In this guide, you\u2019ll learn the top skills needed to get a job in digital marketing<\/strong><\/a>.<\/p>\n These are the most in-demand skills needed to become an expert in digital marketing.<\/p>\n SEO forms an integral part of digital marketing<\/a><\/strong> campaigns. Without SEO optimization, it\u2019s difficult to run successful online campaigns.<\/p>\n This is why businesses look for qualified SEO specialists<\/a><\/strong> to handle their digital campaigns and optimize them for search engines<\/a><\/strong>.<\/p>\n To become an SEO expert<\/a><\/strong> is not as difficult as it sounds. All you have to do is follow the right training plan to learn every aspect of SEO.<\/p>\n The most important SEO skills<\/strong><\/a> you need to master are:<\/p>\n Technical SEO Skills<\/strong> \u2013 To have the necessary knowledge to optimize the technical aspect of a website so that search engines can crawl and index a website without issues.<\/p>\n SEO Copywriting Skills<\/strong> \u2013 To know how to optimize the content of a page so that search engines can understand it better.<\/p>\n Link Building Skills<\/strong> \u2013 To have a clear understanding of how to effectively promote a website on the Internet to get backlinks from other websites and improve your search engine rankings.<\/p>\n Analytical Skills<\/strong> \u2013 To be able to use tools like Google Search Console and Google Analytics to measure the effectiveness of your SEO campaigns.<\/p>\n You can follow the links below to get started with SEO.<\/p>\n Resources to improve your SEO Skills<\/span><\/p>\n When it comes to online advertising, one of the most commonly used platforms is Google Ads.<\/p>\n Through Google Ads you can show your ads to people that are searching Google, watching YouTube videos, reading their emails in Gmail or browsing websites that participate in Google AdSense.<\/p>\n To work with Google Ads you need to know the ins and outs of the platform. Things like:<\/p>\n The best way to build the necessary skills is to follow the official courses from Google Skillshop<\/strong><\/a> (link below).<\/p>\n Upon course competition, you can also pass the required exams and become Google Ads Certified professional.<\/p>\n Resources to Improve your Google Ads Skills<\/span><\/p>\n In today\u2019s time, digital marketing is incomplete without Facebook. From small businesses to big companies, everyone relies on Facebook to run their digital marketing campaigns. It forms an integral part of their social media campaigns.<\/p>\n Facebook offers you several advertising tools and features that need special skills to handle. This is why companies are always in search of people who are qualified in Facebook marketing.<\/p>\n With the help of Facebook marketing, you cannot only reach worldwide consumers but it also helps you to reach your target audience. On top of that, it is also very cost-effective.<\/p>\n As a digital marketing manager<\/a><\/strong>, you need to have the necessary skills to:<\/p>\n The best way to improve your Facebook advertising skills is to learn the basics by following one of the official Facebook Blueprint Certifications<\/strong><\/a> and of course to practice by setting up and optimizing different types of Facebook campaigns.<\/p>\n There is no doubt that social media marketing is a very powerful form of digital marketing.<\/p>\n Almost every company rely on their social media accounts to reach the maximum number of audience at the same time.<\/p>\n Social media platforms like Facebook, Twitter, LinkedIn, and Instagram help you to connect with large masses of people and spread information about your brand and products.<\/p>\n Nearly 90% of your audience are available on social media platforms and simply cannot overlook the need for social media marketing.<\/p>\n Handling social media marketing doesn\u2019t mean just uploading information on Facebook or Instagram. It includes much more than that, that\u2019s why companies need the help of qualified professionals.<\/p>\n The necessary skills needed for social media marketers are:<\/p>\n Resources to Improve your Social Media Marketing Skills<\/span><\/p>\n All digital marketing campaigns have something in common and this is no other than content.<\/p>\n Becoming a content marketer<\/strong><\/a> is not easy. It\u2019s not like Facebook or Google Ads that you have to learn a tool but writing content for online audiences is more than that.<\/p>\n You need to have a diverse set of skills that will include:<\/p>\n SEO Copywriting skills<\/strong> \u2013 Knowing how to write content for users in a way that search engines can also understand<\/p>\n Writing skills<\/strong> \u2013 Writing documents that are well structured, grammatically correct and free of spelling errors<\/p>\n Research skills<\/strong> \u2013 Before writing an article you need to do your research first to make sure that what you write is correct and backed up by science, studies or personal experiences.<\/p>\n Storytelling skills<\/strong> \u2013 Advertising on the various social platforms using different content formats (text, images, audio, and video) is not like writing a book but it\u2019s closer to telling a story.<\/p>\n The good news is that once you have a good understanding of the basics, you can build your skills by practice. No one can tell you exactly the words to use to write great articles, this will happen with a lot of practice.<\/p>\n If you don\u2019t like writing, then you can consider mastering other digital marketing skills<\/strong><\/a> and hiring professionals for the content part.<\/p>\n It\u2019s not the ideal solution for small businesses and solo freelancers but it\u2019s better to concentrate on areas that you can become an expert rather than trying to improve your skills on something that you don\u2019t like doing.<\/p>\n Resources to Learn more about Content Marketing<\/span><\/p>\n Video marketing<\/strong><\/a> is on the rise. YouTube is the second popular search engine with millions of viewed hours per day and Facebook Videos are now used more frequently than other forms of content.<\/p>\n Video is considered to be one of the most engaging forms of content. Audiences don\u2019t like to read long posts but they are more likely to watch a video about a subject.<\/p>\n Marketers prefer video marketing<\/strong><\/a> because it helps them to boost their ROI through multiple channels.<\/p>\n What is important to understand is that as a digital marketing professional, you don\u2019t need to know how to create or edit videos.<\/p>\nDigital Marketing Skills To Learn This Year<\/h2>\n
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SEO Skills<\/h3>\n
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Google Advertising Skills<\/h3>\n
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Facebook Advertising Skills<\/h3>\n
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\nFacebook Blueprint<\/a><\/strong> \u2013 Facebook\u2019s online training academy. It offers free courses on everything you need to know about FB advertising.<\/div>\nSocial Media Marketing Skills<\/h3>\n
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Content Marketing Skills<\/h3>\n
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Video Marketing Skills<\/h3>\n
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