There is a lot of information in bing webmaster tools but as a beginner you should expect the following:<\/p>\n
- \n
- To receive important messages or warnings about the healthiness of your web site (e.g. malware)<\/li>\n
- To find out how many pages are indexed by Bing<\/li>\n
- To find out how many links are pointing to your site<\/li>\n
- To troubleshoot crawler access issues<\/li>\n
- To see detail information on what keywords your site is associated with, and your position in the search results. This is especially important for\u00a0SEO purposes<\/a><\/strong>.<\/li>\n<\/ul>\n
How to use Bing Webmaster tools \u2013 A Quick tutorial for Beginners<\/h2>\n
Let us quickly go through the most important reports and what they mean to you as a webmaster.<\/p>\n
- \n
- How to verify your website with Bing and submit a sitemap<\/a><\/li>\n
- How to manually submit a URL to Bing<\/a><\/li>\n
- How to disavow links<\/a><\/li>\n
- How to connect your Social Media Pages with Bing<\/a><\/li>\n
- How to Review Bing SEO Reports<\/a><\/li>\n
- Bing Mobile Friendly Test Tool<\/a><\/li>\n
- How to use Fetch as BingBot<\/a><\/li>\n
- Bing Keyword Research<\/a><\/li>\n
- How much traffic your website gets from Bing and for which keywords?<\/a><\/li>\n
- Other Bing Webmaster tools Features<\/a><\/li>\n<\/ul>\n
How to verify your website with Bing and submit a sitemap<\/h3>\n
Step 1:<\/strong> Go to Bing Webmaster Tools<\/a><\/strong> and click SIGN UP.<\/p>\n
![\"Bing](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/bing-webmaster-tools-login.jpg\")
Bing Webmaster Tools Sign Up<\/figcaption><\/figure>\n Step 2:<\/strong> You can choose to create a Bing webmaster account using your Microsoft account, Google account or even Facebook account. Select your prefer method and proceed to the next step.<\/p>\n
Step 3:<\/strong> Enter your website URL in top box and click ADD<\/p>\n
![\"Add](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/add-website-bing.png\")
Add Website to Bing<\/figcaption><\/figure>\n Step 4:<\/strong> Specify the location of your XML sitemap and click ADD. You can leave the default settings for the \u2018time of the day\u2019 options.<\/p>\n
![\"Submit](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/add-sitemap-bing.png\")
Submit Sitemap to Bing<\/figcaption><\/figure>\n Step 5:<\/strong> Verify your website.<\/p>\n
You can verify your site ownership with Bing using one of the three methods.<\/p>\n
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- Download the BingSiteAuth.xml file given and upload it to the root folder of your site.<\/li>\n
- Add a meta tag in the HEADER of your homepage<\/li>\n
- Add a CNAME record to your DNS.<\/li>\n<\/ol>\n
![\"Verify](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/verify-website-bing.png\")
Verify Website with Bing<\/figcaption><\/figure>\n The easiest and fastest method is to download the BingSiteAuth.xml<\/em> file and upload it using an FTP client, to the root folder of your website.<\/p>\n
Then you can come back to this screen and click the VERIFY button.<\/p>\n
Note:<\/strong> You need to keep the file in your root folder all the time, so do not delete it after verification.<\/p><\/blockquote>\n
How to manually submit a URL to Bing<\/h3>\n
Bing encourages webmasters to use the submit URL feature to let them know about new content. This can speed up the crawling and indexing process.<\/p>\n
All major search engines<\/strong><\/a> have this feature but Bing in particular wants webmasters to use it especially for \u2018news websites\u2019 or for changes made to existing content.<\/p>\n
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- Click on CONFIGURE MY SITE > SUBMIT URLS.<\/li>\n
- Enter the URLS you want to submit to Bing and click SUBMIT.<\/li>\n<\/ul>\n
![\"Manually](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/submit-urls-bing.png\")
Manually Submit URLS to Bing<\/figcaption><\/figure>\n You can use this feature to submit 10,000 URLS per day.<\/p>\n
How to disavow links<\/h3>\n
One of the features that Bing introduced before Google was the disavow links. With the bing disavow tool, you can add tell bing which seo backlinks<\/a><\/strong> to ignore.<\/p>\n
Unlike Google ranking algorithms that are sophisticated enough to ignore spammy links, Bing still recommends to use the disavow tool to clean up your link profile.<\/p>\n
You can access the tool under CONFIGURE MY SITE > DISAVOW LINKS<\/p>\n
![\"Bing](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/bing-disavow-links.png\")
