As you can see from the diagram below, digital marketing has a lot more pillars including content marketing, mobile marketing, email marketing, and more. Social media and SEO are only part of the equation.<\/p>\n A well-planned digital marketing strategy<\/strong><\/a> will help you utilize all available channels for promoting your business online.<\/p>\n If you don\u2019t write down your web marketing strategy that includes what you want to achieve online and how to actually do it, then it\u2019s like driving with your eyes closed.<\/p>\n By preparing a strategy together with a plan, you will know exactly which tools to use, how to use them, and what to expect as realistic results from each tool.<\/p>\n In addition, a plan makes it easier to communicate your goals within your business so that all departments are aligned with your strategy.<\/p>\n Sooner or later every business will get into the digital marketing game and things will become even tougher. To get ahead of the game, you should take your online promotion more seriously and the best place to start is by creating a web marketing strategy.<\/p>\n To successfully promote your website on the Internet, you need a solid strategy that will take advantage of all digital marketing channels.<\/p>\n Here are the 10 steps to follow for a successful website marketing strategy.<\/p>\n The first step is to create a website that accurately represents your business. This is not directly related to the visual aspect of it (i.e. how it looks) but on the quality of the information provided.<\/p>\n Your website is the same as your shop window. It should look good on the outside and when customers enter your shop, everything should be organized and in place.<\/p>\n Before starting any campaigns, take some time and review your website and make sure that:<\/p>\n It has a simple hierarchical <\/strong>site structure<\/strong><\/a> \u2013 A good site structure helps both users and search engines navigate a website to easily find the information they need. As a rule of thumb, any page on your site should be accessible from the homepage in 3 clicks or less.<\/p>\n It\u2019s user-friendly and functional<\/strong> \u2013 Evaluate your website\u2019s friendliness using the principles of SEO-friendly web design<\/a><\/strong> and try to remove design elements that add complexity or are not needed.<\/p>\n It has accurate information about your company and products<\/strong> \u2013 Make sure that it provides users with everything they need to know about your company and products. Make use of visual elements to get the attention of your users.<\/p>\n It\u2019s fast and mobile-friendly<\/strong> – The majority of your users will come from mobile devices so test your website on mobile and optimize the experience of the user in the best way possible.<\/p>\n The next step is to start thinking about your SEO strategy<\/strong><\/a>. A well-defined SEO plan will eventually increase your rankings and traffic from search engines.<\/p>\n SEO<\/strong><\/a> is the process of increasing your website\u2019s visibility<\/strong><\/a> in search engines and it consists of a number of steps:<\/p>\n Technical SEO<\/strong><\/a> \u2013 Making sure that your website is free of crawl errors<\/strong><\/a> and other issues that might keep search engines from indexing your website properly.<\/p>\n On-Page SEO<\/strong><\/a> \u2013 Making your webpages SEO-friendly and your content easy to read by search engine crawlers.<\/p>\n SEO Content<\/strong><\/a> \u2013 Writing content that satisfies the user’s intent.<\/p>\n Off-Page SEO<\/strong><\/a> \u2013 Promoting your website for the purpose of getting high-quality links from other websites.<\/p>\n Local SEO<\/a><\/strong> \u2013 Optimizing your website for location-aware searches and for getting more clients to your brick and mortar store.<\/p>\n Besides the above standard SEO practices, you should also optimize your website for modern SEO like adding schema markup<\/a><\/strong> and optimizing your content for rich snippets<\/a><\/strong>.<\/p>\n Recommended reading: SEO checklist<\/a><\/strong> \u2013 use the checklist to completely optimize your website for SEO.<\/p><\/blockquote>\n The next step is to optimize your website for social media. This is not the same as social media marketing (we\u2019ll talk about this on step 5), but it has to do with:<\/p>\n Many webmasters skip this step and it\u2019s a mistake that can negatively affect your social media promotion efforts.<\/p>\n While it looks like it\u2019s more technical and not marketing-related, it does play an important role. If your website does not allow users to share your content properly, don\u2019t expect any social media exposure.<\/p>\n The next step in your website marketing plan is to design a content marketing strategy.<\/p>\n When you promote a website online, you essentially promote the content of your website and that\u2019s why it is referred to as content marketing<\/strong><\/a>.<\/p>\n The main purpose of content marketing is to help you create the right type of content that will attract new users to your website and keep them engaged.<\/p>\n To create a good strategy, you first need to:<\/p>\n Once you have a list of topics\/keywords you should then create a content marketing calendar to specify when each piece of content will be published, who will write it, and how it will be promoted after publication.<\/p>\n Companies that manage to have an ongoing content marketing campaign, have more chances of succeeding online than companies that publish content occasionally without a plan.<\/p>\n Now that you have a constant flow of content being generated, the next step is to start promoting your website on different social networks.<\/p>\n Follow the steps below:<\/p>\n Create Business Accounts on Social Networks<\/strong><\/p>\n Your first action is to create business pages in the social networks that are relevant to your business.<\/p>\n These are the networks that your potential customers might be using. The most common suspects are Facebook, Twitter, Instagram, Pinterest, and LinkedIn.