{"id":958,"date":"2020-09-29T16:10:38","date_gmt":"2020-09-29T13:10:38","guid":{"rendered":"http:\/\/www.reliablesoft.net\/?p=958"},"modified":"2021-06-22T14:15:29","modified_gmt":"2021-06-22T11:15:29","slug":"on-page-seo","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/on-page-seo\/","title":{"rendered":"On-Page SEO Techniques That\u2019ll Boost Your Rankings (Checklist Included)"},"content":{"rendered":"<p>On-page SEO is one of the most important processes you can use for achieving higher rankings in a search engine&#8217;s organic results and running successful SEO campaigns.<\/p>\n<p>A website is the focal point of all SEO processes and if it&#8217;s not properly optimized for both search engines and users, you minimize your chances of getting traffic from search engines.<\/p>\n<p>In this post you&#8217;ll learn everything there is to know about on-page SEO. Follow these tips every time you publish a new post and improve your search engine rankings.<\/p>\n<ul>\n<li><a href=\"#definition\">What is On-Page SEO?<\/a><\/li>\n<li><a href=\"#techniques\">On-Page SEO Techniques<\/a><\/li>\n<li><a href=\"#checklist\">On-Page SEO Checklist<\/a><\/li>\n<li><a href=\"#on-page-vs-off-page-seo\">Is On-Page SEO More Important Than Off-Page SEO?<\/a><\/li>\n<\/ul>\n<h2 id=\"definition\">What is On-Page SEO?<\/h2>\n<p>On-page SEO (sometimes referred to as &#8216;on-site SEO&#8217;), is the process of optimizing the content of a webpage for search engines. The ultimate goal of on-page SEO is to speak the &#8216;search engines&#8217; language&#8217; and help search engine crawlers understand the <em>meaning<\/em> and <em>context<\/em> of your pages.<\/p>\n<h3>Why is on-page SEO important?<\/h3>\n<p>On-page SEO is important because it provides search engines with a number of signals to help them understand what your content is about.<\/p>\n<p>During the indexing and ranking processes, search engines try to associate web pages with keywords and <a href=\"https:\/\/www.reliablesoft.net\/what-are-search-terms\/\"><strong>search terms<\/strong><\/a> users type in the search box.<\/p>\n<p>It&#8217;s through on-page SEO elements that you can guide them as to which keywords you want your pages to rank.<\/p>\n<p>In addition, it is called &#8216;on-page&#8217; because any optimization changes made to a webpage contribute to a better user experience.<\/p>\n<p>On-site SEO is a subset of SEO. Take a look at the diagram below and notice how On-Page SEO intercepts with technical SEO and Off-Page SEO.<\/p>\n<figure id=\"attachment_19526\" aria-describedby=\"caption-attachment-19526\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img class=\"wp-image-19526 size-full\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/06\/seo-overview.png\" alt=\"On-Page SEO and SEO\" width=\"2048\" height=\"1536\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/06\/seo-overview.png 2048w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/06\/seo-overview-300x225.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/06\/seo-overview-1024x768.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/06\/seo-overview-768x576.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/06\/seo-overview-1536x1152.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/06\/seo-overview-400x300.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/06\/seo-overview-600x450.png 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-19526\" class=\"wp-caption-text\">On-Page SEO and SEO<\/figcaption><\/figure>\n<p>All three processes have to work together to get the best possible outcome, but the main job of on-site SEO is to optimize the content and structure of a particular page.<\/p>\n<p><strong>What is SEO?<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.reliablesoft.net\/what-is-search-engine-optimization-and-why-is-it-important\/\">Search Engine Optimization<\/a><\/strong> is a general term that includes everything you need to do to improve your website\u2019s ranking positions in the <strong><a href=\"https:\/\/www.reliablesoft.net\/top-10-search-engines-in-the-world\/\">top search engines<\/a><\/strong>.<\/p>\n<p>This includes optimizing your website for the crawling and indexing phase (that&#8217;s <a href=\"https:\/\/www.reliablesoft.net\/technical-seo\/\"><strong>technical SEO<\/strong><\/a>). Optimization settings you can apply to your pages and content (that\u2019s on-page SEO) and techniques you can use outside the boundaries of the website (that\u2019s off-page SEO).<\/p>\n<p><strong>What is Off-Page SEO?<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.reliablesoft.net\/what-is-off-page-seo\/\">Off-page SEO<\/a><\/strong> is about\u00a0link building and other signals you can give to search engines to convince them about the quality and usefulness of your website.<\/p>\n<p>It has to do with promotion methods <u>outside<\/u> the boundaries of your website.<\/p>\n<div class=\"post-video\">\n<div class=\"post-video-top\">\n<div class=\"videoWrapper\"><iframe src=\"https:\/\/www.youtube.com\/embed\/9Gj8_HnciZk?fs=0&amp;wmode=transparent&amp;autohide=1&amp;rel=0&amp;modestbranding=0\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/div>\n<\/div>\n<div class=\"post-video-bottom\">\n<p><i class=\"fa fa-play\" style=\"color: red; margin-right: 5px;\"><\/i>It is highly recommended to watch the on page SEO video for a complete overview of what on page SEO is and how it can help you improve your search engine rankings.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"techniques\">11 On-Page SEO Techniques for Higher Rankings<\/h2>\n<p>Now that the theory about SEO and the importance of on-page SEO is justified, let\u2019s move on to the practical part.<\/p>\n<p>Some people can argue that there are more on-page SEO techniques and not only 11, but these are the most important you can apply to your website today and quickly <em>boost your SEO<\/em>.