Certified marketers can use the certification to distinguish themselves from other marketers and increase their chances of getting hired.<\/p>\n
A digital marketing certificate is not the same as a digital marketing degree. You can get a degree in digital marketing by attending a regular university program (classroom training, usually four years), and obtain a Bachelors\u2019s or a Master\u2019s.<\/p>\n
Top Digital Marketing Certifications of 2022<\/h2>\n
These are the best digital marketing certificates you can pursue and get certified in digital marketing.<\/p>\n
- \n
- Google Digital Marketing Certification<\/a><\/li>\n
- Reliablesoft Digital Marketing Certification<\/a><\/li>\n
- Harvard Digital Marketing Strategy Program<\/a><\/li>\n
- Duke Digital Media and Marketing Certificate<\/a><\/li>\n
- DMI Digital Marketing Pro Certificate<\/a><\/li>\n
- SimpliLearn Digital Marketing Specialist Certificate<\/a><\/li>\n
- Coursera Digital Marketing Specialization<\/a><\/li>\n
- OMCP Digital Marketing Certification<\/a><\/li>\n
- LinkedIn Digital Marketing Certificate<\/a><\/li>\n
- PCM Digital Marketing Certification<\/a><\/li>\n
- Facebook Blueprint Certifications<\/a><\/li>\n
- Google Ads Marketing Certification<\/a><\/li>\n
- YouTube Certification<\/a><\/li>\n
- Google Analytics Certification<\/a><\/li>\n<\/ol>\n
1. Google Digital Marketing Certification<\/h3>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/05\/google-digital-garage-logo.jpg\")
Google Digital Garage<\/figcaption><\/figure>\n Google digital garage is a learning platform owned by Google. They offer various online courses and certifications covering a range of topics from digital marketing to machine learning and self-improvement.<\/p>\n
One of their most popular certificates is the Google digital marketing certificate.<\/p>\n
What you should know about this certificate is the following:<\/p>\n
- \n
- It\u2019s free<\/li>\n
- It\u2019s for beginners in digital marketing. The course title is \u201cFundamentals of Digital Marketing\u201d and it\u2019s mostly for people who are new to digital marketing<\/li>\n
- It has 26 modules<\/li>\n
- It\u2019s a video course (total hours 40)<\/li>\n
- It is accredited by Interactive Advertising Bureau Europe and The Open University.<\/li>\n<\/ul>\n
This Google digital marketing certification will help you build the following skills:<\/p>\n
- \n
- Content marketing<\/li>\n
- Email marketing<\/li>\n
- Local marketing<\/li>\n
- Business strategy<\/li>\n
- Marketing analytics<\/li>\n
- Display advertising (Google Ads)<\/li>\n
- e-Commerce basics<\/li>\n
- Search engine marketing<\/li>\n
- SEO<\/li>\n
- Social media marketing<\/li>\n
- Video marketing<\/li>\n
- Web optimization<\/li>\n<\/ul>\n
How do you get certified? <\/strong>To be awarded the Google Digital Marketing Certificate<\/strong><\/a> you need to complete all 26 modules and pass the final exam<\/strong><\/a> (40 questions).<\/p>\n
Is Google’s digital marketing certification worth it?<\/strong> It\u2019s a good certificate for beginners and it\u2019s free. The online learning platform is easy to navigate and the module structure is well-organized. If you know nothing about digital marketing then this course is a good starting point.<\/p>\n
You\u2019ll learn the fundamentals and the high-level theory but it won\u2019t make you an expert. Other programs in this list, taught by industry experts, include real examples and provide more actionable advice that goes beyond the theory.<\/p>\n
So, the bottom line is that you can follow this online marketing certificate and get certified (it\u2019s good for your CV), but this is not a course you can use as a reference when you start working with advanced digital marketing strategies.<\/p>\n
\n- \n
- Type: <\/strong>Online Training<\/li>\n
- Cost: <\/strong>Free<\/li>\n
- Duration: <\/strong>40 hours<\/li>\n
- Level: <\/strong>Beginner<\/li>\n
