{"id":20845,"date":"2020-10-22T13:15:20","date_gmt":"2020-10-22T10:15:20","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=20845"},"modified":"2021-06-28T08:35:27","modified_gmt":"2021-06-28T05:35:27","slug":"how-to-use-google-keyword-planner","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/how-to-use-google-keyword-planner\/","title":{"rendered":"Google Keyword Planner Tutorial for Beginners (With Video)"},"content":{"rendered":"<p>In this tutorial, you\u2019ll learn how to use Google Keyword Planner (previously known as the Google Keyword Tool) to perform keyword research for SEO purposes.<\/p>\n<p>By the end of this tutorial you\u2019ll know:<\/p>\n<ul>\n<li>What Google Keyword Planner is<\/li>\n<li>How to create a free Google Keyword Planner account<\/li>\n<li>How to use Google Keyword Planner to get keywords ideas<\/li>\n<li>How to choose the right keywords for your SEO campaigns<\/li>\n<li>How to find long-tail keywords<\/li>\n<li>How to get the monthly search volume for keywords<\/li>\n<li>How to find what keywords your competitors are using<\/li>\n<li>How to analyze a list of keywords in bulk<\/li>\n<li>How to use Google Keyword Planner for local SEO purposes<\/li>\n<li>How to export Google Planner data to an Excel file<\/li>\n<\/ul>\n<h2>What is Google Keyword Planner?<\/h2>\n<p>Google keyword planner is a free keyword research tool provided by Google to Google Ads customers. With Google keyword planner you can find keywords and search terms to use in your SEO and Google PPC campaigns.<\/p>\n<p>Besides getting basic information about keywords like monthly search volume, you can also extract other useful information like the search volume per location and device and forecast statistics.<\/p>\n<h2>Is Google Keyword Planner Free?<\/h2>\n<p>Google Keyword Planner is free but to gain access to the tool, you need to create a Google Ads account. With your free account, you\u2019ll be able to use the tool and at the same time, you\u2019ll have a Google Ads account ready for running paid campaigns on the Google Network.<\/p>\n<p>While the primary purpose of Google Keyword Planner is to provide keywords ideas for your Google paid campaigns, you can also use it to do keyword research for your SEO campaigns.<\/p>\n<p>You\u2019ll find below some nice hacks on how to extract valuable information about your chosen keywords.<\/p>\n<h2>How to Use Google Keyword Planner<\/h2>\n<p>Follow the steps below to use Google Keyword Planner for keyword research.<\/p>\n<ol>\n<li><a href=\"#step1\">Create a Free Google Keyword Planner Account<\/a><\/li>\n<li><a href=\"#step2\">Find New Keywords Ideas<\/a><\/li>\n<li><a href=\"#step3\">Refine keywords to exclude brand-related searches<\/a><\/li>\n<li><a href=\"#step4\">Choose the right keywords for your SEO campaigns<\/a><\/li>\n<li><a href=\"#step5\">Find long-tail keywords<\/a><\/li>\n<li><a href=\"#step6\">Find the exact search volume of keywords<\/a><\/li>\n<li><a href=\"#step7\">Find keywords your competitors are using<\/a><\/li>\n<li><a href=\"#step8\">Get the search volume for multiple keywords (bulk analysis)<\/a><\/li>\n<li><a href=\"#step9\">Find keywords for Local SEO campaigns<\/a><\/li>\n<li><a href=\"#step10\">Export your keyword data to an Excel file<\/a><\/li>\n<\/ol>\n<div class=\"post-video\">\n<div class=\"post-video-top\">\n<div class=\"videoWrapper\"><iframe src=\"https:\/\/www.youtube.com\/embed\/IJE0KaL-nos?fs=0&amp;wmode=transparent&amp;autohide=1&amp;rel=0&amp;modestbranding=0\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/div>\n<\/div>\n<div class=\"post-video-bottom\">\n<p><i class=\"fa fa-play\" style=\"color: red; margin-right: 5px;\"><\/i>Watch the video tutorial to learn how to use Google Keyword Planner tools for SEO keyword research. It covers all the steps in this post and additional information.<\/p>\n<\/div>\n<\/div>\n<h3 id=\"step1\">Step 1: Create a Free Google Keyword Planner Account<\/h3>\n<p>To be able to use Google Keywords Planner you first need to create a free Google Ads account. So, when you follow the instructions below, you\u2019ll gain access to the tool and at the same time, you\u2019ll have a Google Ads account ready to use for running paid campaigns on the Google Network.<\/p>\n<p>Follow these steps:<\/p>\n<p>Open a new browser window and navigate to <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google Keyword Planner<\/strong><\/a>.<\/p>\n<figure id=\"attachment_20878\" aria-describedby=\"caption-attachment-20878\" style=\"width: 2000px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20878\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner.png\" alt=\"Google Keyword Planner\" width=\"2000\" height=\"1096\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner.png 2000w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-300x164.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-1024x561.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-768x421.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-1536x842.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-400x219.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-600x329.png 600w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-20878\" class=\"wp-caption-text\">Google Keyword Planner<\/figcaption><\/figure>\n<p>Click the button \u201cGo to Keyword Planner\u201d.<\/p>\n<p>You\u2019ll be prompted to log in to an existing Google Ads account. If you don\u2019t have an account yet, click \u201cCreate Account\u201d and select \u201cFor myself\u201d from the dropdown list.<\/p>\n<figure id=\"attachment_20862\" aria-describedby=\"caption-attachment-20862\" style=\"width: 400px\" class=\"wp-caption alignnone\"><img class=\"wp-image-20862\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-login-842x1024.png\" alt=\"Create New Google Planner Account\" width=\"400\" height=\"487\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-login-842x1024.png 842w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-login-247x300.png 247w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-login-768x934.