<\/p>\n<figure id=\"attachment_16068\" aria-describedby=\"caption-attachment-16068\" style=\"width: 1747px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-16068\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/on-page-seo.png\" alt=\"On-Page SEO Techniques\" width=\"1747\" height=\"1240\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/on-page-seo.png 1747w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/on-page-seo-300x213.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/on-page-seo-1024x727.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/on-page-seo-768x545.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/on-page-seo-1536x1090.png 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/on-page-seo-400x284.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/on-page-seo-600x426.png 600w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><figcaption id=\"caption-attachment-16068\" class=\"wp-caption-text\">On-Page SEO Techniques<\/figcaption><\/figure>\n<p>Here is a summary of all on-page SEO techniques:<\/p>\n<ol>\n<li>Publish high-quality content<\/li>\n<li>Optimize page titles and meta descriptions<\/li>\n<li>Optimize page content<\/li>\n<li>Headings and content formatting<\/li>\n<li>SEO Images and other multimedia elements<\/li>\n<li>URL optimization<\/li>\n<li>Internal links<\/li>\n<li>External links<\/li>\n<li>Page loading speed<\/li>\n<li>Mobile-friendliness<\/li>\n<li>Comments and on-page SEO<\/li>\n<\/ol>\n<h3>1. Publish High-Quality Content<\/h3>\n<p>When dealing with SEO, you always need to have in mind the following:<\/p>\n<blockquote><p>A website with brilliant content can do great with or without SEO. A website with bad content will not survive with or without SEO. A website with good content can become even better with SEO!<\/p><\/blockquote>\n<p>So, what is considered good content? High-quality content has the following characteristics:<\/p>\n<p><strong>Original content<\/strong> (articles, text, images, videos, presentations, infographics, comments, etc.) \u2013 No copies or rewrites of existing articles.<\/p>\n<p><strong>Content exclusive for your website<\/strong>\u00a0\u2013 Even if it\u2019s your own content, if you have already published it on another website then it\u2019s not good for your site (unless you specify the <a href=\"https:\/\/www.reliablesoft.net\/what-is-a-canonical-url\/\"><strong>canonical tag<\/strong><\/a> correctly).<\/p>\n<p><strong>Content that includes text elements<\/strong> \u2013 Write text to accompany your non-text content. For example, if you post videos on your website try to add a text description as well. If you add images try to describe in words what the image is all about.<\/p>\n<p><strong>Content that is useful<\/strong> \u2013 Don\u2019t publish content for the sake of publishing. Before hitting the publish button make sure that what goes live adds value to your website and readers.<\/p>\n<p><strong>Content that is well researched<\/strong> \u2013 Users don\u2019t want to read quickly prepared posts and neither do search engines. <a href=\"https:\/\/www.reliablesoft.net\/how-long-should-a-blog-post-be-for-seo\"><strong>Long articles<\/strong><\/a> are proven to rank better than short articles.<\/p>\n<p><strong>Unbiased content<\/strong> &#8211; If you are writing about a certain topic or answering a question make sure that what you write is justified and covers both sites of a story.<\/p>\n<p><strong>Content that satisfies search intent &#8211; <\/strong>Besides the above characteristics, you need to make sure that your content satisfies the search intent. Before publishing any type of content on your website you need to understand what type of content users want to see for a given search query.<\/p>\n<p>In general, the search intent can be categorized into four types:<\/p>\n<ul>\n<li>Informational &#8211; &#8216;how many calories in an egg?\u2019<\/li>\n<li>Navigational &#8211; \u2018Facebook\u2019<\/li>\n<li>Transactional &#8211; &#8216;buy coffee maker\u2019<\/li>\n<li>Commercial -&#8216;best SEO courses&#8217;<\/li>\n<\/ul>\n<p>The easiest way to find out what type of content to create is to take advantage of Google because they already did a great job of understanding what users like for different searches.<\/p>\n<p>So, the first step is to go to Google and search for your target keywords. Navigate and carefully examine the top 10 results. Take note of things like:<\/p>\n<ul>\n<li>The type of content<\/li>\n<li>The level of detail<\/li>\n<li>How they use images and video<\/li>\n<li>Page design<\/li>\n<\/ul>\n<p>Your goal is to use this information to build better content. Better in this context means a number of things like:<\/p>\n<ul>\n<li>More thorough and informative<\/li>\n<li>Easier to read<\/li>\n<li>Possibly presenting a different view of the subject that is not already covered by the existing content.<\/li>\n<\/ul>\n<p>Failure to create content that satisfies the search intent will eventually lead to lower rankings. Even if you manage to rank high on Google, this will be only temporary because Google uses different signals to measure whether or not users are happy with the websites shown on the top of the results.<\/p>\n<p>So, before even start thinking about on-page SEO, make sure that the content you create is what a Google searcher wants.<\/p>\n<div class=\"learnmore\">\n<p><span class=\"learnmore-title\">Resources to help you with content creation<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.reliablesoft.net\/website-content\/\"><strong>Website content<\/strong> <\/a>&#8211; best methods to create awesome website content<\/li>\n<li><a href=\"https:\/\/www.reliablesoft.net\/content-strategy\/\"><strong>Content strategy<\/strong><\/a> &#8211; how to design a content strategy so that you produce high-quality content for your website<\/li>\n<li><a href=\"https:\/\/www.reliablesoft.net\/best-content-marketing-courses\/\"><strong>Content marketing courses<\/strong><\/a> &#8211; the best courses to learn content marketing<\/li>\n<\/ul>\n<\/div>\n<h3>2. Optimize Page Titles and Meta Descriptions<\/h3>\n<p>This is SEO 101 but very important for on-page SEO. When search engines &#8216;read&#8217; your pages, among other things, they check the page title and the description of a page.