- Certification: <\/strong>The Fundamentals of Digital Marketing<\/li>\n<\/ul>\n
<\/i>This is the best free digital marketing certification. It is accredited by Google and Open University.<\/p>\n
Explore this Certification<\/strong><\/a><\/p>\n<\/div>\n
2. Reliablesoft Digital Marketing Certification<\/h3>\n
![\"Reliablesoft](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/05\/reliablesoft-academy-logo.png\")
Reliablesoft Digital Marketing Academy<\/figcaption><\/figure>\n Relialesoft Academy was founded in 2016 and it\u2019s part of Reliablesoft Digital Marketing Agency. The training programs offered by reliablesoft are prepared and taught by experienced digital marketers with 20+ years of hands-on experience in the industry.<\/p>\n
Reliablesoft academy currently offers two certificates: An SEO certificate and a Digital Marketing certificate.<\/p>\n
The Digital marketing certificate covers the following areas:<\/p>\n
- \n
- Search Engine Optimization<\/li>\n
- Facebook \/ Instagram Ads<\/li>\n
- Google Ads<\/li>\n
- eCommerce Optimization<\/li>\n
- Google Analytics<\/li>\n
- Email Marketing<\/li>\n
- Content Marketing<\/li>\n
- Social Media marketing<\/li>\n
- Keyword Research<\/li>\n
- Digital Marketing basics<\/li>\n<\/ul>\n
What you should know about reliablesoft\u2019s digital marketing training is the following:<\/p>\n
- \n
- The course material includes techniques and practices you can use to optimize your digital marketing campaigns. The fact that the lessons are prepared by experts that are currently working in the industry, gives you the added advantage of learning what is actually working in real-life scenarios and not what is good to know in theory.<\/li>\n
- The courses are updated frequently to take into account the latest techniques and practices.<\/li>\n
- At the end of this training, you\u2019ll know exactly what steps to follow to run successful digital marketing campaigns.<\/li>\n
- It is suitable for anyone wishing to learn digital marketing and become a true expert.<\/li>\n<\/ul>\n
How do you get certified? <\/strong>You need to complete all 10 courses and pass two exams. The SEO exam (you\u2019ll also get an SEO certification<\/strong><\/a>) and the Digital Marketing exam. Both exams are multiple-choice exams.<\/p>\n
Is the reliablesoft certification worth it? <\/strong>To avoid providing you with a biased answer, you can review the feedback<\/strong><\/a> of the 4200+ students already enrolled in this program. Compared to the other programs on this list, this certificate is affordable for everyone. It also comes with a non-conditional 60-day money-back guarantee.<\/p>\n
\n- \n
- Type<\/strong>: Online Training<\/li>\n
- Cost:<\/strong> $500 (currently offered at $119 with a 75% off discount<\/strong>)<\/li>\n
- Duration: <\/strong>Self-paced learning<\/li>\n
- Level: <\/strong>Beginner, Intermediate<\/li>\n
- Certification: <\/strong>Digital Marketing Certification<\/li>\n<\/ul>\n
<\/i>This is the best digital marketing certification for beginners. It is affordable, covers everything you need to know to become a successful digital marketer, and comes with a 60-day money-back guarantee.<\/p>\n
Explore this Certification<\/strong><\/a><\/p>\n<\/div>\n
3. Harvard Digital Marketing Strategy Program<\/h3>\n
![\"Harvard](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/05\/harvard-extension-school-logo.jpg\")
Harvard Extension School<\/figcaption><\/figure>\n The Harvard Extension School is offering a number of professional development programs, one of them is the Digital Marketing Strategy Program.<\/p>\n
This program is ideal for executives, mid-level marketers, and professional marketers who want to understand the big picture of designing and executing a digital marketing strategy<\/strong><\/a>. Participants need to have prior knowledge of how digital and social media platforms work.<\/p>\n
