Google certifications are grouped into three main categories.<\/p>\n
Google Career Certifications<\/strong> – These are professional certifications related to IT support, Data Analytics, Project Management, UX Design, and Android Development. Google career certifications are paid and delivered by Coursera.<\/p>\n Google Digital Marketing Certifications<\/strong> – These are free certifications delivered by Google Digital Garage. These courses cover a range of topics including online marketing, social media marketing, cloud training, machine learning courses, and more.<\/p>\n Google Product Certifications <\/strong>– These are free training courses (with certifications) related to Google products. The most popular are Google Ads certifications and Google Analytics. Courses and certifications are delivered by Google Skillshop<\/strong><\/a>.<\/p>\n These are the top free and paid Google certification courses worth pursuing.<\/p>\n One of the most popular Google courses is the Fundamentals of Digital Marketing. This is considered by many experts as one of the best digital marketing courses<\/strong><\/a>.<\/p>\n It\u2019s a free course that includes 26 modules created by Google trainers. Upon completion of the lessons, you can take an exam and earn a digital marketing certificate<\/strong><\/a>.<\/p>\n The certificate is accredited by the Open University and IABE Europe and it\u2019s the official Google Digital Marketing Certification<\/strong><\/a>.<\/p>\n Why take this certification?<\/strong><\/p>\n You should consider studying for this certification if you want to pursue a career in digital marketing<\/strong><\/a>.<\/p>\n By taking this course, you\u2019ll build the necessary skills to work with various digital marketing channels including:<\/p>\n It\u2019s a certification course aimed at beginners and the total time investment is 40 hours. To get certified, you need to complete all 26 modules and pass the Google garage exam<\/strong><\/a> (40 questions, multiple-choice).<\/p>\n Jobs you can do with the Google digital marketing certification:<\/strong><\/p>\n The average salary<\/strong><\/a> for Digital marketing professionals in the US is between $52K – $100K per year (depending on experience and job position).<\/p>\n Explore this Google Certification<\/strong><\/a><\/p>\n Google Ads (formerly Google Adwords) is the most popular PPC platform and one of the major sources of income for Google.<\/p>\n To educate marketers on how to take advantage of all Google Ads features they created several Google Ads certification courses delivered by Google Skillshop for free.<\/p>\n One of the Google Ads courses worth pursuing is the Google Ads Search Certification.<\/p>\n Why take this certification?<\/strong><\/p>\n To become Google ads certified<\/strong><\/a>, you need to pass a 50-question multiple-choice exam with a score of 80% and above. Exams are taken via Google Skillshop and they are free.<\/p>\n To prepare for the exams, you can use the study guide and resources provided by Skillshop or register for a third-party Google Ads course<\/strong><\/a>.<\/p>\n Jos you can do with the Google Ads Search Certification:<\/strong><\/p>\n The average salary of a Google Ads specialist is $71k per year.<\/p>\n Explore this Google Certification<\/strong><\/a><\/p>\n If you want to start a career in eCommerce or acquire the skills needed to promote your own products on Google, you should definitely consider the Shopping Ads Certification.<\/p>\n Why take this certification?<\/strong><\/p>\n The shopping ads certification will teach you how to design, set up and optimize Google Shopping campaigns.<\/p>\n You\u2019ll learn how to add your product catalog to the Google merchant center to get your products to appear in Google search and use them in different types of campaigns including shopping and retargeting campaigns.<\/p>\n Jobs you can do with the Google Shopping Ads Certification:<\/strong><\/p>\n The average salary of an eCommerce specialist is $58K per year.<\/p>\n Explore this Google Certification<\/strong><\/a><\/p>\n One of the hands-on skills all digital marketing professionals should have is how to use Google Analytics.<\/p>\n Google Analytics is the most popular website analytics platform and getting the Google Analytics Certification<\/strong><\/a> shows your competency in using the tool.<\/p>\n Why take this certification?<\/strong><\/p>\n By enrolling in this free Google certification you\u2019ll learn both basic and advanced Google Analytics concepts. By the end of the course, you\u2019ll be able to use different reports to analyze and interpret how users find and interact with a website.<\/p>\n The total time investment needed for this course is 2 hours. To get certified, you need to pass the Google Analytics exams (70 multiple-choice questions) with a score of 80% or higher.<\/p>\n Jobs you can do with the Google Analytics Certification:<\/strong><\/p>\n Explore this Google Certification<\/strong><\/a><\/p>\n Another Google certification worth considering is the Google Ads Display Certification. It\u2019s a free certification offered by Google Skillshop.<\/p>\n Why take this certification?<\/strong><\/p>\n Google display ads are great for brand awareness and retargeting and this course will teach you how to maximize the ROI from your paid campaigns.<\/p>\n The total time investment is about 2 hours. To get certified you need to pass the Google Ads Display assessment with a score of 80% and above.<\/p>\n Jobs you can do with the Google Ads Display Certification:<\/strong><\/p>\n Explore this Google Certification<\/strong><\/a><\/p>\n If you want to get a job in the IT support industry, pursuing the Google IT Support Professional Certificate<\/strong><\/a> is your best bet.<\/p>\n According to Google, there are more than 340K job openings in the field of IT and this online certificate will help you build the necessary skills to work as an IT support professional.<\/p>\n Why take this certification?<\/strong><\/p>\n The cost for getting this Google career certificate is $39 per month and the estimated duration is 6 months (allocating 10 hours per week).<\/p>\n To get certified, you need to complete 5 courses:<\/p>\n Jobs you can do with a Google IT support certificate:<\/strong><\/p>\n Once you become Google IT support certified, you can apply for a number of jobs including help desk technician, systems analyst, support specialist, database administrator, IT technician, and computer user specialist.