<\/p>\n<p>They do so because they need to understand what the page is all about and then based on other factors (off-page SEO, <a href=\"https:\/\/www.reliablesoft.net\/increase-domain-authority\/\"><strong>domain authority<\/strong><\/a>, competition, etc.), they will rank your page (for various keywords) in a position in their index.<\/p>\n<div class=\"learnmore\"><strong>Hint:<\/strong> If you are not familiar with this process, spend a few minutes and learn <strong><a href=\"https:\/\/www.reliablesoft.net\/how-search-engines-work\/\">how search engines work<\/a><\/strong>.<\/div>\n<p><strong>Page titles<\/strong><\/p>\n<figure id=\"attachment_15536\" aria-describedby=\"caption-attachment-15536\" style=\"width: 1324px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-15536\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/09\/title-google-search-results.png\" alt=\"Title in Google Search Results\" width=\"1324\" height=\"456\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/09\/title-google-search-results.png 1324w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/09\/title-google-search-results-300x103.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/09\/title-google-search-results-768x265.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/09\/title-google-search-results-1024x353.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/09\/title-google-search-results-400x138.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/09\/title-google-search-results-600x207.png 600w\" sizes=\"(max-width: 1324px) 100vw, 1324px\" \/><figcaption id=\"caption-attachment-15536\" class=\"wp-caption-text\">The page title is shown in the Google Search Results.<\/figcaption><\/figure>\n<p>Each page must have a <em>unique title<\/em> that will help both search engines and users understand what the page is about.<\/p>\n<p>A page with the title \u201c<strong><a href=\"https:\/\/www.reliablesoft.net\/seo-tips-for-beginners\/\">SEO Tips for Beginners<\/a><\/strong>\u201d is better than a page with the title \u201cindex.html\u201d.<\/p>\n<div class=\"learnmore\">The page title is one of the most important on-page SEO factors.<\/div>\n<p>The most important page title optimization tips are:<\/p>\n<p><strong>Add keywords to the beginning of your page titles<\/strong> \u2013 When possible add your target keywords to the beginning of your page title. This helps search engines understand right from the beginning what keywords the page is targeting.<\/p>\n<p>That does not mean you should cross the line and start doing keyword stuffing. If you cannot have a keyword at the beginning then it\u2019s not the end of the world. Just make sure that your target keyword is part of the title.<\/p>\n<p><strong>Write short and descriptive titles<\/strong> \u2013 A page title doesn\u2019t have to be very long. The general recommendation is to keep it below 60 characters because this is the average amount of characters displayed by Google in the search results.<\/p>\n<p><strong>Include numbers and power words<\/strong> \u2013 Having numbers in the title as well as power words like \u201cUltimate, actionable, amazing, checklist, etc.\u201d, make titles more interesting and this increases their CTR (Click Through Rate).<\/p>\n<p><strong>No need to include your domain in the title<\/strong> &#8211; There is no need to include your domain name in the title because this is added automatically by Google. You can make use of the 60 characters to provide an accurate description of the page.<\/p>\n<p>An exception to this rule is when you have a strong brand that people can easily recognize, in this case, you can consider having your domain in the title.<\/p>\n<div class=\"learnmore\">\n<p><span class=\"learnmore-title\">Resources to Learn More<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.reliablesoft.net\/seo-friendly-titles\/\"><strong>Page Title Optimization<\/strong><\/a> &#8211; best practices to follow to optimize your page titles (includes examples).<\/li>\n<\/ul>\n<\/div>\n<p><strong>Meta Descriptions<\/strong><\/p>\n<figure id=\"attachment_8982\" aria-describedby=\"caption-attachment-8982\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-8982\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/optimized-meta-description-example.png\" alt=\"Optimized Meta Description Example\" width=\"1000\" height=\"208\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/optimized-meta-description-example.png 1000w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/optimized-meta-description-example-600x125.png 600w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/optimized-meta-description-example-300x62.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/optimized-meta-description-example-768x160.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-8982\" class=\"wp-caption-text\">Optimized Meta Description Example<\/figcaption><\/figure>\n<p>The page description is shown on the search engine results page (SERPS). It has to be descriptive, up to 200 characters, and unique for each page.<\/p>\n<p>It\u2019s your opportunity to advertise your page and convince users to click your link and visit your website rather than selecting one of the other links.<\/p>\n<p>It should be noted that Google does not always show the custom meta description, but many times they use an automated description if they believe is more useful for the searcher.<\/p>\n<p>The most important meta description optimization tips are:<\/p>\n<p><strong>Avoid auto-generated descriptions \u2013 <\/strong>Even though Google may not use your description, it\u2019s always a best practice to avoid using auto-generated descriptions that sometimes don\u2019t make sense.<\/p>\n<p><strong>Add your target keyword(s) in the description<\/strong> \u2013 Google still highlights the search terms both in the title and description so adding your target keywords, makes descriptions more relevant and appealing to the searcher.