{"id":10161,"date":"2016-09-12T10:59:04","date_gmt":"2016-09-12T07:59:04","guid":{"rendered":"https:\/\/www.digitalmarketingpro.net\/?p=899"},"modified":"2021-06-29T09:12:26","modified_gmt":"2021-06-29T06:12:26","slug":"what-is-google-rankbrain-and-why-you-should-care","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/what-is-google-rankbrain-and-why-you-should-care\/","title":{"rendered":"What is Google RankBrain and why you should care?"},"content":{"rendered":"

Google ranking algorithms are no longer run exclusively by humans. A new machine learning technology called RankBrain has entered the game of search and it\u2019s now responsible for the majority (if not all) of Google\u2019s search results.<\/span><\/p>\n

What is RankBrain\u2019s impact on SEO and what Digital marketers need to know about this new buzz word?<\/p>\n

What is RankBrain?<\/h2>\n

RankBrain is the machine learning, artificial Intelligence system of Google which is used to process search results. It works in conjunction with Google\u2019s current search algorithms for delivering better, faster and more complete results.<\/p>\n

How does it work?<\/strong><\/p>\n

RankBrain is responsible for converting the innumerable search words and keywords, entered over Google search engine, to quantitative figures that machines like computer can decipher and understand.<\/p>\n

It uses mathematical processes called vectors and advanced semantic processes to learn about people\u2019s search patterns and apply the inferences to the future search results, rather than being pre-programmed and scripted.<\/p>\n

In simple words, RankBrain is a system that tries to give a better meaning to search queries, understand the real \u2018user intent\u2019 and return the most appropriate results to the user.<\/p>\n

For example,<\/strong> if there is a word that RankBrain is not familiar with, it can make assumptions about the other words or phrases which can have similar meaning, so that it can filter those for the user.<\/p>\n

How effective is RankBrain?<\/h2>\n

Google engineers competed against RankBrain for its effectiveness by guessing which search pages would rank at the top of Google search results. At the end, it was found that the engineers made correct guesses almost 70% of the time but RankBrain stole the show by making 80% correct guesses.<\/p>\n

Is it an algorithm?<\/strong><\/p>\n

The reality is that RankBrain<\/a> is not an algorithm itself. It is rather the latest addition to the search engine algorithm of Google, known as the Hummingbird.<\/p>\n

What are the improvements in search that we are looking at?<\/strong><\/p>\n

When we search on Google, our queries are not always restricted to any short phrase or a couple of words. In fact, rather than a simple search which the pre-RankBrain Google algorithm could handle, we are often eager to write full sentences such as, \u201cWhere do I find the best coffee shop with a view of a river in France?\u201d<\/strong> These cannot be effectively dealt with by an ordinary search algorithm.<\/p>\n

Google conceptualized the RankBrain for this very purpose- technology that studies and learns from the study. Whenever a question is entered into the search box, Google shall either give the exact result or filter the nearest results related to the query, but RankBrain learns from such attempts and gives a more comprehensive result in the future.<\/p>\n

RankBrain will make every question meaningful to the search engine algorithm; it is more like talking to a person. Judged as the 3rd<\/sup> most important ranking factor, RankBrain is now responsible for the majority of Google\u2019s search results<\/a><\/strong>.<\/p>\n

RankBrain\u2019s impact on Search<\/h2>\n

Going further, it is safe to assume that a few changes are likely to take place because of Google RankBrain.<\/p>\n