Organic CTR (click-through-rate) is the percentage of searchers that click through to your website from the search results.<\/p>\n
The higher your CTR the greater percentage of traffic you\u2019re going to be getting from organic search<\/strong><\/a>.<\/p>\n
What is a Good Click Through Rate for Organic Search?<\/h2>\nClick through rates vary for a number of reasons. It\u2019s a no brainer that the #1 search result will get the majority of the clicks. The #1 result has an average CTR of 34%. With the #1 result receiving about 10 times as many clicks as the #10 result.<\/p>\n
The top three results get more than 60% of all clicks.<\/p>\n
![\"CTR](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2013\/02\/seo-importance.png\")
CTR Per SEO Ranking Position.<\/figcaption><\/figure>\nThe sharpest drop-off in CTR occurs on the second page of the search results, which gets virtually zero clicks.<\/p>\n
This information shows that ranking on the first page might not be enough, instead, you should aim at ranking in the top three spots. If you are ranking on the first page of the results, then you can improve your CTR which should move you up in the rankings.<\/p>\n
Why Is Organic Click Through Rate Important?<\/h2>\n
Your organic click-through rate is the percentage of traffic you get from the search engines. Knowing and improving this conversion rate is incredibly important for two reasons.<\/p>\n
The sharpest drop-off in CTR occurs on the second page of the search results, which gets virtually zero clicks.<\/p>\n
This information shows that ranking on the first page might not be enough, instead, you should aim at ranking in the top three spots. If you are ranking on the first page of the results, then you can improve your CTR which should move you up in the rankings.<\/p>\n
Why Is Organic Click Through Rate Important?<\/h2>\n
Your organic click-through rate is the percentage of traffic you get from the search engines. Knowing and improving this conversion rate is incredibly important for two reasons.<\/p>\n
1. More Traffic<\/h3>\n
By improving your organic CTR you can get more traffic from the search engines without doing any additional work. Even if your site stays at the same spot in the rankings, you can improve your CTR and get more organic traffic<\/strong><\/a>.<\/p>\n
2. Improve Your Overall Rankings<\/h3>\nYour organic CTR is more likely<\/em> a ranking signal. This means that Google might look at this to determine where your website should rank in the search engines.<\/p>\n
This means that if you have a high CTR your site will rank higher in the search engines. The same goes for a low CTR pushing you down further in the rankings.<\/p>\n
Luckily, your CTR is something that\u2019s entirely in your control and that you can optimize for.<\/p>\n
How to Improve Your Organic Click Through Rate?<\/h2>\nBest practices to increase your organic ctr.<\/p>\n
\n- Make Your Page Titles Interesting<\/a><\/li>\n
- Add Power Words to Your Descriptions<\/a><\/li>\n
- Use Short and Meaningful URLs<\/a><\/li>\n
- Optimize Your Content For Google Rich Snippets<\/a><\/li>\n
- Optimize Your Content for Sitelinks<\/a><\/li>\n
- Use GSC Performance Report to Identify Pages with a Low CTR<\/a><\/li>\n
- Use Retargeting To Boost Brand Awareness<\/a><\/li>\n<\/ol>\n
1. Make Your Page Titles Interesting<\/h3>\n
Nothing will make searchers scroll past your listing faster than a boring title.<\/p>\n
Your page title will be the main deciding factor in whether or not people will click on your search result.<\/p>\n
Just like how the goal of the page title is to capture your reader\u2019s attention so they read the first paragraph. The goal of your search engine title is to get searchers to click over to your page from the search results.<\/p>\n
Here are some tips for making your title more interesting:<\/p>\n
Best practices to increase your organic ctr.<\/p>\n
- \n
- Make Your Page Titles Interesting<\/a><\/li>\n
- Add Power Words to Your Descriptions<\/a><\/li>\n
- Use Short and Meaningful URLs<\/a><\/li>\n
- Optimize Your Content For Google Rich Snippets<\/a><\/li>\n
- Optimize Your Content for Sitelinks<\/a><\/li>\n
- Use GSC Performance Report to Identify Pages with a Low CTR<\/a><\/li>\n
- Use Retargeting To Boost Brand Awareness<\/a><\/li>\n<\/ol>\n
1. Make Your Page Titles Interesting<\/h3>\n
Nothing will make searchers scroll past your listing faster than a boring title.<\/p>\n
Your page title will be the main deciding factor in whether or not people will click on your search result.<\/p>\n
Just like how the goal of the page title is to capture your reader\u2019s attention so they read the first paragraph. The goal of your search engine title is to get searchers to click over to your page from the search results.<\/p>\n
