With marketing-driven courses, you focus on creating social relationships, extending your brand reach, and learning how to use different platforms.<\/p>\n
With management courses, the spotlight is on establishing and managing your social media presence.<\/p>\n
Social media management classes may cover:<\/p>\n
- \n
- How to establish a social presence (and which platforms you should use).<\/li>\n
- Creating and maintaining a consistent brand tone, and image.<\/li>\n
- How to create a social media content strategy.<\/li>\n
- Managing a content calendar and choosing publication frequencies.<\/li>\n
- Evaluating the performance of content and creating marketing reports.<\/li>\n
- How to set social media marketing goals and achieve them.<\/li>\n
- How to manage clients and relationships as a social media manager.<\/li>\n
- What do various social platform algorithms mean to your posts?<\/li>\n
- Which terms and conditions do you need to be aware of to avoid repercussions.<\/li>\n<\/ul>\n
Depending on the nature of your chosen course, you may also learn how to develop your personal brand as a freelance social media professional<\/strong><\/a>, or how to manipulate the algorithms on each platform.<\/p>\n
Top 10 Social Media Management Courses<\/h2>\n
- \n
- Social Media Management Course (Coursera)<\/a><\/li>\n
- Social Media Marketing Course (Reliablesoft)<\/a><\/li>\n
- Social Media Marketing For Beginners (Udemy)<\/a><\/li>\n
- Social Media Management Course (Social Media Training)<\/a><\/li>\n
- Social Media Marketing Professional (Facebook)<\/a><\/li>\n
- Social Media Content Strategy (Fiverr Learn)<\/a><\/li>\n
- Understanding Social Media Promotion (Hubspot)<\/a><\/li>\n
- Social Media and You Certification Course (Hootsuite)<\/a><\/li>\n
- Social Media Marketing (OMI)<\/a><\/li>\n
- Social Media Management & Marketing (Skillshare)<\/a><\/li>\n<\/ol>\n
1. Social Media Management Course (Coursera)<\/h3>\n
![\"Coursera](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/coursera-online-courses.png\")
Coursera Online Courses<\/figcaption><\/figure>\n Part of the social media management certification from Facebook, this course on Coursera covers virtually everything you need to know to master social media. You\u2019ll learn how to create compelling social media posts and establish a stronger brand presence.<\/p>\n
Coursera and Facebook also teach users how to create a sustainable, efficient content calendar.<\/p>\n
As a Facebook-driven training solution, this course will be particularly compelling to social media managers<\/strong><\/a> with a heavy focus on Instagram and Facebook. However, the branding, scheduling, and reporting basics you\u2019ll learn can be applied to all platforms.<\/p>\n
Why enroll in this course?<\/strong><\/p>\n
This social media management course is offered by Facebook, the biggest social media platform on the market today. Direct advice from a social media giant ensures you\u2019ll learn proven solutions for making the most of your social strategy.<\/p>\n
Throughout a selection of easy-to-digest lessons, you\u2019ll learn how to:<\/p>\n
- \n
- Create a powerful content calendar (across multiple platforms).<\/li>\n
- Develop a strong tone of voice for your target audience.<\/li>\n
- Evaluate the performance of your content and optimize results.<\/li>\n
- Manage social media content with real-world data.<\/li>\n<\/ul>\n
You don\u2019t need any marketing experience to begin, and you can learn entirely at your own pace. If you\u2019re hoping to develop your personal brand, the certification at the end of the course is useful too.<\/p>\n
\n- \n
- Vendor: <\/strong>Coursera<\/li>\n
- Cost: <\/strong>$49\/mo<\/li>\n
- Duration: <\/strong>13 hours<\/li>\n
- Certification: <\/strong>Certificate of Completion<\/li>\n<\/ul>\n
Explore this Course<\/strong><\/a><\/p>\n<\/div>\n
2. Social Media Marketing Course (Reliablesoft)<\/h3>\n
![\"Reliablesoft](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/reliablesoft-academy-online-courses.png\")
Reliablesoft Academy Online Courses<\/figcaption><\/figure>\n Reliablesoft Academy offers a social media management course as part of the Digital Marketing Course Bundle<\/strong><\/a>. The bundle includes 10 courses covering all aspects of digital marketing including social media marketing and management.<\/p>\n