<\/p>\n<div class=\"learnmore\">\n<p><span class=\"learnmore-title\">Resources to Learn More<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.reliablesoft.net\/meta-description\/\"><strong>Meta Description optimization<\/strong><\/a> &#8211; learn how to optimize your meta descriptions for SEO<\/li>\n<\/ul>\n<\/div>\n<h3>3. Optimize Page Content<\/h3>\n<p><a href=\"https:\/\/www.reliablesoft.net\/content-seo\/\"><strong>Content SEO<\/strong><\/a> is part of on-page SEO and has to do with optimizing the actual content for your target keywords.<\/p>\n<p>Before publishing a piece of content (whether this is text, images, audio, or video), the first step is to do your <a href=\"https:\/\/www.reliablesoft.net\/keyword-research\/\"><strong>keyword research<\/strong><\/a>.<\/p>\n<p>This is necessary to find out what search terms users are typing in the search box and create content that can satisfy their intent.<\/p>\n<p>Once you decide on your target keywords, you should create a list of related keywords (also called <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Latent_semantic_analysis#Latent_semantic_indexing\">LSI keywords<\/a><\/strong>), <strong><a href=\"https:\/\/www.reliablesoft.net\/long-tail-keywords\/\">longtail keywords<\/a>,<\/strong> and use them in your titles, descriptions, headings, and page content.<\/p>\n<p><strong>Why?<\/strong> Because with the introduction of <strong><a href=\"https:\/\/searchengineland.com\/faq-all-about-the-new-google-rankbrain-algorithm-234440\" target=\"_blank\" rel=\"noopener noreferrer\">Rank Brain<\/a><\/strong>, Google search algorithms have become more intelligent and besides keyword relevancy in content, they are also looking for <em>topic <\/em>relevancy.<\/p>\n<p>This means that in order to make your content more relevant to broad topics, you need to enrich your content with LSI keywords.<\/p>\n<p>There are various ways to find out which keywords are considered by Google to be relevant to your target keywords.<\/p>\n<p>The easiest and fastest way is to take advantage of three features provided by Google: Google suggests, People also ask for and Related Searches.<\/p>\n<p><strong>Google suggest<\/strong><\/p>\n<p>When you start typing a query in Google search, you are presented with a list of possible <em>phrases<\/em> to use in your search. These are great keyword candidates to <em>mention<\/em> in your content.<\/p>\n<figure id=\"attachment_9176\" aria-describedby=\"caption-attachment-9176\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img class=\"size-large wp-image-9176\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/google-keyword-suggest-1024x437.jpg\" alt=\"Google keyword suggest\" width=\"1024\" height=\"437\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/google-keyword-suggest-1024x437.jpg 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/google-keyword-suggest-300x128.jpg 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/google-keyword-suggest-768x328.jpg 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/google-keyword-suggest-600x256.jpg 600w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/google-keyword-suggest.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-9176\" class=\"wp-caption-text\">Google keywords suggest tool<\/figcaption><\/figure>\n<p><strong>People Also Ask<\/strong><\/p>\n<p>When you click search, Google shows you the results and among them, a section called &#8220;People also ask&#8221;. These are good candidates to use in your sub-headings.<\/p>\n<figure id=\"attachment_9175\" aria-describedby=\"caption-attachment-9175\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img class=\"size-large wp-image-9175\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/people-also-ask-1024x301.jpg\" alt=\"people also ask\" width=\"1024\" height=\"301\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/people-also-ask-1024x301.jpg 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/people-also-ask-300x88.jpg 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/people-also-ask-768x226.jpg 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/people-also-ask-600x177.jpg 600w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/people-also-ask.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-9175\" class=\"wp-caption-text\">Example of Google&#8217;s &#8216;People Also Ask&#8217;<\/figcaption><\/figure>\n<p><strong>Related Searches<\/strong><\/p>\n<p>At the bottom of the search results, Google shows you a list of\u00a0<em>related<\/em> searches.<\/p>\n<figure id=\"attachment_9172\" aria-describedby=\"caption-attachment-9172\" style=\"width: 864px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-9172\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/related-keywords.png\" alt=\"Related Keywords\" width=\"864\" height=\"312\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/related-keywords.png 864w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/related-keywords-300x108.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/related-keywords-768x277.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/related-keywords-600x217.png 600w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><figcaption id=\"caption-attachment-9172\" class=\"wp-caption-text\">Google Related Keywords<\/figcaption><\/figure>\n<p>All you have to do is that you mention some of the above words in your content (without doing keyword stuffing).<\/p>\n<h3>4. Headings and Content Formatting<\/h3>\n<p>A page needs to be properly formatted. Think of it as a report which needs to have a heading (h1) and subheadings (h2, h3).<\/p>\n<p><strong>The H1 Tag<\/strong><\/p>\n<p>Each page needs to have only one <a href=\"https:\/\/www.reliablesoft.net\/h1-tag\/\"><strong>H1 tag<\/strong><\/a>. If you are using WordPress then by default the title of a page is wrapped into H1 tags.<\/p>\n<p>You can either choose to have the same &lt;title&gt; and &lt;h1&gt; tag or provide an alternative title for the heading.<\/p>\n<p>Remember that search engines display in the results what they find in the <em>title tag<\/em> and not the h1 tag.