Here are some tips for making your title more interesting:<\/p>\n
Tip 1: Use Brackets<\/h4>\nUsing brackets in your post title helps to draw the searcher’s eye to your search result. Plus, it can make lengthy titles seem less long and more engaging.<\/p>\n
![\"Increase](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/02\/ctr-brackets-study.png\")
Increase your CTR with brackets in your titles.<\/figcaption><\/figure>\nHubSpot found that brackets can increase headline clicks by 40%<\/strong><\/a>. There\u2019s a reason that listicle-heavy sites like Buzzfeed have been able to get so popular, a lot of it is based on the strength of their curiosity-inducing headlines.<\/p>\n
Tip 2: Use a Numbered List<\/h4>\nIf it\u2019s possible you should transform your existing content into a list post<\/strong><\/a>. Readers find list posts more engaging and easier to consume. Even if your post isn\u2019t a list post, you should try to use numbers in your title if at all possible.<\/p>\n
![\"Example](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/01\/listicle-example-one-detail.png\")
Example of a Listicle<\/figcaption><\/figure>\nThe best way to determine if a list post is applicable is to see if list posts are currently ranking for your chosen search term. If they are, then your post should be rewritten or re-formatted to align with what\u2019s currently ranking.<\/p>\n
Tip 3: Use Recent Dates<\/h4>\n
If you\u2019ve recently published or updated content, you should include the date in your title. When people are searching for something they usually add the year following the keyword to find the most recent results. For example, \u201cbest running shoes 2021\u201d.<\/p>\n
By including the date in your title you show both your readers and the search engines that your content is relevant.<\/p>\n
Note that if you are using date-based titles make sure to update your post every year to reflect the latest information and year.<\/p>\n
Tip 4: Choose a Target Keyword<\/h4>\n
Your title should target a single keyword. Ideally, you\u2019ll already know what keyword the page is targeting from doing proper keyword research<\/strong><\/a>.<\/p>\n
But, you can also use a variation of your target keyword, so your post is targeting both the main keyword and long-tail variations<\/strong><\/a> of that keyword.<\/p>\n
Make sure to add your target keyword as close to the font of your title as possible.<\/p>\n
HubSpot found that brackets can increase headline clicks by 40%<\/strong><\/a>. There\u2019s a reason that listicle-heavy sites like Buzzfeed have been able to get so popular, a lot of it is based on the strength of their curiosity-inducing headlines.<\/p>\n
Tip 2: Use a Numbered List<\/h4>\nIf it\u2019s possible you should transform your existing content into a list post<\/strong><\/a>. Readers find list posts more engaging and easier to consume. Even if your post isn\u2019t a list post, you should try to use numbers in your title if at all possible.<\/p>\n
Example of a Listicle<\/figcaption><\/figure>\nThe best way to determine if a list post is applicable is to see if list posts are currently ranking for your chosen search term. If they are, then your post should be rewritten or re-formatted to align with what\u2019s currently ranking.<\/p>\n
Tip 3: Use Recent Dates<\/h4>\n
If you\u2019ve recently published or updated content, you should include the date in your title. When people are searching for something they usually add the year following the keyword to find the most recent results. For example, \u201cbest running shoes 2021\u201d.<\/p>\n
By including the date in your title you show both your readers and the search engines that your content is relevant.<\/p>\n
Note that if you are using date-based titles make sure to update your post every year to reflect the latest information and year.<\/p>\n
The best way to determine if a list post is applicable is to see if list posts are currently ranking for your chosen search term. If they are, then your post should be rewritten or re-formatted to align with what\u2019s currently ranking.<\/p>\n
Tip 3: Use Recent Dates<\/h4>\n
If you\u2019ve recently published or updated content, you should include the date in your title. When people are searching for something they usually add the year following the keyword to find the most recent results. For example, \u201cbest running shoes 2021\u201d.<\/p>\n
By including the date in your title you show both your readers and the search engines that your content is relevant.<\/p>\n
Note that if you are using date-based titles make sure to update your post every year to reflect the latest information and year.<\/p>\n
Tip 4: Choose a Target Keyword<\/h4>\n
