\n
Resources to improve your SEO Skills<\/span><\/p>\n
\n
What is SEO<\/a><\/strong> – An introduction to SEO concepts and techniques<\/li>\n
The Complete SEO Course<\/a><\/strong> \u2013 A step-by-step course to learn everything there is to know about SEO.<\/li>\n
How to start an SEO Career<\/a><\/strong> \u2013 Explains in detail the steps to follow to start a successful career in SEO.<\/li>\n
SEO Certifications<\/a><\/strong> \u2013 A list of the best courses to follow and get certified in SEO.<\/li>\n<\/ul>\n<\/div>\n
Google Advertising Skills<\/h3>\n
$\"Google$
Google Ads<\/figcaption><\/figure>\n
When it comes to online advertising, one of the most commonly used platforms is Google Ads.<\/p>\n
Through Google Ads you can show your ads to people that are searching Google, watching YouTube videos, reading their emails in Gmail or browsing websites that participate in Google AdSense.<\/p>\n
To work with Google Ads you need to know the ins and outs of the platform. Things like:<\/p>\n
\n
How Google Ads Work<\/li>\n
How to set up the different types of campaigns<\/li>\n
How to optimize your account structure and ads<\/li>\n
How to choose a bidding structure<\/li>\n
How to use tools (like SEMRUSH<\/strong><\/a>) to analyze what type of campaigns your competitors are running on Google Ads<\/li>\n<\/ul>\nThe best way to build the necessary skills is to follow the official courses from Google Skillshop<\/strong><\/a> (link below).<\/p>\n
Upon course competition, you can also pass the required exams and become Google Ads Certified professional.<\/p>\n
\n
Resources to Improve your Google Ads Skills<\/span><\/p>\n
\n
Digital Marketing Courses<\/a><\/strong> \u2013 All courses in this list have dedicated lessons on Google Ads.<\/li>\n
Google Skillshop<\/a><\/strong> \u2013 Online training courses for all Google products, including Google Ads.<\/li>\n<\/ul>\n<\/div>\n
Facebook Advertising Skills<\/h3>\n
In today\u2019s time, digital marketing is incomplete without Facebook. From small businesses to big companies, everyone relies on Facebook to run their digital marketing campaigns. It forms an integral part of their social media campaigns.<\/p>\n
Facebook offers you several advertising tools and features that need special skills to handle. This is why companies are always in search of people who are qualified in Facebook marketing.<\/p>\n
With the help of Facebook marketing, you cannot only reach worldwide consumers but it also helps you to reach your target audience. On top of that, it is also very cost-effective.<\/p>\n
As a digital marketing manager<\/a><\/strong>, you need to have the necessary skills to:<\/p>\n
\n
Set up a Facebook business account<\/li>\n
Understand the difference between the various types of Facebook paid campaigns<\/li>\n
Setup a Facebook campaign, ad sets, and ads<\/li>\n
Understand how audience targeting works on Facebook<\/li>\n
Create custom audiences for remarketing campaigns<\/li>\n
Setup conversion goals<\/li>\n
Create reports to monitor the performance of your FB Ads<\/li>\n<\/ul>\n
The best way to improve your Facebook advertising skills is to learn the basics by following one of the official Facebook Blueprint Certifications<\/strong><\/a> and of course to practice by setting up and optimizing different types of Facebook campaigns.<\/p>\n
Resources to improve your Facebook Ads Skills<\/span>
\nFacebook Blueprint<\/a><\/strong> \u2013 Facebook\u2019s online training academy. It offers free courses on everything you need to know about FB advertising.<\/div>\n
Social Media Marketing Skills<\/h3>\n
There is no doubt that social media marketing is a very powerful form of digital marketing.<\/p>\n
Almost every company rely on their social media accounts to reach the maximum number of audience at the same time.<\/p>\n
Social media platforms like Facebook, Twitter, LinkedIn, and Instagram help you to connect with large masses of people and spread information about your brand and products.<\/p>\n
Nearly 90% of your audience are available on social media platforms and simply cannot overlook the need for social media marketing.<\/p>\n
Handling social media marketing doesn\u2019t mean just uploading information on Facebook or Instagram. It includes much more than that, that\u2019s why companies need the help of qualified professionals.<\/p>\n
The necessary skills needed for social media marketers are:<\/p>\n
\n
Ability to create and implement a social media content calendar.<\/li>\n
Knowledge on how to use tools to distribute content on the various social platforms.<\/li>\n
Creative skills to create ads that are compelling and enticing to people.<\/li>\n
Know which KPIs to use to monitor the reach and performance of social media campaigns<\/li>\n<\/ul>\n
\n
Resources to Improve your Social Media Marketing Skills<\/span><\/p>\n
\n
Social media marketing for beginners<\/a><\/strong> \u2013 If you know nothing about social media marketing then this introduction is the perfect place to start.<\/li>\n
How to get followers on Facebook<\/a><\/strong> \u2013 A case study and step-by-step instructions on how to get more followers on Facebook.<\/li>\n<\/ul>\n<\/div>\n
Content Marketing Skills<\/h3>\n
All digital marketing campaigns have something in common and this is no other than content.<\/p>\n
\n
In order to rank on the top positions of Google, you need high-quality content.<\/li>\n
To get more followers on Facebook, you need good ads.<\/li>\n
To encourage people to buy your products or services through email marketing, you need convincing content.<\/li>\n<\/ul>\n
Becoming a content marketer<\/strong><\/a> is not easy. It\u2019s not like Facebook or Google Ads that you have to learn a tool but writing content for online audiences is more than that.<\/p>\n
You need to have a diverse set of skills that will include:<\/p>\n
SEO Copywriting skills<\/strong> \u2013 Knowing how to write content for users in a way that search engines can also understand<\/p>\n