<\/p>\n Complete your Social Profiles<\/strong><\/p>\n Next, make sure that your business pages are properly configured and all information is properly filled in.<\/p>\n Link your website and social media pages<\/strong><\/p>\n Then, add links to your social pages on your website (in the footer) and also add the relevant schema (this will help search engines associate your website and the business pages together).<\/p>\n Grow your social media following<\/strong><\/p>\n Having a business page with no followers does not provide any benefits to your business.<\/p>\n You need to spend some time to find and connect with people that might be interested in your business and also influencers in your niche.<\/p>\n Read this to get started: How to gain followers on Facebook<\/strong><\/a><\/p><\/blockquote>\n Create a social media calendar<\/strong><\/p>\n Social media success is based on the quality of your postings. You need to fetch your social media networks high-quality content on a regular basis. That\u2019s the best way to get the attention of users and create an audience for your brand.<\/p>\n A good way to start is to create a social media calendar (the same way you did with step 4 above) and specify what type of content to publish and when.<\/p>\n As soon as you get started with SEO and social media marketing, you\u2019ll realize one thing. It takes time for SEO to work and to get a decent number of followers on social media organically.<\/p>\n This means that if you want results faster, you need to add one more ingredient to your website marketing and that is paid advertising<\/em>.<\/p>\n With paid advertising, you can get targeted traffic fast and start making sales or conversions.<\/p>\n There are various advertising platforms you can use but the most common are:<\/p>\n Google Ads<\/strong> \u2013 Target people based on the search terms<\/strong><\/a> they use on Google or show your ads on other Google properties (YouTube, Gmail) and websites that participate in Google AdSense.<\/p>\n Facebook Paid Ads<\/strong> \u2013 Promote your Facebook page, social media postings, or ads to people using Facebook, Instagram, or Facebook messenger.<\/p>\n Both methods are very effective but you should be careful not to waste a lot of money on advertising without a return. Better start with a low budget and measure the effectiveness of your campaigns and add more money as long as there is a positive ROI.<\/p>\n One of the most effective sales channels is email.\u00a0 In fact, one of the goals of your website marketing campaign should be to grow your email list.<\/p>\n Having an active email list is a great way to get people back to your website, let them know of new content, or directly sell them a product. Make no mistake, email is not yet dead<\/strong><\/a>.<\/p>\n To make the most of your campaigns, follow these email marketing tips<\/strong><\/a>:<\/p>\n Do you know what is the rule of 7<\/em>?<\/p>\n It\u2019s a rather old marketing rule which states that a potential client should see or hear an ad (or message) at least 7 times before they\u2019ll take an action to buy a product or service.<\/p>\n This is applicable to internet marketing as well. In website marketing terms, this means you need to get users to re-visit your website a number of times before they proceed to the next step of your digital marketing funnel<\/strong><\/a>.<\/p>\n Publishing new content on a frequent basis and using social media marketing and email marketing are all great ways to achieve this but there is one more method that is highly effective and this is remarketing<\/em>.<\/p>\n With remarketing you use advertising platforms (either Google Ads, Facebook, or even Twitter) to re-connect with people that visited your website at least once.<\/p>\n This has a number of advantages including more targeted traffic, lower advertising costs, and higher conversion rates.<\/p>\n When you do website marketing, you should not forget two important things:<\/p>\n First: To keep your website up-to-date<\/strong><\/p>\n This means upgrading your website software to the latest version, ensuring that your website is secure and that is using the latest technologies.<\/p>\n For example, as part of your strategy, you may consider accelerated mobile pages (AMP), which is the new HTML format supported by Google and other networks.<\/p>\n Second: To keep your content fresh and relevant<\/strong><\/p>\n Besides publishing new content targeting specific keywords and increasing your organic reach, you also need to go back and audit your existing content.<\/p>\n As your website gets bigger and older, some of your content will become outdated and this is not good for users or search engines.<\/p>\n The first step of the process is to find thin content<\/strong><\/a> pages. These are pages that have no rankings, backlinks<\/a>,<\/strong> or traffic.<\/p>\n Maybe the content on those pages is good but since they don\u2019t rank for anything, they don\u2019t offer any real value to your website. As part of the audit, you should decide to either:<\/p>\n![\"Digital](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/04\/digital-marketing-channels.png\")
#2 \u2013 You need a strategy and a plan<\/h3>\n
#3 \u2013 Do it before the competition<\/h3>\n
How to do website marketing?<\/h2>\n
\n
Step 1: Perform a website design review<\/h3>\n
Step 2: Optimize your website for SEO<\/h3>\n
Step 3: Optimize your website for social media<\/h3>\n
\n
Step 4: Create a content marketing plan<\/h3>\n
![\"Content](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/content-marketing-strategy.png\")
\n
Step 5: Promote your website on social media networks<\/h3>\n
Step 6: Use Paid Ads to reach more customers<\/h3>\n
Step 7: Utilize email marketing to engage with your audience<\/h3>\n
![\"Email](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/email-marketing-stats.png\")
\n
Step 8: Use remarketing to get users back to your website<\/h3>\n
![\"How](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/how-remarketing-works.jpg\")
Step 9: Keep your website and content up-to-date and move forward<\/h3>\n