<\/p>\n<figure id=\"attachment_16097\" aria-describedby=\"caption-attachment-16097\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-16097\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/h1-tag.png\" alt=\"h1 tag\" width=\"1200\" height=\"852\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/h1-tag.png 1200w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/h1-tag-300x213.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/h1-tag-1024x727.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/h1-tag-768x545.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/h1-tag-400x284.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/h1-tag-600x426.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-16097\" class=\"wp-caption-text\">H1 tag<\/figcaption><\/figure>\n<p>As far as the other headings are concerned (h2, h3), the things you need to have in mind are the following:<\/p>\n<ul>\n<li>Avoid using a single word for a heading but make your headings interesting and useful for users that like to skim read an article.<\/li>\n<li>Use headings hierarchically i.e. the first heading tag is the &lt;h1&gt; and then the &lt;h2&gt; and then &lt;h3&gt;, &lt;h4&gt; etc.<\/li>\n<li>The subheadings are a great place to use related keywords in your content.<\/li>\n<\/ul>\n<div class=\"learnmore\">\n<p><span class=\"learnmore-title\">Further Reading<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.reliablesoft.net\/difference-between-page-title-h1-tag\/\"><strong>Page Title Vs H1 Tag<\/strong><\/a> &#8211; the difference between a page title and H1 tag (with examples).<\/li>\n<\/ul>\n<\/div>\n<p><strong>Content Formatting<\/strong><\/p>\n<p>Do not just throw text on a page but make sure that it is readable.<\/p>\n<ul>\n<li>Use <strong>bold, <\/strong><u>underline<\/u> or <em>italics <\/em>to highlight the important parts of a page.<\/li>\n<li>Use a good size font (at least 14px).<\/li>\n<li>Split the text into small paragraphs (max 3-4 lines).<\/li>\n<li>Use enough spacing between the paragraphs to make the text easier to read.<\/li>\n<li>Make use of CSS to create sections that stand out and break the text into smaller more manageable parts.<\/li>\n<\/ul>\n<h3>5. Images and Other Multimedia Elements<\/h3>\n<figure id=\"attachment_20468\" aria-describedby=\"caption-attachment-20468\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20468\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/image-seo-best-practices.jpg\" alt=\"Image SEO Best Practices\" width=\"1600\" height=\"1188\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/image-seo-best-practices.jpg 1600w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/image-seo-best-practices-300x223.jpg 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/image-seo-best-practices-1024x760.jpg 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/image-seo-best-practices-768x570.jpg 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/image-seo-best-practices-1536x1140.jpg 1536w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/image-seo-best-practices-400x297.jpg 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/image-seo-best-practices-600x446.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-20468\" class=\"wp-caption-text\">Image SEO Best Practices<\/figcaption><\/figure>\n<p>Images are important for presentation purposes. They make a page more interesting and easier to understand.<\/p>\n<p>The biggest problems with images are that search engines don&#8217;t understand them and that they add to the loading speed of a page.<\/p>\n<p><strong>Best practices for SEO optimizing images<\/strong><\/p>\n<ul>\n<li>Use original images. If you need to use an existing image from the web you need to reference the source.<\/li>\n<li>Optimize the size of the images \u2013 the smaller the size (in bytes) of the image the better.<\/li>\n<li>Use an <a href=\"https:\/\/www.reliablesoft.net\/alt-text\/\"><strong>ALT tag<\/strong> <\/a>to describe the image \u2013 This helps search engines understand what the image is about.<\/li>\n<li>Use descriptive filenames \u2013 Don\u2019t just name your image \u2018image1.jpg\u2019 but try to use descriptive filenames, for example, \u2018man-doing-push-ups.jpg\u2019.<\/li>\n<li>Use a Content Delivery Network \u2013 If you have a lot of images on a single page you can use a CDN service that will make your page load faster. In simple terms, your images will be hosted and served by a number of servers and this speeds up the loading process.<\/li>\n<\/ul>\n<div class=\"learnmore\">\n<p><span class=\"learnmore-title\">Further Reading<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.reliablesoft.net\/image-seo\/\"><strong>Image SEO<\/strong><\/a> &#8211; everything you need to know about optimizing your images for SEO.<\/li>\n<\/ul>\n<\/div>\n<h3>6. URL Optimization<\/h3>\n<p>Optimizing your URLs is important for maximum SEO. It has two parts. The first part is URL optimization and the second is the URL structure.<\/p>\n<p>A permanent link (also known as a <strong><a href=\"https:\/\/www.reliablesoft.net\/slug\/\">slug<\/a><\/strong>) is the unique URL of each page.<\/p>\n<figure id=\"attachment_12987\" aria-describedby=\"caption-attachment-12987\" style=\"width: 707px\" class=\"wp-caption alignnone\"><img class=\"wp-image-12987 size-full\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/05\/permalink.png\" alt=\"A URL has two parts: The domain and the Slug.\" width=\"707\" height=\"160\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/05\/permalink.png 707w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/05\/permalink-300x68.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/05\/permalink-400x91.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/05\/permalink-600x136.png 600w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><figcaption id=\"caption-attachment-12987\" class=\"wp-caption-text\">A URL has two parts: The domain and the slug.<\/figcaption><\/figure>\n<p>Good URLs should be less than 255 characters and use hyphens to \u2018-\u2018 separate the different parts.