{"id":34555,"date":"2022-01-09T15:04:11","date_gmt":"2022-01-09T13:04:11","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=34555"},"modified":"2022-01-09T15:04:11","modified_gmt":"2022-01-09T13:04:11","slug":"google-ads-certifications","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/google-ads-certifications\/","title":{"rendered":"Google Ads Certifications: How to Get Certified in Google Ads"},"content":{"rendered":"

Google Ads is one of the most profitable digital marketing channels. Businesses across industries are able to consistently earn double (or more) the amount they spend on their ad campaigns.<\/p>\n

To help advertisers understand the platform and create more effective campaigns, Google has created the Google ads certification program.<\/p>\n

In this post, we will examine how Google Ads certifications work and the steps you can take to quickly get certified.<\/p>\n

What is a Google Ads Certification?<\/h2>\n

A Google Ads certification is awarded by Google to individuals who successfully pass one or more Google ads exams. Google ads certification holders demonstrate proficiency in having basic and advanced Google Ads skills.<\/p>\n

Google currently offers six Google Ads certifications: Google Ads Search Certification, Google Ads Display Certification, Google Ads Video Certification, Shopping ads Certification, Google Ads Apps Certification, and Google Ads Measurement Certification.<\/p>\n

The Google Ads certifications are available in 22 languages.<\/p>\n

Why Get a Google Ads Certification?<\/h2>\n

While there is no strict certification requirement to use the Google Ads platform, making the effort to get certified can bring several significant benefits.<\/p>\n

Become a Google Ads Certified Professional<\/strong><\/p>\n

To start, getting certified is an effective way to learn the ins and outs of Google Ads.<\/p>\n

Each certification requires you to pass an exam. These exams test both basic and more advanced concepts on how to use Google Adwords.<\/p>\n

By getting a Google Ads Certification, you will set a strong foundation that will help you eventually become a Google Ads specialist<\/strong><\/a>.<\/p>\n

Land a New Job And Get More Clients<\/strong><\/p>\n

A Google Ads Certification is considered one of the best Google certifications<\/strong><\/a> and can also help you land work throughout your career.<\/p>\n

Whether you want to work in a company\u2019s marketing department or as a freelancer that gets their own clients, others will want to see that you know what you are doing.<\/p>\n

A certification does just that and allows you to showcase your skills.<\/p>\n

Stand Out From the Crowd<\/strong><\/p>\n

Despite all the benefits of the certifications, there is still a rather low number of qualified marketers that have them. Plus, there is a strong demand for digital marketers with Google Ads training.<\/p>\n

These combined factors help to make you even more valuable to companies or clients when you get certified.<\/p>\n

The Google Adwords Certifications are still valuable even if you choose to focus on a different area of digital marketing.<\/div>\n

Pay-per-click (PPC) ads, like those used by Google, are often the main focus of online marketing efforts for companies across industries.<\/p>\n

By developing these skills, you can improve your marketing in other areas and will have a better understanding of how digital marketing works<\/strong><\/a>.<\/p>\n

How to Become Google Ads Certified<\/h2>\n
    \n
  1. Create a Google Skillshop Account<\/a><\/li>\n
  2. Choose your Google Ads Certification<\/a><\/li>\n
  3. Prepare for the exams<\/a><\/li>\n
  4. Pass the exams and Get Certified<\/a><\/li>\n<\/ol>\n

    1. Create a Google Skillshop Account<\/h3>\n
    \"Create
    Create a Free Google Skillshop Account<\/figcaption><\/figure>\n

    The first step to obtaining a Google Ads Certification is to set up your Google Skillshop<\/strong><\/a> account. This is the online hub where you will complete the Google Ads Certification training and take the certification exams.<\/p>\n

    The platform is free and the signup process is simple. You only need to go to the Skillshop homepage<\/strong><\/a> and sign in using your Google account.<\/p>\n

    This will create your Skillshop profile. You can then browse the platform to review the different certifications and their corresponding learning material.<\/p>\n

    2. Choose your Google Ads Certification<\/h3>\n

    Next, you will want to decide which Google Ads Certification you want to get.<\/p>\n

    There are six Google Certifications available. Each showcases your knowledge and expertise in a different area of Google Ads.<\/p>\n

    Google Ads Certifications<\/strong><\/p>\n

    \n\n\n\n\n\n\n\n\n\n
    Certification<\/strong><\/td>\nDescription<\/strong><\/td>\n<\/tr>\n
    Google Ads Display Certification<\/a><\/td>\nDemonstrate your expertise in managing Google Ads display campaigns.<\/td>\n<\/tr>\n
    Google Ads Search Certification<\/a><\/td>\nDemonstrate your ability to set up, run and optimize campaigns running on the Google search network.<\/td>\n<\/tr>\n
    Google Ads Measurement Certification<\/a><\/td>\nDemonstrate your ability to make informed decisions based on metrics from Google\u2019s measurement solutions.<\/td>\n<\/tr>\n
    Google Ads Apps Certification<\/a><\/td>\nValidate your ability to create effective Google App campaigns displayed on Google Search, Google Play, YouTube, and the Google Display Network.<\/td>\n<\/tr>\n
    Google Ads Video Certification<\/a><\/td>\nShowcase your skills on how to use Google Video advertising and Youtube to reach more customers and increase sales.<\/td>\n<\/tr>\n
    Shopping ads Certification<\/a><\/td>\nDemonstrate your ability to generate revenue using Google Shopping campaigns.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    Google Ads Display Certification<\/h4>\n
    \"Google
    Google Ads Display Certification<\/figcaption><\/figure>\n

    The Google Ads Display Certification<\/strong><\/a> shows that you know how to use display ads to achieve campaign results.<\/p>\n

    These ads are shown to users as they browse the countless number of sites in the Google Display network. To pass the knowledge exam for this certification you will need to understand the following concepts:<\/p>\n