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-login-600x730.png 600w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-login.png 952w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-20862\" class=\"wp-caption-text\">Create a New Google Planner Account<\/figcaption><\/figure>\n<p>Fill in your first name, last name, email address, and choose your password and click \u201cNext\u201d.<\/p>\n<figure id=\"attachment_20866\" aria-describedby=\"caption-attachment-20866\" style=\"width: 1522px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20866\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-create-account.png\" alt=\"Google Ads Account Details\" width=\"1522\" height=\"1144\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-create-account.png 1522w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-create-account-300x225.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-create-account-1024x770.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-create-account-768x577.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-create-account-400x300.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-create-account-600x451.png 600w\" sizes=\"(max-width: 1522px) 100vw, 1522px\" \/><figcaption id=\"caption-attachment-20866\" class=\"wp-caption-text\">Fill in your personal details.<\/figcaption><\/figure>\n<p>You\u2019ll be sent a confirmation code to verify your email address.<\/p>\n<p>Next, you\u2019ll be asked some additional information about your account like:<\/p>\n<p>Phone (optional), Date of Birth, and Gender.<\/p>\n<p>Next, you\u2019ll be prompted to accept the <em>Google Terms of Service<\/em> and create your account.<\/p>\n<p>As a final step, you need to choose your Billing Country, Time Zone, and Currency.<\/p>\n<p>Although you won\u2019t be charged anything, Google requires this info in case you need to activate campaigns in your Google Ads account.<\/p>\n<div class=\"learnmore\">It\u2019s important to select the correct information because you won\u2019t be able to change this for the lifetime of your account.<\/div>\n<figure id=\"attachment_20852\" aria-describedby=\"caption-attachment-20852\" style=\"width: 1404px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20852\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/confirm-business-information.png\" alt=\"Confirm your Business Information.\" width=\"1404\" height=\"714\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/confirm-business-information.png 1404w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/confirm-business-information-300x153.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/confirm-business-information-1024x521.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/confirm-business-information-768x391.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/confirm-business-information-341x173.png 341w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/confirm-business-information-250x127.png 250w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/confirm-business-information-400x203.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/confirm-business-information-600x305.png 600w\" sizes=\"(max-width: 1404px) 100vw, 1404px\" \/><figcaption id=\"caption-attachment-20852\" class=\"wp-caption-text\">Confirm your Business Information.<\/figcaption><\/figure>\n<p>When you\u2019re ready to proceed click the \u201cSubmit\u201d button.<\/p>\n<p>That\u2019s it, you\u2019ve just created a new Google Keyword Planner and Google Ads account!<\/p>\n<figure id=\"attachment_20853\" aria-describedby=\"caption-attachment-20853\" style=\"width: 1810px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20853\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/explore-keyword-planner.png\" alt=\"Google Keyword Planner - Welcome Screen\" width=\"1810\" height=\"716\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/explore-keyword-planner.png 1810w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/explore-keyword-planner-300x119.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/explore-keyword-planner-1024x405.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/explore-keyword-planner-768x304.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/explore-keyword-planner-1536x608.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/explore-keyword-planner-400x158.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/explore-keyword-planner-600x237.png 600w\" sizes=\"(max-width: 1810px) 100vw, 1810px\" \/><figcaption id=\"caption-attachment-20853\" class=\"wp-caption-text\">Google Keyword Planner &#8211; Welcome Screen<\/figcaption><\/figure>\n<p>You can now start using Google Keyword Planner.<\/p>\n<p>Click \u201cExplore Keyword Planner\u201d to continue and close the guided tutorial that will popup.<\/p>\n<h3 id=\"step2\">Step 2: Find New Keywords Ideas<\/h3>\n<p>Now that you\u2019re account is set up and ready to use, the next step is to start using the keyword research tools of Google Keyword Planner.<\/p>\n<p>There are two tools you can use:<\/p>\n<ul>\n<li>Discover new keywords<\/li>\n<li>Get search volume and forecasts<\/li>\n<\/ul>\n<p>Let\u2019s start by clicking the \u201cDiscover New Keywords\u201d option.<\/p>\n<figure id=\"attachment_20871\" aria-describedby=\"caption-attachment-20871\" style=\"width: 2422px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20871\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-planner-tools.png\" alt=\"Google Keyword Research Tools\" width=\"2422\" height=\"978\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-planner-tools.png 2422w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-planner-tools-300x121.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-planner-tools-1024x413.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-planner-tools-768x310.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-planner-tools-1536x620.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-planner-tools-2048x827.png 2048w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-planner-tools-400x162.