Bing Disavow Links Tool<\/figcaption><\/figure>\n Usage is very easy, you can enter either a specific URL, domain or directory and click the DISAVOW button. Any links that you disavow, are shown in the list below.<\/p>\n
You only need to disavow ‘dofollow links’, links that have the nofollow tag<\/strong><\/a> are ignored by default.<\/p>\n
Recommended Reading: How to get rid of bad backlinks to your site<\/a><\/strong><\/p><\/blockquote>\n
How to connect your Social Media Pages with Bing<\/h3>\n
One of the features that is unique to Bing Webmaster tools is the \u2018Connected Pages\u2019. Bing allows you to specify your FB, Twitter and other social media pages and see how they perform in Bing Search.<\/p>\n
Social signals is an SEO ranking factor<\/strong><\/a> taken into account by Bing, so it\u2019s recommended to connect your pages.<\/p>\n
Select CONFIGURE MY SITE > CONNECTED PAGES<\/p>\n
![\"Connect](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/bing-connected-pages.png\")
Connect Social Media Pages with Bing<\/figcaption><\/figure>\n Add and verify all social media pages associated with your website.<\/p>\n
How to Review Bing SEO Reports<\/h3>\n
The SEO Reports gives you recommendations related to Bing Best SEO Practices. This used to be available in Google Webmaster tools but it was recently retired by Google.<\/p>\n
Nevertheless, to increase your website\u2019s exposure in Bing organic results, you should follow and fix the recommendations.<\/p>\n
You can access the report by going to REPORTS & DATA > SEO REPORT.<\/p>\n
![\"Bing](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/bing-seo-reports.png\")
Bing SEO Reports<\/figcaption><\/figure>\n Bing Mobile Friendly Test Tool<\/h3>\n
Bing has a mobile friendly tester tool as well. You can access the tool under DIAGNOSTICS & TOOLS > MOBILE FRIENDLINESS TEST<\/p>\n
![\"Bing](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/bing-mobile-friendly-tool.png\")
Bing Mobile Friendly Test Tool<\/figcaption><\/figure>\n Enter your website\u2019s URL and click ANALYZE.<\/p>\n
In case of errors, you can get more information by clicking the orange buttons.<\/p>\n
This tool is not as sophisticated as the Google Mobile Friendly Test but it\u2019s good to give it a try as well.<\/p>\n
How to use Fetch as BingBot<\/h3>\n
If you suspect or want to check that Bing can access your web site correctly you can use the fetch as bingbot tool. You can test your home page or any specific page of your site.<\/p>\n
Select DIAGNOSTICS & TOOLS > FETCH AS BINGBOT<\/p>\n
![\"Fetch](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/fetch-as-bingbot.png\")
Fetch as BingBot Tool<\/figcaption><\/figure>\n Enter a URL and click FETCH.<\/p>\n
In case of errors, you can click on the URL for more information.<\/p>\n
Bing Keyword Research<\/h3>\n
Bing has a keyword research tool too. If you want to know how many times a keyword is searched on Bing, this is the tool to use.<\/p>\n
It doesn\u2019t have all the features of the Google Keyword Planner<\/strong><\/a> and it looks a bit primitive but still is the place to go to find out what search terms<\/a><\/strong> are entered in the Bing Search Box.<\/p>\n
You can access the tool under DIAGNOSTICS & TOOLS > KEYWORD RESEARCH<\/p>\n
![\"Bing](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/bing-keyword-research.png\")
Bing Keyword Research Tool<\/figcaption><\/figure>\n How much traffic your website gets from Bing and for which keywords?<\/h3>\n
The PAGE TRAFFIC report shows you details of how much traffic your website received from Bing (and Yahoo) and for which keywords<\/strong><\/a>.<\/p>\n
Go to REPORTS & DATA > PAGE TRAFFIC<\/p>\n
![\"Bing](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2019\/06\/page-traffic-report-bing.png\")
Bing Page Traffic Report<\/figcaption><\/figure>\n You can click on VIEW SEARCH KEYWORDS button to see for which keywords your pages appeared on Bing.<\/p>\n
Other Bing Webmaster tools Features<\/h3>\n
The above features are the most important ones to get started with Bing webmaster tools. Other features include:<\/p>\n
Crawl Control<\/strong> – how often you want Bing to crawl your website<\/p>\n
Block URLS-<\/strong> block specific URLS form BingBot.<\/p>\n
Geo-Targeting<\/strong> – specify which country\/region you want to target. Useful for websites targeting specific countries or regions.<\/p>\n
- How to manually submit a URL to Bing<\/a><\/li>\n
- How to verify your website with Bing and submit a sitemap<\/a><\/li>\n