Your goals depend on your business and marketing objectives (increase brand awareness, make more sales, increase customer royalty etc.) but in general they should fall into one of the above categories.<\/p>\n
7 Social Media Campaign Tips<\/h2>\n
Despite of what you want to achieve from social media, there are some guidelines or tips you can follow to increase your chances of running a successful social media campaign.<\/p>\n
- \n
- Run a Pilot Campaign first<\/a><\/li>\n
- Make your campaigns targeted and not general<\/a><\/li>\n
- Don\u2019t forget about the \u2018Call to Action\u2019<\/a><\/li>\n
- Track the results<\/a><\/li>\n
- People don\u2019t want to see your ads<\/a><\/li>\n
- Know when to stop<\/a><\/li>\n
- Follow up on what people say about your campaign<\/a><\/li>\n<\/ol>\n
1. Run a Pilot Campaign first<\/h3>\n
Before you start with your main campaign, it is better to fist run a pilot campaign for a couple of days or a week to test different ads, targeting options and messages so that when you run the main campaign it is more optimized.<\/p>\n
For example, if you plan on running a campaign on Facebook for a month, you can first run a pilot campaign for a week testing 2-3 images for the ads and different targeting options and at the end of the week you start your main campaign with the winners (ads with the best CTR).<\/p>\n
2. Make your campaigns targeted and not general<\/h3>\n
Social media networks have a lot of information about users and that includes demographics, interests, likes and dislikes and many more.<\/p>\n
When running campaigns on social media take advantage of all these data and make your campaigns targeted to specific groups of people (based on either demographics or interests) and you will get better results, lower cost and a higher ROI.<\/p>\n
3. Don\u2019t forget about the \u2018Call to Action\u2019<\/h3>\n
When running a campaign on Facebook or Twitter it\u2019s easy to get carried out and forget about the \u2018call to action\u2019.<\/p>\n
In simple terms, this is the part where you will ask users to do something i.e. visit your website, register to your newsletter, view your products or services.<\/p>\n
In each and every ad or promoted post (or tweet) make sure that there is a clear indication of what users should do when they see your ads.<\/p>\n
Here is a very nice example from Fiverr on Facebook.<\/p>\n
![\"Fiverr](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2014\/10\/fiverr-social-media-campaign.jpg\")
Call to Action on Social Media Ads<\/figcaption><\/figure>\n 4. Track the results<\/h3>\n
It may sound obvious but this is probably the number one mistake that people make when they setup social media campaigns.<\/p>\n
It is true that that all networks will give you statistics about your campaign (numbers of views, clicks on your ad, costs etc.) but you also need to setup your Google analytic goals and conversion tracking to know which of the users performed an action that is important to you.<\/p>\n
The statistics are fine but you need more data to determine if the campaign was a success or a failure.<\/p>\n
For example, when you run a Facebook campaign with the intention of getting conversions you need to setup Facebook conversion tracking so as to know which visits from Facebook generated a conversion and also calculate the conversion cost.<\/p>\n
5. People don\u2019t want to see your ads<\/h3>\n
- Make your campaigns targeted and not general<\/a><\/li>\n
![\"Amazon](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2014\/10\/amazon-social-media-example.gif\")