Why enroll in this course?<\/strong><\/p>\n
The course is aimed at beginners and explains in simple terms how to start managing your social media presence. In particular, you\u2019ll learn:<\/p>\n
- \n
- How to create a social media strategy<\/li>\n
- How to get more followers on Facebook and other social networks<\/li>\n
- How to use hashtags when creating content<\/li>\n<\/ul>\n
With your registration, you also get access to the Facebook Ads Course<\/strong><\/a>. This course will teach you how to take advantage of paid Facebook ads to increase your reach and expand your sales.<\/p>\n
Another benefit of this course compared to other courses is that upon completion of the course you can take a digital marketing exam and get a digital marketing certification.<\/p>\n
\n- \n
- Vendor: <\/strong>Reliablesoft Academy<\/li>\n
- Cost: <\/strong>$119<\/li>\n
- Duration: <\/strong>3 hours<\/li>\n
- Certification: <\/strong>Digital Marketing Certification<\/li>\n<\/ul>\n
Explore this Course<\/strong><\/a><\/p>\n<\/div>\n
3. Social Media Marketing for Beginners (Udemy)<\/h3>\n
![\"Udemy](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/udemy-online-courses.png\")
Udemy Online Courses<\/figcaption><\/figure>\n Promising powerful tools for beginners, the Udemy social media management classes will give anyone considering a career in this industry a phenomenal boost.<\/p>\n
You\u2019ll learn how to create attractive content for multiple social media platforms. Plus, the lessons are full of tips to enhance your productivity and performance on a day-to-day basis.<\/p>\n
Udemy\u2019s course covers all the essentials of building an extensive, customized social media strategy, with the freedom to adapt your plans to suit your needs. The instructor, Maggie Stara, is a fantastic digital marketing expert, with an engaging, easy-to-follow teaching style.<\/p>\n
Why enroll in this course?<\/strong><\/p>\n
Udemy and Maggie Stara join forces to deliver a step-by-step guide to all the tools and guidance you need to thrive in a new social media management career. You\u2019ll learn not just how to use social media marketing platforms, but how to develop your mindset and habits for stronger performance.<\/p>\n
The course provides a comprehensive blueprint to content management, without becoming too confusing or overwhelming for beginners. You\u2019ll learn how to:<\/p>\n
- \n
- Discover your \u201cwhy\u201d as a social media manager and build a personal brand.<\/li>\n
- Improve your chances of success when seeking new clients.<\/li>\n
- Manage multiple social media platforms and their algorithms.<\/li>\n
- Create content according to a strategic schedule.<\/li>\n<\/ul>\n
This course is a great tool if you\u2019re looking to learn social media marketing<\/strong><\/a> and invest in a new career.<\/p>\n
\n- \n
- Vendor:<\/strong> Udemy<\/li>\n
- Cost:<\/strong> $99.99<\/li>\n
- Duration:<\/strong> 10 hours<\/li>\n
- Certification:<\/strong> Certificate of Completion<\/li>\n<\/ul>\n
Explore this Course<\/strong><\/a><\/p>\n<\/div>\n
4. Social Media Management Course (Social Media Training)<\/h3>\n
![\"Social](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2022\/01\/socialmediatraining-logo.webp\")
Social Media Training<\/figcaption><\/figure>\n Designed with beginners in mind, the social media management course free training from Eric Schwartzman is an easy-to-digest approach to the industry.<\/p>\n
Through more than 163 minutes of HD video, students will learn all the rules of social media engagement. You\u2019ll discover what it means to make the right connection with your audience, whatever your preferred channel might be.<\/p>\n
Unlike most social media courses, Eric\u2019s offering explores some of the less-traveled channels in social media management too, like Flickr, UStream, and Soundcloud. You\u2019ll also get insights from genuine case studies from the US Department of Defense, Toyota, and other brands.<\/p>\n
Why enroll in this course?<\/strong><\/p>\n