<\/p>\n<p>Just like the page title, an SEO friendly URL is short, descriptive, and includes your target keyword.<\/p>\n<p>These are some examples of good URLs:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.reliablesoft.net\/diy-seo-tutorial-for-beginners\/\">https:\/\/www.reliablesoft.net\/diy-seo-tutorial-for-beginners\/<\/a><\/li>\n<li><a href=\"https:\/\/www.reliablesoft.net\/seo-tools\">https:\/\/www.reliablesoft.net\/seo-tools<\/a><\/li>\n<li><a href=\"https:\/\/www.reliablesoft.net\/search-engine-marketing\/\">https:\/\/www.reliablesoft.net\/search-engine-marketing\/<\/a><\/li>\n<\/ul>\n<figure id=\"attachment_6308\" aria-describedby=\"caption-attachment-6308\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img class=\"size-large wp-image-6308\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2017\/05\/seo-friendly-url-example-1024x167.png\" alt=\"Example of SEO Friendly URL in SERPS\" width=\"1024\" height=\"167\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2017\/05\/seo-friendly-url-example-1024x167.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2017\/05\/seo-friendly-url-example-600x98.png 600w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2017\/05\/seo-friendly-url-example-300x49.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2017\/05\/seo-friendly-url-example-768x125.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2017\/05\/seo-friendly-url-example.png 1212w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-6308\" class=\"wp-caption-text\">Example of SEO Friendly URL in SERPS<\/figcaption><\/figure>\n<p>These are examples of bad URLs:<\/p>\n<ul>\n<li>https:\/\/www.reliablesoft.net\/p?165 or<\/li>\n<li>https:\/\/www.reliablesoft.net\/seotipsforbeginners\/ or<\/li>\n<li>https:\/\/www.reliablesoft.net\/123131\/publish\/data2\/seo_Tips.html<\/li>\n<\/ul>\n<p><strong>Best practices for optimizing your URL structure<\/strong><\/p>\n<p>The URL structure should mimic the actual structure of a website.<\/p>\n<p><strong>Make use of categories<\/strong> \u2013 Group your pages into categories to help users and search engines find what they want faster.<\/p>\n<p>It\u2019s like having a warehouse with lots of uncategorized items versus a warehouse with all the items assigned to a dedicated category.<\/p>\n<p>You can have sub-categories as well but my advice is not to go over two levels. For example, a good category structure is:<\/p>\n<p>Homepage &gt; Social Media &gt; Facebook &gt; Article<\/p>\n<p>and not<\/p>\n<p>Homepage &gt; Social Media &gt; Facebook &gt; How To &gt; Article<\/p>\n<p><strong>Add a Breadcrumb menu<\/strong>\u2013 A <a href=\"https:\/\/www.reliablesoft.net\/breadcrumbs-seo\/\"><strong>breadcrumb<\/strong><\/a> is helpful because it allows users to navigate your website in a structured way since they always know where they are and how far from the home page.<\/p>\n<div class=\"learnmore\">\n<p><span class=\"learnmore-title\">Resources to Learn More<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.reliablesoft.net\/seo-friendly-url\/\"><strong>SEO Friendly URLs<\/strong><\/a> &#8211; how to create SEO friendly URLs<\/li>\n<li><a href=\"https:\/\/www.reliablesoft.net\/site-structure\/\"><strong>Site Structure Optimization<\/strong><\/a> &#8211; tips on how to optimize your site structure for SEO<\/li>\n<\/ul>\n<\/div>\n<h3>7. Internal Links<\/h3>\n<figure id=\"attachment_20128\" aria-describedby=\"caption-attachment-20128\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-20128\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/08\/internal-linking-best-practices.jpg\" alt=\"Internal Linking Best Practices\" width=\"600\" height=\"440\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/08\/internal-linking-best-practices.jpg 600w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/08\/internal-linking-best-practices-300x220.jpg 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/08\/internal-linking-best-practices-400x293.jpg 400w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-20128\" class=\"wp-caption-text\">Internal Linking Best Practices<\/figcaption><\/figure>\n<p>Linking to pages within your website is very important for SEO because:<\/p>\n<p><strong>It\u2019s like building your own web<\/strong><\/p>\n<p>The first step a search engine spider will do once they discover a page, is to follow the links they find on that page (both internal and external links).<\/p>\n<p>So, when they arrive at your page, if you don\u2019t have any other links within the text they will read your page and go.<\/p>\n<p>If you have links pointing to other pages within your website they will take those into account as well.<\/p>\n<p><strong>It\u2019s a way to let search engines know about your other pages<\/strong><\/p>\n<p>As explained above when search engines find a page with links, they will go and read those pages too, so you can use this technique to tell search engines about pages of your website they have not yet discovered.<\/p>\n<p><strong>It\u2019s a way to tell search engines which your most important pages are<\/strong><\/p>\n<p>Every website has some pages that are more important than others. Internal linking is one of the ways to pinpoint the most important pages by sending them more internal links.<\/p>\n<p><strong>It\u2019s a way to increase the users spend on your site<\/strong><\/p>\n<p>A user that is reading your post is more likely to click on a link to read more about a certain topic and thus increase both the time spend on your website, number of pages per visit, and decrease the <strong><a href=\"https:\/\/www.reliablesoft.net\/bounce-rate\/\">bounce rate<\/a><\/strong>.<\/p>\n<p><strong><a href=\"https:\/\/www.reliablesoft.net\/internal-linking-best-practices-for-seo\/\">Best practices for internal linking<\/a>:<\/strong><\/p>\n<ul>\n<li>Don\u2019t use keywords only for your internal links<\/li>\n<li>Add internal links when they are useful for your reader<\/li>\n<li>No more than 15\u00a0internal links per page (this is my opinion and not based on any research or studies)<\/li>\n<li>When possible, add the links in the main body\u00a0of your webpage (not in the footer or sidebar)<\/li>\n<\/ul>\n<h3>8. External Links<\/h3>\n<p>An external link is a link pointing to a page outside your website i.e. on a different domain. For the website that links out, it\u2019s an external link and for the website that receives the link, it\u2019s a backlink.