{"id":34451,"date":"2021-12-29T12:22:05","date_gmt":"2021-12-29T10:22:05","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=34451"},"modified":"2022-01-17T12:01:17","modified_gmt":"2022-01-17T10:01:17","slug":"best-retargeting-courses","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/best-retargeting-courses\/","title":{"rendered":"7 Best Retargeting Courses (Free & Paid)"},"content":{"rendered":"
When a potential customer lands on your website or sales page, they won\u2019t always be ready to buy. In fact, the majority of customers will need to do more research, evaluate your company, and consider their options before whipping out a credit card.<\/p>\n
A good retargeting course can teach marketers how to leverage more conversion opportunities from every interaction. With retargeting, marketing professionals can reach out to people who previously interacted with their company. The more interactions you have with your would-be customers, the more likely they are to convert.<\/p>\n
Retargeting training sessions, webinars, and online classes provide a step-by-step guide to the nuances of retargeting. They provide a deeper understanding of what retargeting is<\/strong><\/a>, and how to do it correctly to gain the best return on investment.<\/p>\n In this comprehensive review, we\u2019ll be exploring some of the best retargeting courses available online. The list includes both free and paid courses from reputable organizations. All courses have been carefully selected to offer practical advice to students and not just the theory.<\/p>\n The complete Facebook Retargeting course by Diego Davila shares a behind-the-scenes look at the secrets of Facebook marketing. Throughout the lessons, you\u2019ll get a step-by-step guide to launching your own retargeting campaign via Facebook, to convert more leads.<\/p>\n Diego talks students through the strategies they can use to optimize their Facebook retargeting ads<\/strong><\/a>, exploring concepts like custom Facebook audiences and pixel statistics.<\/p>\n Interestingly, this course also covers two separate approaches to remarketing: hot and cold retargeting.<\/p>\n A number of top companies like NASDAQ and Eventbrite offer this course to their employees, and no prior knowledge is required to get started. Some of the biggest benefits include:<\/p>\n Learn More About This Course<\/strong><\/a><\/p>\n<\/div>\n Fiverr Learn is a great learning platform<\/strong><\/a>, as it offers affordable ways to learn about things like Google Analytics, retargeting, and marketing optimization.<\/p>\n This Ad retargeting course is a simple video-driven experience designed to walk students through the basics of remarketing.<\/p>\n Through the course syllabus, you\u2019ll learn retargeting techniques like funnel-based segmentation, and how to use Google Analytics to better understand your audience. The course also provides tips and tricks on how to leverage Google tag manager for building traffic maps (audiences).<\/p>\n By the time you\u2019re done learning with Globally-Recognized Google Ads expert, Isaac Rudansky, you\u2019ll be more than equipped to build your own remarketing campaign with Google Ads. Benefits of this course include:<\/p>\n Learn More About This Course<\/strong><\/a><\/p>\n<\/div>\n For anyone keen to become a retargeting expert, the Remarketing Strategies course from LinkedIn learning is a must-see. This high-quality educational course will show you how to leverage retargeting techniques in Google Ads and Google Analytics.<\/p>\n Amy Bishop, a leading digital marketing consultant, introduces students to all the fundamentals of remarketing with Google assets. You\u2019ll learn how to design a remarketing strategy that aligns with your audience\u2019s interests.<\/p>\n You can even discover how to segment your audience more effectively, with in-depth insights into your customers.<\/p>\n The course is simple, easy-to-follow, and packed with useful information. Plus, you get a LinkedIn learning certificate to demonstrate your knowledge at the end. Benefits include:<\/p>\n Learn More About This Course<\/strong><\/a><\/p>\n<\/div>\n Shopify is one of the most popular eCommerce store builders on the market. It only makes sense the company would offer some excellent courses on how to retain and convert customers.<\/p>\n The Shopify Retargeting course focuses on Facebook and Instagram retargeting, rather than Google.<\/p>\n Throughout the 60-minute session, you\u2019ll learn from Ezra Firestone (a successful business owner), about all the basics of remarketing. The course covers tips and tricks on using Facebook and Instagram retargeting effectively.<\/p>\n Plus, you\u2019ll also learn how to implement retargeting methods into your Shopify store strategy.<\/p>\n The course is wonderfully easy to follow, and free. Benefits include:<\/p>\n Learn More About This Course<\/strong><\/a><\/p>\n<\/div>\n Udemy has a knack for publishing engaging beginner-friendly courses on digital marketing<\/strong><\/a>. This retargeting masterclass is no exception.<\/p>\n With the guidance of Brian Gray and Mark Trandan, you can learn retargeting techniques capable of increasing conversions and unlocking new opportunities.<\/p>\n The course goes beyond the basics of retargeting, by showing you how to create all kinds of content to drive traffic and generate loyalty. As you learn, you\u2019ll set up and run cold traffic campaigns using AdWords and YouTube.<\/p>\n Plus, you can also learn how to create squeeze and opt-in pages more effectively.<\/p>\n If you\u2019re hoping to leverage remarketing courses for YouTube, Google, and Facebook retargeting at the same time, you can combine everything into one with this series. Benefits include:<\/p>\n Learn More About This Course<\/strong><\/a><\/p>\n<\/div>\n Another of the top remarketing courses from Udemy, this offering comes to you from innovative sales funnel expert, Zach Miller. Promising to simplify retargeting and remarketing campaigns, the course guides you through everything from AdWords and Adroll, to Facebook campaigns.<\/p>\n To begin, you\u2019ll learn the basics of what retargeting means, and how you can segment your list for better results. You\u2019ll also discover how to use competitor analysis to improve your chances of reaching the right audience.<\/p>\n The convenient course includes a series of fantastic, bite-sized videos to make learning fun and easy. Benefits of this course include:<\/p>\n Learn More About This Course<\/strong><\/a><\/p>\n<\/div>\n I\u2019ve discovered countless fantastic courses through SkillShare over the years, including this digital marketing course, taught by former Google expert, and Founder, Ben Lund. More than just an insight into remarketing, this retargeting training course will guide you through all the basics of building Google Ads for your business.<\/p>\n The video guides will show you how to create your Google Ads accounts, create search campaigns, and build display campaigns. You\u2019ll also learn about the basics of retargeting, and how you can implement it into an end-to-end workflow for digital success.<\/p>\n The best part of this course is the hands-on project, where you\u2019re encouraged to create your own Google Ads account and start experimenting. Other benefits include:<\/p>\n Learn More About This Course<\/strong><\/a><\/p>\n<\/div>\n To help you decide which is the best retargeting course for your needs, here is a table comparing the top courses available online.<\/p>\nTop 7 Best Retargeting Courses<\/h2>\n
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1. The Complete Facebook Retargeting Course (Udemy)<\/h3>\n
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2. Ad Retargeting: Convert More Clients (Fiverr Learn)<\/h3>\n
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3. Remarketing Strategies (Linkedin Learning)<\/h3>\n
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4. Shopify Retargeting Course (Shopify Learn)<\/h3>\n
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5. Retargeting Masterclass (Udemy)<\/h3>\n
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6. Retargeting & Remarketing Made Easy (Udemy)<\/h3>\n
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7. Digital Marketing with Google Ads (SkillShare)<\/h3>\n
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Retargeting Courses Comparison Table<\/h2>\n