{"id":31047,"date":"2021-09-03T10:16:55","date_gmt":"2021-09-03T07:16:55","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=31047"},"modified":"2021-10-31T19:30:11","modified_gmt":"2021-10-31T17:30:11","slug":"best-digital-marketing-tools","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/best-digital-marketing-tools\/","title":{"rendered":"Best Online Digital Marketing Tools (Free & Paid)"},"content":{"rendered":"
From digital marketing platforms to competitive analysis software, there are a wide variety of tools to help businesses handle the full spectrum of digital marketing activities.<\/p>\n
In this guide, you will find a list of the best digital marketing tools needed to manage your business\u2019 online marketing.<\/p>\n
These are tools that we\u2019ve been using for years for our own business and can attest to their quality and effectiveness.<\/p>\n
These are the best marketing tools you need to grow your small business.<\/p>\n
Google Search Console is a free service from Google that helps you manage and monitor your website\u2019s presence in Google Search results.<\/p>\n
Once you verify ownership of your site<\/strong><\/a>, the tool provides performance metrics for your site\u2019s search engine traffic including impressions, clicks, and clickthrough rates.<\/p>\n You can also see what keywords your site ranks for<\/strong><\/a> and what pages are ranking for them.<\/p>\n With Google Search Console you can add your web pages to Google\u2019s index either by submitting your sitemap<\/strong><\/a> or by using the URL Inspection Tool.<\/p>\n If Google experiences any errors when crawling your site<\/strong><\/a>, the issues are added to Search Console along with the solution so that you can quickly get your site back in top order.<\/p>\n Our SEO Course Bundle<\/strong><\/a> includes a comprehensive guide on how to use Google Search Console to optimize your Google SEO performance.<\/p><\/blockquote>\n Why you should use this tool?<\/strong><\/p>\n Google Search Console is an essential tool for managing your SEO performance. You can use it to control what pages are submitted to Google and to see which of your pages are indexed and ranking for keywords.<\/p>\n The tool also lets you track any errors and issues with your site to quickly fix the problems before they negatively impact your search engine performance.<\/p>\n <\/i>This is the best digital marketing tool for improving your website\u2019s performance on Google Search. A must-have tool for all kinds of online businesses.<\/p>\n Visit Google Search Console<\/strong><\/a><\/p>\n<\/div>\n Google Analytics is a free web analytics service that lets you track the behavior of your website users.<\/p>\n With the tool, you get detailed statistics and reports into how visitors find your site, what pages they visit, what products they buy, and where they leave your site.<\/p>\n Some of the important metrics you can track in Google Analytics are:<\/p>\n With Google Analytics, you can track the results for Google Ads and other marketing campaigns to see how much revenue they generate and how the traffic behaves.<\/p>\n Our Google Analytics Course<\/strong><\/a> will teach you everything you need to know about Google Analytics. Includes basic and advanced concepts.<\/p><\/blockquote>\n Why you should use this tool?<\/strong><\/p>\n Google Analytics is vital to any business that wants to monitor its website performance. With the tool, you can get a detailed understanding of what parts of your site are the most valuable and which are underperforming.<\/p>\n You can analyze these insights and metrics to make improvements that lead to better results for your business.<\/p>\n <\/i>This is the best digital marketing analytics platform. It\u2019s free and it will help you understand how users find your website and how they interact with your content. Semrush<\/strong><\/a> is a suite of online marketing tools built to help you manage all aspects of your digital marketing.<\/p>\n In total, there are over a dozen tools enabling you to perform a wide range of tasks. This includes:<\/p>\n Semrush also compiles data from sites around the web, allowing you to analyze your competitors. You can see their top traffic sources, backlinks, best-performing pages, and what keywords they use in their PPC campaigns.<\/p>\n You can use Semrush for free but in a limited capacity. To access the full range of features, you need a paid subscription. There are three plans available:<\/p>\n We have an exclusive agreement with Semrush to offer our readers a 14-Day Trial. Click here to claim your offer<\/a>.<\/strong><\/p><\/blockquote>\n Why you should use this tool?<\/strong><\/p>\n Semrush provides a comprehensive solution for managing your digital marketing efforts.<\/p>\n You can sync your website to the platform to actively monitor your search performance while also running technical audits to find any issues with your site. Plus, you can actively monitor your closest competitors to know what they are doing.<\/p>\n With the keyword research tool, you can find valuable keyword targets to know what to focus on when creating content or launching ads.