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-planner-tools-600x242.png 600w\" sizes=\"(max-width: 2422px) 100vw, 2422px\" \/><figcaption id=\"caption-attachment-20871\" class=\"wp-caption-text\">Google Keyword Research Tools<\/figcaption><\/figure>\n<p>With the \u2018Discover new keywords\u2019 tool, you can find keywords ideas based on broad terms or keywords related to a specific website or even a specific page.<\/p>\n<p>You can then filter the results by country and language, export them to an Excel or Google sheet or add them to your plan.<\/p>\n<div class=\"learnmore\">A plan is a collection of keywords saved to your account that can be used later.<\/div>\n<figure id=\"attachment_20858\" aria-describedby=\"caption-attachment-20858\" style=\"width: 2084px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20858\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/discover-new-keywords.png\" alt=\"Discover New Keywords Tool\" width=\"2084\" height=\"984\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/discover-new-keywords.png 2084w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/discover-new-keywords-300x142.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/discover-new-keywords-1024x484.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/discover-new-keywords-768x363.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/discover-new-keywords-1536x725.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/discover-new-keywords-2048x967.png 2048w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/discover-new-keywords-400x189.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/discover-new-keywords-600x283.png 600w\" sizes=\"(max-width: 2084px) 100vw, 2084px\" \/><figcaption id=\"caption-attachment-20858\" class=\"wp-caption-text\">Discover New Keywords Tool<\/figcaption><\/figure>\n<p>Let\u2019s first examine how to use the \u2018Start with Keywords\u2019 feature. Here is an overview of the process:<\/p>\n<ol>\n<li>Think of a broad topic you want to get keywords ideas for.<\/li>\n<li>Type high-level keywords to the search box.<\/li>\n<li>Set your region and language.<\/li>\n<li>Use filters to find both seed keywords and long-tail keywords to use in your blog posts and digital marketing campaigns.<\/li>\n<\/ol>\n<p>To make things easier for you, let me show you an example of how to use Google Keyword planner to do keyword research for your blog.<\/p>\n<p>It\u2019s the same process I\u2019m using to find new <a href=\"https:\/\/www.reliablesoft.net\/seo-keywords\/\"><strong>SEO Keywords<\/strong><\/a> to target in my blog.<\/p>\n<p>Start by adding keywords representing your chosen topic. Don\u2019t go too specific or too broad. In my case, I\u2019ve added keywords related to the SEO niche.<\/p>\n<figure id=\"attachment_20877\" aria-describedby=\"caption-attachment-20877\" style=\"width: 1530px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20877\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-keywords.png\" alt=\"&quot;Start with Keywords&quot; tool.\" width=\"1530\" height=\"932\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-keywords.png 1530w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-keywords-300x183.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-keywords-1024x624.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-keywords-768x468.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-keywords-400x244.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-keywords-600x365.png 600w\" sizes=\"(max-width: 1530px) 100vw, 1530px\" \/><figcaption id=\"caption-attachment-20877\" class=\"wp-caption-text\">&#8220;Start with Keywords&#8221; tool.<\/figcaption><\/figure>\n<p><strong>Note:<\/strong> You can only enter 10 Keywords at a time. To add more keywords you first need to finish with this research and select which keywords to add to your plan and then you can repeat the process to add more keywords or use the \u2018Get search volume and forecasts\u2019 option as we\u2019ll see later on.<\/p>\n<p>Once you click \u201cGet Results\u201d, you\u2019ll be presented with a list of keywords with additional information:<\/p>\n<figure id=\"attachment_20869\" aria-describedby=\"caption-attachment-20869\" style=\"width: 1824px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20869\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-results.png\" alt=\"Google Keyword Planner Results\" width=\"1824\" height=\"1108\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-results.png 1824w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-results-300x182.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-results-1024x622.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-results-768x467.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-results-1536x933.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-results-400x243.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/google-keyword-planner-results-600x364.png 600w\" sizes=\"(max-width: 1824px) 100vw, 1824px\" \/><figcaption id=\"caption-attachment-20869\" class=\"wp-caption-text\">Google Keyword Planner Results<\/figcaption><\/figure>\n<p>A few things to note while viewing the results:<\/p>\n<p>You can click on any column name \u201cKeyword (by relevance)\u201d, \u201cAvg. monthly searches\u201d, \u201cCompetition\u201d, etc) to sort the data in ascending or descending order.<\/p>\n<p>The \u201cCompetition\u201d column refers to how competitive ad placement is for a keyword and NOT to how easy is to rank for this keyword in <a href=\"https:\/\/www.reliablesoft.net\/organic-search\/\"><strong>organic search<\/strong><\/a>. This is different than the \u2018Keyword Difficulty\u201d column you\u2019ll find in other tools like SEMRush or Ahrefs. So, for SEO purposes you can ignore this column.<\/p>\n<p>The \u201cTop of page bid (low range) and \u201cTop of page bid (high range)\u201d columns show how much you will pay per click if you target the particular keyword in your paid ads. While this is primarily for PPC campaigns, as you\u2019ll see below (Step 3), it can be used for SEO purposes as well.