{"id":351,"date":"2015-03-26T14:00:15","date_gmt":"2015-03-26T12:00:15","guid":{"rendered":"http:\/\/www.digitalmarketingpro.net\/?p=351"},"modified":"2021-06-28T14:28:28","modified_gmt":"2021-06-28T11:28:28","slug":"how-to-use-social-media-marketing-to-boost-website-traffic","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/how-to-use-social-media-marketing-to-boost-website-traffic\/","title":{"rendered":"How to use Social Media Marketing to Boost Website Traffic"},"content":{"rendered":"

One of the main reasons you should use social media marketing is to increase your website traffic. This is not something theoretical but if used correctly social media can become a great source of traffic that can help you establish a successful online business or blog.<\/span><\/p>\n

When talking about ways you can get more traffic<\/b><\/a>, it\u2019s always useful to show some real examples so as to convince the reader that the proposed methods work and it is not just another myth but something that actually delivers real results.<\/p>\n

Of course to get to a point that you can showcase your success with social media marketing, you need to work hard and consistently over a period of time while at the same time using the correct approach and tools.<\/p>\n

Let\u2019s see below an example from a client website that gets a decent amount of monthly traffic from social media. For confidentiality purposes I cannot publish the website url but I can show you screenshots from my analytics account. The main takeaway is that social media marketing does work and it can generate a lot of traffic.
\n[Tweet “15 ways social media marketing can drive traffic to a website #socialmedia #marketing”]<\/p>\n

Example:<\/strong> Personal blog on healthy living (period January – February 2015)<\/em><\/p>\n

\"traffic<\/p>\n

15 Ways Social Media Marketing can Drive Traffic to a Website<\/b><\/h2>\n

When running a social media campaign<\/b><\/a> with the intention of driving more traffic to your website, you can use the following ways to make it more effective.<\/p>\n

#1 – Add your website\u2019s url to your social media profiles<\/b><\/p>\n

Make sure that on all your social media profiles you have a link pointing to your website. It may sound obvious but there are cases that this is ignored. Adding a link is not only good for SEO purposes but it\u2019s also good for getting more traffic.<\/p>\n

#2 \u00a0– Use #hashtags effectively<\/b><\/p>\n

Hashtags can generate more exposure for your social media postings. Take a look at some of the best practices on using hashtags<\/b><\/a> and make sure that you use them correctly.<\/p>\n

#3 – Utilize social media advertizing<\/b><\/p>\n

The number of social media pages and users is increasing on a daily basis and while this is good because there are more potential users that will view your postings, it also makes it harder to get your posts in front of your followers.<\/p>\n

An active social media user will most probably follow a dozen pages and hundreds of people but the timeline can only show a limited number of posts.<\/p>\n

Getting organic visibility for your postings (especially if you posting as a business) it\u2019s getting more difficult. Facebook have many times changed their algorithm and they only show your posts to a fraction of your followers so the only way to get your message in your followers timeline is to utilize Facebook advertising.<\/p>\n

This does imply a cost but it is an effective way to target the right audience and get even better results than organic. In addition, everything is tracked by Facebook and you can use the data to further improve your advertising campaigns.<\/p>\n

The same applies with twitter and Linkedin, you can use promoted tweets or linkedin ads to connect with your followers.<\/p>\n

#4 – Make it easy for users to share your content<\/b><\/p>\n

When visitors read something on your website that they really like, they may want to share it with their friends or social media followers. Thus you should make it really easy to do that by having properly configured social media buttons in your website or blog.<\/p>\n

A common mistake that many people do is adding the social media buttons but not checking that the content is shared correctly. When you click to share a post, the title, description and image should be well formatted otherwise users will not spend time to fix things before they click the share button.<\/p>\n

#5- Use images with your posts<\/b><\/p>\n

Images, videos and other visual items (infographics, illustrations) are more shareable. For you this means two things. The first thing you should ensure is to have images within your content so that when shared the image goes with the posting and second when doing postings on your social media pages to include images as well. All networks (including twitter) allows you to add images to your updates so make sure that you take advantage of this.<\/p>\n

#6 – Add links to your social media postings<\/b><\/p>\n

Besides adding links to your social media profiles, you also need to add links to your social media postings. A good posting has an attractive title, a short description, an image and a link to the original source. See an example from my facebook page<\/b><\/a>:<\/p>\n

\"optimised<\/p>\n

#7 – Post regularly<\/b><\/p>\n

You don\u2019t want to spam your followers with a lot of daily postings but making regular updates will get more exposure and traffic. According to statistics<\/b><\/a> the recommended number of postings per day per social network are:<\/p>\n