{"id":15794,"date":"2021-06-15T09:30:14","date_gmt":"2021-06-15T06:30:14","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=15794"},"modified":"2021-10-13T11:40:06","modified_gmt":"2021-10-13T08:40:06","slug":"digital-marketing-specialist","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/digital-marketing-specialist\/","title":{"rendered":"How to Become a Digital Marketing Specialist (10 Steps Guide)"},"content":{"rendered":"<p>Working in the digital marketing industry is a great experience. For the last 15 years, I\u2019m working as a digital marketing manager and in this post, I\u2019ll explain how to become a digital marketing specialist with no prior experience in marketing.<\/p>\n<p>Becoming a digital marketing specialist requires a lot of effort and hard work but it\u2019s the <a href=\"https:\/\/www.reliablesoft.net\/entry-level-digital-marketing-jobs\/\"><strong>best digital marketing job<\/strong><\/a> you can get in the online marketing industry.<\/p>\n<p>Nevertheless, if you are willing to put in the required effort, there is nothing stopping you from pursuing a <strong><a href=\"https:\/\/www.reliablesoft.net\/start-career-digital-marketing\/\">digital marketing career<\/a><\/strong>.<\/p>\n<p>In this guide, you&#8217;ll learn what does a digital marketing specialist do, how to build the necessary skills, and what to expect in terms of annual salary.<\/p>\n<h2 id=\"role\">What does a Digital Marketing Specialist Do?<\/h2>\n<p>A digital marketing specialist is a professional with a diverse set of skills, responsible for the online promotion of a website (business or products), using all available digital marketing channels.<\/p>\n<p>He \/ She needs to have a good knowledge of all Digital marketing disciplines and tools. The <strong><a href=\"https:\/\/www.reliablesoft.net\/what-does-a-digital-marketing-manager-do\/\">job responsibilities<\/a><\/strong> include:<\/p>\n<ul>\n<li>Designing, implementing, and monitoring SEO campaigns<\/li>\n<li>Analyzing and optimizing PPC campaigns<\/li>\n<li>Supervising content marketing campaigns<\/li>\n<li>Utilizing social media networks (for traffic, awareness, and sales)<\/li>\n<li>Managing the other members of the <a href=\"https:\/\/www.reliablesoft.net\/digital-marketing-team\/\"><strong>digital marketing team<\/strong><\/a><\/li>\n<li>Coordinate the activities of all digital campaigns<\/li>\n<li>Set goals and analyze the performance of all digital marketing channels<\/li>\n<\/ul>\n<p>The difference between a digital marketing specialist an SEO specialist or a PPC specialist is that a digital marketing specialist needs to be an expert in more than one area and have a broad knowledge of how digital marketing works in general and not just a single discipline.<\/p>\n<h2 id=\"steps\">10 Steps to Become a Digital Marketing Specialist<\/h2>\n<p>These are the 10 steps to follow to become a digital marketing specialist.<\/p>\n<ol>\n<li><a href=\"#step1\">Learn Digital Marketing Essentials<\/a><\/li>\n<li><a href=\"#step2\">Work as an SEO Expert<\/a><\/li>\n<li><a href=\"#step3\">Master PPC Advertising<\/a><\/li>\n<li><a href=\"#step4\">Build Social Media Marketing Skills<\/a><\/li>\n<li><a href=\"#step5\">Implement Content Marketing Campaigns<\/a><\/li>\n<li><a href=\"#step7\">Learn How Email Marketing works<\/a><\/li>\n<li><a href=\"#step7\">Build Team Management Skills<\/a><\/li>\n<li><a href=\"#step8\">Learn How to Use Data Analysis \/ Reporting tools<\/a><\/li>\n<li><a href=\"#step9\">Get a Digital Marketing Certification<\/a><\/li>\n<li><a href=\"#step10\">Stay Updated on the Latest Digital Marketing Trends<\/a><\/li>\n<\/ol>\n<h3 id=\"step1\">1. Learn Digital Marketing Essentials<\/h3>\n<p>The first step to becoming a digital marketing specialist is to learn <strong><a href=\"https:\/\/www.reliablesoft.net\/what-is-digital-marketing\/\">what is digital marketing<\/a><\/strong> and how it works.<\/p>\n<div class=\"post-video\">\n<div class=\"post-video-top\">\n<div class=\"videoWrapper\"><iframe src=\"https:\/\/www.youtube.com\/embed\/aC-DwwgqG6A?fs=0&amp;wmode=transparent&amp;autohide=1&amp;rel=0&amp;modestbranding=0\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/div>\n<\/div>\n<div class=\"post-video-bottom\">\n<p><i class=\"fa fa-play\" style=\"color: red; margin-right: 5px;\"><\/i>Watch this video to get an idea of what a digital marketing specialist is expected to do.