Writing skills<\/strong> \u2013 Writing documents that are well structured, grammatically correct and free of spelling errors<\/p>\n
Research skills<\/strong> \u2013 Before writing an article you need to do your research first to make sure that what you write is correct and backed up by science, studies or personal experiences.<\/p>\n
Storytelling skills<\/strong> \u2013 Advertising on the various social platforms using different content formats (text, images, audio, and video) is not like writing a book but it\u2019s closer to telling a story.<\/p>\n
The good news is that once you have a good understanding of the basics, you can build your skills by practice. No one can tell you exactly the words to use to write great articles, this will happen with a lot of practice.<\/p>\n
If you don\u2019t like writing, then you can consider mastering other digital marketing skills<\/strong><\/a> and hiring professionals for the content part.<\/p>\n
It\u2019s not the ideal solution for small businesses and solo freelancers but it\u2019s better to concentrate on areas that you can become an expert rather than trying to improve your skills on something that you don\u2019t like doing.<\/p>\n
\n
Resources to Learn more about Content Marketing<\/span><\/p>\n
\n
Content marketing tips<\/a><\/strong> – 15 tips to help you get started with content marketing.<\/li>\n
Content Marketing Courses<\/a><\/strong> \u2013 The best courses to follow to learn content marketing. The list includes both free and paid courses.<\/li>\n<\/ul>\n<\/div>\n
Video Marketing Skills<\/h3>\n
$\"YouTube$
YouTube Statistics<\/figcaption><\/figure>\n
Video marketing<\/strong><\/a> is on the rise. YouTube is the second popular search engine with millions of viewed hours per day and Facebook Videos are now used more frequently than other forms of content.<\/p>\n
Video is considered to be one of the most engaging forms of content. Audiences don\u2019t like to read long posts but they are more likely to watch a video about a subject.<\/p>\n
Marketers prefer video marketing<\/strong><\/a> because it helps them to boost their ROI through multiple channels.<\/p>\n
What is important to understand is that as a digital marketing professional, you don\u2019t need to know how to create or edit videos.<\/p>\n
You can either use a video editing service that has ready-made video intros<\/strong><\/a>, schenes, animations, and other assets you can use without having any coding skills or assign this task to professionals.<\/p>\n
Your job is to build the necessary video marketing<\/em> skills.<\/p>\n
You should be able to:<\/strong><\/p>\n
\n
Guide video makers on what kind of videos to make \u2013 how long to make videos, what message to pass through the video, the style of the video, duration, etc.<\/li>\n
Know how to promote the video on the various channels both organically and through paid campaigns.<\/li>\n
Optimize your video channels in all networks.<\/li>\n<\/ul>\n
\n
Resources to improve your Video Marketing Skills<\/span><\/p>\n
\n
Video marketing guide<\/a><\/strong> \u2013 A complete guide by HubSpot on everything you need to know about video marketing.<\/li>\n<\/ul>\n<\/div>\n
Email Marketing Skills<\/h3>\n
Email marketing is one of the oldest forms of Internet marketing but it is still one of the most effective. Brands rely on email marketing for engaging with their audiences, building a community and for increasing conversions.<\/p>\n
To become an email marketing expert<\/strong><\/a>, you need the following skills:<\/p>\n
Technical Skills <\/strong>– Good knowledge of how email marketing tools work. There are many tools in the market like MailChimp, Aweber, etc. You don\u2019t have to learn all the tools but you need to know how to use one of them.<\/p>\n
Marketing Skills<\/strong> – A good idea of how email funnels work and how to implement them using a tool. Email funnels can be a very effective sales tool if executed correctly. In short, an email funnel consists of a series of emails sent to a pre-defined audience for the purpose of making more sales.<\/p>\n
Conversion Optimization Skills<\/strong> – Email marketing success is heavily based on conversion optimization. One of the most critical tools of conversion optimization is A\/B testing. As an email marketer, you need to design and implement A\/B testing scenarios to improve the results of your email campaigns.<\/p>\n
\n
Resources to Learn More about Email Marketing<\/span><\/p>\n
\n
Email marketing tips <\/a><\/strong>– 25 tips to help you get started with email marketing<\/li>\n<\/ul>\n<\/div>\n
\n
Key Learnings<\/h2>\n
If you want to pursue a career in digital marketing, then the first thing to do is to\u00a0learn digital marketing<\/a><\/strong>. <\/strong>By this, I mean to build the necessary skills to work with the different digital marketing disciplines.<\/p>\n
Digital marketing is not a single process but it\u2019s a number of processes that share a single goal: To promote a business, products or services online.<\/p>\n
The best way to acquire the necessary skills is to follow a course or any other online resource and to practice. Theory alone does not make you a digital marketing specialist but it\u2019s important to implement the different concepts in practice and acquire hands-on experience.<\/p>\n
If you\u2019re starting out now, you don\u2019t have to become an expert in everything at the same time.<\/p>\n
Choose the channel that you find more interesting (search engine marketing, social media, email, etc) and build the required skills. Once you feel confident that you know how it works, you can move on to the next.<\/p>\n
Finally, have in mind that the learning process never stops. The digital marketing landscape is changing all the time and you need to follow along if you want to succeed in this field.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
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