<\/p>\n<p>We know that backlinks are important for SEO but what about external links?<\/p>\n<p>External links to related pages help Google figure out your page\u2019s topic. It also shows Google that your page is a hub of quality info.<\/p>\n<p>Adding external links to your content will not directly help you with SEO, it\u2019s not a ranking factor but it can help you indirectly.<\/p>\n<p>You can use external links to link out to other websites and then email them and let them know about it. Webmasters will be pleased to know that you have linked to them and this is a great way to start a conversation. You can gradually build on this relationship and eventually get backlinks to your website as many webmasters will be more likely to return the favor.<\/p>\n<p>Let\u2019s quickly review the best practices to follow when adding external links to your content.<\/p>\n<ul>\n<li>Link out only when it provides value to the reader.<\/li>\n<li>Link only to websites you trust.<\/li>\n<li>Link only to related websites that have unique and original content<\/li>\n<li>Use the &#8216;<a href=\"https:\/\/www.reliablesoft.net\/what-is-nofollow-link\/\"><strong>nofollow<\/strong><\/a>&#8216; tag for external links going out to websites you don&#8217;t fully trust.<\/li>\n<\/ul>\n<h3>9. Page Loading Speed<\/h3>\n<figure id=\"attachment_9702\" aria-describedby=\"caption-attachment-9702\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-9702\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/05\/bounce-rate-and-page-speed.jpg\" alt=\"Bounce Rate and Page Speed\" width=\"1000\" height=\"311\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/05\/bounce-rate-and-page-speed.jpg 1000w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/05\/bounce-rate-and-page-speed-300x93.jpg 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/05\/bounce-rate-and-page-speed-768x239.jpg 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/05\/bounce-rate-and-page-speed-600x187.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-9702\" class=\"wp-caption-text\">Bounce Rate and Page Speed<\/figcaption><\/figure>\n<p>Google is investing a huge amount of money to make the web faster. In every Google, I\/O someone will talk about the importance of speed and their desire to include the fastest websites in their index.<\/p>\n<p>In order to \u2018force\u2019 website owners to take speed into account, they have officially added speed as one of the <em>known ranking factors<\/em>.<\/p>\n<p>So, we know for sure that website speed does matter when it comes to SEO and ranking.<\/p>\n<p>As a webmaster, your job is to make sure that your website loads as fast as possible by taking into account <strong><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s recommendations<\/a><\/strong>. Having fast-loading websites is not only good for SEO but for customer retention and conversions.<\/p>\n<div class=\"learnmore\">\n<p><span class=\"learnmore-title\">Resources to help you improve your page speed<\/span><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.reliablesoft.net\/pagespeed\/\">Page Speed<\/a> <\/strong>&#8211; how to increase your page speed (easy guide for beginners).<\/li>\n<\/ul>\n<\/div>\n<h3>10. <strong>Mobile Friendliness<\/strong><\/h3>\n<figure id=\"attachment_14755\" aria-describedby=\"caption-attachment-14755\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img class=\"wp-image-14755 size-full\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/05\/mobile-friendly-stats.png\" alt=\"Optimize your website for mobile\" width=\"630\" height=\"308\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/05\/mobile-friendly-stats.png 630w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/05\/mobile-friendly-stats-300x147.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/05\/mobile-friendly-stats-400x196.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/05\/mobile-friendly-stats-600x293.png 600w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-14755\" class=\"wp-caption-text\">Optimize your website for mobile<\/figcaption><\/figure>\n<p>Almost 60% of the searches in Google are now coming from mobile devices. This means that if your website is not mobile-friendly, you are already losing half of the potential traffic.<\/p>\n<p>What should you do?<\/p>\n<p>As a first step, make sure that your website is mobile-friendly. Check your website with the <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google mobile friendly tool<\/strong><\/a> and fix any potential problems.<\/p>\n<p>Then go one step further and test your website on mobile, like a real user would do, and make sure that everything is displayed correctly including your CTA buttons.<\/p>\n<p>In general websites with a responsive design, have nothing to worry about mobile-friendliness.<\/p>\n<h3>11. Comments and On-Page SEO<\/h3>\n<p>Many people believe that with the rise of social media blog comments are no longer important, but they are wrong.<\/p>\n<p>Blog comments are still important. As stated by Google&#8217;s Gary Illyes, it\u2019s an indication that people like your content and interact with the page and this can really boost your SEO.<\/p>\n<figure id=\"attachment_10032\" aria-describedby=\"caption-attachment-10032\" style=\"width: 399px\" class=\"wp-caption alignnone\"><img class=\"wp-image-10032\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/comments-and-seo-1024x613.png\" alt=\"Comments and SEO\" width=\"399\" height=\"239\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/comments-and-seo-1024x613.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/comments-and-seo-300x180.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/comments-and-seo-768x460.