<\/p>\n<\/div>\n<\/div>\n<p>Digital marketing is not a single discipline but it\u2019s a term that encapsulates a number of techniques and methods you can use to promote a website or products online.<\/p>\n<p>The most important digital marketing channels are:<\/p>\n<ul>\n<li>Website Marketing<\/li>\n<li>Search Engine Marketing (includes SEO and PPC advertising)<\/li>\n<li>Content Marketing<\/li>\n<li>Social Media Marketing<\/li>\n<li>Email Marketing<\/li>\n<li>Affiliate Marketing<\/li>\n<li>Video Marketing<\/li>\n<\/ul>\n<p>As a digital marketing manager, you need to know what is the role of each channel, what it does, and how to use it.<\/p>\n<div class=\"learnmore\">\n<p><strong>LEARNING RESOURCES<\/strong><\/p>\n<ul class=\"ext-links\">\n<li><a href=\"https:\/\/www.reliablesoft.net\/products\/courses\/digital-marketing-course-bundle\/\" target=\"_blank\" rel=\"noopener\"><strong>Digital Marketing Full Course<\/strong><\/a> &#8211; a comprehensive course to learn everything you need to know about digital marketing.<\/li>\n<li><strong><a href=\"https:\/\/www.reliablesoft.net\/best-digital-marketing-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best Digital Marketing Courses<\/a> <\/strong>\u2013 The 10 best courses to learn digital marketing and become an expert.<\/li>\n<li><strong><a href=\"https:\/\/www.reliablesoft.net\/learn-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Learn Digital Marketing<\/a> <\/strong>\u2013 A step-by-step guide on how to start learning digital marketing (for free).<\/li>\n<\/ul>\n<\/div>\n<h3 id=\"step2\">2. Work as an SEO Expert<\/h3>\n<p>Once you get a general idea of what do we mean by digital marketing, the next step is to master SEO and become an <strong><a href=\"https:\/\/www.reliablesoft.net\/become-an-seo-expert\/\">SEO expert<\/a><\/strong>.<\/p>\n<p>SEO has a critical role to play in the success of a <a href=\"https:\/\/www.reliablesoft.net\/digital-marketing-campaign\/\"><strong>digital marketing campaign<\/strong><\/a>, that\u2019s why it\u2019s important to learn how to optimize a website for search engines.<\/p>\n<p>Building your SEO skills will also make it easier to work with other online marketing techniques.<\/p>\n<p>Although it is more likely that you will have dedicated SEO experts in your team, as a digital marketing expert you\u2019ll have to supervise them and the most efficient way to do this is to have working experience with SEO.<\/p>\n<div class=\"learnmore\">\n<p><strong>LEARNING RESOURCES<\/strong><\/p>\n<ul class=\"ext-links\">\n<li><strong><a href=\"https:\/\/www.reliablesoft.net\/seo-certifications-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO Certifications and Courses<\/a> <\/strong>\u2013 The fastest way to learn SEO is to follow a course and get certified and these are the best courses available online.<\/li>\n<li><strong><a href=\"https:\/\/www.reliablesoft.net\/seo-career\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Pursue a Career in SEO<\/a> <\/strong>\u2013 Explains the job responsibilities of an SEO, includes resources on how to get a job as an SEO.<\/li>\n<li><a href=\"https:\/\/www.reliablesoft.net\/products\/courses\/seo-courses-bundle\/\" target=\"_blank\" rel=\"noopener\"><strong>The Complete SEO Course<\/strong> <\/a>&#8211; a step-by-step course to help you become an SEO professional.<\/li>\n<\/ul>\n<\/div>\n<h3 id=\"step3\">\u00a03. Master PPC Advertising<\/h3>\n<p>A considerable amount of your time and budget will be allocated to managing PPC campaigns either on Google Ads or Facebook.<\/p>\n<p>As a digital marketing specialist, you need to know about the different types of campaigns you can run and how to correctly measure and analyze the results.<\/p>\n<p>Depending on the size of your team and industry, it is common for a digital marketing campaign to only have PPC campaigns running so mastering PPC is more than critical.<\/p>\n<div class=\"learnmore\">\n<p><strong>LEARNING RESOURCES<\/strong><\/p>\n<ul class=\"ext-links\">\n<li><strong><a href=\"https:\/\/www.reliablesoft.net\/best-google-ads-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best Google Ads Courses<\/a> <\/strong>\u2013 Best courses to learn PPC marketing and get certified.