{"id":29664,"date":"2021-07-15T18:57:55","date_gmt":"2021-07-15T15:57:55","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=29664"},"modified":"2021-10-22T21:03:15","modified_gmt":"2021-10-22T18:03:15","slug":"find-clients-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/find-clients-digital-marketing\/","title":{"rendered":"Best Ways to Get Clients For Your Marketing Agency"},"content":{"rendered":"
The first step to building a successful digital marketing agency is to learn where to find digital marketing clients.<\/p>\n
All of today\u2019s online tools and the ability to perform all work remotely make finding clients for digital marketing a straightforward task for those who know where to look.<\/p>\n
In this guide, you\u2019ll learn how to continually get digital marketing clients, even if your agency is new.<\/p>\n
We have used these methods ourselves for the past 15 years and can teach you how to implement them effectively.<\/p>\n
Blogging on topics that potential customers search for is the most efficient way to get clients.<\/strong><\/p>\n Content marketing is extremely cost-effective as once your content ranks at the top of Google and other search engines<\/strong><\/a> you can get regular visitors to your website without having to pay for advertising.<\/p>\n When writing about digital marketing<\/strong><\/a>, in particular, you also have the added benefit of showcasing your ability firsthand.<\/p>\n If you\u2019re able to get your pages to the top of the rankings, potential clients can immediately see that you know what you\u2019re doing and will be inspired to experience similar results.<\/p>\n Our blog at Reliablesoft is a great example of how a new digital marketing agency<\/strong><\/a> can use content to attract new clients.<\/p>\n We\u2019ve been actively blogging for over 15 years and still generate a steady flow of new clients to this day.<\/p>\n How to structure your blog<\/strong><\/p>\n It\u2019s important to blog about topics related to your business without being too promotional about your services.<\/p>\n You should focus on identifying the pain points your audience is looking to solve. This will allow you to create content that aligns with their needs.<\/p>\n When you are able to demonstrate your expertise and ability to solve their issues, they will naturally feel inclined to contact you.<\/p>\n As a digital marketing agency, there are a variety of services<\/strong><\/a> potential clients will want to know more about including:<\/p>\n It\u2019s also important to use blog formats that are both useful and easy to follow. This includes:<\/p>\n Finding the right search terms<\/strong><\/p>\n SEO traffic<\/strong><\/a> is a great way to reach potential clients for your business, however, it is becoming increasingly difficult to rank for highly competitive terms due to the rising competition.<\/p>\n This is especially true for broader digital marketing terms.<\/p>\n Because of this, it is recommended to focus your blogging efforts on terms directly related to your digital marketing services as opposed to more generic terms.<\/p>\n To give you an example, consider the term \u201ceCommerce SEO\u201d. The top-ranking results for this keyword are massive 10,000-word guides from industry leaders and the pages have hundreds (if not thousands) of high authority backlinks.<\/p>\n Instead of targeting this keyword, you can target a long tail term like eCommerce SEO company, eCommerce SEO agency, or eCommerce SEO expert<\/strong><\/a>.<\/p>\n These terms have a lower ranking difficulty and you won\u2019t have to compete with major publications or SaaS companies. This will give you a better chance of earning a page one ranking and you\u2019ll be able to do so faster.<\/p>\n When clients find you on the first page of Google, closing them is much easier as you don\u2019t have to convince them about your abilities.<\/p>\n Resources to Learn More<\/strong><\/p>\n Besides creating a blog and writing about digital marketing-related topics, other effective ways to get clients for your agency are:<\/p>\n Most businesses turn to job boards to post openings for full-time digital marketing positions<\/strong><\/a> rather than agency services.<\/p>\n That said, there are some organizations that post projects that are open to agencies.<\/p>\n There are also companies and individuals that post short-term and one-off tasks that do not require a full-time employee.<\/p>\n These short-term projects can turn into long-term engagements if the project is successful. The client will see the value you provide and you\u2019ll be in the perfect position to pitch them more services.<\/p>\n Some of the tasks for digital marketing services<\/strong><\/a> you can find on job boards include:<\/p>\n\n
\n
\n
Other Ways to Find Clients for Digital Marketing Services<\/h2>\n
\n
Online Jobs Portals<\/h3>\n