What you should know about Harvard’s certificate is the following:<\/p>\n
- \n
- It\u2019s not an online course. It\u2019s a 5-day intensive classroom training course taking place at Harvard University Campus, Massachusetts.<\/li>\n
- You need to pre-register for this training (they offer multiple registration dates for 2022).<\/li>\n
- It comes with a certificate of completion and not a certification. In other words, by completing this program, you won\u2019t be awarded a Harvard digital marketing degree but a certificate of attending the particular program.<\/li>\n
- It is offered by Harvard extension school and not directly from Harvard University.<\/li>\n<\/ul>\n
What is included?<\/strong><\/p>\n
This program is all about digital marketing strategies. It\u2019s not for beginners or for those looking to get hands-on experience with digital marketing. It\u2019s a program aimed at marketers and company executives who want to understand how they can incorporate digital marketing channels into their marketing campaigns.<\/p>\n
It does cover a wide range of topics like SEO, Search engine marketing, influencer marketing, social media advertising, and content marketing.<\/p>\n
How do you get certified? <\/strong>You will earn a certificate for attending the Digital marketing strategy program.<\/p>\n
Is the Harvard digital marketing certification worth it? <\/strong>Yes, if you already work for a big company and want to get ideas on how to use digital marketing in your organization. The program is taught by professional digital marketers with experience in business digital marketing.<\/p>\n
\n- \n
- Type: <\/strong>Classroom Training (multiple registration dates for 2022)<\/li>\n
- Cost: <\/strong>$5,995<\/li>\n
- Duration: <\/strong>5 Days<\/li>\n
- Level: <\/strong>Intermediate, Advanced<\/li>\n
- Certification: <\/strong>Digital Marketing Strategy (Certificate of Participation from the Harvard University Division of Continuing Education).<\/li>\n<\/ul>\n
<\/i>This is the best certificate program for marketing managers and professionals. Prestigious and good for networking.<\/p>\n
Explore this Certification<\/strong><\/a><\/p>\n<\/div>\n
4. Duke Digital Media and Marketing Certificate<\/h3>\n
![\"Duke](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/05\/duke-university-logo.jpg\")
Duke University<\/figcaption><\/figure>\n Duke University is based in North Carolina and it’s offering the Digital Media and Marketing Certificate through the Duke Continuing Studies division. The DCS is offering a wide range of certifications through online training.<\/p>\n
This certification is for both students that are new to the digital marketing industry and for the more experienced online marketers.<\/p>\n
All students have to complete the Digital Marketing Certified Associate (DMCA) module which is the introduction to digital marketing and then they can select to enroll in any of the following courses:<\/p>\n
- \n
- Advanced SEO (Search Engine Optimization)<\/li>\n
- Advanced PPC (Pay-Per-Click Advertising)<\/li>\n
- Advanced Social Media Marketing<\/li>\n
- Advanced Mobile Marketing<\/li>\n
- Advanced Content Marketing<\/li>\n
- Advanced Web Analytics<\/li>\n
- Advanced Conversion Optimization<\/li>\n
- Advanced Email Marketing<\/li>\n<\/ul>\n
What you should know about this online certificate program is the following:<\/p>\n
- \n
- You get access to the course material for a period of 12 months only. The estimated learning period is about 350 hours so if you want to go through all courses before the end of your subscription, you should allocate at least 10 hours per week.<\/li>\n
- Courses are not taught by Duke University faculty but they are delivered by SimpliLearn.<\/li>\n
- You get no refund. Unlike other academies, you\u2019re not allowed to request a refund if you\u2019re not happy with the course material.<\/li>\n
- The DMCA module is mandatory so you need to complete that first and then continue with the rest of the courses.<\/li>\n<\/ul>\n
