1. Buy A Premium Web Hosting Service<\/h2>\n
The simple act of purchasing premium hosting can be scary at first, especially when you don\u2019t have the budget to do it. However, you must be aware of how important efficiency and speed can be on your website, as research has shown that a two to three-second delay on any website can turn away up to 16% of potential customers.<\/p>\n If your website exhibits issues like site crashing, glitches, or error reports, you are finished. Should you decide to not shell out money for premium now, make sure you at least start out with the best option available and make room for investing in a premium web hosting<\/strong><\/a> that won\u2019t turn your customers away.<\/p>\n Your company\u2019s branding needs to be consistent throughout your site. You want to ensure that your brand or logo is visible on your homepage as well as on your page title.<\/p>\n There\u2019s research showing that 46% of consumers start the buying process through a search engine such as Google. That\u2019s why you should optimize your website for Google to reach the top of Google rankings related to searches of your niche market.<\/p>\n When it comes to having a business, consistency is key. That\u2019s why running a blog<\/a><\/strong> related to your eCommerce site can be a great way to build a fanbase, because it will bring in people to check out your site on a daily or weekly basis.<\/p>\n In this way they can catch up with your doings — and they might even wander over to your products section and buy something!<\/p>\n Having an email subscriber list<\/a><\/strong> comes in very handy. It will enable you to contact your visitors and send them special offers and promotions to increase sales. A great way to do this is to collect email addresses during the checkout process.<\/p>\n Thus, in case someone suddenly stops and turns away at the buying process, you can send them shopping cart abandonment emails to reactivate the buying process.<\/p>\n Many ecommerce sites also collect emails via a pop-up when someone first enters the website. Offering to email a coupon is a great way to convince people to give you their email.<\/p>\n If you have a big and varied catalog of products, then adding a search bar on your home page is essential.<\/p>\n How big should the catalog be in order to add a search bar? If you have more than 20 products, a search option is highly recommended, as forcing users to scroll through product pages can be a big turn-off for buying anything from your website.<\/p>\n Apart from Visa and Mastercard, customers should have more payment methods available. Make it a priority for your website to be able to take as many credit and debit cards as possible, as well as accept less conventional payment options such as PayPal and Apple Pay.<\/p>\n In general, it is recommended to have three kinds of Calls to Action<\/p>\n When doing so, you must avoid large blocks of text — these descriptions need to be short and concise. Bullet points can be quite helpful to highlight keywords for both the product functions and the key benefits.<\/p>\n Essential product descriptions<\/strong><\/a> such as product name and\/or the SKU need to be visible. Pay attention to what keywords<\/a><\/strong> people are using to search for each product and use those in the description.<\/p>\n You may think that having ads on your site will generate more income, yet on the contrary, visitors will develop a lack of trust in you because of the fear of being redirected to some unsafe place. Your income should come from your sales, not your clicks.<\/p>\n It is good to have accessible and available customer service support through:<\/p>\n The numbers don\u2019t lie as 62% of smartphone owners used their devices to complete online purchases. Those numbers speak volumes about the importance of personalizing the consumer shopping experience.<\/p>\n Google also prioritizes sites that are optimized for mobile, making this step even more important.<\/p>\n If you are considering adding extra costs to the purchase price such as shipping costs, just don\u2019t. Research has clearly shown that unexpected costs are the top reason for shopping cart abandonment.<\/p>\n If you want to leverage that, you should include the shipment cost in the product cost so customers don\u2019t feel they have to pay extra money for what they want.<\/p>\n Establishing credibility is essential when going online with your business. That\u2019s why having your product recommendations come from a celebrity or someone with a strong social following will make your site more trustworthy.<\/p>\n A famous face can create that sensation of safety and trust not only in your site but also in your brand. If you can\u2019t afford a celebrity, that\u2019s ok! Look into \u201cinfluencers\u201d — these social media stars can have a big impact on your brand.<\/p>\n A big disadvantage of eCommerce is that customers don\u2019t get to experience the trying of the products as they would be in a physical store. That\u2019s why having a website with high-quality photos matters.<\/p>\n When taking photos, you need to zoom in from various product angles, as well as highlight all the top features and benefits. It is also beneficial to include a video.<\/p>\n It is proven that up to 90% of consumers<\/a><\/u> find videos way more helpful when it comes to deciding about purchasing a product, as it illuminates the product for prospective customers.<\/p>\n Having customer reviews is a fundamental point that builds up trust in the site and the brand, so make sure you send them a follow-up email asking them to genuinely review the item they bought.