<\/p>\n<p>The \u2018Average Monthly Searches\u201d shows the monthly search volume for a particular keyword. This data is based on historical data coming from Google. You\u2019ll notice that the \u201cAvg. monthly searches\u201d column shows a range and not the exact search volume for the particular keywords, we\u2019ll see later how to find a more accurate number.<\/p>\n<div class=\"learnmore\">You can ignore the rest of the columns or even remove them from your view by clicking the columns icon (top right of the results table).<\/div>\n<h3 id=\"step3\">Step 3: Refine keywords to exclude brand-related searches<\/h3>\n<p>While viewing the results, you can click the \u201cRefine Keywords\u201d option to exclude certain categories of keywords from your list.<\/p>\n<figure id=\"attachment_20865\" aria-describedby=\"caption-attachment-20865\" style=\"width: 601px\" class=\"wp-caption alignnone\"><img class=\"wp-image-20865\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/refine-keywords-option.png\" alt=\"Refine Keywords Option\" width=\"601\" height=\"180\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/refine-keywords-option.png 1178w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/refine-keywords-option-300x90.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/refine-keywords-option-1024x307.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/refine-keywords-option-768x230.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/refine-keywords-option-400x120.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/refine-keywords-option-600x180.png 600w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><figcaption id=\"caption-attachment-20865\" class=\"wp-caption-text\">Refine Keywords Option<\/figcaption><\/figure>\n<p>This is particularly useful if you want to remove keywords related to known brands like Google, competitor keywords, or even keywords that are no longer valid. For example, keywords that reference a period in the past.<\/p>\n<p>To do that click the \u201cRefine Keywords\u201d button and navigate through the list. Uncheck the box for the keywords you want to exclude.<\/p>\n<figure id=\"attachment_20867\" aria-describedby=\"caption-attachment-20867\" style=\"width: 400px\" class=\"wp-caption alignnone\"><img class=\"wp-image-20867\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/refine-keywords.png\" alt=\"Remove Brand-Related Keywords\" width=\"400\" height=\"616\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/refine-keywords.png 653w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/refine-keywords-195x300.png 195w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/refine-keywords-600x924.png 600w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-20867\" class=\"wp-caption-text\">Remove Brand-Related Keywords<\/figcaption><\/figure>\n<h3 id=\"step4\">Step 4: Choose the right keywords for your SEO campaigns<\/h3>\n<p>After excluding brand-related and other keywords, you\u2019re now ready to start selecting keywords for your <a href=\"https:\/\/www.reliablesoft.net\/seo-campaign\/\"><strong>SEO campaigns<\/strong><\/a>.<\/p>\n<p>A few tips to help you with your decision:<\/p>\n<p>One easy way to find valuable keywords for your SEO campaigns is to sort the keywords by clicking on the \u201cTop of Page Bid (High range)\u201d column.<\/p>\n<p>The \u201cTop of Page Bid (High range)\u201d column shows you how much advertisers are willing to pay to secure a top position of their ads in the Google Search Results.<\/p>\n<p><strong>How is this related to SEO?<\/strong> If advertisers are paying a lot for a keyword, it means it has more value to them i.e. it can generate a lot of conversions.<\/p>\n<p>These are great keywords to target with SEO because you know in advance that a top organic ranking for such a keyword, will generate sales and conversions for your business, \u2018free of charge\u2019.<\/p>\n<p>For now, choose the broad keywords that are highly related to your website and business and move on to the next steps:<\/p>\n<ul>\n<li>To enrich your list with long-tail keywords<\/li>\n<li>Find keywords used by your competitors<\/li>\n<li>To get more accurate search volume for your chosen keywords<\/li>\n<\/ul>\n<h3 id=\"step5\">Step 5: Find long-tail keywords<\/h3>\n<p>Unlike other keyword research tools, the Google Keyword Tool does not allow you to filter the results by the number of words. This is a useful feature in other tools that makes it easy to <a href=\"https:\/\/www.reliablesoft.net\/long-tail-keywords\/\"><strong>find long-tail keywords<\/strong><\/a> that are highly relevant to your target keyword and easier to rank for.<\/p>\n<p>You can follow this nice trick to do that with Google Keyword Planner.<\/p>\n<p>Long-tail keywords usually start with the words \u201cbest, top, what, how, who, where, why\u201d. So, by creating a filter and adding those words, you can get a list of long-tail keywords.<\/p>\n<p>To do this, click the \u201cADD FILTER\u201d button and select \u201cKEYWORD\u201d. Type one of the above keywords and click APPLY.<\/p>\n<figure id=\"attachment_20859\" aria-describedby=\"caption-attachment-20859\" style=\"width: 400px\" class=\"wp-caption alignnone\"><img class=\"wp-image-20859\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-filter.png\" alt=\"Add Keyword Filter\" width=\"400\" height=\"487\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-filter.png 614w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-filter-246x300.png 246w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-filter-600x731.png 600w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-20859\" class=\"wp-caption-text\">Add Keyword Filter<\/figcaption><\/figure>\n<p>You\u2019ll see now that the results show you long-tail keywords that were not shown before. You can add multiple filters to get more results.<\/p>\n<p>Sort the above table using the \u201cTop of Page Bid (High range)\u201d column and you\u2019ll find some extremely valuable long-tail keywords to use in your blog posts.