How can you create SEO friendly content that can keep both users and search engines happy?<\/p>\n
What are the 10 most important things you should know for writing content that ranks well in search and at the same time are useful for your readers?<\/p>\n
Unique and original content does not necessarily mean that you have to propose something new or say something that no one said before.<\/p>\n
It means that your text should not be an exact copy from some other website or online source.<\/p>\n
Google is very good at identifying duplicate content and there is no reason for them to rank a web page or website with copied content.<\/p>\n
What they need in their index is web pages that answer people\u2019s search queries and the more unique web pages they have, the more are the chances to keep their users happy and come back again.<\/p>\n
Adding a link back to the original source does not make your content unique<\/strong> \u2013 one of the mistakes many bloggers make is to copy content from a website, publish it on their own and then add a link back to the original source.<\/p>\n While this is proper to do ethically, in terms of content uniqueness it does not change anything.<\/p>\n The content on your website is still duplicated and does not offer anything new to Google.<\/p>\n How do you ensure that your content is unique?\u00a0<\/strong>\u2013 I use Copyscape<\/strong>, a tool that allows you to enter a piece of text and it will tell you if it is \u2018unique\u2019 or not.<\/p>\n If not, then you can make changes until your copy is 100% \u2018original\u2019.<\/p>\n The title of a post is important for many reasons and well-structured titles will help:<\/p>\n So, how do you choose a post title<\/a><\/strong> that satisfies the above criteria:<\/p>\n Important:<\/strong> While considering the above guidelines, have in mind that the order of keywords in a title is important – so try to have your keywords first and then the rest of the words.<\/p>\n For example: if your target keyword is \u201cGoogle SEO\u201d, then here are some suggested titles with the most effective being shown at the top of the list<\/p>\n Pro tip:<\/strong> Read How to write SEO Friendly titles<\/strong><\/a> Guide<\/p><\/blockquote>\n When crawling a webpage, search engines want to understand the context of a page and decide if this is something to include in their index, in the fastest possible way.<\/p>\n Your job is to help them in this task by mentioning your SEO keywords<\/strong><\/a> in an introduction-style paragraph at the beginning of your page.<\/p>\n Have a look at the first 2 lines of this article and see how my targeted keywords \u201cSEO friendly content<\/strong>\u201d are included in the introduction.<\/p>\n This means that while you\u00a0should give the necessary attention to the title and description of your page, you should also consider adding your keywords naturally in the body of the page as well.<\/p>\n Pro Tip:<\/strong> Read Content SEO<\/strong><\/a> Guide to learn how to add keywords naturally in your copy.<\/p><\/blockquote>\n I am a big fan of internal links and I always advise my clients to use internal linking in their articles\/pages to create their own small webs within their websites.<\/p>\n I wrote\u00a0an article on internal linking guidelines<\/a><\/strong> you can take into account, but you can also take a quick look at any Wikipedia article to see how they are using internal links to ease user navigation.<\/p>\n2. Do your homework before writing your post titles<\/h3>\n
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3. Pay attention to your introduction<\/h3>\n
4. Don\u2019t forget about the body of the page<\/h3>\n
5. Interlinking is good for SEO<\/h3>\n
6. Beautify the text<\/h3>\n