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/comments-and-seo-600x359.png 600w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/comments-and-seo.png 1036w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><figcaption id=\"caption-attachment-10032\" class=\"wp-caption-text\">Comments and SEO<\/figcaption><\/figure>\n<p>Users before posting a new comment will most probably read the existing comments and this is an additional way to increase the time they spend on the page and your website.<\/p>\n<p>To make the best use of comments, follow these simple rules:<\/p>\n<ul>\n<li>Always moderate comments before publishing<\/li>\n<li>Avoid publishing comments that are too general<\/li>\n<li>Only approve comments that are relevant to the page content and add value<\/li>\n<li>Don\u2019t approve comments when users don\u2019t use a real name<\/li>\n<li>Always reply to comments, this will encourage more people to comment.<\/li>\n<\/ul>\n<h2 id=\"checklist\">On-Page SEO Checklist<\/h2>\n<p>If you have read the article up to this point, the main tips are summarized in the checklist below.<\/p>\n<ul>\n<li>Make sure that you understand the difference between on-page SEO and off-page SEO.<\/li>\n<li>Make sure that your content is original, useful, and well researched.<\/li>\n<li>Review and optimize your page titles by adding keywords, power words, and numbers.<\/li>\n<li>Provide a unique meta description for all your pages (include your target keywords).<\/li>\n<li>Perform keyword research and make sure that your target keywords are part of the title and content.<\/li>\n<li>Find LSI and related keywords and use them in your headings and content.<\/li>\n<li>Make sure that your page has only one H1 tag.<\/li>\n<li>Use headings hierarchically on the page (H1 -&gt; H2 -&gt; H3).<\/li>\n<li>Beautify your content (use bold, italics, and CSS).<\/li>\n<li>Optimize your images and other multimedia elements (ALT Text is the most important factor for images).<\/li>\n<li>Make sure your URLs are SEO Friendly and that your URL Structure mimics your site structure.<\/li>\n<li>Add internal links to your content.<\/li>\n<li>Add outbound links to your content (link out to high-quality related websites).<\/li>\n<li>Make sure that your website loads in less than 3 seconds (both desktop and mobile).<\/li>\n<li>Make sure that your website is mobile-friendly.<\/li>\n<li>Encourage comments but only publish comments that make sense.<\/li>\n<\/ul>\n<h2 id=\"on-page-vs-off-page-seo\">Is On-page SEO More Important than Off-Page SEO?<\/h2>\n<p>To achieve maximum exposure in the search engines and keep your users happy you need both off-page SEO and on-page SEO.<\/p>\n<p>On-page SEO is more important (at least for new websites), and I will explain below why.<\/p>\n<p><strong>\u2018Speak\u2019 the search engines language<\/strong><\/p>\n<p>It makes more sense to start with on-page SEO and get it right rather than trying to convince search engines to give you better rankings with off-page SEO.<\/p>\n<p>Search engines are computer programs (software) and they don\u2019t \u2018see\u2019 a website like a normal user, but they can only understand code and in particular the HTML language.<\/p>\n<p>With SEO and especially on-page SEO, you \u2018speak\u2019 their language. Your goal is to help them understand, by giving them various signals through the structure of a page and content optimization, what a page is all about.<\/p>\n<p>The more signals you can give them, the greater\u00a0are your chances of achieving better rankings.<\/p>\n<p><strong>On-Page SEO is about the user as well<\/strong><\/p>\n<p>Never forget that your primary goal\u00a0is to keep your users happy.<\/p>\n<p>Off-Page SEO may bring traffic to the website but if it is not set up correctly or if it is not user-friendly, the results will be disappointing.<\/p>\n<p><strong>Many websites get it wrong<\/strong><\/p>\n<p>It\u2019s amazing but it is true that the majority of websites today are not optimized for search engines.<\/p>\n<p>Despite the plethora of information about SEO, many website owners believe that it does not worth trying SEO and they quit before starting.<\/p>\n<p>For those cases, on-page SEO has a lot to offer both in terms of usability and also\u00a0in terms of traffic.<\/p>\n<p><strong>On-Page SEO is sometimes all you need<\/strong><\/p>\n<p>If you are running a website for a small business and you need to get local customers searching for various terms on Google then on-page SEO is all you might need to do.<\/p>\n<p><strong>Off-page SEO comes after On-Page SEO<\/strong><\/p>\n<p>Before even starting to think about how you can promote your website, you need to ensure that it is optimized and in good condition.<\/p>\n<p>So, the first step is to work with on-site SEO and then go off-site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On-page SEO is one of the most important processes you can use for achieving higher rankings in a search engine&#8217;s organic results and running successful SEO campaigns. A website is the focal point of all SEO processes and if it&#8217;s not properly optimized for both search engines and users, you minimize your chances of getting [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","mc4wp_mailchimp_campaign":[]},"categories":[3],"tags":[135,127,128,13,11],"_links":{"self":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/958"}],"collection":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/comments?post=958"}],"version-history":[{"count":35,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/958\/revisions"}],"predecessor-version":[{"id":28967,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/958\/revisions\/28967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/media\/20479"}],"wp:attachment":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/media?parent=958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/categories?post=958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/tags?post=958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}