<\/p>\n<figure id=\"attachment_20872\" aria-describedby=\"caption-attachment-20872\" style=\"width: 1388px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20872\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/results-with-keyword-filters.png\" alt=\"Google Keyword Planner Results with Filters\" width=\"1388\" height=\"934\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/results-with-keyword-filters.png 1388w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/results-with-keyword-filters-300x202.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/results-with-keyword-filters-1024x689.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/results-with-keyword-filters-768x517.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/results-with-keyword-filters-400x269.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/results-with-keyword-filters-600x404.png 600w\" sizes=\"(max-width: 1388px) 100vw, 1388px\" \/><figcaption id=\"caption-attachment-20872\" class=\"wp-caption-text\">Google Keyword Planner Results with Filters<\/figcaption><\/figure>\n<h3 id=\"step6\">Step 6: Find the exact search volume of keywords<\/h3>\n<p>I\u2019ve mentioned above that a disadvantage of Google Keyword Planner compared to other keyword research tools is that it doesn\u2019t show the exact search volume of keywords but a range.<\/p>\n<p>To bypass this problem, follow these steps:<\/p>\n<p>Select the keywords that make sense for your campaigns (can be \u2018head\u2019 or long-tail keywords) and click the \u201cADD KEYWORDS\u201d\u00a0 button.<\/p>\n<figure id=\"attachment_20850\" aria-describedby=\"caption-attachment-20850\" style=\"width: 1380px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20850\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/add-keywords-to-plan.png\" alt=\"Add Keywords to Plan\" width=\"1380\" height=\"726\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/add-keywords-to-plan.png 1380w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/add-keywords-to-plan-300x158.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/add-keywords-to-plan-1024x539.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/add-keywords-to-plan-768x404.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/add-keywords-to-plan-400x210.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/add-keywords-to-plan-600x316.png 600w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><figcaption id=\"caption-attachment-20850\" class=\"wp-caption-text\">Add Keywords to Plan<\/figcaption><\/figure>\n<p>This will add the keywords to your \u201cPlan\u201d.<\/p>\n<p>When you click either on the \u201cPlan Overview\u201d or \u201cKeywords\u201d from the left menu, you can now see the number of estimated \u201cImpressions\u201d for your selected keywords.<\/p>\n<figure id=\"attachment_20868\" aria-describedby=\"caption-attachment-20868\" style=\"width: 1748px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20868\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-impressions.png\" alt=\"Number of estimated impressions per keyword.\" width=\"1748\" height=\"694\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-impressions.png 1748w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-impressions-300x119.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-impressions-1024x407.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-impressions-768x305.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-impressions-1536x610.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-impressions-400x159.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-impressions-600x238.png 600w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><figcaption id=\"caption-attachment-20868\" class=\"wp-caption-text\">The number of estimated impressions per keyword.<\/figcaption><\/figure>\n<p>\u201cImpressions\u201d is the number of times your ads are expected to be seen in Google search results for that keyword &#8211; for the particular region and language.<\/p>\n<p>To make your results more accurate follow these two steps:<\/p>\n<p>Click the little arrow on top of your plan to expand the plan details.<\/p>\n<p>Move the blue dot that indicates the MAX CPC to the top right. This will refresh the results to show the MAX CPC for particular keywords.<\/p>\n<figure id=\"attachment_20873\" aria-describedby=\"caption-attachment-20873\" style=\"width: 2012px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20873\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-max-cpc.png\" alt=\"Set Max CPC Bid for Keywords.\" width=\"2012\" height=\"830\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-max-cpc.png 2012w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-max-cpc-300x124.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-max-cpc-1024x422.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-max-cpc-768x317.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-max-cpc-1536x634.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-max-cpc-400x165.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-max-cpc-600x248.png 600w\" sizes=\"(max-width: 2012px) 100vw, 2012px\" \/><figcaption id=\"caption-attachment-20873\" class=\"wp-caption-text\">Set Max CPC Bid for Keywords.<\/figcaption><\/figure>\n<p>Next, click the checkbox on the top left of the results, to select all keywords.<\/p>\n<p>Click on \u201cEdit Match Type\u201d and set it to \u201cExact Match\u201d.<\/p>\n<figure id=\"attachment_20876\" aria-describedby=\"caption-attachment-20876\" style=\"width: 1950px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20876\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-keywords-to-exact-match.png\" alt=\"Set Keywords to Exact Match Type\" width=\"1950\" height=\"798\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-keywords-to-exact-match.png 1950w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-keywords-to-exact-match-300x123.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-keywords-to-exact-match-1024x419.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-keywords-to-exact-match-768x314.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-keywords-to-exact-match-1536x629.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-keywords-to-exact-match-400x164.