{"id":31308,"date":"2021-09-09T12:15:18","date_gmt":"2021-09-09T09:15:18","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=31308"},"modified":"2021-10-07T19:12:27","modified_gmt":"2021-10-07T16:12:27","slug":"seo-manager","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/seo-manager\/","title":{"rendered":"What Does an SEO Manager Do? (Complete Guide)"},"content":{"rendered":"

SEO is one of the most cost-effective forms of digital marketing. It allows companies to get in front of a large audience of people that are interested in what they sell.<\/p>\n

Implementing an effective SEO strategy to capitalize on this source of traffic involves the work of various digital marketing professionals. One of these roles is the SEO manager.<\/p>\n

SEO marketing managers are responsible for creating the overarching SEO strategy to drive more organic web traffic to the business.<\/p>\n

I started my SEO career 15 years ago and in this guide, I will teach you what an SEO manager does and what skills are needed to perform the job. I\u2019ll also give you some tips on how to get a job as an SEO manager.<\/p>\n

What is an SEO Manager?<\/h2>\n

So, what does an SEO marketing manager do?<\/p>\n

An SEO manager is a digital marketing role that is responsible for planning, executing, and managing a business\u2019s SEO strategy.<\/p><\/blockquote>\n

Because SEO is a multifaceted discipline, the role tends to cover a wide range of duties and responsibilities. This includes everything from finding the best search terms to target to planning content and optimizing the business\u2019 website.<\/p>\n

As the head of all SEO operations, SEO managers are also responsible for managing a team of SEO specialists<\/strong><\/a>.<\/p>\n

They will delegate tasks to their team members and offer guidance to make sure all projects are on track and executed effectively.<\/p>\n

SEO managers can work internally for a single company or at a digital marketing agency where they handle SEO on behalf of clients.<\/p>\n

SEO managers that work with clients must actively report and communicate with them to ensure their efforts are aligned with the business objectives<\/p>\n

Skills and Education Requirements of an SEO Manager<\/h2>\n

Education Requirements<\/h3>\n

While earning a degree can be helpful, there is no formal education requirement needed for a career in SEO<\/strong><\/a>.<\/strong><\/p>\n

If you are interested in pursuing a degree, some recommended areas to major in are: marketing, business, digital media, digital marketing, and computer science<\/p>\n

These will provide you useful knowledge to help you early in your career before you gain on-the-job experience.<\/p>\n

SEO Manager Skills<\/h3>\n

Performing the various responsibilities the position entails requires SEO managers to build a diverse set of skills.<\/p>\n

\"SEO
SEO Manager Skills<\/figcaption><\/figure>\n

Below are some of the key abilities you need to develop to become an SEO manager:<\/p>\n

Strategic thinking:<\/strong> SEO managers must be able to think strategically. The core responsibility of the position is to come up with SEO strategies that the business can use to achieve its marketing objectives.<\/p>\n

Project management:<\/strong> SEO managers have to plan and oversee multiple projects at a time. This requires strong project management skills and the right project management software<\/strong><\/a> to ensure everything stays organized and delivered on schedule.<\/p>\n

Analytical thinking:<\/strong> The SEO manager role is a highly analytical position. You need the ability to review data and reports to find areas where you can improve your SEO strategy<\/strong><\/a>.<\/p>\n

Communication skills:<\/strong> SEO managers frequently interface with their own teams and with clients. As such, it is important to be an effective communicator as it helps ensure everyone is on the same page and projects run smoothly.<\/p>\n

Technical expertise:<\/strong> Like other types of digital marketing<\/strong><\/a>, SEO professionals rely heavily on software and other tools to perform their work efficiently.<\/p>\n

Some of the tools<\/strong><\/a> you need to know to use as an SEO manager include Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog, among others.<\/p>\n

To make site updates, SEO managers also need to have a basic understanding of HTML and CSS.<\/p>\n

Conversion rate optimization:<\/strong> An SEO marketing manager needs to know how to optimize web pages for conversions. This is known as conversion rate marketing<\/strong><\/a>. With this skill, you are able to turn more of your web visitors into customers.<\/p>\n

On-Page SEO:<\/strong> As an SEO manager, you need to know how to optimize the various on-page elements <\/strong><\/a>of web pages to help boost their SEO friendliness.<\/p>\n

Technical SEO:<\/strong> SEO managers need to know what technical SEO factors<\/strong><\/a> Google considers when ranking sites. You can then configure your website so that it follows all SEO best practices.<\/p>\n

Copywriting:<\/strong> SEO managers need to understand what goes into effective copywriting. This gives you the ability to oversee the creation of high-quality content that is engaging for your target audience.<\/p>\n

Adaptability:<\/strong> SEO managers must be flexible and ready to adapt to any emerging trends. SEO changes frequently as Google modifies its algorithm and competitors adjust their SEO strategies.<\/p>\n

Similarly, technology also advances rapidly. This requires SEO managers to continuously learn how to use new tools.<\/p>\n

SEO Manager Job Role and Responsibilities<\/h2>\n

Now, let\u2019s take a look at what a typical day in the life of an SEO manager will involve.<\/p>\n

As stated, there is a wide variety of different work that goes into managing a company\u2019s SEO.<\/p>\n

Below are some of the important day to day responsibilities of an SEO Manager:<\/strong><\/p>\n