How do you get certified? <\/strong>There are three certifications you can achieve:<\/p>\n
Certificate of Completion: You need to complete the basic course and at least 6 of the advanced courses. You also need to attain a minimum score of 80% on one of the offered tests for each course.<\/p>\n
Online Marketing Certified Professional (OMCA and OMCP): By following this course you can potentially achieve the OMCA and OMCP certifications. These certificates are awarded by the Online Marketing Certified Professional (OMCP) organization. It should be noted that the exams for getting the OMCA and OMCP certifications are not included in the course price.<\/p>\n
Is the Duke marketing certificate worth it? <\/strong>It\u2019s a comprehensive program that covers all areas of digital marketing but it also has three issues. Limited time access, no refunds, and to get certified you need to attend external exams.<\/p>\n
\n- \n
- Type: <\/strong>Online Training<\/li>\n
- Cost: <\/strong>$3,195<\/li>\n
- Duration: <\/strong>Self-paced learning<\/li>\n
- Level: <\/strong>Beginner, Intermediate<\/li>\n
- Certification: <\/strong>OMCA Certification, OMCP Certification<\/li>\n<\/ul>\n
<\/i>This is the best course to prepare for the OMCA and OMCP certifications.<\/p>\n
Explore this Certification<\/strong><\/a><\/p>\n<\/div>\n
5. DMI Digital Marketing Pro Certificate<\/h3>\n
![\"Digital](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/05\/dmi-logo.jpg\")
Digital Marketing Institute<\/figcaption><\/figure>\n The Digital Marketing Institute was founded in 2009 and is one of the leaders in digital marketing training. They offer several diplomas and certifications covering a wide range of digital marketing areas. Their partner network expands globally with 140 education partners offering their training programs.<\/p>\n
Their DMI Pro certificate includes 30 hours of online training covering the following digital marketing disciplines:<\/p>\n
- \n
- Introduction to Digital Marketing<\/li>\n
- Content Marketing<\/li>\n
- Social Media Marketing<\/li>\n
- Search Engine Optimization (SEO)<\/li>\n
- Paid Search (PPC) using Google Ads<\/li>\n
- Display and Video Advertising<\/li>\n
- Email Marketing<\/li>\n
- Website Optimization<\/strong><\/a><\/li>\n
- Analytics with Google Analytics<\/li>\n
- Digital Marketing Strategy<\/li>\n<\/ul>\n
What you should know about the Digital Marketing Insitute DMI Pro certificate is the following:<\/p>\n
- \n
- This digital marketing certificate is a practical course designed to help you improve your online marketing campaigns.<\/li>\n
- It’s suitable for beginners, traditional marketers, IT managers, small business owners, startups.<\/li>\n
- They offer a 14-day refund, provided that the program has not been accessed.<\/li>\n
- The classes are taught by instructors with real digital backgrounds (the names and experiences of the instructors are not specified though).<\/li>\n<\/ul>\n
How do you get certified? <\/strong>You need to pass one exam (3 hours) administered by Pearson Vue, via its global network of test centers. The cost of the exam is included in the course price.<\/p>\n
Is the DMI Pro certificate worth it? <\/strong>There are many benefits to gain by enrolling in this certificate program. You\u2019ll get a globally recognized digital marketing certificate, the course covers all the important digital marketing channels and you\u2019ll also get good support (exam preparation questions and other resources).<\/p>\n
The downside is that you don\u2019t get a money-back guarantee based on course satisfaction. If you register and find out that the material is too basic or you\u2019re not happy about it, you won\u2019t get a refund.<\/p>\n
\n- \n
- Type: <\/strong>Online Training<\/li>\n
- Cost: <\/strong>$1,955<\/li>\n
- Duration: <\/strong>Self-paced learning<\/li>\n