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/set-keywords-to-exact-match-600x246.png 600w\" sizes=\"(max-width: 1950px) 100vw, 1950px\" \/><figcaption id=\"caption-attachment-20876\" class=\"wp-caption-text\">Set Keywords to Exact Match Type<\/figcaption><\/figure>\n<p>Now you can see the results have changed and show the average monthly search volume in a more accurate way.<\/p>\n<div class=\"learnmore\">In fact, the results now are very close to the \u201cMonthly Search Volume\u201d estimate given by other keyword research tools.<\/div>\n<h3 id=\"step7\">Step 7: Find keywords your competitors are using<\/h3>\n<p>Another great feature of Google Keyword Tool is the \u201cStart with a Website\u201d. When selecting this option from the \u201cDiscover New Ideas\u201d tool, you can get keyword ideas based on your own website or a competitor\u2019s website.<\/p>\n<p>Let\u2019s see how this is done.<\/p>\n<p>First, select \u201cKeyword Ideas\u201d from the left menu and then \u201cStart with a Website\u201d.<\/p>\n<figure id=\"attachment_20875\" aria-describedby=\"caption-attachment-20875\" style=\"width: 2476px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20875\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-a-website.png\" alt=\"&quot;Start with a Website&quot; Tool\" width=\"2476\" height=\"772\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-a-website.png 2476w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-a-website-300x94.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-a-website-1024x319.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-a-website-768x239.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-a-website-1536x479.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-a-website-2048x639.png 2048w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-a-website-400x125.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/start-with-a-website-600x187.png 600w\" sizes=\"(max-width: 2476px) 100vw, 2476px\" \/><figcaption id=\"caption-attachment-20875\" class=\"wp-caption-text\">&#8220;Start with a Website&#8221; Tool<\/figcaption><\/figure>\n<p>Enter a domain or page URL and click GET RESULTS.<\/p>\n<p>For example, to find out keywords related to a website, you can enter the website\u2019s domain in the search box, select \u201cUse the Entire Site\u201d and click \u201cGet Results\u201d.<\/p>\n<p>Next, you can add some filters to EXCLUDE brand-related keywords and search terms that are not of interest.<\/p>\n<figure id=\"attachment_20880\" aria-describedby=\"caption-attachment-20880\" style=\"width: 1844px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20880\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-keywords.png\" alt=\"Exclude Keywords with filters.\" width=\"1844\" height=\"996\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-keywords.png 1844w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-keywords-300x162.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-keywords-1024x553.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-keywords-768x415.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-keywords-1536x830.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-keywords-400x216.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-keywords-600x324.png 600w\" sizes=\"(max-width: 1844px) 100vw, 1844px\" \/><figcaption id=\"caption-attachment-20880\" class=\"wp-caption-text\">Exclude Keywords with filters.<\/figcaption><\/figure>\n<p>To find unique keywords that are yet known to you, filter the results to \u201cExclude\u201d keywords already in your plan.<\/p>\n<figure id=\"attachment_20857\" aria-describedby=\"caption-attachment-20857\" style=\"width: 400px\" class=\"wp-caption alignnone\"><img class=\"wp-image-20857\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-plan-keywords.png\" alt=\"Exclude Keywords Already in Plan\" width=\"400\" height=\"384\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-plan-keywords.png 1132w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-plan-keywords-300x288.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-plan-keywords-1024x982.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-plan-keywords-768x737.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-plan-keywords-313x300.png 313w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exclude-plan-keywords-600x576.png 600w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-20857\" class=\"wp-caption-text\">Exclude Keywords Already in Plan<\/figcaption><\/figure>\n<h3 id=\"step8\">Step 8: Get the search volume for multiple keywords (bulk analysis)<\/h3>\n<p>Another nice feature of Google Keyword Planner is the \u201cGet search volume and forecasts\u201d tool. To open the tool click \u201cGet search volume and forecasts\u201d from the main menu.<\/p>\n<figure id=\"attachment_20854\" aria-describedby=\"caption-attachment-20854\" style=\"width: 1698px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20854\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-search-volume-and-forecasts.png\" alt=\"&quot;Get Search Volume and Forecasts&quot; tool.\" width=\"1698\" height=\"462\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-search-volume-and-forecasts.png 1698w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-search-volume-and-forecasts-300x82.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-search-volume-and-forecasts-1024x279.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-search-volume-and-forecasts-768x209.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-search-volume-and-forecasts-1536x418.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-search-volume-and-forecasts-400x109.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-search-volume-and-forecasts-600x163.png 600w\" sizes=\"(max-width: 1698px) 100vw, 1698px\" \/><figcaption id=\"caption-attachment-20854\" class=\"wp-caption-text\">&#8220;Get Search Volume and Forecasts&#8221; tool.<\/figcaption><\/figure>\n<p>Note: If you have the keyword plan open from the previous step, click on the top left \u201cX\u201d button to close it and go back to the first screen.