{"id":6915,"date":"2017-10-02T16:22:45","date_gmt":"2017-10-02T13:22:45","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=6915"},"modified":"2021-11-03T12:48:27","modified_gmt":"2021-11-03T10:48:27","slug":"link-building-techniques","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/link-building-techniques\/","title":{"rendered":"11 Link Building Techniques For Ecommerce Websites (That Actually Work)"},"content":{"rendered":"

Link building is the most challenging part of the whole SEO<\/strong><\/a> process. Everybody knows that in order to get high rankings you need strong links pointing to your website and yet the question remains, how do you build links to your website that can positively influence your rankings?<\/p>\n

There is no easy answer. Link building is not like on-page SEO<\/strong><\/a> where you can follow a list and get your pages optimized.<\/p>\n

When running link building campaigns, you have to be creative and learn to think outside the box<\/em>. Your goal is not to get any type of links but to acquire those links that can make a difference in your rankings and those links that can make your eCommerce website stronger than competitors.<\/p>\n

In this post, you will learn what is link building and why it\u2019s important for eCommerce websites. You will learn how to identify good and bad links and 11 bulletproof link building techniques you can start using today to get those precious backlinks.<\/p>\n

Towards the end of the post, I will also explain when and how to remove bad backlinks from your link profile and a very nice trick on how to use link building to boost the rankings of the most important pages of your website, your product, or category pages.<\/p>\n

Why are links important for any Website, especially eCommerce websites?<\/h2>\n

Link building, also known as off-page SEO<\/strong><\/a>, <\/strong>it\u2019s one of the important signals that can influence rankings.<\/p>\n

Research studies over and over again show the tight relationship between links and rankings.<\/p>\n

The Google algorithm may take into account more than 255 ranking signals before deciding which websites to show in the top search positions, but the number of incoming links from different domains is still the most influential.<\/p>\n

This is also true for the search algorithms of Bing and other search engines<\/strong><\/a>.<\/p>\n

A recent study by SEMRUSH<\/strong><\/a>, revealed once again that websites ranking in the first positions of Google have more backlinks from unique domains.<\/p>\n

\"link<\/p>\n

What does this mean for your eCommerce store? <\/strong><\/p>\n

That in order to rank high in the search results and get targeted website traffic<\/strong><\/a>, you need to get as many links as you can from a number of different domains.<\/p>\n

Does this mean that without links, I will not have any rankings?<\/strong> No. Links are just a part of the ranking algorithm, an important one, but not the only one. You still have to work on optimizing your homepage<\/strong><\/a>, your product page SEO<\/strong><\/a>, website structure<\/strong><\/a>, category page SEO<\/a>,<\/strong> and content.<\/p>\n

What is the Difference Between good and bad backlinks?<\/h2>\n

The easiest way to understand what is a good backlink is to have clear in your mind what is NOT a good link.<\/p>\n

Why? Bad backlinks can get your website into trouble. Google algorithms can identify and penalize websites that are trying to increase their rankings by artificially building links.<\/p>\n

A Google Penalty<\/strong><\/a> may be applied to a particular page or to the site as a whole resulting in loss of rankings and Google trust.<\/p>\n

What is a bad backlink?<\/h3>\n

A link coming from the following sources is generally considered to be a toxic<\/em> link and should be all means be avoided:<\/strong><\/p>\n

Links from article directories<\/strong> \u2013 The whole purpose of an article directory is to publish articles (not moderated or checked for quality), containing a bunch of outgoing links.<\/p>\n

Links from website directories<\/strong> \u2013 The only use of website directories is to list websites without the addition of any quality content (such as a nice review), for the sole purpose of having outgoing links pointing to the listed websites.<\/p>\n

Paid links (either directly or indirectly)<\/strong> \u2013 If you pay someone to add your link and Google finds out, it will punish both websites. If you send someone free products and in return, they add a review <\/em>to their websites with links, then this is also against the guidelines (provided that Google finds out).<\/p>\n

Link Exchanges<\/strong> \u2013 Doing massive link exchanges with other websites i.e. I will link to your website if you link to mine are also against the Google Guidelines.<\/p>\n

Links from Web 2.0 websites<\/strong> \u2013 Link packages sold in Fiverr (or similar websites) promising hundreds of links from web 2.0 properties (HubPages, WordPress, blogger, medium, etc).<\/p>\n

What is a good backlink?<\/h3>\n

A good link is one that is earned naturally i.e. your website provides great content and other websites want to let their users know, so they naturally add a link pointing to your website.<\/p>\n

This is also known as natural link building<\/strong><\/a>, and it\u2019s the best way to build your Google trust.<\/p>\n

What is the difference between normal links and nofollow links and why you should care?<\/h2>\n

All links by default are followed links unless they have the nofollow <\/em>attribute added to the link HTML code.<\/p>\n

\"nofollow<\/p>\n

Google and other search engines, in their effort to fight spammy links, they decided to give webmasters the opportunity to add external links to their websites without necessarily passing pagerank <\/em>value to the other website.<\/p>\n

This is achieved by adding the attribute \u201cnofollow\u201d<\/em> to the link. This instructs search engine spiders not to take into account that link while crawling the website. Users will see it and if they click, they will visit the target website, but it will not pass any pagerank<\/em> or link juice<\/em>, from one website to the other.<\/p>\n

Why you should care about follow and nofollow links? <\/strong>Nofollow links, like the ones coming from social media networks (i.e. Pinterest, FB, Twitter) do not help your Google rankings.<\/p>\n

So, before we get into the different methods you can use to get links to your eCommerce store, always remember that what you need are links coming from highly trusted sites that do not carry the nofollow<\/em> tag.<\/p>\n

11 Solid Ways to Build Backlinks to Your Ecommerce Website<\/h2>\n

Let\u2019s see how to get those precious links that can make a difference to your rankings and traffic.<\/p>\n

#1 – Start and maintain an active blog<\/h3>\n

Having a properly setup and optimized blog for your eCommerce website can help you get incoming links from highly trusted websites.<\/p>\n

You can read my published post on eCommerce blogging<\/strong><\/a>, which explains how to take advantage of blogging and boost your traffic and sales, but what is important to understand now is the following:<\/p>\n

Your blog needs to be part of your domain, either as a subdomain blog.mywebsite.com<\/em> or directory mywebsite.com\/blog<\/em>. Having the blog on a different domain does not help.<\/p>\n

In order to get links from blogging, you really have to provide great content<\/strong><\/a>. Other webmasters may link to your blog (knowing that it belongs to an eCommerce website), only if it provides real value for their visitors.<\/p>\n

Links pointing to your blog pages will indirectly improve the rankings of your domain and product pages. As we will see below there is a way to pass the link juice from the blog pages to your product pages.<\/p>\n

By having an active blog, links will not magically start to flow in. You still need to promote your blog posts<\/strong><\/a> in any way you can so as to get the attention of other webmasters.<\/p>\n

Hint:<\/strong> Read my previous post on how to approach link building<\/strong><\/a> for the fine details.<\/p>\n

\u00e0 All blog posts should also be optimized for Search Engines<\/strong><\/a>. If you are not familiar with the basics, start by learning how to write SEO friendly content<\/strong><\/a>.<\/p>\n

#2 \u2013 Get a Link from Manufacturers site<\/h3>\n

There are a number of ways to get links from the manufacturer’s website.<\/p>\n