Though simple enough for beginners to follow, this social media management course is a lot more comprehensive than many of the alternative free options on the market.<\/p>\n
You\u2019ll get an introduction to all of the most popular social channels, like Facebook and Twitter, as well as tips on how to manage YouTube, Blogger, Google Analytics, and more.<\/p>\n
Eric also uses his easy-to-digest videos to provide exclusive tips and insights from some of the top social media managers from major brands around the world.<\/p>\n
You\u2019ll learn how to:<\/p>\n
- \n
- Establish your social media business and set realistic objectives.<\/li>\n
- Gain engagement and make an impact on your target audience.<\/li>\n
- Improve your online reputation via social media.<\/li>\n
- Launch blogs, measure reports, and keep track of social campaigns at the same time.<\/li>\n<\/ul>\n
Eric\u2019s course goes beyond the basics of social media management, to explore the foundations of setting up your entire online presence.<\/p>\n
\n- \n
- Vendor: <\/strong>Social Media Training<\/li>\n
- Cost: <\/strong>Free<\/li>\n
- Duration: <\/strong>4 hours<\/li>\n
- Certification: <\/strong>No<\/li>\n<\/ul>\n
Explore this Course<\/strong><\/a><\/p>\n<\/div>\n
5. Social Media Marketing Professional (Facebook)<\/h3>\n
![\"Facebook](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/facebook-online-courses.png\")
Facebook Online Training Courses<\/figcaption><\/figure>\n If you\u2019re hoping to complete your training with a social media manager certification, a course offered by Facebook Blueprint<\/strong><\/a> (Meta), is an excellent choice.<\/p>\n
This training system promises would-be managers access to the complete Facebook Blueprint for social media success.<\/p>\n
Hosted on Coursera, the Social Media Marketing Professional certificate helps beginners to gain crucial, on-demand skills to help them prepare for their job search. You\u2019ll master the essentials of building and organizing your content campaigns and discover what it takes to develop a profitable career in social media.<\/p>\n
Why enroll in this course?<\/strong><\/p>\n
Earning a certification directly from Facebook is an incredible way to gain attention from clients in a competitive job market.<\/p>\n
Social media managers with this certification will demonstrate their abilities in the advertising field while accessing a host of career resources from Facebook.<\/p>\n
Alongside a host of useful course tips and insights, you\u2019ll also get tools for building your resume, preparing for interviews, and developing a network of potential clients.<\/p>\n
With the social media marketing professional certificate, you learn how to:<\/p>\n
- \n
- Manage all Facebook marketing channels (Messenger, Facebook, WhatsApp, Instagram)<\/li>\n
- Create and manage your ads using the Ads Manager.<\/li>\n
- Track and report on platform presence and performance.<\/li>\n
- Understand client needs and organize successful campaigns.<\/li>\n<\/ul>\n
If you plan on becoming a Facebook ads specialist<\/strong><\/a>, this is one of the best Facebook ads courses online<\/strong><\/a>. The certification will really help you to stand out to clients.<\/p>\n
\n- \n
- Vendor: <\/strong>Facebook<\/li>\n
- Cost: <\/strong>$49\/month<\/li>\n
- Duration: <\/strong>20 Weeks (5 hours per week)<\/li>\n
- Certification: <\/strong>Social Media Marketing Professional<\/li>\n<\/ul>\n
Explore this Course<\/strong><\/a><\/p>\n<\/div>\n
6. Social Media Content Strategy (Fiverr Learn)<\/h3>\n
![\"Fiverr](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/08\/fiverr-learn-logo.jpg\")
Fiverr Learn Courses<\/figcaption><\/figure>\n Fiver\u2019s social media management course comes from Rita Cidre, a renowned designer, marketer, and storytelling professional.<\/p>\n
Her easy-to-follow and insightful teaching style are excellent for people at any skill level. Plus, there\u2019s a 30-day money-back guarantee for peace of mind.<\/p>\n
The strategy-focus course highlights the basics of developing your management strategy, from creating a marketing funnel<\/strong><\/a>, to choosing your key performance indicators. You\u2019ll also learn how to identify your target audience and build on your personas with reports.<\/p>\n
