{"id":10152,"date":"2015-01-20T14:00:15","date_gmt":"2015-01-20T12:00:15","guid":{"rendered":"http:\/\/www.digitalmarketingpro.net\/?p=220"},"modified":"2021-06-29T08:47:48","modified_gmt":"2021-06-29T05:47:48","slug":"5-ways-to-lower-cpc-costs-in-your-ppc-campaigns","status":"publish","type":"post","link":"https:\/\/www.reliablesoft.net\/5-ways-to-lower-cpc-costs-in-your-ppc-campaigns\/","title":{"rendered":"5 Ways to Lower CPC Costs in your PPC Campaigns"},"content":{"rendered":"

The lower the cost per click (cpc) is, the greater are the chances of running profitable CPC campaigns. In order to achieve this you need to take a closer look at your bid strategies, keywords and landing pages.<\/span><\/p>\n

As a Google Adwords Certified Professional<\/b><\/a> I learned over the years that running profitable PPC campaigns is not enough for PPC success but instead you need to focus on increasing your profit margin. This can be achieved by either making more sales (without increasing your advertising costs) or by decreasing your cpc costs and thus advertising costs.<\/p>\n

Note: What you will read below is not actually beginners material, if you are starting now with adwords you may want to read 7 PPC tips for beginners<\/b><\/a> for a more gentle introduction to Adwords and PPC.<\/p>\n

#1 – Switch to manual bidding and lower your cost per click<\/b><\/h2>\n

The easiest way to get started with bids and costs is to let Google manage them. You set a maximum budget per day (and optionally a max cpc) and Google does the rest.<\/p>\n

This is great and works ok in a lot of situations. It is also less time consuming since you don\u2019t have to monitor bids and make adjustments.<\/p>\n

If your goal though is lowering the costs of a campaign then you need to switch from automatic to manual bidding and follow these simple rules:<\/p>\n