<\/p>\n<p>The \u201cGet search volume and forecasts\u201d tool does two things:<\/p>\n<p>#1 &#8211; It allows you to see the search volume of a number of keywords at once. You can either type your words (one per line) or upload a list of keywords using a file. This lifts the limitation of 10 keywords at a time when using the \u201cDiscover new keywords\u201d tool.<\/p>\n<p>#2 &#8211; It gives you a prediction (forecasts) on how the keywords might perform in the future<\/p>\n<p>To get started, type a few keywords in the provided search box and click \u201cGet Started\u201d.<\/p>\n<figure id=\"attachment_20855\" aria-describedby=\"caption-attachment-20855\" style=\"width: 1660px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20855\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-started-with-search-volume-and-forecasts.png\" alt=\"Add keywords for bulk analysis.\" width=\"1660\" height=\"658\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-started-with-search-volume-and-forecasts.png 1660w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-started-with-search-volume-and-forecasts-300x119.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-started-with-search-volume-and-forecasts-1024x406.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-started-with-search-volume-and-forecasts-768x304.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-started-with-search-volume-and-forecasts-1536x609.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-started-with-search-volume-and-forecasts-400x159.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/get-started-with-search-volume-and-forecasts-600x238.png 600w\" sizes=\"(max-width: 1660px) 100vw, 1660px\" \/><figcaption id=\"caption-attachment-20855\" class=\"wp-caption-text\">Add keywords for bulk analysis.<\/figcaption><\/figure>\n<p>The results will appear in the same view as before and you can use all tips to filter the data and find which keywords to add to your projects.<\/p>\n<h3 id=\"step9\">Step 9: Find keywords for Local SEO campaigns<\/h3>\n<p>A unique feature of the Google Keyword Planner that can prove very useful for when doing <a href=\"https:\/\/www.reliablesoft.net\/local-online-marketing\/\"><strong>local online marketing<\/strong><\/a>, is the \u2018location\u2019 filters available in every step of the keyword research process.<\/p>\n<p>With the \u2018location\u2019 filter, you can see keyword data related to a particular country, city, or even specific postcodes.<\/p>\n<p>Here is an example:<\/p>\n<p>Let\u2019s say that you want to find out what people search for related to \u201cItalian restaurants\u201d in a particular city.<\/p>\n<p>You can start with the \u2018Discover New Keywords\u201d tool by entering the keyword \u201cItalian Restaurants\u201d and then select a city from the location option.<\/p>\n<figure id=\"attachment_20864\" aria-describedby=\"caption-attachment-20864\" style=\"width: 1076px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20864\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/location-based-search.png\" alt=\"Local SEO Keyword Research Example\" width=\"1076\" height=\"518\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/location-based-search.png 1076w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/location-based-search-300x144.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/location-based-search-1024x493.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/location-based-search-768x370.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/location-based-search-400x193.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/location-based-search-600x289.png 600w\" sizes=\"(max-width: 1076px) 100vw, 1076px\" \/><figcaption id=\"caption-attachment-20864\" class=\"wp-caption-text\">Local SEO Keyword Research Example<\/figcaption><\/figure>\n<p>Click \u201cGet Results\u201d, select the keywords, and add them to a new plan.<\/p>\n<p>Go to \u201cPlan Overview\u201d and you can see a breakdown of the searches by \u201cTop Postal Codes\u201d.<\/p>\n<figure id=\"attachment_20874\" aria-describedby=\"caption-attachment-20874\" style=\"width: 2020px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20874\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/search-per-post-code.png\" alt=\"&quot;Plan Overview&quot; report.\" width=\"2020\" height=\"810\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/search-per-post-code.png 2020w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/search-per-post-code-300x120.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/search-per-post-code-1024x411.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/search-per-post-code-768x308.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/search-per-post-code-1536x616.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/search-per-post-code-400x160.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/search-per-post-code-600x241.png 600w\" sizes=\"(max-width: 2020px) 100vw, 2020px\" \/><figcaption id=\"caption-attachment-20874\" class=\"wp-caption-text\">&#8220;Plan Overview&#8221; report.<\/figcaption><\/figure>\n<p>Don\u2019t forget that you can also set the MAX CPC bid and Keywords as EXACT MATCH (like we did before), and start using filters to find keywords to optimize your website for local SEO or great ideas for blog posts.<\/p>\n<figure id=\"attachment_20861\" aria-describedby=\"caption-attachment-20861\" style=\"width: 1118px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20861\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-ideas-local-seo.png\" alt=\"Keyword Ideas for Local SEO\" width=\"1118\" height=\"568\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-ideas-local-seo.png 1118w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-ideas-local-seo-300x152.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-ideas-local-seo-1024x520.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-ideas-local-seo-768x390.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-ideas-local-seo-341x173.png 341w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-ideas-local-seo-250x127.png 250w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-ideas-local-seo-400x203.