<\/p>\n The average annual salary for entry-level IT support professionals is around $50K.<\/p>\n Explore this Google Certification<\/strong><\/a><\/p>\n Data analytics is one of the hottest topics in the marketing industry. With the growth of data, coming from various resources, you need professionals to gather, interpret and analyze the data to make informed business decisions.<\/p>\n This professional career certificate from Google will help you build the necessary skills to get an entry-level marketing job<\/strong><\/a> as a Data Analyst.<\/p>\n Why take this certification?<\/strong><\/p>\n To get certified, you need to complete 8 courses:<\/p>\n The cost for getting this Google career certificate is $39 per month and the estimated duration is 6 months (allocating 10 hours per week).<\/p>\n Jobs you can do with a Google Data Analytics certificate:<\/strong><\/p>\n The average annual salary for Data Analytics certified professionals is $68K per year.<\/p>\n Explore this Google Certification<\/strong><\/a><\/p>\n Having project management skills is a requirement if you want to pursue a management position in a company, become a digital marketing consultant<\/strong><\/a>, or start your own business.<\/p>\n Any task that you perform online, whether this is a development project, executing an SEO campaign, running a digital marketing project, or social media marketing strategy is like a small project.<\/p>\n Knowing how to plan, organize and monitor the project on time and within budget is key for running profitable projects.<\/p>\n Why take this certification?<\/strong><\/p>\n To become certified, you need to complete 6 courses:<\/p>\n The cost for getting this Google career certificate is $39 per month and the estimated duration is 6 months (allocating 10 hours per week).<\/p>\n Jobs you can do with a Google Project Management certificate:<\/strong><\/p>\n The average annual salary for entry-level project management professionals is $59K per year.<\/p>\n Explore this Google Certification<\/strong><\/a><\/p>\n User experience is a key factor for the success of any physical or digital product including websites and mobile apps. The Google UX Design certificate will help you build the skills needed to design interfaces that offer a great experience to users.<\/p>\n To become a certified UX designer, you need to complete 7 courses.<\/p>\n The cost for getting this Google career certificate is $39 per month and the estimated duration is 6 months (allocating 10 hours per week).<\/p>\n Why take this certification?<\/strong><\/p>\n No prior experience is needed to follow this course but it\u2019s not for everyone. If you feel that you don\u2019t have the creativity and vision to design interfaces for the web or mobile, then you better choose a different career path.<\/p>\n This is a great course for people who like and have the talent to work with design tools and concepts.<\/p>\n Jobs you can do with a Google UX Design certificate:<\/strong><\/p>\n The average annual salary for UX designers is $59K.<\/p>\n Explore this Google Certification<\/strong><\/a><\/p>\n Python is the most in-demand programming language for the web. Python courses are popular in all online learning platforms<\/strong><\/a> and the need for Python programmers is constantly increasing.<\/p>\n By taking this Google career course, you\u2019ll learn how to use Python to create programs\/scripts for automating common administrative tasks.<\/p>\n The cost for getting this Google career certificate is $39 per month and the estimated duration is 4 months (allocating 10 hours per week).<\/p>\n Why take this certification?<\/strong><\/p>\n This is a specialized professional certification and although no prior coding experience is required, it\u2019s for people who want to learn to program. If you find programming too confusing, it\u2019s better to choose a different career path.<\/p>\n If on the other hand, you want to start exploring the exciting world of computer programming and become a Python expert, this course is a great starting point.<\/p>\n There are more than 530K job postings related to Python (in the US alone) and you\u2019ll have no difficulty in finding a job.<\/p>\n Jobs you can do with a Google Python Professional certificate:<\/strong><\/p>\n The average annual salary for good Python programmers is around $115K per year in the United States.<\/p>\n10 Top Google Certifications<\/h2>\n
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1. Google Digital Marketing Certification (Free)<\/h3>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/10\/google-digital-marketing-certification.webp\")
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2. Google Ads Search Certification (Free)<\/h3>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/10\/google-ads-search-certification.webp\")
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3. Google Shopping Ads Certification (Free)<\/h3>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/10\/google-shopping-ads-certification.webp\")
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4. Google Analytics Individual Certification (Free)<\/h3>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/10\/google-analytics-certification.webp\")
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5. Google Ads Display Certification (Free)<\/h3>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/10\/google-ads-display-certification.webp\")
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6. Google IT Support Professional Certificate (Paid)<\/h3>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/10\/google-it-support-certificate.webp\")
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7. Google Data Analytics Certificate (Paid)<\/h3>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/10\/google-data-analytics-certificate.webp\")
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8. Google Project Management Certificate (Paid)<\/h3>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/10\/google-project-management-certificate.webp\")
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9. Google UX Design Certificate (Paid)<\/h3>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/10\/google-ux-design-certificate.webp\")
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10. Google IT Automation with Python Professional Certificate (Paid)<\/h3>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/10\/google-it-automation-certificate.webp\")
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