<\/li>\n<li><a href=\"https:\/\/www.reliablesoft.net\/ppc-expert\/\" target=\"_blank\" rel=\"noopener\"><strong>How to Become a PPC Expert<\/strong><\/a> &#8211; The steps to take to become an expert in PPC advertising.<\/li>\n<li><strong><a href=\"https:\/\/www.reliablesoft.net\/facebook-blueprint-certification-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Blueprint<\/a> <\/strong>\u2013 Free guides and courses on everything you need to know about Facebook Marketing.<\/li>\n<\/ul>\n<\/div>\n<h3 id=\"step4\">4. Build Social Media Marketing Skills<\/h3>\n<p>Besides using paid ads on Facebook, you also need to learn how marketing works on other networks.<\/p>\n<p>Depending on the type of website to promote, you may have to explore other social media networks like Twitter, Pinterest, or LinkedIn, and thus is important to have the necessary skills.<\/p>\n<div class=\"learnmore\">\n<p><strong>LEARNING RESOURCES<\/strong><\/p>\n<ul class=\"ext-links\">\n<li><strong><a href=\"https:\/\/www.reliablesoft.net\/10-social-media-marketing-tips-for-beginners\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Marketing Tips for Beginners<\/a><\/strong> \u2013 An introduction to social media marketing<\/li>\n<li><a href=\"https:\/\/www.reliablesoft.net\/best-social-media-marketing-courses\/\" target=\"_blank\" rel=\"noopener\"><strong>Social Media Marketing Courses<\/strong> <\/a>&#8211; a list of the best courses to learn social media marketing fast.<\/li>\n<li><a href=\"https:\/\/www.reliablesoft.net\/social-media-manager\/\" target=\"_blank\" rel=\"noopener\"><strong>How to Become a Social Media Manager<\/strong> <\/a>&#8211; a detailed guide on how to become a social media manager.<\/li>\n<\/ul>\n<\/div>\n<h3 id=\"step5\">5. Implement Content Marketing Campaigns<\/h3>\n<p>To power all your digital marketing campaigns, you need content that has the following characteristics:<\/p>\n<ul>\n<li>Satisfies the user intent<\/li>\n<li>Interesting for users to read<\/li>\n<li>Optimized for each platform (SEO, FB, etc.)<\/li>\n<li>Generates rankings, leads, and conversions<\/li>\n<\/ul>\n<p>Content can be in the form of text, video, or audio and can be in different formats like articles, YouTube videos, landing pages, podcasts, etc.<\/p>\n<p>As a digital marketing expert, you need to prepare a plan on what type of content to produce and when and how to measure the performance of each content type.<\/p>\n<p>This is what content marketing is all about.<\/p>\n<p>In a well-structured digital marketing team, your job will not be to provide the content (you will have dedicated writers for this task), but it\u2019s your responsibility to ensure that the right type of content is produced for the different campaigns.<\/p>\n<div class=\"learnmore\">\n<p><strong>LEARNING RESOURCES<\/strong><\/p>\n<ul class=\"ext-links\">\n<li><a href=\"https:\/\/www.reliablesoft.net\/best-content-marketing-courses\/\" target=\"_blank\" rel=\"noopener\"><strong>Content Marketing Courses<\/strong><\/a> &#8211; a list of high-quality courses to master content marketing and get certified.<\/li>\n<li><a href=\"https:\/\/www.reliablesoft.net\/content-marketing-specialist\/\" target=\"_blank\" rel=\"noopener\"><strong>Content Marketing Specialist<\/strong> <\/a>\u2013 the steps to follow to become a content marketing professional.<\/li>\n<li><a href=\"https:\/\/www.reliablesoft.net\/get-into-content-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>How to Get Into Content Marketing<\/strong> <\/a>\u2013 advice on how to start a career in content marketing with no experience.<\/li>\n<\/ul>\n<\/div>\n<h3 id=\"step6\">6. Learn How Email Marketing Works<\/h3>\n<p>Email is still one of the most popular selling tools. Despite the rise of social media networks, marketers use email marketing to finalize a sale, get more leads and engage with their customers.<\/p>\n<p>Email marketing is usually the last step of a <a href=\"https:\/\/www.reliablesoft.net\/digital-marketing-funnel\/\"><strong>marketing sales funnel<\/strong><\/a>. All other digital marketing campaigns (SEO, PPC, Content Marketing, Social Media Marketing), generate leads for email marketing and email marketing will do the sales (or any form of conversion), through a series of targeted emails.