<\/p>\n As tempting as it might be, don\u2019t delete the negative reviews; Google pays attention to things like that, and manipulating reviews will damage your rankings on search pages.<\/p>\n It is highly recommended for your website that you have a couple of favorable user product reviews highlighted near your call to action for achieving best results.<\/p>\n You need to make room for your main products. Reserve a prominent spot on your homepage for those products, so they can become a potential trigger for visitors.<\/p>\n Nowadays people want to be more engaged with the company as a whole, and not only with the products. That\u2019s why having an \u201cAbout us\u201d section matters a lot. People being able to know about the company will help to build a stronger bond between your company and your customers.<\/p>\n Make your intentions crystal clear from the beginning. Being very clear about what you are trying to sell, as well as the name of your categories allows the clients to better understand the business.<\/p>\n Be sure you don\u2019t hide any extra costs, as doing so can lead to a devastating drop in number of sales and customers.<\/p>\n Having your products categorized allows visitors to reach out to different groups of products as quickly as possible, especially those visitors who are more hesitant about which products to buy.<\/p>\n Adding a nice introduction to your category pages can help the customers better navigate through your site, as they will better understand the classifications in which all the products are separated, saving them time and effort as they try to find what they need.<\/p>\n When setting up prices, make sure you include every necessary cost. If adding an extra cost becomes necessary, make sure you have it clearly established in a way that is not confusing for the customers.<\/p>\n By that same token, you also want to be sure of the number of products available, as there is nothing more upsetting than having a customer asking for an item that is sold out without having that specified on the website.<\/p>\n Even though many tips have to do with being trustworthy, there’s nothing that ignites more trust as a customer than feeling safe on a website.<\/p>\n An SSL certificate can help you with that, as your site will have a green padlock in your visitors\u2019 browser address bar, letting them know they are shopping in a safe environment.<\/p>\n Newsletters and social media are the more organic ways to incentivize visits. In contrast, forcing customers to only buy when they\u2019ve created an account is a terrible strategy that can backfire. It\u2019s better for you to play it safe and not make them do things they might not want to do.<\/p>\n With most people suffering from a short attention span, customers are used to getting everything immediately. That is why fast website speed is essential. What is more, Google tends to rank faster websites higher than the ones which do not measure up in speed.<\/p>\n Even though Google may come up with a proper and keyword-related invitation to your website for its information pages, those are often oddly-worded, so it is to your benefit to create your own content. If your product page lacks product information or details about your customer service or warranty, other competitors will knock you out of the top places on the search.<\/p>\n It\u2019s better to use longer cookie expiration times for your shopping cart so customers can stick around for longer surfing the site and watching relevant products on your catalog.<\/p>\n Don\u2019t be too formal! Make your content relatable and clear, as if you were speaking to a friend. Don\u2019t try to force sales all the time because people are going to notice that immediately, and they might turn away from you because of that.<\/p>\n Adding OpenGraph<\/a><\/u> or making Twitter Cards<\/a><\/u> available can help you and your fanbase share content or products on social media in a way that is attractive and which will bring in more organic traffic.<\/p>\n Visuals overcome words, so it\u2019s in your best interest to design good thumbnail images that make it easier for visitors to choose from a wide variety of products in both category or search result pages.<\/p>\n![\"Speed](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2015\/09\/speed-as-a-ranking-factor.png\")
2. Branding<\/h2>\n
3. Prioritize SEO<\/h2>\n
4. Have A Blog<\/h2>\n
5. Build an Email Subscriber List<\/h2>\n
6. Add A Search Bar<\/h2>\n
7. Accept as Many Payment Options as Possible<\/h2>\n
8. Generate A Call to Action<\/h2>\n
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9. Write Informative Product Descriptions<\/h2>\n
10. Get Rid of Ads<\/h2>\n
11. Make It Easy to Contact You<\/h2>\n
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12. Optimize for Mobile<\/h2>\n
![\"Mobile](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2014\/10\/ecommerce-tips-mobile-1.jpg\")
13. Go with Free Shipping<\/h2>\n
14. Pretty and Famous Faces Matters<\/h2>\n
15. Make It as Visual as Possible<\/h2>\n
![\"Role](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2016\/01\/importance-of-images-for-seo.png\")
16. Ask for Feedback<\/h2>\n
17. Feature Products<\/h2>\n
18. Tell Us More<\/h2>\n
19. Be Clear and Transparent<\/h2>\n
20. Set Up Categories<\/h2>\n
21. Describe Your Products<\/h2>\n
22. Don\u2019t Lie About Pricing and Availability<\/h2>\n
23. Build Up Trust<\/h2>\n
24. Don\u2019t Be Pushy<\/h2>\n
25. Make It Fast<\/h2>\n
![\"eCommerce](\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2015\/07\/success-ecommerce.jpg\")
26. Have A Meta Description<\/h2>\n
27. Keep an Eye on Cookie Expiration Times<\/h2>\n
28. Make Your Content Understandable<\/h2>\n
29. Know What People Do with Your Content<\/h2>\n
30. Create Product Thumbnails<\/h2>\n
Conclusion<\/h2>\n