Why enroll in this course?<\/strong><\/p>\n
Rita\u2019s social media management training concentrates on the behind-the-scenes planning in each create social media campaign. You learn how to set reasonable objectives for each project and what it means to define an effective content strategy<\/strong><\/a>.<\/p>\n
There\u2019s also plenty of guidance on how to optimize your processes, through reporting, analytics, and tools for measuring ongoing performance. With this course, you\u2019ll learn how to:<\/p>\n
- \n
- Set objectives and plan strategic campaigns as a content manager.<\/li>\n
- Identify your target audience and develop audience insights.<\/li>\n
- Define your content strategy and execute it across multiple channels.<\/li>\n
- Create, evaluate, and optimize your process.<\/li>\n<\/ul>\n
Rita\u2019s course is excellent for digital marketing specialists<\/strong><\/a>, who want to improve the way they organize and plan their campaigns long-term.<\/p>\n
\n- \n
- Vendor: <\/strong>Fiverr Learn<\/li>\n
- Cost: <\/strong>$46<\/li>\n
- Duration: <\/strong>4 hours<\/li>\n
- Certification: <\/strong>No<\/li>\n<\/ul>\n
Explore this Course<\/strong><\/a><\/p>\n<\/div>\n
7. Understanding Social Media Promotion (HubSpot)<\/h3>\n
![\"Hubspot](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/hubspot-academy-courses.png\")
Hubspot Academy Courses<\/figcaption><\/figure>\n As an expert in marketing technology, HubSpot has plenty of insider views to share about marketing management. This free lesson will take you through the basics of creating your own promotional plans from scratch, taking advantage of the social and digital technologies available to you.<\/p>\n
Unlike most social media management classes, HubSpot\u2019s lesson focuses heavily on the use of social media as a supplementary or complementary strategy to other forms of inbound advertising.<\/p>\n
You\u2019ll learn how to plan and manage your social strategies alongside other campaigns for attracting audience interest and conversions.<\/p>\n
Why enroll in this course?<\/strong><\/p>\n
HubSpot offers a beginner-friendly introduction to creating a comprehensive content and digital marketing strategy<\/strong><\/a>, with social media at the center. The course covers everything you need to know about leveraging social channels as an additional tool for online success.<\/p>\n
Available in a range of languages, the course only takes around 45 minutes to complete, with a course of 6 videos you can watch at any pace you choose.<\/p>\n
During the lesson, you\u2019ll learn how to:<\/p>\n
- \n
- Develop a strong social media strategy across multiple channels.<\/li>\n
- Combine social media with content marketing and lead generation.<\/li>\n
- Build an effective online reputation.<\/li>\n
- Attract customers and gain loyalty from your target audience.<\/li>\n<\/ul>\n
Leaders at HubSpot, Crystal King, and Eric Peters, provide a wonderfully accessible and easy-to-follow selection of videos \u2013 great for beginners.<\/p>\n
\n- \n
- Vendor:<\/strong> HubSpot<\/li>\n
- Cost:<\/strong> Free<\/li>\n
- Duration:<\/strong> 45 minutes<\/li>\n
- Certification:<\/strong> No<\/li>\n<\/ul>\n
Explore this Course<\/strong><\/a><\/p>\n<\/div>\n
8. Social Media and You Certification Course (Hootsuite)<\/h3>\n
![\"Hootsuite](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/hootsuite-courses.png\")
Hootsuite Online Courses<\/figcaption><\/figure>\n Another excellent pick if you\u2019re hoping for a social media manager certification, the \u201cSocial Media and You\u201d course comes with its own printable certificate. The course, created by HootSuite, teaches beginners all the best practices involved with building a personal brand on social media.<\/p>\n
Within just two hours, you\u2019ll discover several actionable insights about making your social profiles stand out, engaging respectfully with online communities, and developing effective content.<\/p>\n
The social media strategists from HootSuite responsible for the course are friendly and easy to understand too.<\/p>\n
Why enroll in this course?<\/strong><\/p>\n