<\/p>\n<p>In most teams, the role of email marketing specialist is missing so the responsibility of running email marketing campaigns falls directly under the supervision of the digital marketing manager.<\/p>\n<div class=\"learnmore\">\n<p><strong>Learning Resources<\/strong><\/p>\n<ul class=\"ext-links\">\n<li><a href=\"https:\/\/www.reliablesoft.net\/email-marketing-specialist\/\" target=\"_blank\" rel=\"noopener\"><strong>Email Marketing Specialist<\/strong><\/a> &#8211; a beginner&#8217;s guide to email marketing.<\/li>\n<li><a href=\"https:\/\/www.reliablesoft.net\/best-email-marketing-courses\/\" target=\"_blank\" rel=\"noopener\"><strong>Email Marketing Courses<\/strong><\/a> &#8211; the 10 best courses to understand how email marketing works.<\/li>\n<\/ul>\n<\/div>\n<h3 id=\"step7\">7. Build Team Management Skills<\/h3>\n<p>To become a digital marketing professional, you need to have good <a href=\"https:\/\/monday.com\/blog\/teamwork\/team-management\/\" target=\"_blank\" rel=\"noopener\"><strong>team management<\/strong><\/a> skills.<\/p>\n<p>The reason is that part of your job responsibilities will be to lead and manage a team of other specialists that make up a digital marketing team.<\/p>\n<p>In big digital marketing agencies, the digital marketing manager is essentially the manager of the team (or team leader if you prefer) and besides the technical knowledge, he\/she needs to have the necessary skills to manage a team of people.<\/p>\n<p>This means knowing how to work with project management tools, setting goals and targets, training your team, and all other tasks that a person in a managerial position is supposed to do.<\/p>\n<p>For small teams or digital marketing experts who work as freelancers, you may not have to manage people but you still need to know how to create project plans, set milestones, and monitor the progress of a project.<\/p>\n<h3 id=\"step8\">8. Learn How to Use Data Analysis \/ Reporting tools<\/h3>\n<p>Besides monitoring and optimizing digital marketing campaigns, part of the daily tasks of a digital marketing professional is to analyze data and prepare reports.<\/p>\n<p>Whether it reports to the marketing department or to the client directly, a digital marketing manager needs to know how to use several <a href=\"https:\/\/www.reliablesoft.net\/best-digital-marketing-tools\/\"><strong>digital marketing tools<\/strong><\/a>.<\/p>\n<p>The must-know tools are:<\/p>\n<ul>\n<li>Google Analytics<\/li>\n<li>Google Data Studio<\/li>\n<li>Google Search Console<\/li>\n<li>Facebook Ads Reporting<\/li>\n<li><a href=\"\/tools\/semrush\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SEMRUSH<\/strong><\/a> or similar (Ahrefs, Moz, HubSpot, etc)<\/li>\n<\/ul>\n<div class=\"learnmore\">\n<p><strong>LEARNING RESOURCES<\/strong><\/p>\n<ul class=\"ext-links\">\n<li><strong><a href=\"https:\/\/www.reliablesoft.net\/best-google-analytics-reports-for-beginners\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics for Beginners<\/a> <\/strong>\u2013 A list of the most popular analytics reports to use on a daily basis<\/li>\n<li><strong><a href=\"https:\/\/www.reliablesoft.net\/what-is-google-search-console\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console<\/a> <\/strong>\u2013 a step-by-step guide for beginners<\/li>\n<\/ul>\n<\/div>\n<h3 id=\"step9\">9. Get a Digital Marketing Certification<\/h3>\n<p>One of the fastest and most efficient ways to become a digital marketing specialist is to follow a comprehensive digital marketing course.<\/p>\n<p>A digital marketing course will teach you everything you need to know about digital marketing without having to read separate guides or look for additional resources.<\/p>\n<p>Getting a <a href=\"https:\/\/www.reliablesoft.net\/digital-marketing-certificate-programs\/\"><strong>digital marketing certification<\/strong><\/a> from a reliable company, it\u2019s a great way to show that you know Digital marketing.<\/p>\n<p>Becoming certified does not prove that you are a good digital marketing professional but it does show that you have the necessary knowledge for the job.<\/p>\n<p>Of course, to secure a position in a big agency or company, you need to have several years of working experience and ways to demonstrate your expertise (success stories and case studies).