So, the first difference between the two is that they are not the same thing.<\/p>\n
They are two distinct tools digital marketers<\/strong><\/a> can use to promote their brand, products or services online.<\/p>\n In its simplest form social media marketing is the marketing process for promoting products or services in the different social networks either in the form of ads or in the form of content.<\/p>\n The goals of a social media marketing campaign can be the same as any other marketing campaign i.e. to increase sales, brand awareness, increase Facebook followers<\/strong><\/a>, get more tweets etc.<\/p>\n Who needs social media marketing?<\/b><\/p>\n Social media marketing is for everyone working either online or offline. By everyone I mean:<\/p>\n The impact social networks have on our lives is so huge that you just cannot ignore it.<\/p>\n In the case that you do ignore it and stay out, your competitors will take advantage of it and the impact on your businesses will be greater.<\/p>\n What are the benefits of social media marketing?<\/b><\/p>\n In a nutshell the benefits of social media marketing are:<\/p>\n How do you create a social media marketing campaign?<\/b><\/p>\n You can read my previous post, social media marketing tips for beginners<\/a><\/b> for a more in-depth analysis but for the purpose of this post, let\u2019s examine the basic components of a social media marketing campaign.<\/p>\n Decide on your goals<\/b><\/p>\n What are your goals from running a social media marketing campaign, what do you want to achieve?<\/p>\n Hint:<\/b> If your goal is to increase sales, make sure that you track leads coming from social media so that you know if they convert or not.<\/i><\/p>\n Decide on the duration<\/b><\/p>\n A campaign cannot run forever so it\u2019s important to decide the period you will run your campaign.<\/p>\n Hint:<\/b> Run your campaign for at least a week since not all days are the same in terms of traffic and social media usage.<\/i><\/p>\n Set your budget<\/b><\/p>\n How much money you want to spend on social media advertising?<\/p>\n Hint:<\/b> You don\u2019t always have to pay for advertising but as we will see below you can run your social media campaigns using the content you have created.<\/i><\/p>\n Choose your social media networks <\/b><\/p>\n There are so many social networks available and if you try to run campaigns on all at the same time you will get lost in the process.<\/p>\n It is better to concentrate on one social network at a time and at the end you can evaluate the results and see which networks converts better.<\/p>\n Hint:<\/b> If you don\u2019t know which is the best network for your niche then why not take a look at what your competitors are doing. If they are spending time and money on a particular network maybe they are getting good results.<\/i><\/p>\n Evaluate the results<\/b><\/p>\n Everything on the web is measurable so at the end of your social media marketing campaign check the results and calculate the ROI.<\/p>\n If the return is not what you expected may you should run the campaign on a different social network or assign the task to professionals to optimize your campaign and produce better results.<\/p>\nWhat is Social media marketing?<\/h2>\n
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![\"social](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/08\/digital-marketing.gif.png\")
What is content marketing?<\/h2>\n