{"id":12891,"date":"2019-05-19T14:12:19","date_gmt":"2019-05-19T11:12:19","guid":{"rendered":"https:\/\/www.reliablesoft.net\/?p=12891"},"modified":"2022-01-29T14:14:46","modified_gmt":"2022-01-29T12:14:46","slug":"seo-friendly-design","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/seo-friendly-design\/","title":{"rendered":"What is SEO Friendly Web Design"},"content":{"rendered":"

SEO web design is the process of creating websites that search engines can crawl, index, and understand.<\/p>\n

Search engine crawlers cannot \u2018read\u2019 and \u2018interact\u2019 with a website like a human. Instead, they access a website\u2019s HTML code and look for signals to help them understand the structure of a website and the meaning of the content.<\/p>\n

Why Is SEO Friendly Web Design Important?<\/h2>\n

Following SEO friendly design practices is important because you want a website that keeps users and search engines happy.<\/p>\n

If search engines cannot figure out what a website is about, then this will have a negative impact on your traffic and search engine rankings.<\/p>\n

SEO Friendly Web Design Principles<\/h2>\n

Let\u2019s see how you can design websites that can satisfy both users and search engines<\/strong><\/a>.<\/p>\n

These are the 6 principles to follow:<\/p>\n

    \n
  1. Accessibility<\/a><\/li>\n
  2. Site structure<\/a><\/li>\n
  3. URL Structure<\/a><\/li>\n
  4. Internal link structure<\/a><\/li>\n
  5. On-Page SEO Optimization<\/a><\/li>\n
  6. User Experience<\/a><\/li>\n<\/ol>\n

    Important Note:<\/strong><\/p>\n

    SEO web design is not about how your website looks or what colors to use. You can use graphic design courses<\/strong><\/a> or web design courses<\/strong><\/a> to help you out with the look and feel of your website. Design is subjective and not something that Google cares about.<\/p>\n

    What is important is how a website is structured and how well it can provide the right signals to satisfy the various search engine ranking factors.<\/p>\n

    1. Accessibility<\/h3>\n

    An SEO friendly website<\/strong><\/a> can be fully indexed by search engines without any problems.<\/p>\n

    That\u2019s the first principle of SEO design and a very important one.<\/p>\n

    To make sure that your website and content is indexed properly follow these steps:<\/p>\n

    Optimize your Robots.txt<\/strong><\/p>\n

    Robots.txt is a file in the root directory of your website that gives instructions to search engines as to which pages of a website they can index.<\/p>\n

    Any false blockings in your robots.txt file can be disastrous, so the first thing to do is to check and optimize your robots.txt<\/strong><\/a>.<\/p>\n

    Check for Crawl Errors<\/strong><\/p>\n

    The next step is to check for crawl errors. Google has a tool for webmasters known as Google Search Console<\/strong><\/a>, which among other things, it can give you information about crawl errors.<\/p>\n

    \"Crawl
    Crawl Errors Report – Google Search Console.<\/figcaption><\/figure>\n

    Step 1: Add the verify your website with Google Search Console<\/strong><\/a>.
    \nStep 2:     Find and Fix any crawl errors<\/strong><\/a>.<\/p>\n

    Submit an XML Sitemap<\/strong><\/p>\n

    An XML sitemap lists all important pages of a website that search engines need to know about.<\/p>\n

    It\u2019s normal for a website to have a lot of pages but not all are useful to search engines. To make their job easier, you can create and submit an XML sitemap via the Google Search Console.<\/p>\n

    Sitemaps are not only used for discovery purposes but it\u2019s also a great way to inform search engines about updates in your site structure or content.<\/p>\n

    You can read this guide, how to optimize your XML sitemap<\/strong><\/a> for step-by-step instructions.<\/p>\n

    Use Canonical URLs<\/strong><\/p>\n

    A canonical URL tells search engine crawlers which version of a page they should index.<\/p>\n

    For example, if you have different pages for desktop and mobile with the same content, you need to tell Google, that these pages are the same.<\/p>\n

    If you don\u2019t do it, Google will only index one of the versions or get confused, something that can negatively affect your rankings.<\/p>\n

    Best practices are:<\/strong><\/p>\n

    Set a preferred domain<\/strong><\/a> \u2013 Google has a feature in the old Google Search console which you can use to specify how you want Google to treat your pages.<\/p>\n

    In the eyes of Google, these are two different websites (although it\u2019s the same domain):<\/p>\n