In simple words, this means adjusting certain elements on your website so that search engines are able to crawl and understand the content and structure of your website.<\/p>\n
The more information and data they can get from your site, the greater are your chances of ranking higher<\/b><\/a> in their index.<\/p>\n Working and fixing potential problems related to on-page SEO<\/strong><\/a> is the first step you should take when optimizing your website for search engines and in particular Google.<\/p>\n Onsite SEO is not hard to get right. There are a number of things you can check and fix and a few mistakes to avoid<\/strong><\/a> to ensure that everything is set up in the way it should be.<\/p>\n The most important on-page SEO elements are:<\/p>\n Your page titles and descriptions<\/b><\/p>\n If you are into SEO<\/strong><\/a>, you must have read this a million times and this is because it is one of the most important SEO factors.<\/p>\n The page title and description are what the search engines \u2018read\u2019 first when crawling a page.<\/p>\n If your titles and descriptions<\/strong><\/a> are not optimized in the way search engine crawlers want, you are making their task more difficult and this is not working in your favor.<\/p>\n How do you optimize your titles<\/strong> <\/a>and descriptions?<\/p>\n The rules are simple:<\/p>\n A good approach when optimizing these is to come up with titles and descriptions that are catchy and encourage users to click but at the same time making sure that they are related to what people may search (that is relevant to the content of the page).<\/p>\n There are many tools to help you optimize your titles, I use semrush<\/b><\/a> most of the times and the process is the following:<\/p>\n For example:<\/b><\/p>\n Search Phrase: \u2018benefits of bananas\u2019<\/i><\/p>\n Keyword (after research): \u2018banana health benefits\u2019<\/i><\/p>\n Title: \u201810 Amazing health benefits from eating bananas daily\u2019<\/i><\/p>\n Description: \u2018Eating bananas on a daily basis offers a number of health benefits. Number 3 is amazing and will definitely surprise you! Read on to find out how.\u2019<\/i><\/p>\n The H1 Tag<\/b><\/p>\n A well-optimized page should have only one H1 tag<\/strong><\/a> and several h2,h3 tags. The h1 tag is usually the same as the page title (although it doesn\u2019t have to be exactly the same).<\/p>\n A quick way to find out if your page follows this rule is to right-click anywhere on your page and select VIEW SOURCE from the pop-up menu.<\/p>\n Then click CTRL-F to open the \u2018Find\u2019 box and search for H1. if you see more than two instances of <h1> and <\/h1> then ask your developer to fix it so that the page has only one H1 tag.<\/p>\n ALT text for images<\/b><\/p>\n If you use images within your text (and you should), you need to make sure that the ALT text<\/strong><\/a> has a meaningful value that will give a good indication to search engines about the content of the image and how this is related to your page.<\/p>\n For example for the image below, I have set the ALT text to \u2018onsite SEO principles\u2019.<\/p>\n Internal links<\/b><\/p>\n I am perhaps the biggest fan of internal links and this is because:<\/p>\n Read my post on internal linking best practices<\/b><\/a> for more details but as a rule of thumb, when you do your onsite SEO review, make sure that your pages have internal links that are useful for the users to see and click.<\/p>\n Accessibility<\/b><\/p>\n None of the above techniques would be useful if search engines cannot access your website.<\/p>\n This is SEO 101<\/strong><\/a> but you need to make sure that you are not accidentally blocking crawlers from accessing your pages.<\/p>\n The best way to find out if you have an issue with accessibility is to register your website with Google search console<\/strong><\/a> and run the \u2018URL INSPECTION’ tool.<\/p>\n By doing this test, Google will tell you if there is something that prevents them from indexing your website properly.<\/p>\n In addition, you can make use of other Google search console reports to find and fix crawl errors<\/strong><\/a>.<\/p>\n Content<\/b><\/p>\n I cannot stress enough the importance of high quality, interesting and unique content in the whole SEO process.<\/p>\n If you don\u2019t have content that has these characteristics there is no point in dealing with on-page or off-page SEO.<\/p>\n I will not go into many details here about content, you can read my post about evergreen content<\/b><\/a> to learn how to craft content that ranks well and also this post<\/b><\/a> which explains how long to make your articles.<\/p>\n What you need to have always in mind when working with websites and digital marketing<\/strong><\/a> is that content always has to come first and then everything else.<\/p>\n Other onsite SEO factors:<\/b><\/p>\n Besides the above, other SEO factors to consider when doing onsite optimization are:<\/p>\n For a full list of SEO factors, take a look at my SEO Checklist<\/b><\/a>.<\/p>\n I have spent more time discussing onsite SEO since I consider this to be the first step you need to take before even thinking about offsite SEO.<\/p>\n Nevertheless, off-page SEO<\/strong><\/a> is equally important and necessary.<\/p>\n Off-Site SEO refers to actions you can take to promote your website on the web (besides advertising).<\/p>\n The most commonly used methods are:<\/p>\n When a user is typing a query in the search box (of search engines), they have to decide which websites to show in the first positions of the SERPS and the order they will show them.<\/p>\n To be able to do that in a way that will keep their users happy about the results, they use a number of factors (Google is using more than 255 SEO ranking factors<\/strong><\/a>) in their ranking algorithms.<\/p>\n The algorithms are influenced (either positively or negatively) from links pointing to a website.<\/p>\n If the links are coming from trusted and related websites, they are considered as a \u2018vote of trust\u2019 and they can help a website rank higher.<\/p>\n If on the other hand if they are coming from low-quality websites, they can lower the rankings of the particular website or even get it into trouble (think Google penalties<\/b><\/a>).<\/p>\n Over the years there has been a lot of discussion in the SEO community about natural vs unnatural links, practices that are \u2018allowed\u2019 and practices that are considered as black hat but many people still have questions on how to approach this process.<\/p>\n To understand how to use link building correctly, you need to know what Google is saying about links<\/b><\/a>.<\/p>\n In summary, Google considers any type of link that was generated for the intention of manipulating its algorithm as unnatural.<\/p>\n A lot of unnatural links will eventually lead to a penalty.<\/p>\n This means that you should not buy, sell, exchange or ask for links for the purpose of increasing your rankings.<\/p>\n What can you safely do?<\/strong><\/p>\n Don\u2019t get into the habit of building links (especially from low-quality sites) but go after natural links.<\/p>\n Natural links<\/strong><\/a> are given to you by other websites because they found your content and website interesting and worth linking.<\/p>\n This may sound weird but it does work much better than spending time and effort to build links that may get you into trouble.<\/p>\nMost important onsite SEO elements<\/b><\/h3>\n
![\"On-Site](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/on-page-seo.png\")
![\"seo](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2017\/03\/seo-titles-google-guidelines.png\")
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![\"onsite](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2015\/08\/5-on-page-SEO-principles1.jpg\")
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![\"URL](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/09\/url-inspection-tool.jpg\")
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What is offsite SEO?<\/h2>\n
![\"Off](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/05\/off-page-seo-techniques.jpg\")
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Link Building<\/h3>\n