/p>\n
While large brands can afford to address research firms (with the likes of Nielsen<\/a><\/strong> and Forrester<\/a><\/strong>) to provide industry-level insights, they are very expensive.<\/p>\n
However, this kind of intel is invaluable for any business, large or small. This is why we have these kinds of digital solutions that offer almost real-time market and competitive coverage.<\/p>\n
Solutions like Semrush or Similarweb are both power-packed with such insights, only they come at different costs and with various features.<\/p>\n
So, this in-depth comparison should help you pinpoint the strengths and weaknesses of both solutions.<\/p>\n
What is Semrush?<\/strong><\/h2>\n
![\"Semrush\"](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/07\/semrush-new-logo-1200.png\")
Semrush<\/figcaption><\/figure>\n Semrush<\/strong><\/a> is a comprehensive platform that features 50+ tools that cover all things digital marketing.<\/strong><\/a><\/p>\n
Designed as an ecosystem of various advanced tools, Semrush provides solutions for SEO, advertising, content marketing, social media, digital PR, and competitive and market research.<\/p>\n
![\"Semrush](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/07\/semrush-statistics.jpg\")
Semrush Statistics<\/figcaption><\/figure>\n Semrush holds the most extensive keyword and backlinks database. Its keyword database holds over 20 billion keywords making it the largest on the market.<\/p>\n
With over 7 million users, Semrush data covers data for 808 million domains across 142 geographic locations (as well as 190 countries and regions for traffic analytics).<\/p>\n
Essentially, it\u2019s a one-stop-shop for any marketing professionals who are operating an online business and want to discover intuitive workflows for maximizing the efficiency of every digital channel.<\/p>\n
What\u2019s so valuable about Semrush is that under one subscription, you will get access to almost all its features and tools, with the only difference being in limits.<\/p>\n
What is Similarweb?<\/strong><\/h2>\n
![\"Similarweb\"](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/07\/similarweb-logo.jpg\")
Similarweb<\/figcaption><\/figure>\n Designed as website analytics and traffic intelligence platform, Similarweb<\/strong><\/a> is inherently a market\/category analysis solution.<\/p>\n
This is the area they are strongest at, however, Similarweb also holds some features that could be of use to more general marketing pros – keyword research (1 billion keyword database), affiliate marketing (based on backlinks and referral traffic counts), and ad research.<\/p>\n
Their database includes intel across 100 million sites.<\/p>\n
![\"Similarweb](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/07\/similarweb-statistics.jpg\")
Similarweb Statistics<\/figcaption><\/figure>\n While Similarweb is a proven solution for market and competitive analysis, the other features are not the strongest on the market. And since Similarweb offers each solution at an additional cost, I don\u2019t see why you\u2019d be paying for their keyword\/affiliate\/ad research capabilities separately.<\/p>\n
When it comes to keyword research, backlinks, and other aspects of online marketing, Semrush\u2019s digital marketing power is unquestionably superior to that of Similarweb.<\/p>\n
So we\u2019ll be reviewing Semrush\u2019s and Similarweb\u2019s market and competitor research capabilities in more detail as these are the comparable features across the two platforms.<\/p>\n
Semrush vs. Similarweb Comparison<\/strong><\/h2>\n
We will stack Semrush up against Similarweb in regard to the following features:<\/p>\n
- \n
- Data quality for traffic<\/li>\n
- Data and geo coverage<\/li>\n
- The extent of traffic insights<\/li>\n
- Audience analysis features<\/li>\n
- Pricing<\/li>\n
- Support<\/li>\n<\/ul>\n
Data Quality for Traffic<\/strong><\/h2>\n
Market and competitive insights are largely based on traffic data. Because in the online realm, traffic essentially equals audience footfall, market share, you name it.<\/p>\n
All the value from even the most unique features will come to naught if the quality of traffic data leaves too many questions.<\/p>\n
While I\u2019ve seen many small-scale studies<\/a><\/strong> that compare Semrush\u2019s traffic data against that of Similarweb, OWOX\u2019s<\/strong><\/a> research seems to be the most reliable and extensive one to date.<\/p>\n
It\u2019s not very easy to evaluate traffic data quality, because the only way to truly check it is to have access to several sites\u2019 internal Google Analytics stats.<\/p>\n
OWOX checked what kind of data is being returned by both solutions for 750+ sites across 10 industries. Having access to all these sites\u2019 internal traffic data, OWOX was able to see the closest matches across the two platforms:<\/p>\n
![\"Similarweb](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/07\/Similarweb-vs-semrush.png\")
Similarweb Vs Semrush<\/figcaption><\/figure>\n As concluded in other studies, both solutions are offering similar levels of data, which means that they are at least standing very close.<\/p>\n
However, with a more nuanced view, OWOX concluded that Semrush returns more accurate results for sites within 100K-500K and 1M+ traffic range.<\/p>\n
![\"Semrush](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/07\/semrush-trends.png\")
![\"Similarweb\"](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/07\/similarweb.png\")
![\"Semrush](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/07\/semrushtrends.png\")
![\"Semrush](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/07\/semrush-pricing.png\")
![\"Similarweb](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/07\/similarweb-pricing.png\")