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-ideas-local-seo-600x305.png 600w\" sizes=\"(max-width: 1118px) 100vw, 1118px\" \/><figcaption id=\"caption-attachment-20861\" class=\"wp-caption-text\">Keyword Ideas for Local SEO<\/figcaption><\/figure>\n<h3 id=\"step10\">Step 10: Export your keyword data to an Excel file<\/h3>\n<p>Every time you perform keyword research and add keywords to a Plan, this is saved in DRAFT mode in your account.<\/p>\n<p>When you log in again to Google Keyword Planner you can select one of your draft plans and continue your work.<\/p>\n<figure id=\"attachment_20870\" aria-describedby=\"caption-attachment-20870\" style=\"width: 2386px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20870\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-plans.png\" alt=\"Google Keyword Planner - Plans\" width=\"2386\" height=\"692\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-plans.png 2386w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-plans-300x87.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-plans-1024x297.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-plans-768x223.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-plans-1536x445.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-plans-2048x594.png 2048w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-plans-400x116.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/keyword-plans-600x174.png 600w\" sizes=\"(max-width: 2386px) 100vw, 2386px\" \/><figcaption id=\"caption-attachment-20870\" class=\"wp-caption-text\">Google Keyword Planner &#8211; Plans<\/figcaption><\/figure>\n<p>You can optionally export your keyword list in a .CSV file to use with Excel or directly to a Google Sheets file. You can do this by clicking the \u201cDownload button\u201d at any stage of your research.<\/p>\n<figure id=\"attachment_20851\" aria-describedby=\"caption-attachment-20851\" style=\"width: 601px\" class=\"wp-caption alignnone\"><img class=\"wp-image-20851\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/download-data-button.png\" alt=\"Download Data Button\" width=\"601\" height=\"78\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/download-data-button.png 1048w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/download-data-button-300x39.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/download-data-button-1024x133.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/download-data-button-768x100.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/download-data-button-400x52.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/download-data-button-600x78.png 600w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><figcaption id=\"caption-attachment-20851\" class=\"wp-caption-text\">Download Data Button<\/figcaption><\/figure>\n<p>When downloaded as a .CSV and opened with Excel, you get all your data in a spreadsheet. It looks like this:<\/p>\n<figure id=\"attachment_20856\" aria-describedby=\"caption-attachment-20856\" style=\"width: 1478px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20856\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exported-data-sample.png\" alt=\"Exported Data Sample\" width=\"1478\" height=\"654\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exported-data-sample.png 1478w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exported-data-sample-300x133.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exported-data-sample-1024x453.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exported-data-sample-768x340.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exported-data-sample-225x100.png 225w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exported-data-sample-400x177.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/exported-data-sample-600x265.png 600w\" sizes=\"(max-width: 1478px) 100vw, 1478px\" \/><figcaption id=\"caption-attachment-20856\" class=\"wp-caption-text\">Exported Data Sample<\/figcaption><\/figure>\n<div class=\"key-learnings\">\n<h2>Key Learnings<\/h2>\n<p>The Google Keyword Planner is a very powerful tool with a number of great options. It\u2019s free and the data comes directly from Google which makes it a reliable source of information.<\/p>\n<p>It doesn\u2019t have all the features of other professional paid tools like<a href=\"https:\/\/www.reliablesoft.net\/semrush-vs-ahrefs\/\"><strong> ahrefs and semrush<\/strong><\/a> but still, it\u2019s a tool that every digital marketing professional should know how to use.<\/p>\n<p>As you have read in this tutorial, once you get an idea of how it works, it\u2019s easy to navigate around and perform keyword research for both SEO and PPC purposes.<\/p>\n<p><em>Let me know in the comments if you have any questions or comments on how to use Google Keyword Planner.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this tutorial, you\u2019ll learn how to use Google Keyword Planner (previously known as the Google Keyword Tool) to perform keyword research for SEO purposes. By the end of this tutorial you\u2019ll know: What Google Keyword Planner is How to create a free Google Keyword Planner account How to use Google Keyword Planner to get [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","mc4wp_mailchimp_campaign":[]},"categories":[493],"tags":[652,653,52],"_links":{"self":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/20845"}],"collection":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/comments?post=20845"}],"version-history":[{"count":15,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/20845\/revisions"}],"predecessor-version":[{"id":29143,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/20845\/revisions\/29143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/media\/20846"}],"wp:attachment":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/media?parent=20845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/categories?post=20845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/tags?post=20845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}