<\/p>\n<h3 id=\"step10\">10. Stay Updated on the Latest Digital Marketing Trends<\/h3>\n<p>Google is making thousands of updates per year to its search results and algorithms, Facebook is adding\/changing new features all the time, Google Ads move towards AI, etc., etc.<\/p>\n<p>The changes happening in the digital marketing industry are continuous (I would say daily) and are a lot.<\/p>\n<p>Learning never stops for digital marketing experts and this is something that makes this profession very interesting and challenging. You never get bored as there are always new things to learn.<\/p>\n<p>If this is something you cannot accept, then becoming a digital marketing specialist is not the best choice for you.<\/p>\n<p>If on the other hand, you like working in a dynamic environment, you need to make sure that you stay informed of all the latest trends and the resources below will help you do that.<\/p>\n<div class=\"learnmore\">\n<p><strong>LEARNING RESOURCES<\/strong><\/p>\n<ul class=\"ext-links\">\n<li><strong><a href=\"https:\/\/www.seroundtable.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Search Engine Roundtable<\/a> <\/strong>\u2013 Covers topics related to SEO and digital marketing. A must-follow resource for digital marketing professionals.<\/li>\n<li><strong><a href=\"https:\/\/www.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Think With Google<\/a> <\/strong>\u2013 Latest marketing research and digital trends<\/li>\n<li><strong><a href=\"https:\/\/marketingland.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Marketing Land<\/a> <\/strong>\u2013 Daily updates on everything related to digital marketing<\/li>\n<li><strong><a href=\"https:\/\/newsroom.fb.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook Newsroom<\/a> <\/strong>\u2013 Updates on Facebook marketing and related topics<\/li>\n<li><strong><a href=\"https:\/\/www.blog.google\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Blog<\/a> <\/strong>\u2013 Updates on all Google Products and Services<\/li>\n<\/ul>\n<\/div>\n<h2 id=\"salary\">How much do Digital Marketing Specialists Make?<\/h2>\n<p>Now that you know what it takes to become a digital marketing specialist, you may be wondering if is worth the effort.<\/p>\n<p>As with many professions, the <a href=\"https:\/\/www.reliablesoft.net\/digital-marketing-salary\/\"><strong>salary of a digital marketing professional<\/strong> <\/a>depends a lot on the experience, country, and type of job (working in a company or freelancing).<\/p>\n<p>The annual salary of digital marketing specialists in the United States is between $40K and $60K.<\/p>\n<p>The following table shows the average annual salary of digital marketing specialists (from <strong><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Digital_Marketing_Specialist\/Salary\/165cffc2\/Experienced\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">payscale<\/a><\/strong>) in the United States according to years of experience.<\/p>\n<figure id=\"attachment_15802\" aria-describedby=\"caption-attachment-15802\" style=\"width: 1312px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-15802\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary-years-of-experience.png\" alt=\"Digital Marketing Salary - Years of Experience\" width=\"1312\" height=\"724\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary-years-of-experience.png 1312w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary-years-of-experience-300x166.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary-years-of-experience-768x424.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary-years-of-experience-1024x565.png 1024w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary-years-of-experience-400x221.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary-years-of-experience-600x331.png 600w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><figcaption id=\"caption-attachment-15802\" class=\"wp-caption-text\">Digital Marketing Salary &#8211; Years of Experience<\/figcaption><\/figure>\n<ul>\n<li>Entry Level (less than 1-year experience) &#8211; $40, 453<\/li>\n<li>Mid-Career (5-9 years of experience) &#8211; $55, 850<\/li>\n<li>Experienced (more than 20 years of experience) &#8211; $61, 763<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.ziprecruiter.com\/Salaries\/Digital-Marketing-Specialist-Salary\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Zip Recruiter<\/a><\/strong> sets the average to $52,190 per year or $4349 per month.