HootSuite\u2019s social media management course is a beginner-friendly way to gain certification and discover ways of making your personal brand stand out online.<\/p>\n
You\u2019ll learn how to develop your reputation and strengthen your chances of attracting clients, and you can also discover the best practices of creating content and building influence.<\/p>\n
At the end of the short video-focused course, there\u2019s also a certification exam, with a number of questions to answer to prove your skills.<\/p>\n
With this course, you\u2019ll learn how to:<\/p>\n
- \n
- Build your reputation and influence online.<\/li>\n
- Strengthen your position among crucial communities.<\/li>\n
- Develop social media content and publish campaigns.<\/li>\n
- Unlock new opportunities for finding clients.<\/li>\n<\/ul>\n
This course is more focused on helping you to find and take advantage of earning opportunities as a social media manager. If you want help making the most of your career, this could be the training for you.<\/p>\n
\n- \n
- Vendor: <\/strong>Hootsuite<\/li>\n
- Cost: <\/strong>$299<\/li>\n
- Duration: <\/strong>2 hours<\/li>\n
- Certification: <\/strong>Yes (Social Advocacy Certified Professional)<\/li>\n<\/ul>\n
Explore this Course<\/strong><\/a><\/p>\n<\/div>\n
9. Social Media Marketing (OMI)<\/h3>\n
![\"Online](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/omi-courses.png\")
Online Marketing Institute Courses<\/figcaption><\/figure>\n Provided by the experts at the Online Marketing Institute, this social media marketing course also addresses the basics of management for would-be advertisers.<\/p>\n
A set of five reputable instructors talk you through a range of social media essentials, including how to use and understand the most popular platforms.<\/p>\n
The curriculum covers everything you need to know about engaging customers on social media, as well as how you can establish your expertise and thought leadership online. You\u2019ll also get a blueprint for creating your own actionable social strategy.<\/p>\n
Why enroll in this course?<\/strong><\/p>\n
The OMI social media course combines the various disciplines of marketing and management, to help you take full advantage of your social presence.<\/p>\n
After each lesson, there\u2019s a short quiz to ensure you\u2019re retaining the knowledge you gain. Plus, a full exam at the end of the course leads to an impressive digital marketing certification<\/strong><\/a> for your resume.<\/p>\n
With this training system, you\u2019ll discover the most popular platforms and mediums, and how to leverage untapped potential in your social followers.<\/p>\n
With the Online Marketing Institute, you\u2019ll learn how to:<\/p>\n
- \n
- Take advantage of multiple social media platforms for cross-channel growth.<\/li>\n
- Build your online reputation and thought leadership.<\/li>\n
- Market to various different audience groups and generations.<\/li>\n
- Learn from reports and insights for a better social strategy.<\/li>\n<\/ul>\n
The combination of both marketing and management tips will be ideal for anyone jumping into a new career in social media promotion.<\/p>\n
\n- \n
- Vendor: <\/strong>Online Marketing Institute<\/li>\n
- Cost: <\/strong>$859<\/li>\n
- Duration: <\/strong>6 hours<\/li>\n
- Certification: <\/strong>Yes (Social Media Marketing Certification)<\/li>\n<\/ul>\n
- Cost: <\/strong>$859<\/li>\n
- Vendor: <\/strong>Online Marketing Institute<\/li>\n
- Cost: <\/strong>$299<\/li>\n
- Vendor: <\/strong>Hootsuite<\/li>\n
- Cost:<\/strong> Free<\/li>\n
- Vendor:<\/strong> HubSpot<\/li>\n
- Cost: <\/strong>$46<\/li>\n
- Vendor: <\/strong>Fiverr Learn<\/li>\n
- Cost: <\/strong>$49\/month<\/li>\n
- Vendor: <\/strong>Facebook<\/li>\n
- Cost: <\/strong>Free<\/li>\n
- Vendor: <\/strong>Social Media Training<\/li>\n
- Cost:<\/strong> $99.99<\/li>\n
- Vendor:<\/strong> Udemy<\/li>\n
- Cost: <\/strong>$119<\/li>\n
- Vendor: <\/strong>Reliablesoft Academy<\/li>\n
- Cost: <\/strong>$49\/mo<\/li>\n
- Vendor: <\/strong>Coursera<\/li>\n
- Social Media Marketing Course (Reliablesoft)<\/a><\/li>\n
- Social Media Management Course (Coursera)<\/a><\/li>\n
![\"Skillshare](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/10\/skillshare-courses.png\")