Your title should target a single keyword. Ideally, you\u2019ll already know what keyword the page is targeting from doing proper keyword research<\/strong><\/a>.<\/p>\n
But, you can also use a variation of your target keyword, so your post is targeting both the main keyword and long-tail variations<\/strong><\/a> of that keyword.<\/p>\n
Make sure to add your target keyword as close to the font of your title as possible.<\/p>\n
Tip 5: Use Emotional Words<\/h4>\nYour title should include power words that tap into the emotions of your readers. These are words like amazing, incredible, secret, extraordinary, and more.<\/p>\n
![\"Powers](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/01\/power-words-to-use-in-headlines.png\")
List of Power Words to Use in Headlines<\/figcaption><\/figure>\nUsing these words in your title will raise your CTR by activating curiosity and intrigue in the searchers.<\/p>\n
However, you shouldn\u2019t choose these words at random, instead, they should relate to the content in your post.<\/p>\n
Spend time going through the content and ask yourself the following questions:<\/p>\n
\n- What\u2019s unique about your content that makes it stand out?<\/li>\n
- How does your content address the intent of the keyword (i.e. what are searchers looking for when they type that keyword into Google)?<\/li>\n<\/ul>\n
Then, use these answers to choose the power word\/s most applicable. For example, if you\u2019re writing a post about productivity tips that are unique your title could be, \u201c15 Unorthodox Productivity Tips (That Actually Work)\u201d.<\/p>\n
This communicates that the content in your article is unique and will actually work for readers, unlike a lot of other tips they may have read before.<\/p>\n
2. Add Power Words to Your Descriptions<\/h3>\n
One of the most important parts of your search engine appearance is your meta description<\/strong><\/a>. Your meta description is by far the largest part of your SERP entry.<\/p>\n
![\"Optimized](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2017\/11\/homepage-descriptions-examples.png\")
Optimized Homepage Meta Descriptions<\/figcaption><\/figure>\nFor eCommerce stores, this makes sense, since the search will generally be a product-based keyword. But, for other types of content, you should take the time to optimize your description effectively.<\/p>\n
Here are some tips for improving your meta description:<\/p>\n
\n- Include your target keyword\/s<\/li>\n
- Use emotional words that encourage searchers to click<\/li>\n
- Speak to reader pain points<\/li>\n
- Keep it within the 160 character limit<\/li>\n<\/ul>\n
If you\u2019re using a tool like Yoast SEO you can easily optimize your meta description to the proper length and include your target keyword.<\/p>\n
3. Use Short and Meaningful URLs<\/h3>\n
Your page URL is also shown in the search results. For proper onsite optimization<\/strong><\/a> you should already be implementing short URLs that include your target keyword.<\/p>\n
But, if you\u2019re still using long URLs, then here\u2019s your time to optimize them.<\/p>\n
The following elements of your search results all play a role:<\/p>\n
\n- The length of your URL<\/li>\n
- The URL path (the navigation path to your ranking page)<\/li>\n
- The categories present (if any)<\/li>\n<\/ul>\n
Depending on how your site is set up you might have a variety of categories, for example, website.com>health>meditation>blog-post-title<\/em>.<\/p>\n
Not every site requires structured navigation, but if your site has multiple categories, then make sure you\u2019re using keywords that make sense to your reader and the organization of your site.<\/p>\n
However, most sites will benefit from using a simple URL like the following: \u201cyourwebsite.com\/blog-post-title.\u201d<\/p>\n
Here are some tips for providing an SEO friendly URL<\/strong><\/a>:<\/p>\n
\n- Include your target keyword as close to the front of the URL as possible<\/li>\n
- Keep your URL as short as possible<\/li>\n
- Remove non-relevant information from your URL like date, author name, and complex URL strings<\/li>\n<\/ul>\n
4. Optimize Your Content For Google Rich Snippets<\/h3>\nFeatured snippets (also called the Google answer box) are the portion of the search results that appear at the top of the search results pages.<\/p>\n
![\"Google](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2020\/02\/google-featured-snippet-example.png\")
Example of a Google Featured Snippet<\/figcaption><\/figure>\nThis \u201cposition zero\u201d can be incredibly valuable since there\u2019s a good chance searchers will click onto your page after reading the featured snippet<\/strong><\/a>.<\/strong> There\u2019s also a chance you can rank in two spots on the first page as well, in the featured snippet and your organic position.<\/p>\n
