{"id":25164,"date":"2021-03-16T13:32:44","date_gmt":"2021-03-16T11:32:44","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=25164"},"modified":"2022-01-17T14:25:41","modified_gmt":"2022-01-17T12:25:41","slug":"learn-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/learn-social-media-marketing\/","title":{"rendered":"How to Learn Social Media Marketing for Free (For Beginners)"},"content":{"rendered":"

Social media marketing is one of the most important digital marketing channels. Many people believe that acquiring the necessary social media marketing skills is expensive or time-consuming, but that\u2019s not the case.<\/p>\n

There are a number of free resources you can use to learn social media marketing from scratch and at the comfort of your own home.<\/p>\n

As a full-service marketing agency and digital marketing training academy, we know how difficult it is for beginners to get into social media marketing without prior experience, that\u2019s why we created this step-by-step learning plan.<\/p>\n

So, If you want to learn social media marketing and don\u2019t know how to get started, this post is for you.<\/p>\n

Let\u2019s get started.<\/p>\n

What is Social Media Marketing?<\/h2>\n

Social media marketing is the online marketing process of promoting your products and services on various social media platforms. This can be done using organic methods or through paid advertising.<\/p>\n

Social media marketing is becoming popular among digital marketers because of the vast number of people that use social media networks on a daily basis.<\/p>\n

Benefits from Learning Social Media Marketing<\/h3>\n

There are many benefits from learning social media marketing for both individuals and businesses.<\/p>\n

For individuals:<\/p>\n

It opens up new career opportunities <\/strong>– There is an increased demand for social media experts and qualified individuals should have no problem in getting a job.<\/p>\n

It\u2019s a job you can do from home<\/strong> – Working in the social media industry is one of the popular digital marketing jobs<\/strong><\/a> you can do remotely.<\/p>\n

It\u2019s one of the highest-paying jobs<\/strong> – According to industry statistics, the salary of social media marketing professionals is between $62K and $75K per year (in the US).<\/p>\n

It\u2019s a great industry for becoming a freelancer<\/strong> – Social media marketing is an ideal industry for freelancers. Companies all over the World outsource their social media and this creates a demand for social media consultants<\/strong><\/a> and specialists. The hourly rate varies per country and experience and it\u2019s between $15 and $100 per hour.<\/p>\n

You can start your own social media marketing agency<\/strong> – When you become a social media expert, you can even start your own social media marketing agency, build your team and handle the social media for multiple clients. This can be the first step in starting a digital marketing agency<\/strong><\/a> and adding more digital services to your offering.<\/p>\n

For businesses:<\/p>\n

Reduce social media management costs<\/strong> – Having in-house knowledge of how social media marketing works can help you cut down your costs. It will reduce the need to hire third-party agencies and save on the monthly management costs.<\/p>\n

Better control on social media campaigns<\/strong> – Even if you are outsourcing your social media management<\/strong><\/a>, knowing how the different pieces of the social media puzzle work, will help you make the right decisions and have better control over your campaigns.<\/p>\n

Less reliance on third-party providers<\/strong> – Social media is a necessity for all kinds of businesses and having your own in-house team reduces your operational risk and reliance on other companies.<\/p>\n

Is Social Media Marketing Hard to Learn?<\/h2>\n

Social media marketing is not hard to learn. The reason is that most people already use social media platforms so it\u2019s easier for them to understand the different concepts that make up social marketing.<\/p>\n

Of course, learning how to use social media for marketing purposes is not the same as using social media platforms as a normal user.<\/p>\n

There are many things to master like increasing your organic reach, optimizing your business pages, and working with paid advertising.\u00a0 But overall is not as difficult as learning digital marketing<\/strong><\/a>.<\/p>\n

How to Get Started With Social Media Marketing<\/h2>\n

Follow these steps to learn social media marketing from home and for free.<\/p>\n

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  1. Create Personal Accounts on All Major Social Networks<\/a><\/li>\n
  2. Enroll in a Social Media Marketing Course<\/a><\/li>\n
  3. Follow Reputable Social Media Marketing Blogs<\/a><\/li>\n
  4. Start Following Social Media Influencers<\/a><\/li>\n
  5. Learn How Digital Sales Funnel Work<\/a><\/li>\n
  6. Create a Facebook Business Account<\/a><\/li>\n
  7. Run Paid Campaigns on Facebook and Instagram<\/a><\/li>\n
  8. Get to Know How Advertising Platforms Work on Major Networks<\/a><\/li>\n
  9. Learn Social Media Marketing Tools<\/a><\/li>\n<\/ol>\n

    1. Create Personal Accounts on All Major Social Networks<\/h3>\n
    \"Popular
    Popular Social Media Networks<\/figcaption><\/figure>\n

    The first obvious step to get into social media marketing is to start using all major social platforms. On top of your list, you should add Facebook, Twitter, Instagram, and LinkedIn.<\/p>\n

    These are not the only platforms available, there is also TikTok, Pinterest, Clubhouse, and more, but these are the big four that can get you clients and better marketing results.<\/p>\n

    What you should do in the beginning is to create your personal accounts and try to familiarize yourself with the different options.<\/p>\n

    Besides learning how to use the basic features like adding and sharing content, following and unfollowing people, try to think how you could take advantage of this from a business perspective.<\/p>\n

    Take notice of the different ads that show up in your feed and make a list of anything that gets your attention. This might be a video ad, a post, a social media bio, or something that a friend shared and went viral.<\/p>\n

    Don\u2019t forget that your goal is to eventually become a social media manager<\/strong><\/a> so every little detail might prove to be very valuable in your path to building your career.<\/div>\n

    2. Enroll in a Social Media Marketing Course<\/h3>\n
    \"Social
    Social Media Marketing Course By Reliablesoft<\/figcaption><\/figure>\n

    While the first step was a bit soft, the next step is to dive into the social media marketing world and the best way to do this is by enrolling in a good social media marketing course<\/strong><\/a>.<\/p>\n

    The benefits of learning social media through a course are a lot. The first one is structured learning.<\/p>\n

    A well-designed course will teach you all the stages of social media marketing in a way that makes sense. If you\u2019re a beginner you won\u2019t have to worry about what you should learn first and what to do next.<\/p>\n

    There are many good courses on the market today, one of them is our social media marketing course<\/strong><\/a>. It\u2019s created for beginners to social media marketing and it will help you understand what social media marketing is and how to use it for business purposes.<\/p>\n

    The course is part of our digital marketing training bundle that includes a dedicated course on Facebook Ads<\/strong><\/a> so you can get the practical aspect of running paid campaigns on Facebook and Instagram.<\/p>\n

    Another advantage of learning social media through a course is certification. Courses that offer a social media marketing certification or better a digital marketing certification<\/strong><\/a>, will make it easier for you to get an entry-level job<\/strong><\/a> even if you have no practical experience.<\/p>\n

    All employers (including us), value certifications a lot because they show the dedication and willingness of the person to learn and improve their skills.<\/p>\n

    Last but not least, it is proven that learning through a course is faster than trying to learn a new discipline on your own. There is an increased demand for online courses on all topics in the last few years because more and more people realize that it\u2019s a better way to build new skills rather than trying to search Google and read article after article.<\/p>\n

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    Social Media Marketing Resources<\/strong><\/p>\n