<\/p>\n<figure id=\"attachment_15801\" aria-describedby=\"caption-attachment-15801\" style=\"width: 984px\" class=\"wp-caption alignnone\"><img class=\"wp-image-15801 size-full\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary.png\" alt=\"Average Digital Marketing Specialist Salary\" width=\"984\" height=\"568\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary.png 984w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary-300x173.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary-768x443.png 768w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary-730x420.png 730w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary-400x231.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/10\/digital-marketing-specialist-salary-600x346.png 600w\" sizes=\"(max-width: 984px) 100vw, 984px\" \/><figcaption id=\"caption-attachment-15801\" class=\"wp-caption-text\">Average Digital Marketing Specialist Salary<\/figcaption><\/figure>\n<p>If you plan to work as a freelancer, an experienced digital marketing manager can make up to $140 per hour.<\/p>\n<figure id=\"attachment_14618\" aria-describedby=\"caption-attachment-14618\" style=\"width: 607px\" class=\"wp-caption alignnone\"><img class=\"wp-image-14618 size-full\" src=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/digital-marketing-salary.png\" alt=\"Digital Marketing Salary\" width=\"607\" height=\"310\" srcset=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/digital-marketing-salary.png 607w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/digital-marketing-salary-300x153.png 300w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/digital-marketing-salary-341x173.png 341w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/digital-marketing-salary-250x127.png 250w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/digital-marketing-salary-400x204.png 400w, https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/digital-marketing-salary-600x306.png 600w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><figcaption id=\"caption-attachment-14618\" class=\"wp-caption-text\">Digital Marketing Specialist Consultancy Rates Per Hour<\/figcaption><\/figure>\n<div class=\"key-learnings\">\n<h2>Key Learnings<\/h2>\n<p>If you want to become a digital marketing expert, you need to have in mind three things:<\/p>\n<ol>\n<li>You need to learn how to use each and every digital marketing channel.<\/li>\n<li>Digital marketing is a dynamic industry and continuous learning is part of the daily routine of a digital marketing professional.<\/li>\n<li>The salary and compensation depend a LOT on years of experience and results.<\/li>\n<\/ol>\n<p>You don\u2019t need to have a formal university degree, although there are many schools that offer digital marketing degrees.<\/p>\n<p>If you are willing to learn and put on the required effort, there is nothing stopping you from starting a career in digital marketing.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Working in the digital marketing industry is a great experience. For the last 15 years, I\u2019m working as a digital marketing manager and in this post, I\u2019ll explain how to become a digital marketing specialist with no prior experience in marketing. Becoming a digital marketing specialist requires a lot of effort and hard work but [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","mc4wp_mailchimp_campaign":[]},"categories":[493],"tags":[120,583,584,582],"_links":{"self":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/15794"}],"collection":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/comments?post=15794"}],"version-history":[{"count":23,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/15794\/revisions"}],"predecessor-version":[{"id":32493,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/posts\/15794\/revisions\/32493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/media\/19060"}],"wp:attachment":[{"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/media?parent=15794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/categories?post=15794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reliablesoft.net\/wp-json\/wp\/v2\/tags?post=15794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}