<\/p>\n <\/i>This is the best all-in-one marketing platform. The software is user-friendly and will allow you to perform research and monitor your website in a single solution. Mailchimp<\/strong><\/a> is an email marketing software that allows you to manage all the aspects of your email marketing efforts.<\/p>\n The software provides an easy-to-use drag and drop builder and there are tons of pre-designed email templates you can use to quickly create attractive email messages.<\/p>\n Mailchimp features advanced marketing automation you can use to create automated email sequences such as a welcome newsletter or abandoned cart follow-ups.<\/p>\n You can use the software to send highly targeted marketing messages by segmenting the users on your email list based on the attributes you choose.<\/p>\n Mailchimp has both free and paid plans. The free plan allows up to 2,000 contacts and comes with limited functionality.<\/p>\n The paid plans come in three tiers; Essentials, Standard, and Premium. Prices are based on the number of contacts on your email list.<\/p>\n For Standard and Essentials plans, this starts at $14.99 and $9.99 respectively for up to 500 contacts.<\/p>\n Why you should use this tool?<\/strong><\/p>\n Email marketing offers some of the highest ROI of all forms of digital marketing<\/strong><\/a>. With Mailchimp, you have a centralized tool for managing all aspects of your email marketing.<\/p>\n You can create signup forms, build your list, and segment users based on different criteria.<\/p>\n The email automation software lets you schedule newsletters in advance and programs automated messages that are triggered by certain user actions.<\/p>\n <\/i>This is the best email marketing platform for small businesses. The software provides a centralized solution for managing your email list and creating messages. A simple and easy-to-use tool for all types of businesses.<\/p>\n Visit MailChimp<\/strong><\/a><\/p>\n<\/div>\n Canva<\/strong><\/a> is a free graphic design tool you can use to create a variety of graphics and designs even if you do not have any graphic design experience.<\/p>\n Some of the designs you can create using the software include:<\/p>\n Canva offers thousands of free professionally designed templates that you can use as a starting point for your designs.<\/p>\n There is a drag and drop editing interface you can use to add different elements like text boxes, lines, charts, and frames. You can also upload your own images to use with the editor<\/p>\n Canva is free but you can get access to more features and templates with a paid plan.<\/p>\n Canva Pro provides extra storage and folders along with over 100 million premium images, elements, fonts, and templates to use for your designs. The plan costs $12.99 per month. New users can get a 30-day free trial.<\/p>\n Why you should use this tool?<\/strong><\/p>\n Over the course of your business, you will likely need to use some form of graphics or visual elements. This could be images for your Instagram profile or a banner for your website.<\/p>\n Canva provides an incredibly easy-to-use graphic design tool to create any type of visual design.<\/p>\n Plus, there are thousands of pre-made design elements and templates to help you create attractive graphics faster and free graphic design courses<\/strong><\/a> to build your skills.<\/p>\n <\/i>This is the best online graphic design software for all your design needs. The software features an easy-to-use drag and drop editor and you can save all your designs for reuse and efficient organization.<\/p>\n Visit Canva<\/strong><\/a><\/p>\n<\/div>\n OptinMonster<\/strong><\/a> is a marketing software that enables you to create sign-up forms to collect email addresses from your website visitors.<\/p>\n Some of the types of email forms you can create include:<\/p>\n OptinMonster features a drag and drop builder that you can use to quickly create high-converting forms and there are plenty of professionally designed templates to help you get started.<\/p>\n OptinMonster has a detailed analytics dashboard you can use to track the performance of your various forms.<\/p>\n Additionally, the software supports A\/B testing allowing you to split test different designs for your forms.<\/p>\n OptinMonster is a paid marketing software and requires a recurring subscription. There are four plans available:<\/p>\n Some of the more advanced features are only available with a higher-tier plan. For instance, if you want to use the exit-intent technology, you will need at least a Pro plan.<\/p>\n We have an exclusive agreement to offer our readers a 20% discount on all Optiomonster plans. Click here to claim your offer<\/strong><\/a>.<\/p><\/blockquote>\n Why you should use this tool?<\/strong><\/p>\n The key to successful email marketing is your email list. With OptinMonster, you have all the tools necessary to maximize the subscription rate of your website visitors.<\/p>\n The drag and drop builder makes it easy to create attractive forms and the software integrates seamlessly with popular content management systems (CMS) like WordPress.<\/p>\n <\/i>This is the best lead generation software for all-size businesses. It allows you to add any type of email sign-up form to your website with ease.