The following elements will help as well:<\/p>\n
Optimizing for Rich Snippets<\/h4>\nRich snippets<\/strong><\/a> can be thought of as enhanced search results. The standard search results include:<\/p>\n
\n- Title<\/li>\n
- URL<\/li>\n
- Meta description<\/li>\n<\/ul>\n
When a page includes rich snippets it can have even more information like:<\/p>\n
\n- Ratings<\/li>\n
- Price information<\/li>\n
- Images<\/li>\n
- Reviews<\/li>\n
- Website icon<\/li>\n
- Website name<\/li>\n<\/ul>\n
Some other ways Google enhances search engine appearance include:<\/p>\n
\n- Website enhancements.<\/strong> These can include a box that lets you search the website or links to the pages a website contains<\/li>\n
- Knowledge graph.<\/strong> These show details about a topic, brand, or celebrity and typically include a description, social media links, and more.<\/li>\n<\/ul>\n
Rich snippets help you stand out in the search results, especially if your competitors aren\u2019t using them.<\/p>\n
If you want to optimize your content for rich snippets, then make sure you follow this guide on adding rich snippets to your site<\/strong><\/a>.<\/strong><\/div>\nUsing Schema Markup<\/h4>\nSchema markup is a way to describe your site to the search engine bots, so they can better understand the type of content that\u2019s on your website.<\/p>\n
To add schema markup to your site you\u2019ll be adding pre-defined HTML elements that the search engines understand. This won\u2019t be visible to your readers but will exist beneath the surface and be used by the search engines when they crawl your website.<\/p>\n
There are a variety of different types of schema including, videos, images, and articles, but also specific content schemas for local businesses, organizations, and more.<\/p>\n
If you want to add schema markup to your site, then follow this in-depth schema markup guide<\/strong><\/a>.<\/strong><\/div>\n5. Optimize Your Content for Sitelinks<\/h3>\n
Sitelinks<\/strong><\/a> are another way to improve your search engine appearance. Sitelinks are shown below your meta description in the search results and point to other pages on your website.<\/p>\n
![\"Sitelinks](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/02\/google-sitelinks.png\")
Sitelinks in Google Search Results<\/figcaption><\/figure>\nIt\u2019s also a signal that Google trust\u2019s your website since it doesn\u2019t show sitelinks for every website.<\/p>\n
You can\u2019t directly specify sitelinks, as the Google algorithm will pick which sitelinks it thinks are most relevant. However, you can help to influence the presence of sitelinks in the search results.<\/p>\n
You can have sitelinks appear when people search for your brand name, or even underneath individual posts.<\/p>\n
Here\u2019s how you can optimize individual pages, so the sitelinks show up in the search engines.<\/strong><\/p>\n
Create named sections within your post that navigate to specific headings within your post content.<\/p>\n
Here\u2019s what the HTML for a named section would look like:<\/p>\n
![\"Named](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/01\/html-example-list-links.png\")
Named Anchors in Listicles<\/figcaption><\/figure>\nWhen you add these tags to your post headings they\u2019ll appear in the search engines underneath your meta descriptions. This allows searchers to immediately navigate to a specific section of your post by clicking the link in the search results.<\/p>\n
6. Use GSC Performance Report to Identify Pages with a Low CTR<\/h3>\nIf you have a site with a ton of different pages it can be difficult to decide where to start optimizing your CTRs.<\/p>\n
Luckily, you can use Google Search Console<\/strong><\/a> to find the low-hanging fruit and start with pages and posts that have the lowest CTR.<\/p>\n
\n- Open up Google Search Console<\/li>\n
- Navigate to Performance<\/li>\n
- Check the boxes that say Total Impressions and Average CTR.<\/li>\n<\/ol>\n
![\"Analyze](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2021\/02\/ctr-performance-report-gsc.png\")
Analyze your CTR using the Performance Report.<\/figcaption><\/figure>\nThen you can filter your results by impression to see which pages or queries are getting the highest number of impressions, but the lowest number of clicks.<\/p>\n
There are a number of factors that influence the CTR like:<\/p>\n
\n- Where you currently rank in the search engines<\/li>\n
- If any featured snippets are present<\/li>\n
- The number of ads present<\/li>\n
- The type of search it is<\/li>\n
- And more<\/li>\n<\/ul>\n
So the best course of action is to start at the bottom and use some of the tips in this post to optimize your search engine listing and improve the CTR.<\/p>\n