- Level: <\/strong>Beginner<\/li>\n
- Certification: <\/strong>Digital Marketing Certificate (DMI Pro)<\/li>\n<\/ul>\n
<\/i>This is a globally recognized digital marketing certification. When you achieve the DMI Pro you also get the PCM from the American Marketing Association.<\/p>\n
Explore this Certification<\/strong><\/a><\/p>\n<\/div>\n
6. SimpliLearn Digital Marketing Specialist Certificate<\/h3>\n
![\"simplilearn\"](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/05\/simplilearn-logo.jpg\")
Simplilearn Training<\/figcaption><\/figure>\n Simplilearn is an online learning platform founded in 2009. They started as a blog and gradually became one of the world\u2019s leading certification training providers. They offer a number of digital marketing certification programs, one of which is the Digital Marketing Specialist Certificate.<\/p>\n
They call this a \u2018Master\u2019s Program\u2019 and it includes 6 main courses (and additional electives) that cover in detail the following topics:<\/p>\n
Main Courses<\/p>\n
- \n
- Mastering SEO, Content Marketing, PPC, and Digital Analytics<\/li>\n
- Mastering Social Media, Mobile Marketing and Digital Strategy<\/li>\n
- Advanced Web Analytics<\/li>\n
- Advanced Search Engine Optimization (SEO)<\/li>\n
- Advanced Pay Per Click (PPC) Certification Program<\/li>\n
- Advanced Social Media<\/li>\n<\/ul>\n
Electives<\/p>\n
- \n
- Advanced Mobile Marketing<\/li>\n
- Advanced Email Marketing<\/li>\n
- Advanced Content Marketing<\/li>\n
- Advanced Website Conversion Rate Optimization<\/li>\n
- HubSpot Email Marketing Certification Training<\/li>\n<\/ul>\n
The material taught in the course is aligned with other marketing certifications including Google Ads, HubSpot, Facebook blueprint, and Bing Ads. In addition upon completion of the master\u2019s program, you can also apply to pass the relevant exam and become OMCP certified (an exam voucher is included in the price).<\/p>\n
What you should know about this training program is the following:<\/p>\n
- \n
- Once you register you get access to the course material for one year. During this period you can follow the online lessons (whenever you want) and you also get the option to enroll in a number of instructor-led training classes for the year.<\/li>\n
- They offer a 7-day money-back guarantee provided that the participant has not accessed more than 25% of the content.<\/li>\n
- The courses are taught by highly experienced instructors.<\/li>\n
- Besides the theory, you\u2019ll also learn how to use a number of digital marketing tools<\/strong><\/a>.<\/li>\n
- With your registration, you also get access to exclusive forums moderated by faculty and industry experts.<\/li>\n<\/ul>\n
How do you get certified? <\/strong><\/p>\n
- \n
- You get a certificate after completing each of the main courses.<\/li>\n
- When you complete all 6 main courses you are awarded the Digital Marketing Specialist Masters Certificate.<\/li>\n
- You can then use the exam voucher to take the OMCP exam and become OMCP certified.\u00a0<\/strong><\/li>\n<\/ul>\n
Is the SimpliLearn Digital marketing certificate worth it? <\/strong>Yes. In fact, it\u2019s one of the best digital marketing certification programs you can follow this year. The main reasons are:<\/p>\n
- \n
- The course instructors are experienced, digital marketers.<\/li>\n
- The course material is practical and not theoretical.<\/li>\n
- Their refund policy is good.<\/li>\n
- The program syllabus covers a wide range of online marketing techniques.<\/li>\n<\/ul>\n\n
- \n
- Type: <\/strong>Online Training, Instructor-led training classes<\/li>\n
- Cost: <\/strong>$1,499<\/li>\n
- Duration: <\/strong>Self-paced<\/li>\n
- Level: <\/strong>Beginner, Intermediate, Advanced<\/li>\n
- Certification: <\/strong>Digital Marketing Specialist Certificate.<\/li>\n<\/ul>\n