<\/p>\n Visit Optinmonster<\/strong><\/a><\/p>\n<\/div>\n TrustSpot<\/strong><\/a> is an online marketing tool used to collect reviews and other types of social proof from your audience.<\/p>\n You can use the social proof you collect to help boost the confidence and perception of your business.<\/p>\n There are several mediums you can use to collect reviews including email request forms, on-page review forms, and SMS messages.<\/p>\n The reviews you collect are consolidated in a single place for easy management. You can add a feed to your site or social media accounts to showcase your reviews.<\/p>\n We\u2019ve made an exclusive deal with Trustspot to offer our readers 10% off your first 2 months after your 14-day trial. Click here to claim your offer<\/strong><\/a>.<\/p><\/blockquote>\n TrustSpot syncs with Google to enable the ratings for your eCommerce products to show up in the search results as rich snippets.<\/p>\n Why you should use this tool?<\/strong><\/p>\n Social proof is an essential part of winning customers for any type of business. Whether you offer professional services or sell physical products, potential customers need to know they can trust you.<\/p>\n Social proof offers this validation. With TrustSpot, you can collect both company and product reviews and seamlessly add the content to your website for all your visitors to see.<\/p>\n <\/i>This is the best tool for social proof marketing. The software gives you the means to collect and consolidate reviews, photos, and Q&As from customers to easily add them to your site.<\/p>\n Visit TrustSpot<\/strong><\/a><\/p>\n<\/div>\n LiveChat<\/strong><\/a> is a digital marketing software that provides a complete platform for managing your customer service operations.<\/p>\n With LiveChat, you can embed a chat window on your website to interact with customers in real-time. When you are offline, customers can use the chat window to leave messages that are then saved as tickets.<\/p>\n You can connect your support email to LiveChat to turn your incoming queries into tickets.<\/p>\n LiveChat has over 200 pre-built integration for popular marketing tools like Shopify, HubSpot, and Salesforce.<\/p>\n This lets you quickly connect the software to your website and gives you the ability to sync data (i.e. order details) to your customer service engagements.<\/p>\n Why you should use this tool?<\/strong><\/p>\n LiveChat gives you a centralized tool to view and manage all your customers service interactions.<\/p>\n With the chat window, you can connect with your customers in real-time instead of making them wait to get answers to their questions.<\/p>\n For questions that take longer to resolve, the organized ticketing system provides a seamless way for you to continue to engage with customers.<\/p>\n <\/i>This is the best tool for engaging with your customers. The software easily connects with other major platforms and provides a centralized dashboard for managing all your conversations.<\/p>\n Visit LiveChat<\/strong><\/a><\/p>\n<\/div>\n OnlyPult<\/strong><\/a> is a digital marketing platform that allows you to manage all your social media accounts in a single place.<\/p>\n After you sync your accounts, you can start uploading photos and videos to use for your posts. You can then craft your posts right in OnlyPult.<\/p>\n Posts can be scheduled in advance or shipped in real-time. The software provides a social calendar for you to get a high-level view of when your various content is being promoted.<\/p>\n OnlyPult also has an analytics platform you can use to track the performance of your social media posts.<\/p>\n Why you should use this tool?<\/strong><\/p>\n OnlyPult gives you a streamlined way to manage your various social media profiles.<\/p>\n Instead of having to log in to each account to make a post, you can instead use OnlyPult to create posts for different networks at the same time.<\/p>\n Plus, you can schedule your posts in advance as opposed to manually posting each at the moment.<\/p>\n <\/i>This is the best social media marketing tool to manage all your social media channels. You can connect your various profiles to create, schedule, and analyze posts from a single dashboard.<\/p>\n Visit OnlyPult<\/strong><\/a><\/p>\n<\/div>\n Yoast SEO is a plugin for the WordPress CMS. It is designed to help you optimize all the critical SEO elements of your WordPress site.<\/p>\n With the plugin, you can assign a target keyword to each page and blog post. Yoast will then help you optimize for that keyword by giving you an overall score and steps for improvements.<\/p>\n Yoast gives you the ability to generate a sitemap, manage URL redirects, and modify your breadcrumbs<\/strong><\/a> and structured data snippets.<\/p>\n\n
2. Google Analytics<\/h3>\n
\n
\n
\nVisit Google Analytics<\/strong><\/a><\/p>\n<\/div>\n3. Semrush Marketing Platform<\/h3>\n
\n
\n
\n
\nVisit Semrush<\/strong><\/a><\/p>\n<\/div>\n4. MailChimp<\/h3>\n
\n
5. Canva<\/h3>\n
\n
\n
6. OptinMonster<\/h3>\n
\n
\n
\n
7. TrustSpot<\/h3>\n
\n
8. LiveChat<\/h3>\n
\n
9. OnlyPult<\/h3>\n
\n
10. Yoast SEO<\/h3>\n