Social media marketing is the process of utilizing social networks for the purpose of promoting your products or services.<\/p>\n

This may be a surprise for some but social networks are not used only for networking and talking with your friends, for marketers and companies they are a very important selling tool.<\/p>\n

What does the social media marketing process involves?<\/b><\/p>\n

In short, SMM has to do with building your brand reputation in the social networks by creating a group of followers who are interested and want to interact with your brand.<\/p>\n

To do that you need to identify your target audience and try to connect with them through a well design content marketing plan and social media campaign<\/b>.<\/p>\n

This involves posting content that is relevant and interesting in your social media pages and also engaging with your followers.<\/p>\n

Does it work?<\/b><\/p>\n

In the past, many marketers had doubts about the effectiveness of social media for selling but in the last couple of years things have changed dramatically.<\/p>\n

Recent studies show that customers who engage with a brand on social media are likely to make more purchases from the particular company.<\/p>\n

They also show that more than 70% of consumers are more likely to make a purchase after they saw a posting on social media.<\/p>\n