<\/i>This is the best digital marketing certification for marketing professionals. Expert instructors, covers all areas, good refund policy, long-term access. Less expensive than DMI Pro.<\/p>\n
Explore this Certification<\/strong><\/a><\/p>\n<\/div>\n
7. Coursera Digital Marketing Specialization<\/h3>\n
![\"coursera](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/05\/coursera-logo.jpg\")
Coursera Online Training Academy<\/figcaption><\/figure>\n Coursera is an online education platform offering a number of courses, specializations, professional certificates, and online degrees from top universities.<\/p>\n
The classes are 100% online and it\u2019s a subscription-based service starting at $39 per month. Once you register to Coursera you can access a number of courses and earn a certificate upon successful completion of a course. To achieve a specialization (like Digital Marketing), you have to complete a number of courses included in the specialization path.<\/p>\n
The Digital Marketing Specialization is offered by the University of Illinois and is part of the Master of Business Administration (iMBA) degree.<\/p>\n
It includes the following courses:<\/p>\n
- \n
- Marketing in a Digital World<\/li>\n
- Digital Analytics for Marketing Professionals: Marketing Analytics in Theory<\/li>\n
- Digital Analytics for Marketing Professionals: Marketing Analytics in Practice<\/li>\n
- Digital Media and Marketing Principles<\/li>\n
- Digital Media and Marketing Strategies<\/li>\n
- Marketing in an Analog World<\/li>\n
- Digital Marketing Capstone<\/li>\n<\/ul>\n
What you should know about Coursera\u2019s program is the following:<\/p>\n
- \n
- Even though the program is offered by the University of Illinois, you won\u2019t get a digital marketing degree but a certificate for completing each individual course.<\/li>\n
- You get a 7-day trial. In that period you can cancel your account and request a refund.<\/li>\n<\/ul>\n
How do you get certified?\u00a0 <\/strong>When you finish each of the 7 courses and complete the hands-on project, you’ll earn a Certificate.<\/p>\n
Is the Coursera Digital marketing specialization worth it?<\/strong> The course material will help you develop the following digital marketing skills<\/strong><\/a>: Digital Marketing, Marketing, Pricing Strategies, Marketing Analytics, Mobile Marketing, and Social Media marketing.<\/p>\n
It is a highly theoretical course and it won\u2019t teach you how to run digital marketing campaigns or work as a digital marketing professional. You should enroll in this certificate program if you plan on continuing your studies and achieve the iMBA degree awarded by the University of Illinois.<\/p>\n
\n- \n
- Type: <\/strong>Online Training<\/li>\n
- Cost: <\/strong>$1,368<\/li>\n
- Duration: <\/strong>Self-paced<\/li>\n
- Level: <\/strong>Beginner, Intermediate<\/li>\n
- Certification: <\/strong>Digital Marketing Specialization<\/li>\n<\/ul>\n
<\/i>This is the best program if you want to get credits towards getting an MBA degree from the University of Illinois.<\/p>\n
- Cost: <\/strong>$1,368<\/li>\n
- Type: <\/strong>Online Training<\/li>\n
- Cost: <\/strong>$1,499<\/li>\n
- Type: <\/strong>Online Training, Instructor-led training classes<\/li>\n
- With your registration, you also get access to exclusive forums moderated by faculty and industry experts.<\/li>\n<\/ul>\n
- Cost: <\/strong>$1,955<\/li>\n
- Type: <\/strong>Online Training<\/li>\n
- Cost: <\/strong>$3,195<\/li>\n
- Type: <\/strong>Online Training<\/li>\n
- Cost: <\/strong>$5,995<\/li>\n
- Type: <\/strong>Classroom Training (multiple registration dates for 2022)<\/li>\n
- Cost:<\/strong> $500 (currently offered at $119 with a 75% off discount<\/strong>)<\/li>\n
- Type<\/strong>: Online Training<\/li>\n
- Cost: <\/strong>Free<\/li>\n
- Type: <\/strong>Online Training<\/li>\n
- Reliablesoft Digital Marketing Certification<\/a><\/li>\n
![\"omcp\"](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/05\/omcp-logo.jpg\"){kind=logo}