7. Use Retargeting To Boost Brand Awareness<\/h3>\nUltimately, the best CTR hack is to create a memorable brand. Think about it this way when you search for something in Google and you see your favorite brand or website in the search results, you\u2019re going to click the result, no matter where it happens to rank.<\/p>\n
Building a brand that people know and love takes some time, but you can shortcut the process through Facebook ads.<\/p>\n
Facebook and Google ads can get your brand in front of a ton of people very quickly. You can use the retargeting feature<\/strong><\/a> to run ads to people who have already visited your site before.<\/p>\n
Using these words in your title will raise your CTR by activating curiosity and intrigue in the searchers.<\/p>\n
However, you shouldn\u2019t choose these words at random, instead, they should relate to the content in your post.<\/p>\n
Spend time going through the content and ask yourself the following questions:<\/p>\n
- \n
- What\u2019s unique about your content that makes it stand out?<\/li>\n
- How does your content address the intent of the keyword (i.e. what are searchers looking for when they type that keyword into Google)?<\/li>\n<\/ul>\n
Then, use these answers to choose the power word\/s most applicable. For example, if you\u2019re writing a post about productivity tips that are unique your title could be, \u201c15 Unorthodox Productivity Tips (That Actually Work)\u201d.<\/p>\n
This communicates that the content in your article is unique and will actually work for readers, unlike a lot of other tips they may have read before.<\/p>\n
2. Add Power Words to Your Descriptions<\/h3>\n
One of the most important parts of your search engine appearance is your meta description<\/strong><\/a>. Your meta description is by far the largest part of your SERP entry.<\/p>\n
Optimized Homepage Meta Descriptions<\/figcaption><\/figure>\n For eCommerce stores, this makes sense, since the search will generally be a product-based keyword. But, for other types of content, you should take the time to optimize your description effectively.<\/p>\n
Here are some tips for improving your meta description:<\/p>\n
- \n
- Include your target keyword\/s<\/li>\n
- Use emotional words that encourage searchers to click<\/li>\n
- Speak to reader pain points<\/li>\n
- Keep it within the 160 character limit<\/li>\n<\/ul>\n
If you\u2019re using a tool like Yoast SEO you can easily optimize your meta description to the proper length and include your target keyword.<\/p>\n
3. Use Short and Meaningful URLs<\/h3>\n
Your page URL is also shown in the search results. For proper onsite optimization<\/strong><\/a> you should already be implementing short URLs that include your target keyword.<\/p>\n
But, if you\u2019re still using long URLs, then here\u2019s your time to optimize them.<\/p>\n
The following elements of your search results all play a role:<\/p>\n
- \n
- The length of your URL<\/li>\n
- The URL path (the navigation path to your ranking page)<\/li>\n
- The categories present (if any)<\/li>\n<\/ul>\n
Depending on how your site is set up you might have a variety of categories, for example, website.com>health>meditation>blog-post-title<\/em>.<\/p>\n
Not every site requires structured navigation, but if your site has multiple categories, then make sure you\u2019re using keywords that make sense to your reader and the organization of your site.<\/p>\n
However, most sites will benefit from using a simple URL like the following: \u201cyourwebsite.com\/blog-post-title.\u201d<\/p>\n
Here are some tips for providing an SEO friendly URL<\/strong><\/a>:<\/p>\n
- \n
- Include your target keyword as close to the front of the URL as possible<\/li>\n
- Keep your URL as short as possible<\/li>\n
- Remove non-relevant information from your URL like date, author name, and complex URL strings<\/li>\n<\/ul>\n
4. Optimize Your Content For Google Rich Snippets<\/h3>\n
Featured snippets (also called the Google answer box) are the portion of the search results that appear at the top of the search results pages.<\/p>\n
Example of a Google Featured Snippet<\/figcaption><\/figure>\n This \u201cposition zero\u201d can be incredibly valuable since there\u2019s a good chance searchers will click onto your page after reading the featured snippet<\/strong><\/a>.<\/strong> There\u2019s also a chance you can rank in two spots on the first page as well, in the featured snippet and your organic position.<\/p>\n
The following elements will help as well:<\/p>\n
Optimizing for Rich Snippets<\/h4>\n
Rich snippets<\/strong><\/a> can be thought of as enhanced search results. The standard search results include:<\/p>\n
- \n
- Title<\/li>\n
- URL<\/li>\n
- Meta description<\/li>\n<\/ul>\n
When a page includes rich snippets it can have even more information like:<\/p>\n
