{"id":312,"date":"2018-07-23T15:00:21","date_gmt":"2018-07-23T12:00:21","guid":{"rendered":"http:\/\/www.reliablesoft.net\/?p=312"},"modified":"2021-06-28T08:21:53","modified_gmt":"2021-06-28T05:21:53","slug":"best-google-analytics-reports-for-beginners","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/best-google-analytics-reports-for-beginners\/","title":{"rendered":"Best Google Analytics Reports for Beginners"},"content":{"rendered":"
Google analytics can give you a lot of information about your web site and if you are a beginner you can easily get lost in the reports.<\/p>\n
My goal with this post is to explain and demonstrate the 7 best reports to help beginners understand some basic information about their web site.<\/p>\n
These are the absolute essentials for any webmaster looking to answer the 4 w’s (‘what’, ‘when’, ‘where’ and ‘who’).<\/p>\n
Google Analytics Basic Reports<\/strong><\/p>\n This is a report I run on a daily basis. You can view this report by selecting ACQUISITION > All Traffic > Source \/ Medium<\/b><\/p>\n What this report shows is the number of visits and their origin for the selected period.<\/p>\n You can see how many visits are coming from search (i.e. organic), how many visits are direct etc.<\/p>\n On the top bar (below the graph) you can also see, among other things:<\/p>\n A very useful report is the Mobile Overview. It shows you how many users are visiting your website from a desktop computer, a mobile phone or a tablet.<\/p>\n You can access this report by selecting AUDIENCE > Mobile > Overview.<\/strong><\/p>\n To find out which are the most popular pages of your site navigate to BEHAVIOR > Site Content >\u00a0All Pages.<\/strong><\/p>\n You may find out a number of surprises like that your most popular page is not your home page or which of your site\u2019s categories are more visited etc.<\/p>\n The landing pages report shows which pages are first seen when people visit the web site. You can combine this report with Source \/ Medium (select Source \/ Medium from secondary dimension dropdown) and get an accurate picture on which pages are first visited from each traffic source.<\/p>\n To view this report select\u00a0BEHAVIOR > Site Content >\u00a0Landing Pages<\/strong><\/p>\n Remember that you can always use different combinations using the secondary dimension feature and see a whole new set of reports.<\/p><\/blockquote>\n This is a very useful report that shows in real-time the number of visits. You can find this report by selecting REAL TIME >\u00a0<\/strong>Overview.<\/b><\/p>\n Besides the different reports, another very nice feature of Google Analytics is\u00a0In-Page Analytics<\/em>. With In-Page Analytics you can see which buttons \/ links \/ areas of a page get clicked.<\/p>\n This is good to know for many obvious reasons and can really help you analyse and optimize your web site. Maybe you should move some content above the fold or see what your readers prefer more (text or images) and many other useful information.<\/p>\n\n
1. How many visits do I get per day and from where?<\/h2>\n
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2. How many users are visiting from Desktop \/ Mobile \/ Tablet?<\/h2>\n
3. Which are the most popular pages of my site?<\/h2>\n
4. Which pages do people see first (landing pages) when they visit my site?<\/h2>\n
5. How many people are viewing my web site right now?<\/h2>\n
6. What buttons do users click as they browse my web site?<\/h2>\n