{"id":859,"date":"2016-02-23T14:00:39","date_gmt":"2016-02-23T12:00:39","guid":{"rendered":"https:\/\/www.digitalmarketingpro.net\/?p=859"},"modified":"2021-06-28T22:18:56","modified_gmt":"2021-06-28T19:18:56","slug":"how-to-approach-link-building-and-boost-your-seo","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/how-to-approach-link-building-and-boost-your-seo\/","title":{"rendered":"How to Approach Link Building and Boost your SEO"},"content":{"rendered":"

What I will explain below is how to approach link building for a new website and why this is different from building links to an already established web property. <\/span><\/p>\n

In addition, I will give you some tips and examples on how to get featured on premium websites and get links that can make a difference in your SEO and rankings.<\/span><\/p>\n

Why are links important?<\/h2>\n

Let\u2019s start with the basics, why are links important? In simple words, links are important because they are part of the search engine ranking algorithms and can influence your ranking positions.<\/p>\n

Websites with good quality incoming links are more likely to rank higher in the SERPS than websites with zero or fewer links.<\/p>\n

This association of links and rankings was first introduced by Larry Page and Sergey Brin (Google Founders) when they wrote the initial Google ranking algorithm in the late 1990s. Their idea was that websites that are referenced (linked) from other websites on the Web, are more important and thus deserve to rank higher in the search results.<\/p>\n

Of course, things have changed a lot since then and a lot more factors are taken into account when calculating the ranking position of a page for a given keyword, but links still have a very important role to play.<\/p>\n

The graph below is from a recent study by Brian Dean<\/strong><\/a> that shows the relationship between incoming links from different domains and rankings.<\/p>\n

\"Importance<\/p>\n

It is clear that websites with links from a number of different domains rank in the top positions of Google. As we will see below, it\u2019s not only a numbers game i.e. the website with more links does not rank higher but it\u2019s also a matter where these links are coming from.<\/p>\n

What is a good link?<\/h3>\n

Many beginners to SEO have a difficult time understanding the difference between a bad link and a good link. Not all links are equal.<\/p>\n

A link from a non-trusted website or a paid link is more likely to get your website into trouble. It is a violation of the Google webmaster guidelines<\/a><\/strong> and it will most probably give you a Google penalty (more on this below), which makes things worse and even more difficult.<\/p>\n

The way the Google ranking algorithm was initially built, was vulnerable to manipulation.<\/p>\n

When webmasters realized that rankings can change depending on the number of links pointing to a domain, they started to artificially build links from any type of website (web directories, forums, article directories, etc.), in an effort to improve their rankings and it worked!<\/p>\n

This unfair behavior created problems for Google since the quality of their search results was negatively affected. Google\u2019s focus was (and still is) on making their users happy by returning good quality websites for a search query.<\/p>\n

Their response was to change their ranking algorithms not only to keep \u2018spam\u2019 websites out of their index but to also penalize websites that tried to manipulate it by artificially building links. This is known in the industry as the Penguin<\/strong><\/a> and Panda<\/strong><\/a> updates.<\/p>\n

So, what is a good link that can help your rankings?<\/p>\n

A good link has the following characteristics:<\/p>\n