- \n
- Ratings<\/li>\n
- Price information<\/li>\n
- Images<\/li>\n
- Reviews<\/li>\n
- Website icon<\/li>\n
- Website name<\/li>\n<\/ul>\n
Some other ways Google enhances search engine appearance include:<\/p>\n
- \n
- Website enhancements.<\/strong> These can include a box that lets you search the website or links to the pages a website contains<\/li>\n
- Knowledge graph.<\/strong> These show details about a topic, brand, or celebrity and typically include a description, social media links, and more.<\/li>\n<\/ul>\n
Rich snippets help you stand out in the search results, especially if your competitors aren\u2019t using them.<\/p>\n
If you want to optimize your content for rich snippets, then make sure you follow this guide on adding rich snippets to your site<\/strong><\/a>.<\/strong><\/div>\nUsing Schema Markup<\/h4>\n
Schema markup is a way to describe your site to the search engine bots, so they can better understand the type of content that\u2019s on your website.<\/p>\n
To add schema markup to your site you\u2019ll be adding pre-defined HTML elements that the search engines understand. This won\u2019t be visible to your readers but will exist beneath the surface and be used by the search engines when they crawl your website.<\/p>\n
There are a variety of different types of schema including, videos, images, and articles, but also specific content schemas for local businesses, organizations, and more.<\/p>\n
If you want to add schema markup to your site, then follow this in-depth schema markup guide<\/strong><\/a>.<\/strong><\/div>\n5. Optimize Your Content for Sitelinks<\/h3>\n
Sitelinks<\/strong><\/a> are another way to improve your search engine appearance. Sitelinks are shown below your meta description in the search results and point to other pages on your website.<\/p>\n
Sitelinks in Google Search Results<\/figcaption><\/figure>\n It\u2019s also a signal that Google trust\u2019s your website since it doesn\u2019t show sitelinks for every website.<\/p>\n
You can\u2019t directly specify sitelinks, as the Google algorithm will pick which sitelinks it thinks are most relevant. However, you can help to influence the presence of sitelinks in the search results.<\/p>\n
You can have sitelinks appear when people search for your brand name, or even underneath individual posts.<\/p>\n
Here\u2019s how you can optimize individual pages, so the sitelinks show up in the search engines.<\/strong><\/p>\n
Create named sections within your post that navigate to specific headings within your post content.<\/p>\n
Here\u2019s what the HTML for a named section would look like:<\/p>\n
Named Anchors in Listicles<\/figcaption><\/figure>\n When you add these tags to your post headings they\u2019ll appear in the search engines underneath your meta descriptions. This allows searchers to immediately navigate to a specific section of your post by clicking the link in the search results.<\/p>\n
6. Use GSC Performance Report to Identify Pages with a Low CTR<\/h3>\n
If you have a site with a ton of different pages it can be difficult to decide where to start optimizing your CTRs.<\/p>\n
Luckily, you can use Google Search Console<\/strong><\/a> to find the low-hanging fruit and start with pages and posts that have the lowest CTR.<\/p>\n
- \n
- Open up Google Search Console<\/li>\n
- Navigate to Performance<\/li>\n
- Check the boxes that say Total Impressions and Average CTR.<\/li>\n<\/ol>\n
Analyze your CTR using the Performance Report.<\/figcaption><\/figure>\n Then you can filter your results by impression to see which pages or queries are getting the highest number of impressions, but the lowest number of clicks.<\/p>\n
There are a number of factors that influence the CTR like:<\/p>\n
- \n
- Where you currently rank in the search engines<\/li>\n
- If any featured snippets are present<\/li>\n
- The number of ads present<\/li>\n
- The type of search it is<\/li>\n
- And more<\/li>\n<\/ul>\n
So the best course of action is to start at the bottom and use some of the tips in this post to optimize your search engine listing and improve the CTR.<\/p>\n
7. Use Retargeting To Boost Brand Awareness<\/h3>\n
Ultimately, the best CTR hack is to create a memorable brand. Think about it this way when you search for something in Google and you see your favorite brand or website in the search results, you\u2019re going to click the result, no matter where it happens to rank.<\/p>\n
Building a brand that people know and love takes some time, but you can shortcut the process through Facebook ads.<\/p>\n
Facebook and Google ads can get your brand in front of a ton of people very quickly. You can use the retargeting feature<\/strong><\/a> to run ads to people who have already visited your site before.<\/p>\n