Before to start writing you next blog post ask yourself these questions:<\/p>\n
- \n
- What would be the topic of my post?<\/li>\n
- Will my post answer a question or solve a problem?<\/li>\n
- What others are writing about the particular topic?<\/li>\n
- How can I differentiate my content from existing posts and make it better?<\/li>\n<\/ol>\n
Once you have the above questions answered your next step is to decide on the actual blog post title, write the post, publish it and promote it.<\/p>\n
How to pick your blog post titles?<\/h2>\n
The blog post title is important for 3 main reasons:<\/p>\n
- \n
- A good title will attract more readers and social media attention<\/li>\n
- A good title is essential for SEO purposes<\/li>\n
- Blog titles should help both readers and search engines understand what the post is all about. Google has many times stressed the importance of page titles for SEO purposes so this is not something you should neglect for any reason.<\/li>\n<\/ol>\n
So, you know what will be the topic and type of your post and the next step is to choose the actual blog post title. This is where the Google keyword tool<\/a><\/b> comes into rescue.<\/p>\n
How to use the Google keyword tool for choosing your blog post titles?<\/h3>\n
The Google keyword tool among many other useful features gives you 2 pieces of information that are important when choosing blog titles:<\/p>\n
The number of exact searches per keyword and the competition level for that keyword.<\/p>\n
I will use these 2 in the example below to help you understand how to pick blog titles that have less competition and thus increase your chances of ranking higher for that term.<\/p>\n
Let\u2019s look at the following real example:<\/p>\n
What would be the topic of my post? <\/strong>Weight loss<\/p>\n
Will my post answer a question or solve a problem?\u00a0<\/strong>Yes, my intention is to explain to my readers how to lose weight.<\/p>\n
What others are writing about the particular topic? <\/strong>Searching \u201chow to lose weight\u201d \u201chow to lose weight fast\u201d \u201cweight loss\u201d \u201cI want to lose weight\u201d \u201chow to lose pounds\u201d brings a number of results from trusted web sites and my chances of ranking for these terms are minimum to zero.<\/p>\n
How can I differentiate my content and make it better?\u00a0<\/strong>I want to take a step-by-step approach to weight loss and explain how to calculate the weight you should lose and how to create your plan.<\/p>\n
Notice in the above example that I added the note \u201cmy chances of ranking for these terms are minimum to zero<\/em>\u201d. This is important and what this means is that even if I write a super article with the title \u201chow to lose weight\u201d (or any of the above titles) I will probably never be able to rank in the first positions of Google.<\/p>\n
This is because there are already trusted web sites in the first page and I need to give Google many concrete and powerful reasons to give me a good ranking.<\/p>\n
In reality this is unlikely to happen so this is where I go to the Google keyword tool.<\/strong><\/a><\/p>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/05\/keyword-planner-menu.png\")
Access the Google Keyword Planner<\/figcaption><\/figure>\n The first things I do are set the location to ALL Countries and the Match Types to Exact.<\/p>\n
Next I start searching for keywords. Continuing with the example above, I started searching with the phrase \u201chow to lose pounds\u201d.<\/p>\n
From the results what I am interested at the moment is the Competition<\/b> column and the Global monthly searches<\/b> column.<\/p>\n
![\"Pick](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/03\/pick-post-titles.png\")
Pick post titles using the Google Keyword Tool<\/figcaption><\/figure>\n In particular I am looking for Low competition,<\/em> long trail keyword ideas<\/strong><\/a> with some monthly searches.<\/p>\n
Of course the more monthly searches a keyword<\/strong><\/a> has the better, but don\u2019t forget that what is displayed there is only an indication and I have found many times keywords to bring much more traffic than the estimate given here.<\/p>\n
Also the lower the numbers, the greater are the chances for the estimates to be inaccurate.<\/p>\n
Back to our example, fortunately for the term I have chosen there are many low competition keyword ideas that can satisfy my needs as outlined in the example above.<\/p>\n
I did search for the other terms as well but without spending too much time I decided that a keyword that has low competition and a good amount of global monthly searches and fits my topics subject and purpose is \u201chow to lose 15 pounds\u201d.<\/p>\n
\n\nKey Learnings<\/h2>\n
- \n
- You don\u2019t only have to create good content but you also have to select your blog titles carefully after doing a keyword analysis using the keyword tool and a competition analysis by searching for those terms on Google.<\/li>\n
- By selecting blog titles with low competition you increase the changes of ranking higher<\/li>\n
- Choose your blog topic first, find the title and then write the content<\/li>\n
- Once published make sure that you promote your blog post<\/a><\/b> in the best possible way<\/li>\n
- Include keywords in your blog post titles but don\u2019t overdo it (see my example above and notice the title I have selected which contains the keywords I want to rank for).<\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
When choosing what to write in your blog (topic, article titles, content etc.) it is important to understand 2 basic concepts: First is that content quality is the most important success factor of any web site or blog so this is where you should spend most of your time. Second, you should realize that you […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","mc4wp_mailchimp_campaign":[]},"categories":[492],"tags":[49,48,50,18,51,53,52,25],"_links":{"self":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/265"}],"collection":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":4,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/265\/revisions"}],"predecessor-version":[{"id":29303,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/265\/revisions\/29303"}],"wp:attachment":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/media?parent=265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/categories?post=265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/tags?post=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Include keywords in your blog post titles but don\u2019t overdo it (see my example above and notice the title I have selected which contains the keywords I want to rank for).<\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"